Goodfirms
Goodfirms is a B2B reviews and ratings marketplace connecting businesses with 80,000+ verified technology service providers across 60+ categories and 130 countries. It generates revenue through PRO membership subscriptions and vendor listing fees, supported by a documented ranking algorithm.
- Company typePrivate
- Founded2014
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Goodfirms does
Goodfirms is a B2B reviews and ratings marketplace platform founded in 2014 and headquartered in Las Vegas, operating as a brand under Alphazero Technologies Inc. The platform connects businesses seeking technology services with verified service providers across 60+ categories (software development, web development, mobile app development, digital marketing, AI, web design) in 130+ countries. As of the latest available data, it hosts 80,000+ verified firms, 1.2M verified client reviews, 2+ million monthly users, and has facilitated 1.2M cumulative hires, with a reported 4.8/5 average buyer rating and 92% would-recommend rate.
The platform's core technology is a publicly documented matching algorithm (v3.2) incorporating Bayesian shrinkage and recency decay to rank vendors, supported by a four-step verification process (background checks, client interviews, portfolio audits, ongoing quality monitoring) that admits only 23% of applicants, plus random mystery-shopper outreach to validate vendor responsiveness. Goodfirms monetizes primarily through PRO membership subscriptions and vendor listing fees, with buyers accessing the platform at no cost; referral economics on the 1.2M facilitated hires are an additional revenue stream. Pricing is not publicly disclosed.
Goodfirms runs a hybrid go-to-market combining product-led growth (self-serve marketplace with AI-suggested matches), community-led growth (124 published research reports with 2,400+ external citations, including by ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI), and inside sales (Request Shortlist expert matching for enterprise buyers). Recent strategic activity includes a November 2025 brand refresh and four vertical Solution Hub launches in 2026: Vibe Coding (270+ agencies, 2-6 week MVPs), Neobank Development (14 fintech vendor categories), iGaming & Casino Platforms, and the Complete Vendor Recipe for eCommerce Marketplaces. The company remains privately held with no disclosed funding rounds and operates with 11-50 employees.
Goodfirms firmographics
Firmographics- Name
- Goodfirms
- Legal name
- Alphazero Technologies Inc.
- Website
- https://goodfirms.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goodfirms is a B2B reviews and ratings marketplace connecting businesses with 80,000+ verified technology service providers across 60+ categories and 130 countries. It generates revenue through PRO membership subscriptions and vendor listing fees, supported by a documented ranking algorithm.
- Ownership category
- akta.pro rank
Goodfirms industry classification
Industry- Product category
- B2B Reviews and Ratings Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)
Keywords
Where Goodfirms is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goodfirms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- PRO Membership / Sponsorship: Companies can purchase PRO membership for premium placement visibility. Sponsored placements appear with visible badges while algorithmic positions remain computed identically to free listings.
- Vendor Listing Fees: Service providers pay to get listed on the platform, gaining exposure to 2+ million monthly users across 130+ countries.
- Referral/Lead Fees: The platform facilitates connections between buyers and vendors, potentially earning referral fees when businesses hire through the platform (1.2M total hires made).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free listing with standard visibility |
| Subscription | Annual | PRO membership with sponsored placement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Goodfirms product offering
Product offeringCore offering
Goodfirms operates a B2B reviews and ratings marketplace where businesses browse, compare, and connect with 80,000+ verified technology service providers across 60+ categories (software development, web development, mobile apps, digital marketing, AI, etc.) in 130 countries. The platform publishes a transparent ranking algorithm (v3.2), runs a 4-step verification process, and complements its core listings with vertical-specific solution hubs (Neobank, iGaming, eCommerce Marketplace, Cryptocurrency Exchange, Prediction Marketplace) and 124 published research reports.
Product overview
Goodfirms is a B2B reviews and ratings platform connecting businesses with verified technology service providers. The core Goodfirms Platform features 80,000+ verified firms across 60+ service categories (software development, web development, digital marketing, AI, web design, etc.) in 130 countries, supported by 1.2M client reviews and a published matching algorithm (v3.2). The platform is complemented by specialized Solution Hubs for specific verticals: Neobank Development (fintech), iGaming & Casino Platform (gaming), eCommerce Marketplace with the Complete Vendor Recipe framework, Cryptocurrency Exchange, and Prediction Marketplace. A Vibe Coding category was launched in 2026 featuring 270+ agencies for natural language-to-code development. The platform also publishes original research and industry insights through its Research & Insights section.
Differentiator
Problem solved
Functional benefit
Products and services
- Goodfirms Platform
Quantifiable outcome
- 1.2M total hires made through the platform
- +3 more outcomes
Companies that use Goodfirms
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Goodfirms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Goodfirms partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
Goodfirms competitors and assessment
Company assessmentBroad incumbents
- G2: G2 is the dominant B2B software and services reviews platform with significantly larger scale, venture backing, and enterprise presence. While more software-focused than Goodfirms, it overlaps in vendor discovery, verified reviews, and category rankings, and competes for the same buyer mindshare and AI-citation real estate.
Direct peers
- TopDevelopers: TopDevelopers is a B2B directory and ranking platform for software, mobile, and web development firms — directly comparable in category focus (custom software, app dev), ranking methodology, and listing-based business model.
- TopAppFirms: TopAppFirms is a review and ranking directory for mobile app development companies, mirroring Goodfirms' approach of curated lists, verified reviews, and category-specific rankings for app development buyers.
- ITFirms: ITFirms is a B2B directory and research publication listing ranked IT service providers across development, cloud, AI, and consulting — overlapping with Goodfirms on research-driven ranking content and agency listing monetization.
- AppFutura: AppFutura is a marketplace connecting companies with mobile app development agencies, offering ranked listings, reviews, and country-based filtering — comparable to Goodfirms' mobile app development category with similar B2B matchmaking model.
- Sortlist: Sortlist is a global agency matchmaking platform connecting brands with creative, digital, and development agencies — overlapping with Goodfirms on verified agency listings, ranked matchmaking, and free + premium tier monetization.
- DesignRush: DesignRush is a B2B marketplace that lists and ranks agencies across design, development, and marketing categories — a near-direct competitor to Goodfirms' agency-discovery offering with similar listing-based revenue model.
- Clutch: Clutch is the leading B2B reviews and ratings platform for service providers (agencies, consultants, developers) — directly competing with Goodfirms on verified reviews, ranked listings, and buyer-vendor matching. Both monetize via paid profiles and offer similar verification, ranking, and category coverage.
Emerging players
- Extract.co: Extract.co is an AI-powered B2B review and comparison platform for software and services — an emerging competitor using AI-driven matching similar to Goodfirms' AI-suggested matches, with overlap in buyer use cases.
- Vendorland: Vendorland is a smaller B2B vendor directory covering software, IT services, and agencies with reviews and rankings — an adjacent marketplace operating in the same category taxonomy as Goodfirms with similar listing monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Goodfirms social profiles
Digital presenceGoodfirms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodfirms leadership team
Management profileNumber of profiles
Profiles1 record
Goodfirms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodfirms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodfirms
What does Goodfirms do?
Goodfirms operates a B2B reviews and ratings marketplace where businesses browse, compare, and connect with 80,000+ verified technology service providers across 60+ categories (software development, web development, mobile apps, digital marketing, AI, etc.) in 130 countries. The platform publishes a transparent ranking algorithm (v3.2), runs a 4-step verification process, and complements its core listings with vertical-specific solution hubs (Neobank, iGaming, eCommerce Marketplace, Cryptocurrency Exchange, Prediction Marketplace) and 124 published research reports.
Is Goodfirms a public or private company?
Goodfirms is a private company. It is classified as unknown and is currently operating.
When was Goodfirms founded?
Goodfirms was founded in 2014. It employs 11 to 50 people.
Where is Goodfirms based?
Goodfirms is headquartered in Las Vegas, United States, in the North America region.
How does Goodfirms make money?
Three revenue lines are on record. PRO Membership / Sponsorship is the primary driver. The others are vendor Listing Fees and referral/Lead Fees.
Who are Goodfirms's main competitors?
G2 is listed as a broad incumbent. Direct peers are TopDevelopers, TopAppFirms, ITFirms, AppFutura, Sortlist, DesignRush and Clutch. Emerging players are Extract.co and Vendorland.
Does Goodfirms have an API?
No public API is recorded for Goodfirms.
What industry is Goodfirms in?
Goodfirms's product category is B2B Reviews and Ratings Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAAALAB, Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews).