What SBI does

SBI Growth Advisory is a privately held, Atlanta-based B2B sales and marketing consultancy founded in 2006 that helps mid-market and enterprise companies improve go-to-market (GTM) performance. The firm serves as an outsourced growth intelligence partner to GTM leaders, offering advisory services across sales, marketing, customer success, pricing, revenue operations, talent, and GTM design, with named clients including Adobe, Siemens, Humana, Groupon, SurveyMonkey, Mindbody, and AlixPartners. The company has built out eight industry verticals — Business Services, Healthcare, Industrial/OEMs, Media, Private Equity, Software, Technology, and Transportation & Logistics — and positions itself as a horizontal GTM intelligence provider with particular depth in private equity commercial due diligence.

The firm's core product asset is SBI Wayforge™, an AI-powered analytics platform that consolidates GTM data and benchmarks to surface early signals in demand, customer behavior, and team performance. Wayforge™ is offered alongside four specialized modules — Wayforge™ Churn (retention analytics), Wayforge™ Diligence (commercial due diligence), Wayforge™ Segmentation (market segmentation), and Wayforge™ Talent (talent analytics) — plus the free RoGTM Calculator and the recurring Growth Intelligence Quarterly research report. Underlying technology specifics, model architecture, and performance benchmarks are not publicly disclosed, and the AI positioning functions primarily as a differentiator wrapped around the underlying professional services engagement.

SBI operates a direct-engagement consulting model with pricing not publicly disclosed, typical of bespoke B2B advisory relationships. GTM is predominantly sales-led with content marketing (LinkedIn, YouTube/SBI TV, podcasts, research reports, webinars, free tools) feeding top- and mid-funnel demand. The firm acquired Brevet in January 2026 to extend from insight into strategy-to-execution delivery, employs 101–250 people, and is independent and privately held with no disclosed institutional funding, parent company, or revenue figures.

Name

SBI

Legal name

SBI Growth Advisory

Website

https://salesbenchmarkindex.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

SBI Growth Advisory is an Atlanta-based B2B sales and marketing consultancy that helps mid-market and enterprise companies improve go-to-market performance through advisory services and the AI-powered SBI Wayforge™ analytics platform, serving clients across technology, healthcare, software, and private equity.

Ownership category

akta.pro rank

Product category

Sales & Marketing Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Go-to-market consulting
• Growth intelligence
• Revenue operations
• B2B strategy advisory
• AI analytics platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Advisory Services: Professional consulting services for GTM strategy, revenue operations, and growth intelligence targeting B2B companies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SBI Growth Advisory is a B2B consulting firm that delivers go-to-market (GTM) strategy, revenue operations, and growth intelligence services powered by its proprietary AI analytics platform, SBI Wayforge. The firm provides sales, marketing, customer success, pricing, talent, and operations advisory engagements, supplemented by specialized Wayforge modules for churn prediction, commercial due diligence, segmentation, and talent analytics.

Product overview

SBI Growth is a B2B growth intelligence advisory firm offering a unified platform architecture centered on SBI Wayforge™, an AI-powered analytics platform complemented by specialized modules including Wayforge Churn (customer retention), Wayforge Diligence (commercial due diligence), Wayforge Segmentation (market segmentation), and Wayforge Talent (talent analytics). The company provides a portfolio of GTM strategy services spanning sales, marketing, customer success, pricing, performance analytics, and revenue operations, along with proprietary tools like the RoGTM Calculator for measuring go-to-market return on investment.

Differentiator

Problem solved

Functional benefit

Brands

• SBI Wayforge: AI-powered analytics and intelligence platform for go-to-market insights, including Wayforge Churn, Wayforge Diligence, Wayforge Segmentation, and Wayforge Talent solutions.

