Halsa

What Halsa does

Halsa (LLC «Хальса», founded 2018) is a Russian personalized vitamins and supplements company. Its core product is a proprietary online survey that replicates an in-person doctor consultation, developed by dietitians, endocrinologists, and general practitioners with 25+ years of experience; the survey outputs a customized vitamin kit recommendation for individual health goals such as energy, weight management, skin, hair, and stress. Supporting lines include ready-made vitamin complexes, a vitamin-enriched skincare range, gift certificates, and custom-branded corporate gift sets. All products are assembled at the company's Moscow manufacturing facility under ISO and GMP standards, with Rospotrebnadzor state registration and Vegan/Halal certifications.

The company operates a capital-light, omnichannel D2C model: the owned e-commerce site myhalsa.ru drives quiz-based lead generation and supports a subscription/recurring-delivery option, while products are simultaneously sold on Ozon, Wildberries, Yandex Market, and Megamarket. A dedicated B2B channel sells custom-branded corporate vitamin sets (minimum 100 units, 1-month lead time). Revenue is generated through one-time purchases, recurring subscriptions, installment billing (Оплата Долями), and corporate contracts; cumulative disclosed funding is approximately $708K across two rounds (2021 and 2022). Geographic reach currently spans Russia (primary market) and Kazakhstan via a commissioned sales agency (TOO «Прайм Сапплайз» / Prime Supply LLP in Almaty), serving 200,000+ customers per year with a 4.9/5 marketplace rating.

Name

Halsa

Legal name

ООО «Халса»

Website

https://myhalsa.ru

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Halsa is a Russian personalized vitamins company that uses a doctor-developed online survey to generate customized vitamin kits, skincare, and ready-made complexes for health-conscious consumers, distributed via its own website, major marketplaces, and corporate gifting.

Ownership category

akta.pro rank

Product category

Personalized Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Personalized vitamins
• Dietary supplements
• Vitamin complexes
• Skincare products
• Corporate wellness gifts

Headquarters

HQ city

Cherëmushki

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of personalized vitamin sets, ready-made vitamin complexes, and skincare products with vitamins through e-commerce website and marketplaces.
2. Subscription/Recurring Model: Subscription service for regular delivery of personalized vitamin kits with automatic card billing and ability to modify kit composition. Customers consent to regular charges for recurring vitamin deliveries.
3. Corporate B2B Sales: Custom branded corporate vitamin gift sets sold to businesses for employee wellness programs, team events, and corporate partnerships. Minimum 100-unit orders with design customization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Halsa sells personalized vitamin sets assembled based on a proprietary online health questionnaire developed by dietitians, endocrinologists, and general practitioners. The company also offers ready-made vitamin complexes targeting immunity, anti-stress, beauty, and productivity, vitamin-enriched skincare products, and custom-branded corporate gift sets. All products are manufactured in Moscow under ISO and GMP standards and are sold direct-to-consumer via the myhalsa.ru website, major Russian marketplaces, and a B2B corporate channel.

Product overview

Halsa is a personalized vitamins and supplements company operating as a single integrated platform with multiple product lines. The core offering is a survey-based personalized vitamin recommendation system that generates customized vitamin sets based on individual health assessments. Supporting this core product are ready-made vitamin complexes for specific health goals (immunity, anti-stress, beauty, productivity), vitamin-enriched skincare products, corporate gift sets with custom branding, and gift certificates. All products are manufactured in Moscow following international standards and certified in Russia, with formulations developed by medical professionals using evidence-based medicine principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Vitamin Sets (Персональные наборы витаминов) Customized vitamin kits assembled based on individual results from Halsa's medical-professional-developed online health questionnaire, targeting specific health goals such as energy, weight management, skin health, hair strength, and emotional wellbeing. Available for individual purchase or as a recurring monthly subscription.
• Ready-Made Vitamin Complexes (Готовые витаминные комплексы) Pre-formulated vitamin kits designed for specific health goals including immunity, anti-stress, beauty and energy, and productivity. Components are selected for optimal compatibility and absorption, with universal dosages suitable for men and women of any age. Sold through the Halsa website and major Russian marketplaces.
• Vitamin-Enriched Skincare (Уходовая косметика с витаминами) Skincare products formulated with vitamins and developed by dermatologists using safe, approved ingredients. Each product includes specific recommendations based on skin type and user goals, including exfoliating toners formulated for different skin types. Cruelty-free.
• Corporate Vitamin Gift Sets (Корпоративные подарочные наборы) Branded vitamin gift sets for corporate clients featuring customized packaging with company branding, branded cards, and personalized messages. Pre-designed gift concepts include anti-stress, immunity, beauty, and productivity sets with 4-5 vitamins per set. Minimum order 100 units, 1-month production lead time for custom branding, with a 14-day express option for standard branding.
• Gift Certificates (Подарочные сертификаты) Digital gift certificates that recipients can redeem against personalized vitamins or ready-made vitamin sets, with selectable design and denomination. The certificate enables the recipient to complete their own personalized vitamin selection.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Marketplace Partners (Ozon, Wildberries, Yandex Market, Megamarket)coreChannel Partner/ Reseller/ DistributorMajor Russian e-commerce marketplaces where Halsa products are sold alongside the company's own website, expanding distribution reach to marketplace customer bases.
• T-Bank (Tinkoff)minorOthersT-Bank serves as a review platform where Halsa maintains a 4.9/5 rating based on 1,354 verified customer reviews. Also provides payment processing services for customer transactions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vitafy: European (Germany-based) personalized vitamin/nutrition startup offering customized supplement recommendations via an online questionnaire, with subscription delivery. Closest European peer to Halsa's quiz-based model.
• Persona Nutrition: Personalized nutrition/vitamin subscription service built around an online health assessment that generates individualized supplement packs. Most direct functional analogue to Halsa's quiz-to-personalized-pack flow.
• Ritual: DTC multivitamin and supplement brand selling directly through its own e-commerce site with a subscription model. Closely comparable on channel mix (DTC-first, premium positioning, clinical/certification-led marketing) even though its product line is more standardized than Halsa's.
• Care/of: US-based DTC personalized vitamin company using an online quiz to recommend customized daily vitamin packs. Operates the same personalized-supplement + subscription business model as Halsa and is the category-defining peer.

Emerging players

• Baze: Personalized nutrition company combining at-home blood testing with tailored supplement recommendations. Comparable personalization DNA to Halsa, though Halsa's survey-driven approach is lower-friction and more scalable.

Broad incumbents

• Evalar: Largest Russian manufacturer of dietary supplements and natural pharmaceuticals, with a broad portfolio across immunity, stress, beauty, and joint health. The most direct large-scale Russian incumbent to Halsa across the same consumer-health conditions.
• Pharmstandard: Leading Russian pharmaceutical manufacturer with a significant OTC and supplement portfolio. Comparable on GMP-certified Russian manufacturing scale and regulated retail distribution, though focused on pharma more than DTC personalization.
• Solgar: Long-established international premium vitamin/supplement brand sold through pharmacy and DTC channels. Comparable on certification-led marketing (GMP, quality testing) and standalone-condition product SKUs.
• Now Foods: Large-scale US-based supplement manufacturer and retailer with broad vitamins/supplements portfolio, GMP-certified manufacturing, and wide omnichannel distribution. Comparable on certified in-house production at scale, though broader and less personalized than Halsa.

Others

• Wildberries (as a marketplace channel): One of Halsa's primary distribution marketplaces in Russia. Listed because marketplace-platform economics (fees, ranking, policies) directly shape Halsa's margin and growth profile, making the platform itself a material peer-level dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myhalsa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Halsa