Green Card

What Green Card does

Green Card is a Fukuoka-headquartered Japanese company that builds an integrated digital platform for Japan's amateur soccer ecosystem, founded in January 2015 by Hiroki Habu. The company's product stack spans tournament management software (GreenCard Model), team website production and hosting (Green Card Web), event live streaming services, editorial media (Green Card News, formerly Junior Soccer NEWS), a YouTube channel (GreenCard Channel), a crowdfunding service (Green Card Supporter), and AI camera rentals for automated match recording. Underlying infrastructure combines a SaaS front-end for tournament operations with a media production layer that supports 50+ remote writers, distributed camera operators, and an editorial publishing pipeline.

The company serves three primary customer segments: amateur soccer federations (Japan Club Youth Football Federation, multiple prefectural federations, Kyushu and Kanto regional federations, Fukuoka Prefecture Football Association), high school and university sports programs (Fukuoka University, Yaita Chuo, Kyoto Tachibana, Nahamine, Saga Higashi), and individual amateur teams seeking digital presence and streaming coverage. Revenue is generated through a mix of transaction-based live streaming service fees (99,000-198,000 JPY per event), one-time and recurring website creation and management fees, media advertising across Green Card News and GreenCard Channel, professional service fees for writing, streaming consulting, and crowdfunding facilitation.

Green Card scaled its media footprint to approximately 1.5 million monthly visitors, 10M+ monthly pageviews on Junior Soccer NEWS, 100K+ YouTube subscribers, and 60K+ LINE/Facebook group members, while covering around 1,000 events across 8 cities with 10,000+ participants annually. In 2022 the company raised 15.12M JPY from 38 investors via FUNDINNO equity crowdfunding; in 2026 it listed on the TOKYO PRO Market (April) and closed a 305.25M JPY capital and business alliance with Kodansha (June), formalizing a media-distribution partnership alongside the equity investment. The core operating team numbers 15-20 employees supplemented by approximately 50 remote writers, with active hiring underway across sales, engineering, and camera operations consistent with nationwide expansion.

Name

Green Card

Legal name

株式会社グリーンカード

Website

https://green-card.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Card is a Fukuoka-based digital media and SaaS company that provides tournament management, team websites, live streaming, and editorial coverage for Japan's amateur soccer ecosystem, serving federations, high schools, and youth clubs nationwide.

Ownership category

akta.pro rank

Product category

Amateur Sports Media Services

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPACACAF

Sports Live Streaming Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Live Streaming Platforms (Gaming/IRL)

SECONDARYMPAKAOAA

Direct-to-Consumer (DTC) Sports Streaming Platforms

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Streaming & Digital Broadcasting

SECONDARYMPACAAAE

Sports Streaming Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Video Streaming Platforms (SVOD/AVOD/FAST)

SECONDARYTHAJAFAE

Sports Events & Match Tickets

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Live streaming services
• Sports media network
• Tournament management system
• Team website creation
• Crowdfunding support services

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Live Streaming Services: Live streaming of amateur sports events including high school tournaments, youth soccer championships, and club youth competitions. Services include event website creation, live streaming, highlight video production, and post-event DVD/Blu-ray sales.
2. Team Website Creation & Management: Website production services for sports teams, schools, and tournament organizations. Includes ongoing maintenance and operational support using WordPress-based solutions.
3. Media Advertising: Advertising placements on media platforms including Junior Soccer NEWS (10M+ monthly PV), GreenCard Channel (100K+ subscribers), and LINE/Facebook groups (60K+ members).
4. Crowdfunding Support: Crowdfunding campaign planning and execution support for sports teams and organizations. Utilizes Readyfor platform with proven track record of successful campaigns.
5. Sports Writing Services: Writing services leveraging network of 50+ home-based writers for sports media content, team promotion, and advertising articles.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Green Card operates Japan's largest amateur soccer web media network and provides digital transformation (DX) services for amateur sports organizations. Its offering combines a proprietary tournament management platform, live event streaming, team website creation, media/advertising sales, AI camera rental, article-writing services, and crowdfunding support aimed at amateur sports teams, schools, and federations.

Product overview

Green Card Inc. operates a platform portfolio centered on amateur sports DX (digital transformation) in Japan. The core offering is the GreenCardモデル, a tournament management system combining live streaming, special site management, and monetization tools. Supporting products include Green Card ウェブ (team homepage production), Green Card ニュース (amateur soccer news media with 10M+ monthly PV), and Green Cardチャンネル (YouTube live streaming channel with 100K+ subscribers). Additional services include event LIVE streaming, LIVE streaming consulting plans, team crowdfunding support, and AI camera rentals. The company also operates a nationwide network of 50 remote writers for sports content production. The portfolio is unified around enabling amateur sports organizations to increase visibility, generate revenue through sponsorships and crowdfunding, and deliver live streaming to audiences regardless of location.

Differentiator

Problem solved

Functional benefit

Brands

• Green Card ウェブ: Soccer team homepage production service
• Green Card ニュース
• Green Cardチャンネル
• GreenCardモデル
• グリーンカード イベントLIVE配信
• LP（LIVE配信コンサルプラン）
• LP（LIVE配信パック）
• ジュニアサッカーNEWS

Products and services

• GreenCard Model Proprietary tournament management system that handles tournament registration, scheduling, result tracking, and data visualization for amateur soccer competitions.
• Green Card Web Website creation service that builds and manages team websites for amateur sports clubs at a one-time fee of 30,000 yen, including hosting.
• Green Card News Web media platform publishing amateur soccer news, tournament reports, and editorial content for the amateur sports community in Japan.
• Green Card Channel YouTube channel delivering amateur soccer video content, including match footage and editorial coverage, leveraging the company's live streaming and editorial capabilities.
• Event Live Streaming Live streaming service for amateur sports tournaments and events, offered under a one-time/perpetual license pricing model with broadcast capabilities.
• AI Camera Rental Rental service providing AI-powered camera equipment for automated capture and streaming of amateur sports matches.
• Writing Services Article-writing service delivered through a national network of 50+ remote writers covering all 47 Japanese prefectures, producing tournament reports, interviews, and team stories.
• Crowdfunding Support Support service that helps amateur sports teams and organizations run crowdfunding campaigns, combining writing, video, and promotion capabilities.
• Sponsorship Sales Advertising and sponsorship sales service leveraging the Green Card media network (approximately 8.52 billion yen cumulative media advertising) to connect amateur sports properties with corporate sponsors.
• Online Boutique (アマチュアス・セレクト) Online boutique storefront selling apparel, balls, and soccer goods, integrating e-commerce into the amateur soccer media ecosystem.

Quantifiable outcome

• 10,483,962 monthly page views for Junior Soccer NEWS (May 2022 record)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gekisaka (Kodansha): Operated by Kodansha, Gekisaka is Japan's largest soccer media platform covering amateur to professional leagues. It is the most direct incumbent in the Japanese soccer media space and is now also a strategic investor in Green Card.
• Sportradar: Global sports data and content company providing live data, streaming, and media services to sports leagues, federations, and media companies. Comparable as an infrastructure layer for sports content distribution and monetization.
• DAZN: Global direct-to-consumer sports streaming platform with significant presence in Japan. Comparable as a sports-focused live streaming platform targeting consumer and federation customers.
• J SPORTS (J Sports Inc.): Japanese pay-TV sports broadcaster operating multiple channels covering a wide range of sports including soccer, baseball, and other disciplines. Comparable as a sports content distribution platform with consumer and B2B monetization.

Direct peers

• Player. (Player Inc.): Japanese sports media and live streaming platform that produces and distributes sports video content, including amateur and high school sports. Directly comparable as a sports media + streaming operator targeting Japanese sports audiences.
• 4-4-2 Magazine / Football Channel: Japanese online soccer media outlets providing news, match coverage, and editorial content. Comparable as digital-first soccer media properties targeting Japanese football fans.

Emerging players

• Sofascore: Global sports data and live scoring platform with a strong consumer mobile app. Comparable in combining live data, content, and media around live sports — an adjacent model to Green Card's media + streaming approach.
• MyCup (Cup Inc.): Japanese amateur sports event management and registration platform. Directly comparable as a tournament/event management system provider for Japanese amateur sports organizers.
• Spportunity (Spportunity Inc.): Japanese sports media and tournament platform covering amateur and youth sports. Comparable in operating a media + tournament platform for Japanese amateur sports audiences.

Others

• Sponavi: Japanese sports sponsorship marketing platform connecting sponsors with sports teams and events. Adjacent and complementary to Green Card's sponsorship monetization layer for amateur sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY_yN8KqxoRFo1XsrLnv8ww
• Xx.com/greencardnews
• Facebookfacebook.com/GREENCARDamateursports

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Card