Spportunity

What Spportunity does

Spportunity Inc. (スポチュニティ, founded March 18, 2016) is a privately held Japanese operator of a sports-specialized crowdfunding platform headquartered in Ginza, Tokyo. The platform serves club teams, individual athletes, sports organizations, stadiums/arenas, and sports manufacturers by enabling both EC-type projects (with rewards/returns) and donation-type projects (with tax-deductible receipts for certified NPOs and schools). The company was founded by MBA classmates from Globis Business School and operates a remote, predominantly part-time organizational model in which most members also hold primary careers elsewhere.

The platform's core technology comprises project creation tools, an original 30+ category rewards catalog, the proprietary ゆかり検索 (Affinity Search) feature for connection-based discovery, a funding simulator, and integrations with payment processors (GMO Epsilon, Visa, Mastercard, JCB, Amex, Discover), identity providers (Facebook, LINE, X, Google), logistics partners (Quest Page Q-logi, DM Solutions Uru-logi), analytics (Google Analytics), and PR/content distribution channels (PRTIMES, Yahoo! News, SmartNews, dmenu, SPORTS BULL). Sub-products include Spportunity Charity (donation-type, launched August 2018), スポ活/Suppokatsu (professional sports club service, launched September 2024), an advisor-driven hands-on campaign support program, an ambassador network of 20+ former professional athletes and journalists, and an original rewards fulfillment service. The platform is operated domestically in Japan with Japanese address requirements for fulfillment.

Revenue is generated primarily via a tiered transaction-based take rate: 8-15% platform commission (sliding downward as project raise amounts increase above ¥5M) plus a 5% payment processing fee, plus a ¥220 (tax-inclusive) per-support platform usage fee introduced for projects published after July 18, 2023. Go-to-market is sales-led via dedicated Spportunity Advisors who perform project planning, return design, promotional copy, and campaign management, augmented by earned media and ambassador-driven advocacy. Named customers include multiple J-League football clubs (JEF United Ichihara Chiba, Oita Trinita, Nagoya Grampus, Avispa Fukuoka, Yokohama FC), B.League basketball teams (Iwate Big Bulls, San-en Neo Phoenixes), J3 club Brenz Kyoto, and university and minor-league clients. Revenue, headcount, and funding history are not publicly disclosed.

Name

Spportunity

Legal name

スポチュニティ株式会社

Website

https://corp.spportunity.com

Company type

Private

Founded year

2016

Operating status

Operating

Ownership category

akta.pro rank

Product category

Crowdfunding Platform

NAICS

Grantmaking and Giving Services (81321), Other Spectator Sports (711219)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPACAFAJ

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

Keywords

• Sports crowdfunding
• Athlete fundraising
• Club team financing
• Donation crowdfunding
• Sports sponsorship

Headquarters

HQ city

Ginza

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Crowdfunding Commission (All-in Fee): Platform commission ranging from 8-15% based on total amount raised, plus 5% payment processing fee. Lower rates for second-year users (-2%) and ambassador-referred projects (-2%). Supports both EC-type (with returns) and donation-type (tax-deductible) projects.
2. Platform Usage Fee: ¥220 (tax-inclusive) per support transaction collected from supporters. Part of the fee contributes to Spportunity Fund for social contribution activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Spportunity operates Japan's largest sports-specialized crowdfunding platform, enabling club teams, athletes, sports organizations, stadiums, and sports manufacturers to raise funds directly from supporters. The platform supports two project types: EC-type projects that deliver rewards (merchandise, experiences, services) to backers, and donation-type projects (Spportunity Charity) that allow tax-deductible contributions to certified NPOs and educational institutions. Dedicated Spportunity Advisors provide hands-on support throughout each campaign, from planning and reward design to promotional copywriting and post-launch amplification.

Product overview

Spportunity operates a sports-specialized crowdfunding platform consisting of a core crowdfunding service for EC-type (reward-based) and donation-type projects, supplemented by specialized sub-products and add-on modules. The core platform enables sports organizations—club teams, athletes, sports associations, stadiums, and sports companies—to raise funds from supporters. Key add-ons include: Spportunity Charity (donation-type for NPOs/schools with tax benefits), スポ活 (professional club-specific platform), Original Rewards (pre-designed reward catalog), Return Fulfillment Support (logistics partner network), Sports Column (promotional content distributed to major media), Ambassador Program (athlete influencers), Internship Program, Advisor Support (project planning/management), Yukari Search (connection-based discovery), Funding Simulator, and Referral Cashback Program.

Differentiator

Problem solved

Functional benefit

Products and services

• Spportunity Crowdfunding Platform Sports-specialized crowdfunding platform connecting sports teams, athletes, and organizations with supporters. Supports EC-type projects that deliver rewards to backers and donation-type projects with tax-deductible contributions.
• Spportunity Charity (Donation-type Crowdfunding) Donation-type crowdfunding option for certified NPOs, schools, and sports organizations enabling tax-deductible donations with receipt issuance for donors.
• スポ活 (Suppokatsu) Crowdfunding service specifically for professional sports clubs, enabling projects through club platforms with promotional support via official club websites and SNS, and sponsor collaboration product development.
• Return Shipping Support Service Logistics fulfillment service partnering with Q-ロジ (Quest Page) and DM Solutions (ウルロジ) to handle packing, shipping, and warehousing for reward delivery, eliminating the need for sports teams to manage fulfillment operations.

Quantifiable outcome

• Iwate Big Bulls raised ¥2.47M in 2019 and ¥3.09M in 2020
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, minor and strategic.

• 株式会社クエストページ (Quest Page - Qロジ)coreImplementation/ SI/ Consulting PartnerLogistics partner providing return fulfillment services including packaging, storage, and shipping. Handles large-scale projects (5,000 recipients) to small projects (30 recipients). Services include original packaging materials, bagging, and card insertion.
• DMソリューションズ株式会社 (DM Solutions - ウルロジ)coreImplementation/ SI/ Consulting PartnerLogistics partner offering fulfillment services for return item delivery. Alternative partner to Quest Page for handling supporter gift shipments.
• 三井住友銀行minorOthersBanking partner for financial services
• さわやか信用金庫minorOthersRegional banking partner
• 四国アイランドアイランド league plusstrategicChannel Partner/ Reseller/ DistributorIndependent baseball league partner for crowdfunding campaigns supporting minor league teams
• Yahoo! Japan / SmartNews / SPORTS BULL / dmenustrategicGTM or Marketing PartnerMedia partners receiving article content for distribution. Sports-related articles featuring crowdfunding projects are published through these channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Makuake: Major Japanese reward/pre-order crowdfunding platform operated by Crowdcredit; competes with Spportunity for sports teams, athletes, and NPOs running campaigns and is a top alternative for Japanese project creators.
• READYFOR: Japan's largest donation- and reward-based crowdfunding platform; directly comparable to Spportunity as a domestic crowdfunding marketplace that also hosts sports and community projects, competing for the same Japanese creator base.
• Kibidango: Japanese crowdfunding platform focused on creative, community, and cause-driven projects; comparable to Spportunity in domestic-only reward crowdfunding model and project-creator support services.
• CAMPFIRE: Leading Japanese all-in-one crowdfunding platform supporting reward, donation, and equity projects; directly comparable on business model and geography, and competes for sports and civic causes.

Broad incumbents

• Indiegogo: Global crowdfunding platform spanning rewards, equity, and demand-sensing campaigns; broadly comparable fee-and-marketplace model to Spportunity though not sports-specialised.
• GoFundMe: Global leader in personal-cause and charitable crowdfunding; broadly comparable business model and fee structure to Spportunity, although it does not specialise in Japanese sports and operates at much greater scale.
• Kickstarter: Global reward-based crowdfunding platform; comparable on core transaction-fee business model but operates globally with a creative-project focus rather than a sports niche like Spportunity.

Emerging players

• JustGiving Japan: Charitable-giving platform operated in Japan by the global JustGiving network; comparable to Spportunity's donation-type product for NPOs and sports organisations seeking tax-deductible fundraising.
• Lifebase: Japanese donation- and subscription-giving platform that overlaps Spportunity's Spportunity Charity product on tax-deductible giving for NPOs and community causes in Japan.

Others

• Fanatics (sports merchandise/engagement): Global sports merchandise and fan-engagement platform; not a direct crowdfunding competitor but operates in adjacent sports-fan monetisation and licensed-merchandise territory that overlaps with Spportunity's rewards-catalog business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Spportunity_JP
• YouTubeyoutube.com/@SpportunityOfficial
• Facebookfacebook.com/spportunity
• Instagraminstagram.com/spportunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spportunity