Family Services

What Family Services does

Family Services of Northeast Wisconsin, Inc. is a 501(c)(3) nonprofit human services agency founded in 1899 in Green Bay, Wisconsin, and one of the oldest continuously operating human-service institutions in the state. The organization delivers an integrated portfolio of services across four domains: Crisis Services (24/7 Crisis Center, 988 Wisconsin Lifeline, Sexual Assault Center, Willow Tree Cornerstone Child Advocacy Center); Mental and Behavioral Health (Counseling Clinic, Day Treatment, Residential Treatment at the Billie Kress Center); Parent Education and Youth Development (Parent Connection, Healthy Families, Welcome Baby, Teen Parenting, Early Head Start, SELF, Families First, Supervised Visitation); and Victim Services. It operates from eight physical locations across Green Bay, Menasha, and Oshkosh, employs 251-500 staff, and serves more than 30,000 children, families, and individuals annually, with an additional 65,000+ contacts handled statewide through the 988 Lifeline.

The underlying technology stack is deliberately low-tech and human-delivered: crisis intervention and counseling are delivered via phone, text, chat, and in-person, with a virtual therapy option for outpatient counseling. Proprietary service capabilities include an NCA-accredited child forensic interview protocol and the operation of a state-accredited suicide-prevention call center. Specialized clinical credentials (LCSW, DBT, trauma-informed care, certified forensic interviewers) are the primary "platform," supplemented by multidisciplinary case coordination with law enforcement, schools, hospitals, and Child Protective Services.

The business model is a hybrid nonprofit funding stack: government grants and contracts (Wisconsin Department of Human Services, county human services, federal VOCA/SAVS) anchor the budget; individual donations, monthly/legacy giving, and high-profile events (Green & Gold Gala at Lambeau Field with ~600 attendees, LIFESAVER Benefit) provide unrestricted support; insurance reimbursement (most major carriers accepted) and sliding-scale fees monetize the Counseling Clinic; and a small set of unit-priced fee-for-service offerings (e.g., supervised visitation at $55/hour, parenting workshops $25-$100) generate limited earned income. Most client-facing services are provided free of charge. The organization is governed by a Board of Directors, led by President & CEO Letesha Nelson, and holds a United Way charter membership dating to 1925.

Name

Family Services

Legal name

Family Services of Northeast Wisconsin, Inc.

Website

https://familyservicesnew.org

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

251–500 employees

Short description

Family Services of Northeast Wisconsin is a 501(c)(3) nonprofit founded in 1899 that delivers crisis intervention, mental health counseling, child advocacy, victim services, and parent education across Northeast Wisconsin, serving over 30,000 individuals annually and operating the statewide 988 Lifeline.

Ownership category

akta.pro rank

Product category

Human Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (62411), Child and Youth Services (624110), Child Care Services (6244)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Family Advocacy, Parent Training & Support Services (EDAJAKAK), Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Crisis intervention services
• Mental health counseling
• Child advocacy services
• Family support services
• Victim advocacy services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Grants and Contracts: Funding from Department of Human Services, state and county governments, and federal programs (VOCA, SAVS) for crisis center, victim services, and child welfare programs.
2. Donations and Philanthropy: Individual donations, monthly giving, planned giving, and event fundraising (Green & Gold Gala, LIFESAVER Benefit) support programs and services.
3. Insurance Reimbursement: Most insurance accepted for Counseling Clinic services. Medical evaluations and therapy services at Willow Tree bill insurance or Medical Assistance.
4. Free Services: Crisis Center and Sexual Assault Center services are provided free of charge, funded by government grants and community donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Family Services of Northeast Wisconsin is a nonprofit human services agency providing crisis intervention, mental health counseling, child advocacy, victim services, and parent education programs. Services include 24/7 crisis hotlines, outpatient counseling, residential and day treatment for at-risk youth, sexual assault support, child forensic interviews, home visitation, and parenting workshops for children, families, and individuals across Northeast Wisconsin.

Product overview

Family Services of Northeast Wisconsin is a nonprofit human services agency offering a comprehensive portfolio of social services organized into four main categories: Crisis Services (Crisis Center, Sexual Assault Center, Willow Tree Child Advocacy Center, 988 Wisconsin Lifeline), Mental & Behavioral Health (Counseling Clinic, Day Treatment, Residential Treatment), Parent Education & Youth Development (Parent Connection, Healthy Families, Welcome Baby, Teen Parenting, Early Head Start, SELF Program, Families First, Supervised Visitation), and Victim Services. The organization serves children, families, and individuals throughout Northeast Wisconsin with programs ranging from 24/7 crisis hotlines to intensive residential treatment, all aimed at protecting, healing, and caring for community members in need.

Differentiator

Problem solved

Functional benefit

Brands

• Willow Tree: Child advocacy center providing forensic interviews, medical evaluations, advocacy, therapy, and prevention education for abused children and families
• Sexual Assault Center
• Parent Connection
• 988 Wisconsin Lifeline

Products and services

• Crisis Center 24/7 crisis intervention hotline and in-person counseling services for individuals in Brown County experiencing emotional distress or suicidal thoughts.
• Sexual Assault Center Free, confidential support services for survivors of sexual assault and their loved ones, including crisis intervention, medical advocacy, legal advocacy, and support groups in Brown, Door, Marinette, and Oconto Counties.
• Willow Tree Cornerstone Child Advocacy Center Child-friendly facility providing child forensic interviews, medical evaluations, advocacy services, therapy, and prevention education for children who have been abused or neglected in collaboration with law enforcement and Child Protective Services.
• Counseling Clinic

Quantifiable outcome

• 30,000+ children, families and individuals served annually
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Brown County Coalition for Suicide PreventioncoreStrategic or Co-development Partner · 1 January 2006Family Services is a member of the Coalition, which includes 60+ members including survivors, professionals, and advocates working to prevent suicide in Brown County through education and awareness.
• Children's WisconsincoreStrategic or Co-development PartnerMedical partnership providing nurse practitioners for on-site medical evaluations at Willow Tree CAC to evaluate children for signs of abuse or neglect. Children's Wisconsin bills insurance for services.
• Brown County Law Enforcement and Human Services AgenciescoreStrategic or Co-development PartnerMultidisciplinary team including Ashwaubenon Public Safety, Brown County Sheriff's Department, Green Bay Police, De Pere Police, and others collaborate on child abuse investigations through Willow Tree CAC.
• Green Bay Packers Give BackflagshipGTM or Marketing PartnerAnnual Green & Gold Gala partnership with Green Bay Packers. Event held at Lambeau Field Atrium, features Packers Alumni, and raises funds for Family Services programs.
• NAMI Fox ValleyminorStrategic or Co-development PartnerCollaboration on Parent & Caregiver Support Group for parents of children with behavioral and mental health challenges.
• CESA 7minorStrategic or Co-development PartnerPartnership with CESA 7 for Early Head Start and Head Start Home-Based programs, federally funded home visitation services.
• Green Bay Area Public School DistrictcoreChannel Partner/ Reseller/ DistributorWillow Tree Prevention Education is part of Green Bay Area Public School District core curriculum for grades K-5.

Scale indicators10 records

Recent moves13 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/familysvcsnew
• Facebookfacebook.com/familyservicesnew
• LinkedInlinkedin.com/company/family-services-of-northeast-wisconsin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Services