Rumble
Rumble (RUM Group Inc.) operates a video-sharing platform serving 56 million MAU creators and viewers, supplemented by Quake AI, a GPU cloud infrastructure business built on approximately 22,000 NVIDIA H100/H200 GPUs following its 2026 Northern Data acquisition.
- Company typePublic
- Founded2013
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Rumble does
Rumble (now operating as RUM Group Inc. as of June 2026) runs a dual-segment technology business. Its core Rumble video platform, founded in 2013, is an alternative video-sharing service positioned against YouTube that emphasizes creator-friendly monetization, less restrictive content moderation policies, revenue sharing, and a stable of high-profile creators (Joe Rogan via the CallIn acquisition, Dan Bongino, Tucker Carlson). The platform serves video creators, podcasters, and live streamers with a product suite that includes Rumble Shorts for short-form vertical video, Rumble Premium subscriptions, Rumble Wallet (non-custodial crypto wallet supporting BTC, USDT, and XAUT for direct peer-to-peer creator tipping), the Rumble Advertising Center (RAC) for ad sales, and acquired brands Locals.com (subscription communities) and CallIn (podcasting). The platform reported 56 million monthly active users in Q1 2026.
The Quake AI division was formed following the June 2026 acquisition of Northern Data AG (approximately 85.2% ownership for $767 million in all-stock consideration). Quake AI combines Northern Data's approximately 22,000 NVIDIA H100/H200 GPUs across nine data centers with up to 250 MW of power capacity and Rumble's existing CPU cloud infrastructure to sell GPU-as-a-service and cloud computing to enterprise customers. Commercial anchors include a $270 million multi-year dedicated GPU agreement with Together AI for NVIDIA Blackwell B300 systems, a $250 million GPU partnership commitment from Tether, and infrastructure partnerships with Anchorage Digital and the Cleveland Browns.
Rumble generates revenue through five streams: advertising sales via RAC, subscription revenue from Rumble Premium, creator monetization through the CallIn podcasting platform, managed services revenue from Quake AI's GPU cloud business, and transaction-based crypto tipping via Rumble Wallet (built on Tether's Wallet Development Kit with MoonPay-powered fiat on/off ramps). Strategic ownership is heavily influenced by Tether, whose cumulative investments exceed $800 million across multiple tranches, making it the largest single shareholder while providing both capital commitments and contracted GPU/advertising revenue. The company is publicly traded on NASDAQ (ticker: RUM), headquartered in Longboat Key, Florida (with engineering presence in Toronto, Canada), and rebranded to RUM Group Inc. in June 2026 to reflect its expansion beyond video into AI infrastructure.
Rumble firmographics
Firmographics- Name
- Rumble
- Legal name
- Rumble Inc.
- Website
- https://rumble.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rumble (RUM Group Inc.) operates a video-sharing platform serving 56 million MAU creators and viewers, supplemented by Quake AI, a GPU cloud infrastructure business built on approximately 22,000 NVIDIA H100/H200 GPUs following its 2026 Northern Data acquisition.
- Ownership category
- akta.pro rank
Rumble industry classification
Industry- Product category
- Online Video Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)
- akta.pro secondary industries
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Cloud Gaming Infrastructure & GPU Cloud Providers (IaaS/PaaS for gaming) (MPAFAHAC)
Keywords
Where Rumble is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Rumble business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations
Revenue model
- Advertising Revenue: Rumble generates advertising revenue through its Rumble Advertising Center (RAC), selling display and targeted ads against video content. The platform has invested in revamping its advertising sales team and expects brand advertising to ramp in the second half of 2026.
- Subscription (Rumble Premium): Rumble Premium is a subscription service offering exclusive content and ad-free viewing. Creators can subscribe to access premium-only content.
- Creator Acquisition (CallIn): Acquisition of CallIn podcasting platform enhances creator tools and user engagement, expanding Rumble's presence in the podcasting market. CallIn's reported over 1 million users including notable figures like Joe Rogan and Jordan Peterson.
- AI Cloud Infrastructure (Quake AI): GPU cloud and AI infrastructure services providing compute capacity to enterprise customers. Secured $270 million multi-year GPU cloud agreement with Together AI, plus $250 million GPU partnership with Tether. Northern Data (now Quake AI) projects €170-190 million revenue in 2026.
- Crypto Tipping: Bitcoin tipping feature developed with Tether, targeting 51 million creators on the platform. Enables audiences to tip creators in cryptocurrency directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic access to platform |
| Subscription | Monthly | Ad-free viewing and exclusive content |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Rumble product offering
Product offeringCore offering
Rumble is an open video management system where creators upload, stream, and monetize video content through advertising, subscriptions, and crypto tipping. The platform also operates Quake AI (formerly Rumble Cloud), a GPU and AI infrastructure business that delivers cloud computing and AI compute-as-a-service to enterprise customers following the 2026 acquisition of Northern Data AG.
Product overview
Rumble (now RUM Group Inc.) operates as a dual-segment company following its June 2026 acquisition of Northern Data. The core business consists of the Rumble video platform, a video-sharing service competing with YouTube that offers creators revenue-sharing, live streaming, Rumble Shorts (short-form video), Rumble Premium (subscription), Rumble Wallet (crypto tipping), and the Rumble Advertising Center (RAC). The second segment is Quake AI (formerly Rumble Cloud), a cloud and AI infrastructure platform combining Northern Data's ~22,000 NVIDIA GPUs across nine data centers with up to 250 MW of power capacity, offering GPU-as-a-service for AI workloads. The company also owns Locals.com (subscription communities) and previously acquired CallIn (podcasting platform, 2023).
Differentiator
Problem solved
Functional benefit
Brands
- Quake AI: AI infrastructure and cloud services division combining Northern Data GPU assets with Rumble Cloud, offering GPU-as-a-service and cloud computing
- Rumble Premium
- Rumble Wallet
- Rumble Shorts
Products and services
- Rumble Video Platform Open video management platform where creators upload, stream, and monetize video content through advertising, subscriptions, and crypto tipping; serves creators and viewers globally with 56M MAU as of Q1 2026.
- Rumble Premium Subscription-based service offering ad-free viewing, exclusive premium content, and additional perks for paying subscribers.
- Rumble Wallet Non-custodial crypto wallet integrated into the Rumble platform, built on Tether's Wallet Development Kit, supporting BTC, USDT, XAUT and USAT for direct peer-to-peer creator tipping and payments without traditional financial intermediaries.
- Quake AI (formerly Rumble Cloud) Unified GPU and cloud computing platform combining approximately 22,000 NVIDIA H100/H200 GPUs across nine data centers with up to 250 MW of power capacity, offering AI compute-as-a-service and GPU cloud infrastructure to enterprise customers.
- Rumble Advertising Center (RAC) Advertising platform enabling brands and agencies to run display and targeted advertisements on the Rumble video platform against the 50+ million MAU audience, including premium content from exclusive event streaming partners.
- Locals.com Subscription community platform that enables creators to build subscriber-only communities with paywalled content, integrated with the Rumble ecosystem for distribution.
Quantifiable outcome
- 56 million Monthly Active Users as of Q1 2026, up 8% sequentially
- +3 more outcomes
Companies that use Rumble
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Rumble technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Rumble partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Trump Media and Technology GroupcoreTrump Media and Technology Group (owner of Truth Social) and Rumble filed a joint lawsuit in February 2026 against Brazilian Supreme Federal Court Justice Alexandre de Moraes, arguing his secret overseas court orders attempted to unconstitutionally censor U.S. users. The companies are seeking to establish that no foreign official may use secret orders to regulate speech in the United States.
- Northern Data AGcoreRumble completed acquisition of Northern Data AG (renamed Quake AI), gaining approximately 85.2% ownership. The all-stock deal valued at approximately $767 million gives Rumble access to 22,000 NVIDIA GPUs, nine data centers, and 250 MW power capacity. Northern Data's Management and Supervisory Boards unanimously recommended shareholders accept the offer.
- Together AIcoreTogether AI signed a $270 million multi-year cloud capacity agreement with Rumble, under which Rumble provides Nvidia HGX B300 systems as dedicated cloud capacity for Together AI's AI acceleration services. The deal includes provisions for potential increases and extensions based on market performance.
- Enhanced GamesmajorEnhanced Games named Rumble Premier Partner and Official Distribution Channel for the inaugural Enhanced Games held May 24, 2026 in Las Vegas. Rumble received exclusive streaming rights and content distribution rights for future Enhanced-produced events. Rumble planned to leverage its advertising center and 50+ million user base to market Enhanced's Live Enhanced consumer platform.
- Anchorage DigitalminorAnchorage Digital selected Rumble Cloud as an infrastructure partner.
- Cleveland BrownsminorThe Cleveland Browns NFL team partnered with Rumble Cloud for infrastructure services.
- MoonPaycoreMoonPay powers all crypto on- and off-ramps for Rumble Wallet, enabling users to move between crypto and traditional payment methods including credit cards, Apple Pay, PayPal, and Venmo. This integration enables fiat-to-crypto conversion for the embedded wallet.
- CallIn (Acquired)majorRumble acquired CallIn, a San Francisco-based podcasting and live streaming platform founded by David Sacks. Following the deal, David Sacks joined Rumble's board of directors. The acquisition enhanced Rumble's creator tools and user engagement, bringing over 1 million users including notable figures like Joe Rogan and Jordan Peterson.
Scale indicators7 records
Recent moves10 records
Expansion highlights7 records
Rumble competitors and assessment
Company assessmentDirect peers
- YouTube (Alphabet): The dominant video sharing platform that Rumble directly competes against for creators and viewers. YouTube is the incumbent benchmark for video monetization, content moderation policies, and creator economics that Rumble's free-speech positioning is differentiated against.
- BitChute: Alternative video sharing platform with a free-speech-oriented creator base, directly overlapping Rumble's core value proposition and conservative-leaning audience. Competes head-to-head for creators seeking less restrictive moderation policies.
- Odysee (LBRY): Decentralized video platform that, like Rumble, targets creators seeking an alternative to YouTube with crypto-native monetization. Odysee's blockchain-based approach parallels Rumble Wallet integration and competes for the same free-speech creator segment.
- CoreWeave: Specialized GPU cloud provider offering NVIDIA-based compute for AI workloads, the closest direct competitor to Quake AI. CoreWeave is publicly traded with a much larger fleet and similar customer base (AI startups, hyperscalers, enterprises) competing for the same enterprise GPU-as-a-service demand.
- Vimeo: Video hosting and SaaS platform that competes in the creator and SMB video distribution market. While more enterprise-focused, Vimeo overlaps with Rumble's video hosting, live streaming, and subscription tools.
- Lambda Labs: GPU cloud provider offering NVIDIA H100 infrastructure to AI researchers and enterprises, directly competing with Quake AI for AI compute workloads. Lambda's focus on deep learning compute parallels Quake AI's positioning.
- Dailymotion: Video sharing platform competing in the same long-form and live streaming category as Rumble. Dailymotion serves similar use cases (creator uploads, monetization, content distribution) and competes for international audiences.
Broad incumbents
- Twitch (Amazon): Live streaming platform owned by Amazon that competes with Rumble Live for streamers and live audiences, though primarily gaming-focused. Both platforms target creator monetization through subscriptions, ads, and tipping mechanics.
Emerging players
- Kick: Emerging live streaming platform that, like Rumble, attracts creators dissatisfied with mainstream platforms and competes for free-speech-oriented streamers. Kick's 95/5 revenue split parallels Rumble's creator-friendly monetization positioning.
- Substack: Creator monetization platform offering subscription-based content distribution (newsletter, podcast, video). Substack competes with Rumble Premium and Locals for independent creators seeking direct audience monetization outside mainstream platforms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rumble social profiles
Digital presenceRumble financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rumble leadership team
Management profileNumber of profiles
Profiles7 records
Rumble subsidiaries and ownership
Company hierarchySubsidiaries5 records
Rumble funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rumble M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rumble
What does Rumble do?
Rumble is an open video management system where creators upload, stream, and monetize video content through advertising, subscriptions, and crypto tipping. The platform also operates Quake AI (formerly Rumble Cloud), a GPU and AI infrastructure business that delivers cloud computing and AI compute-as-a-service to enterprise customers following the 2026 acquisition of Northern Data AG.
Is Rumble a public or private company?
Rumble is a public company. It is classified as public and is currently operating.
When was Rumble founded?
Rumble was founded in 2013. It employs 101 to 250 people.
Where is Rumble based?
Rumble is headquartered in Toronto, Canada, in the North America region.
How does Rumble make money?
Five revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription (Rumble Premium), creator Acquisition (CallIn), AI Cloud Infrastructure (Quake AI) and crypto Tipping.
Who are Rumble's main competitors?
Direct peers on record are YouTube (Alphabet), BitChute, Odysee (LBRY), CoreWeave, Vimeo, Lambda Labs and Dailymotion. Twitch (Amazon) is listed as a broad incumbent. Emerging players are Kick and Substack.
Does Rumble have an API?
No public API is recorded for Rumble.
What industry is Rumble in?
Rumble's product category is Online Video Platform. Its primary akta.pro industry code is MPAFAEAA, Creator & Streamer Platforms (Live & VOD for Game Content), with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 5162 and its SIC code is 7812.