What Kick.com, Inc. does

Kick.com, Inc. operates as a creator-friendly gaming livestreaming platform under the entity Kick Streaming Pty Ltd (Australian-domiciled, headquartered in Melbourne at 2/287 Collins Street). The platform enables content creators to broadcast live video streams across categories including Just Chatting, IRL, GTA, Slots & Casino, League of Legends, Counter-Strike 2, and Minecraft, serving both individual streamers and viewers globally. Major streamers on the platform include xQc, Trainwreckstv, Asmongold, and n3on (699.6K followers), with the platform setting a record of 4.6 million concurrent viewers during the Stream Fighters 4 influencer boxing event in October 2025.

The platform's underlying technology consists of live streaming video infrastructure with real-time chat, viewer engagement features, and a digital goods system called KICKs. Platform features include KICK Drops (in-game cosmetic rewards for viewing partnered game streams, launched November 2025 with Rust/Facepunch Studios), KICK Shop (merchandise marketplace), KICK Bounties (creator engagement), Kick Clips, and a Developer Portal/API at dev.kick.com. The platform processes payments via Stripe and PayPal, uses K-ID for age assurance, and integrates OneTrust for consent management and Google Analytics for user behavior tracking.

Kick monetizes through five revenue streams: (1) KICKs virtual goods purchased by viewers for gifting creators, (2) recurring subscriptions to creator channels, (3) advertising with GARM-aligned brand safety controls, (4) affiliate/referral revenue from gambling platform partnerships, and (5) content licensing/streaming rights for exclusive events (e.g., PGF Season 9). The company is privately held with no disclosed revenue or recent funding rounds (the only known raise was $6M in November 2000), and is currently subject to Australian social media ban inclusion requiring compliance engagement.

Name

Kick.com, Inc.

Legal name

Kick Streaming Pty Ltd

Website

https://kick.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Kick.com is a creator-friendly gaming livestreaming platform serving streamers and viewers globally, operating as an alternative to Twitch with category-leading verticals in Just Chatting, IRL, and Slots & Casino. The platform monetizes via virtual goods, subscriptions, advertising, gambling affiliate revenue, and content licensing.

Ownership category

akta.pro rank

Product category

Live Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gaming-Focused Live Streaming Platforms (MPACACAB)

akta.pro secondary industries

Generalist Live Streaming Platforms (Multi-Category) (MPACACAA), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)

Keywords

• Live streaming platform
• Gaming livestreaming
• Virtual goods
• Content creator tools
• Video streaming service

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Virtual Goods (KICKs): Users purchase KICKs to gift to creators, triggering visual effects and acknowledgements. Revenue generated from the sale of KICKs to viewers who wish to engage with streamers through the Gifting feature.
2. Subscription Revenue: Viewers subscribe to creator channels for exclusive benefits. Creators receive revenue share from subscriptions. Platform takes a cut from subscription payments.
3. Advertising: Advertisers pay to display ads on the platform, with dynamic ad serving based on content classification. Brand safety controls aligned with GARM Framework.
4. Affiliate/Referral Revenue: Kick hosts gambling platform content with affiliate relationships, particularly for casino/slots streaming. Streamers promote gambling platforms with affiliate codes and Kick receives referral revenue.
5. Streaming Rights/Content Partnerships: Partnerships with leagues and events (e.g., PGF) for exclusive streaming rights, potentially generating revenue through viewer engagement and platform growth.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kick.com, Inc. operates the Kick gaming live streaming platform, where individual content creators broadcast live video streams to viewers across categories including Just Chatting, IRL, Grand Theft Auto V, Slots & Casino, League of Legends, Counter-Strike 2, and Minecraft. The platform monetizes through channel subscriptions, the KICKs virtual goods system used for gifting creators, advertising, affiliate referrals, and exclusive content partnerships. Supporting offerings include the Kick Partner Program (KPP) for revenue-sharing streamers, the KICK Drops feature integrating with partnered game developers to reward viewers with in-game cosmetics, and a developer-facing API at dev.kick.com.

Product overview

Kick is a gaming livestreaming platform operated by Kick Streaming Pty Ltd (Melbourne, Australia) that serves as a creator-friendly alternative to established streaming services. The platform features a core livestreaming product where creators broadcast live content across categories including Just Chatting, IRL, Grand Theft Auto V, Slots & Casino, League of Legends, Counter-Strike 2, Minecraft, and many others. The platform is built around a Partner Program (KPP) offering streamers revenue-sharing and enhanced features. Monetization flows through KICKs (limited digital goods that activate Gifts), a branded content disclosure tool, KICK Drops (in-game cosmetic rewards with partnered games), KICK Shop (merchandise), and KICK Bounties (developer engagement). The platform also provides a developer portal and API for external developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Kick Livestreaming Platform Gaming-focused live streaming platform where individual content creators broadcast live video streams to viewers across categories including Just Chatting, IRL, Grand Theft Auto V, Slots & Casino, League of Legends, Counter-Strike 2, and Minecraft. Viewers watch streams, participate in chat, follow creators, and engage through tipping, gifting KICKs, and participating in Drops campaigns.
• Kick Developer Tools Developer-facing API and portal at dev.kick.com that provides documentation, KICK Developer resources, and tools enabling external developers and partners to build integrations, bots, and platform extensions on the Kick streaming platform.

Quantifiable outcome

• 4.6 million concurrent viewers at peak (Stream Fighters 4)

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Professional Grappling Federation (PGF)coreStrategic or Co-development Partner · 3 March 2026PGF announced a new streaming partnership with Kick for Season 9, kicking off March 4, 2026. The partnership serves as the premier destination for exclusive live content unavailable on other platforms. The league features four franchise teams competing in a 5-week regular season followed by playoffs on April 8th.
• Facepunch Studios (Rust)minorGTM or Marketing Partner · 3 November 2025First Drops campaign partner for Kick's new platform feature launching November 13. Facepunch Studios provides in-game cosmetics as viewer rewards for watching Rust streams on Kick. Feature unveiled at DreamHack Atlanta by streamer xQc wearing exclusive Kick-themed cosmetics.
• Australian GovernmentminorOthersKick (along with Reddit) is being included in Australia's social media ban legislation, indicating regulatory engagement and compliance requirements in the Australian market.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Twitch: Amazon-owned live streaming platform that is the incumbent leader in gaming livestreaming with creator subscriptions, virtual goods (Bits), and ad monetization — the primary competitor Kick is positioning against on creator-friendly splits and content policy.
• Rumble: Video platform positioning around free-speech and creator-friendly policies with monetization via subscriptions and tips; directly comparable to Kick in content-permissiveness stance and as an alternative to mainstream streaming/video platforms.
• Trovo: Tencent-backed gaming live streaming platform offering creator subscriptions, virtual gifting (Elixirs), and a Partner program — closely comparable feature set and target audience to Kick.
• DLive: Blockchain-incentivized live streaming platform that shares Kick's community-led growth and creator-monetization focus, with similar reliance on virtual gifting and a less restrictive content positioning.

Broad incumbents

• YouTube Live: Google-operated live streaming capability inside the world's largest video platform, offering gaming creators subscriptions, Super Chat, and ad revenue share. Competes with Kick for the same creator and viewer base but as part of a much broader video ecosystem.
• Facebook Live: Meta's live streaming product embedded in the world's largest social network, offering gaming creators Stars monetization and broad audience reach — overlaps with Kick on live video distribution and ad-driven monetization.
• TikTok Live: ByteDance's live streaming layer inside TikTok, increasingly used by gaming and IRL creators with virtual gifting and live event programming — competes with Kick for creator mindshare in the IRL/Just Chatting categories.

Emerging players

• Caffeine: Social broadcasting platform focused on gaming and entertainment live streams with creator monetization features; comparable to Kick as a smaller, creator-friendly alternative to Twitch.

Others

• Streamlabs (Logitech): Creator-tools platform offering streaming software, alerts, donations, and monetization infrastructure used by streamers across Twitch, YouTube, and Kick — adjacent ecosystem participant enabling creators on Kick's platform.
• Patreon: Subscription-based creator monetization platform that competes with Kick's subscription offering at the per-creator level and is used by many of the same streamer/creator personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kick-com-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kick.com, Inc.