Products and services

• SBI Wayforge AI-powered analytics platform that consolidates GTM data to deliver predictive insights, performance tracking, and early signal detection for revenue optimization; designed for GTM leaders at B2B companies.
• SBI Wayforge Churn Customer churn prediction and retention analytics module that uses machine learning to identify at-risk accounts and inform retention plays; sold as a standalone Wayforge solution.
• SBI Wayforge Diligence Commercial due diligence tool that enables GTM assessment and valuation analysis for mergers, acquisitions, and investments; targets PE firms and corporate development teams.
• SBI Wayforge Segmentation AI-driven market and customer segmentation solution that optimizes coverage against the highest value profit pools; targets GTM strategy and operations leaders.
• SBI Wayforge Talent Talent lifecycle and performance analytics module that identifies skills, behaviors, and patterns to optimize hiring, coaching, and revenue team performance; targets sales and revenue leaders.
• RoGTM Calculator Free online tool that calculates Return on Go-To-Market investment, helping leaders measure GTM efficiency and spend effectiveness.
• GTM Strategy & Advisory Services Professional consulting services covering sales, marketing, customer success, pricing strategy, AI-driven insights, GTM due diligence, performance analytics, RevOps & RevTech, coaching, performance management, talent lifecycle, GTM design, revenue growth office, and enablement playbooks; delivered through direct engagement for B2B clients.

Quantifiable outcome

• 80% reduction in data analysis and document creation workloads reported by ADK Marketing Solutions using similar AI workspace technology

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BrevetminorStrategic or Co-development PartnerBrevet has been acquired by SBI Growth Advisory. The acquisition combines SBI's GTM analytics capabilities with Brevet's expertise, strengthening the company's position in the growth intelligence market. The combined entity offers enhanced strategy-to-execution services for B2B clients.

Scale indicators1 record

Recent moves10 records

Expansion highlights6 records

Emerging players

• Gong: AI-powered revenue intelligence platform capturing sales activity and customer signals. Comparable as an emerging AI-native alternative to SBI's Wayforge Churn and segmentation analytics, increasingly substituting for traditional advisory.
• Ebsta: Revenue intelligence and sales benchmarking platform provider for B2B companies. Comparable as an emerging software-led GTM benchmarking alternative intersecting with SBI's Wayforge Performance analytics.

Direct peers

• Winning by Design: B2B SaaS sales and GTM consulting + training firm with a methodology-driven framework (SPLICE) and certification offerings. Comparable on buyer (SaaS CROs), GTM motion design, and a hybrid advisory-plus-productized content model.
• RAIN Group: Sales training and consulting firm helping B2B companies improve sales performance and customer success. Comparable on the talent/performance/training leg of SBI's portfolio and shared enterprise buyer base.
• The Bridge Group: Consulting firm focused on B2B SaaS sales productivity, ramp, and RevOps benchmarking. Direct peer — same target buyer, similar benchmarking-led value proposition, and overlapping Wayforge Performance/Talent analytics use cases.
• Alexander Group: Sales consulting firm specializing in go-to-market strategy, sales compensation, and productivity for B2B enterprises. Direct peer — same horizontal GTM advisory positioning, similar enterprise buyer, comparable module-style deliverables.
• Pavilion: Membership and learning community for GTM/sales leaders combined with advisory and benchmarking content. Comparable on GTM thought leadership, content-marketing distribution, and shared CRO buyer persona.
• Force Management: B2B sales and customer-success consulting firm offering methodology-driven GTM advisory for enterprise clients. Closely comparable to SBI on buyer (CRO/RevOps leaders), service shape (sales transformation + enablement), and target customer profile.

Broad incumbents

• McKinsey & Company: Global strategy consulting firm with a large growth/sales & marketing practice and dedicated PE due diligence teams. Comparable as a broad incumbent against which SBI's Wayforge Diligence and Growth Intelligence compete for enterprise and PE mandates.
• Bain & Company: Global management consulting firm serving enterprise clients on strategy and commercial due diligence. Comparable as a broad incumbent competing for the same enterprise strategy and PE commercial-due-diligence engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SBITV
• LinkedInlinkedin.com/company/sales-benchmark-index
• Xx.com/makingthenumber
• Facebookfacebook.com/SalesBenchmarkIndex

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBI