Tesser Insights

Name

Tesser Insights

Legal name

Tesser Insights

Website

https://tesserinsights.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Intelligence and Analytics Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• No-code analytics platform
• Self-service business intelligence
• Predictive analytics software
• Cloud data analytics
• AI-driven insights

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Spoggle Platform Subscription: SaaS subscription model with three tiers: Standard, Professional, and Enterprise. Pricing is per user/month for Standard tier, and scalable based on storage and hosting requirements for higher tiers. Standard includes 100GB storage, Professional includes 2TB storage, and Enterprise has scalable storage with data hosted on the customer's subscription.
2. Data Products: Pre-built analytics solutions including EC Analytics, Media Plan Analytics, Demand Forecasting, Reconciliation Analytics, Supply Chain Analytics, and Customer 360. These are add-on products to the core platform subscription.
3. Professional Services: Additional services including Analytics Use Case Development, Backup & Archival, Data Analysis and Visualization, Data Migration and ETL, Integration with Enterprise Applications, and Consulting Services. These are offered as optional add-ons across all platform tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Tesser Insights develops and sells Spoggle, a no-code, cloud-agnostic analytics platform that lets business users ingest, catalog, prepare, analyze, visualize, and share data without depending on IT teams. The platform spans the full analytics lifecycle on a single pane of glass and is augmented by AI/ML-driven features (TAI, Ask Spoggle, Data Clusters) and a portfolio of pre-built vertical data products (EC Analytics, Demand Forecasting, Reconciliation Analytics, Supply Chain Analytics, Media Plan Analytics, Customer 360, Kantar Household Off-take Analysis). Offerings are delivered as SaaS subscriptions across Standard, Professional, and Enterprise tiers with optional Professional Services.

Product overview

Tesser Insights offers the Spoggle platform, a no-code analytics platform designed to democratize data analytics for business users. The portfolio consists of the core Spoggle Platform with three pricing tiers (Standard, Professional, Enterprise), enhanced by specialized data products including EC Analytics, Media Plan Analytics, Demand Forecasting, Reconciliation Analytics, Supply Chain Analytics, Customer 360, and Kantar Household Off-take Analysis. Key platform features include Tesser Actionable Insights (TAI), Ask Spoggle (AI-powered search), and Data Clusters. Professional Services cover analytics use case development, backup and archival, data analysis and visualization, data migration, enterprise application integration, and consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Spoggle Platform No-code analytics platform that enables business users to ingest, catalog, prepare, analyze, visualize, and share data insights without relying on IT teams, covering the entire analytics lifecycle on a single pane of glass.
• Tesser Actionable Insights (TAI) Automated data analysis engine using advanced ML algorithms that delivers up-to-date key metrics, trends, and forecasts whenever data updates, with an NLP chat interface for non-technical users.
• EC Analytics E-commerce analytics data product that uses web-scraping combined with analytics to monitor stock availability, pricing, customer ratings, and competitor activity at pin-code level, delivering market intelligence via dashboards and automated alerts.
• Media Plan Analytics Near real-time campaign performance analytics for e-commerce brands that integrates with Amazon, Bigbasket, Swiggy, Blinkit, and Zepto to optimize ad budgets and measure ROI.
• Demand Forecasting AI/ML-powered demand forecasting product that predicts future demand by analyzing historical sales data, promotions, weather, and consumer behavior trends, enabling optimized inventory levels and improved production planning.
• Reconciliation Analytics Analytics product that automates reconciliation by integrating POS, payment gateway, and cash management data, using machine learning for anomaly detection to identify discrepancies and potential fraud.
• Supply Chain Analytics Analytics solution for logistics optimization that automates dispatch planning and truck scheduling using AI to ensure stock availability, reduce costs, and boost operational efficiency.
• Customer 360 Unified customer analytics product that consolidates data from multiple touchpoints to deliver comprehensive customer profiles, cross-sell recommendations, propensity scoring, and segmentation for personalized marketing and risk management.
• Kantar Household Off-take Analysis Analytics product that analyzes household consumption data from Kantar to uncover consumer behavior patterns, competitive movements, and consumption trends at granular levels for strategic marketing decisions.
• Professional Services Professional services offering covering Analytics Use Case Development, Backup and Archival, Data Analysis and Visualization, Data Migration and ETL, Integration with Enterprise Applications, and Consulting Services, available as optional add-ons across all Spoggle platform tiers.

Quantifiable outcome

• 50% reduction in out-of-stock instances
• +9 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Northward GlobalcoreGTM or Marketing PartnerNorthward Global is an award-winning specialized consulting team that helps partner companies with Go-To-Market and Sales Enablement. Tesser Insights partners with Northward Global for Enterprise sales in India, the Middle East, and North America.
• Network Science (NetworkScience.ai)coreStrategic or Co-development PartnerNetworkScience.ai collaborates with enterprises in their innovation journey through Deep Tech including AI/ML, Blockchain, IoT, AR, and Robotics. Tesser Insights is an innovation partner with NetworkScience.ai for Deep Tech solutions in the Decision Science area.
• Faith Group (Airport Wellness Dashboard)minorStrategic or Co-development PartnerTesser Insights collaborated with Faith Group to develop a wellness dashboard for airport wellness technologies including thermal screening cameras, sanitation monitors, and occupancy sensors.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Microsoft Power BI: Microsoft's flagship self-service BI and analytics platform, bundled into Microsoft 365 and enterprise agreements. Spoggle explicitly positions against Power BI in its comparison content and is the most direct head-to-head competitor for no-code analytics in the enterprise.
• Tableau (Salesforce): Enterprise BI and visual analytics platform owned by Salesforce, widely deployed in large enterprises for dashboarding, reporting, and self-service analytics. Directly comparable to Spoggle's core dashboarding and visualization capabilities for enterprise buyers.
• Looker (Google Cloud): Google Cloud's enterprise BI and data platform with a semantic modeling layer, often used for modern data stack analytics. Comparable to Spoggle's cloud- and database-agnostic architecture and modern enterprise analytics positioning.

Direct peers

• ThoughtSpot: AI-powered, search-driven analytics platform targeted at business users, with a similar emphasis on self-service and natural-language interaction with data. Most closely comparable to Spoggle's no-code, AI/ML-augmented positioning for non-technical analysts.
• Qlik: Self-service BI and analytics platform with associative data modeling and embedded AI insights. Comparable to Spoggle's end-to-end analytics lifecycle and its push to make non-technical users productive with data without IT mediation.
• Sisense: No-code/low-code embedded analytics platform with AI-driven insights, often used by business teams and product builders. Closely aligned with Spoggle's no-code, business-user-friendly positioning and AI-infused feature roadmap (TAI, Ask Spoggle).
• Domo: Cloud-based BI and data visualization platform marketed to business users for self-service analytics and real-time dashboards. Comparable to Spoggle in its cloud-native delivery, dashboarding focus, and push toward business-led analytics.
• Zoho Analytics: Affordable self-service BI and analytics platform with strong SMB positioning and a per-user pricing model. Comparable to Spoggle's SMB tier, free-trial-led PLG motion, and emphasis on no-code analytics for non-technical users.

Emerging players

• Sigma Computing: Spreadsheet-style cloud BI platform designed for business users to explore data without SQL or specialized tools. Comparable to Spoggle's no-code, business-user-first positioning and its challenge to traditional, IT-mediated BI tools.
• Mode Analytics: Modern analytics platform combining SQL/notebook workflows with self-service dashboards, increasingly used by hybrid data and business teams. Comparable to Spoggle in its modern analytics positioning and emphasis on rapid, business-driven insight generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spogglebytesserinsights
• Xx.com/TesserInsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tesser Insights