What Children's Wisconsin does

Children's Wisconsin is a nonprofit, 501(c)(3) pediatric health care system headquartered in Milwaukee, Wisconsin, and the only independent health care system in the state dedicated solely to children. Founded in 1894 and operating approximately 61 locations across southeast, northeast, and central Wisconsin as well as Michigan's Upper Peninsula, the system delivers primary care, urgent care (walk-in and video), mental and behavioral health, emergency and trauma services, and more than 70 pediatric specialties through facilities such as the Level I Trauma Center, the Herma Heart Institute, the MACC Fund Center for Cancer and Blood Disorders, and the Craig Yabuki Mental Health Center. Its core technology platform centers on a MyChart patient portal and a branded mobile application that integrate appointment scheduling, video visits, symptom checking, and electronic health record access for families.

The organization's business model is service-based, with revenue generated from clinical care delivery billed through commercial insurance plans, Medicaid Wisconsin, Medicare, and other payers, supplemented by financial counseling for underinsured families. It is funded in part through philanthropic donations, community fundraisers, and the Children's Wisconsin Foundation. Children's Wisconsin extends its geographic and clinical reach through strategic partnerships with the Medical College of Wisconsin (academic medicine and research), ThedaCare and Emplify Health by Bellin under the "Connected for Kids" alliance, and UW Health Kids under the "Forward Pediatric Alliance." Additional community-facing assets include school-based health programs, Family Resource Centers, and the "At Every Turn" health content platform.

Operationally, Children's Wisconsin is supported by 1,001-5,000 employees and holds a Level I Children's Surgery Center verification from the American College of Surgeons, a fifth-consecutive Magnet Recognition from the American Nurses Credentialing Center, and a 2025-26 U.S. News & World Report ranking in five pediatric specialties. Leadership data shows a recent CEO transition with Jason Jarzembowski, Peggy Troy, and Gil Peri listed as chief executive officers and Jonathan Brouk as president and chief operating officer, indicating an executive change period. The system is private and tax-exempt, with no public revenue disclosure available in the source data.

Name

Children's Wisconsin

Legal name

Children's Hospital and Health System, Inc.

Website

https://childrenswi.org

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Children's Wisconsin is a nonprofit, independent pediatric health system operating 61 locations across Wisconsin, delivering primary, specialty, urgent, mental health, and trauma care to children and families through hospitals, clinics, and digital platforms.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Ambulatory Health Care Services (621), Child and Youth Services (624110)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Children’s Hospitals & Pediatric Health Systems (HLAFAJAG)

Keywords

• Pediatric healthcare services
• Children's hospital care
• Pediatric specialty care
• Pediatric telehealth services
• Pediatric mental health

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing medical care to pediatric patients, billed through insurance plans including Medicaid, Medicare, and private insurance. The organization accepts numerous insurance plans and offers financial counseling for uninsured or underinsured families.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Children's Wisconsin is Wisconsin's only independent pediatric health care system, providing medical, dental, mental and behavioral health, specialty, surgical, trauma, primary care, urgent care (including video visits), and family support services exclusively for children and adolescents. It operates a Level I Pediatric Trauma Center main hospital in Milwaukee, 20+ primary care offices, 7 urgent care locations, walk-in mental health clinics, specialty clinics, and school-based programs, supported by the MyChart patient portal, the Children's Wisconsin mobile app, and research partnerships with the Medical College of Wisconsin.

Product overview

Children's Wisconsin is Wisconsin's only health care system dedicated 100% to kids and teens, operating as a integrated healthcare delivery platform offering primary care, same-day care (urgent care video visits and walk-in clinics), emergency and trauma services, and over 70 specialty care programs. The core patient-facing digital products include the MyChart patient portal and Children's Wisconsin mobile app, which provide access to medical records, scheduling, and video visits. Specialty programs include the Herma Heart Institute, MACC Fund Center for Cancer and Blood Disorders, Craig Yabuki Mental Health Center, Orthopedics Program, and Gastroenterology services. Additional services include the NEW Kids weight management program, walk-in mental health clinics, the At Every Turn health content platform, and Family Resource Centers. The system maintains partnerships with the Medical College of Wisconsin, ThedaCare, Bellin Health, and UW Health Kids for expanded pediatric coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• MyChart Patient Portal Online patient portal enabling families to access medical records, schedule appointments, message doctors, and manage pediatric healthcare for their children anytime, anywhere.
• Children's Wisconsin Mobile App Mobile application providing access to medical records, appointment scheduling, video visits, symptom checker, and MyChart integration for managing family pediatric healthcare on the go.
• Urgent Care Video Visits Online video visit service for children ages 0-17, available daily 6 a.m.-10 p.m., connecting families with urgent care providers for minor illnesses and injuries without leaving home via a HIPAA-compliant platform.
• Urgent Care Walk-In Clinics Walk-in urgent care clinics across southeast Wisconsin providing immediate care for minor illnesses and injuries for children ages 0-18.
• Walk-in Mental Health Care Clinics Same-day walk-in mental health care clinics providing assessment, consultation with licensed therapists, and outpatient therapy sessions for children and teens experiencing urgent mental health issues, with locations in Green Bay, Kenosha, and Milwaukee.
• Herma Heart Institute Comprehensive pediatric heart care program providing services from the prenatal period through adulthood, with a team of pediatric cardiac specialists.
• MACC Fund Center for Cancer and Blood Disorders Pediatric oncology and hematology center providing cutting-edge care and clinical trials for children with cancer and blood disorders.
• Craig Yabuki Mental Health Center Mental health diagnostic and treatment center providing comprehensive services for children and families, including inpatient and outpatient care.
• Orthopedics Program Pediatric orthopedic care program for kids and teens with specialized training in spine, trauma, fracture, and sports medicine.
• Emergency Department and Level I Trauma Center Level I Pediatric Trauma Center providing 24/7 emergency care exclusively for children and teens, staffed with pediatric specialists and child life specialists at the Milwaukee main campus.
• Gastroenterology, Liver and Nutrition Program Comprehensive gastroenterology program offering advanced pancreaticobiliary care including Pediatric ERCP, Endoscopic Ultrasound, and specialized endoscopy services for children.
• Primary Care Services Primary care pediatric services offered at 20+ locations across southeast Wisconsin, including well-child visits, sick visits, vaccines, and e-visits for common conditions.
• Symptom Checker Online tool helping families determine if their child needs medical attention and guiding them to appropriate care settings (urgent care, emergency care, or home care) based on reported symptoms.
• NEW Kids Program Nutrition, Exercise, and Weight Management Program supporting kids ages 2-18 with personalized plans to build lifelong healthy habits for those with elevated BMI.
• Grief Haven Support Program Support program for children and teens ages 5-18 and their caregivers who have experienced a death, featuring age-specific activities and grief education.

Quantifiable outcome

• Successfully treats 95% of spleen injuries and all kidney injuries without surgery
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Join the Movement Events, Inc. (JTME)minorStrategic or Co-development Partner · 14 May 2026Co-hosting human trafficking conference 'The Quiet Crisis: A Multidisciplinary Team Response to Human Trafficking' with Tree House Child and Family Center
• Tree House Child and Family CenterminorStrategic or Co-development Partner · 14 May 2026Co-hosting human trafficking conference with JTME and Children's Wisconsin
• Badger State Brewing CompanyminorGTM or Marketing Partner · 11 December 2025Host venue for Santa Cycle fat bike fundraiser benefiting Children's Wisconsin
• Medical College of Wisconsin (MCW)coreStrategic or Co-development PartnerChildren's Wisconsin partners with MCW to bring renowned pediatric doctors, advanced practice providers, and scientists to Wisconsin children. Many Children's Wisconsin doctors also teach next-generation medical leaders and perform research that advances pediatric care.
• Connected for Kids (ThedaCare and Emplify Health by Bellin)flagshipStrategic or Co-development PartnerPartnership to improve health and well-being of children in Northeast and Central Wisconsin and Upper Peninsula of Michigan. Brings additional pediatric specialists to the region, reduces need for families to travel, applies consistent best-practice standards across organizations.
• Forward Pediatric Alliance (UW Health Kids)flagshipStrategic or Co-development PartnerCollaboration to expand access to world-class congenital heart care. Creates collaborative program across two campuses enabling expanded patient access, elite clinical teams, research advancement, and better patient experience while both organizations remain independent.

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Boston Children's Hospital: Harvard-affiliated pediatric hospital consistently ranked #1 nationally; comparable in specialty breadth, research intensity, and academic partnership model. The closest national analog in terms of brand and clinical reputation.
• Cincinnati Children's Hospital Medical Center: Independent, research-intensive pediatric health system with broad specialty coverage and strong U.S. News rankings. Directly comparable in mission, scale of research, and integrated care delivery.
• Lurie Children's Hospital of Chicago: Northwestern-affiliated pediatric hospital in the Upper Midwest, serving a similar multi-state catchment with comparable specialty programs and academic partnership structure. A direct Midwest peer.
• Nemours Children's Health: Multi-state pediatric health system with hospitals, primary/specialty clinics, and research operations across the Northeast and Florida. Directly comparable in mission, integrated pediatric care model, and academic/research orientation.
• Advocate Children's Hospital: Two-campus pediatric hospital within Advocate Health serving the Chicago metro and northern Illinois. Comparable in integrated pediatric service line scope, regional referral model, and academic alignment.
• Children's Hospital of Philadelphia: One of the largest and highest-ranked independent pediatric hospitals in the U.S., operating a comparable integrated model of primary, specialty, and quaternary care with a major research enterprise. Highly comparable in mission, clinical scope, and academic medicine orientation.
• Children's Minnesota: Independent pediatric health system serving Minnesota and western Wisconsin with two hospital campuses and broad specialty coverage. Directly comparable in regional independent pediatric mission and patient demographics.

Broad incumbents

• Cleveland Clinic Children's: Pediatric service line within the Cleveland Clinic health system. Comparable in specialty breadth and quality recognition, but operates as part of a broader adult system rather than as an independent pediatric-only provider.
• Children's Hospital of Pittsburgh (UPMC): Pediatric hospital within the UPMC system with deep specialty and research capabilities. Comparable in clinical scope but differs in being embedded within a large integrated delivery network rather than operating as a stand-alone independent.

Regional players

• American Family Children's Hospital (UW Health Kids): Academic pediatric hospital within UW Health and a Forward Pediatric Alliance partner of Children's Wisconsin. Overlaps in specialty programs (notably congenital heart) and competes in quaternary referrals in Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/childrenswisconsin
• Facebookfacebook.com/childrenswi
• LinkedInlinkedin.com/company/childrenswi
• Instagraminstagram.com/childrenswi?igsh=NTlvYXFucXMxdnF0
• TikToktiktok.com/@childrenswi
• Xx.com/childrenswi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Wisconsin