Old Trapper
Old Trapper Smoked Products is a family-owned producer and direct-to-consumer retailer of beef jerky and smoked meat snacks, founded in 1969 in Oregon and distributed nationwide across all 50 U.S. states.
- Company typePrivate
- Founded1969
- HeadquartersForest Grove, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Old Trapper does
Old Trapper Smoked Products, Inc. is a family-owned producer and seller of beef jerky and smoked meat snacks, headquartered in Forest Grove, Oregon and founded in 1969 at a roadside market in rural Tillamook, Oregon. The company manufactures and distributes its products nationwide across all 50 U.S. states, primarily through major retail chains, convenience stores, and gas stations, supplemented by a direct-to-consumer e-commerce storefront at oldtrapper.com with flat-rate shipping to the continental 48 states. The legal entity is incorporated in Oregon and operates as a privately held company with no institutional investors or parent company disclosed.
The company's product portfolio centers on a real wood-smoking production process using natural wood smoke (distinct from artificial smoke flavoring), with core SKUs spanning multiple flavor variants of beef jerky (Old Fashioned, Teriyaki, Peppered, Hot & Spicy, and the 2025-launched Zero Sugar line), Deli Style Beef Sticks in Original, Teriyaki, and Jalapeno varieties, Beef & Cheese Snack Sticks, Kippered Beef Steak cuts, and Double Eagle bulk-format coin jerky, alongside branded apparel merchandise. Product protein content ranges from roughly 6 to 22 grams per serving. Pricing follows a pay-as-you-go unit model with no subscription layer; single bags retail from $10.00 to $18.00, bulk cases (8- to 14-pack configurations) range from $23.00 to $216.00, and apparel items are priced between $12 and $59.
The go-to-market model combines a multi-channel sports sponsorship strategy with direct-to-consumer e-commerce and broad-line retail distribution. Old Trapper serves as Official Beef Jerky of the Big Ten Conference (through July 2027), holds extended partnerships with the Big 12 and Mountain West Conferences, sponsors the Portland Fire WNBA franchise debuting in 2026, and maintains media partnerships with ESPN, NFL Network, CBS Sports Digital, Outdoor Channel, and Sportsman Channel. Customer segments span active-lifestyle consumers, sports fans, and convenience-store shoppers, with the company recognized as a Category Captain by Convenience Store Decisions in 2023.
Old Trapper firmographics
Firmographics- Name
- Old Trapper
- Legal name
- Old Trapper Smoked Products, Inc.
- Website
- https://oldtrapper.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Old Trapper Smoked Products is a family-owned producer and direct-to-consumer retailer of beef jerky and smoked meat snacks, founded in 1969 in Oregon and distributed nationwide across all 50 U.S. states.
- Ownership category
- akta.pro rank
Old Trapper industry classification
Industry- Product category
- Meat Snacks
- NAICS
- Other Snack Food Manufacturing (311919)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Jerky & Meat Snacks (CRADABAK)
- akta.pro secondary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where Old Trapper is headquartered
LocationHeadquarters
- HQ city
- Forest Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Old Trapper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Beef Jerky and Meat Snack Product Sales: Old Trapper generates revenue through the sale of beef jerky, snack sticks, and related meat snacks through retail distribution and direct-to-consumer online sales. Products are sold as one-time purchases with no subscription model currently in place.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beef Jerky Bulk - Case of 8 (1/4 lb bags) |
| Unit Pricing | Pay-as-you-go | Beef Jerky Bulk - Case of 12 (10 oz bags) |
| Unit Pricing | Pay-as-you-go | Bulk Snack Sticks - Case of 6 (15 oz) |
| Unit Pricing | Pay-as-you-go | Beef Jerky - Single Bag (1/4 lb) |
| Unit Pricing | Pay-as-you-go | Beef Jerky - Single Bag (10 oz) |
| Unit Pricing | Pay-as-you-go | Kippered Beef Steak - Case of 12 (2 oz) |
| Unit Pricing | Pay-as-you-go | Beef & Cheese Snack Stick - Case of 14 (1.3 oz) |
| Unit Pricing | Pay-as-you-go | Trapper Gear - Apparel |
| Unit Pricing | Pay-as-you-go | Zero Sugar Beef Jerky - 8 oz |
| Unit Pricing | Pay-as-you-go | Double Eagle Bulk - 21 oz |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
Old Trapper product offering
Product offeringCore offering
Old Trapper manufactures and sells beef jerky and smoked meat snacks made from lean cuts of real beef that are slow-smoked with natural wood. The product portfolio includes traditional beef jerky in multiple flavors, deli-style beef sticks, beef and cheese snack sticks, kippered beef steak, and bulk coin-shaped "Double Eagle" jerky, distributed through retail, convenience stores, and a direct-to-consumer e-commerce store, with branded apparel merchandise as a secondary line.
Product overview
Old Trapper is a family-owned beef jerky and smoked meat snack company founded in 1969, headquartered in Forest Grove, Oregon. The product portfolio centers on premium beef jerky and meat snacks made from lean cuts of real beef, naturally wood-smoked using traditional methods. The core product lines include: Traditional Beef Jerky (Old Fashioned, Teriyaki, Peppered, Hot & Spicy, Zero Sugar flavors); Deli Style Beef Sticks (Original, Teriyaki, Jalapeno); Beef & Cheese Snack Sticks; Kippered Beef Steak (Old Fashioned, Peppered, Teriyaki); and Double Eagle bulk jerky. The company also sells branded merchandise including apparel (hoodies, t-shirts, beanies, bandanas, caps) and drinkware. Products are distributed nationwide in all 50 states through major retailers, convenience stores, and the company's e-commerce website.
Differentiator
Problem solved
Functional benefit
Products and services
- Old Fashioned Beef Jerky Flagship beef jerky made with lean cuts of real beef, seasoned with brown sugar, and slow-smoked with real wood; available in 1/4 lb, 10 oz, and bulk case sizes for general consumer snacking.
- Teriyaki Beef Jerky Beef jerky marinated in soy sauce and apple cider vinegar, seasoned with spices, and smoked with real wood for a salty-sweet flavor profile; top-selling flavor with 15% sales growth in 2024 over 2023.
- Peppered Beef Jerky Beef jerky seasoned with cracked black peppercorns and smoked with real wood, delivering a savory and spicy flavor with generous pepper coating.
- Hot & Spicy Beef Jerky Beef jerky seasoned with red pepper flakes and naturally wood-smoked, delivering fiery heat combined with savory smokiness.
- Zero Sugar Beef Jerky Low-sugar and low-carb beef jerky alternative for health-conscious consumers, offering all the flavor with no added sugar.
- Deli Style Beef Sticks - Original Bold and tasty beef snack sticks made from beef and beef hearts, smoked with natural wood; available in 15 oz individual packs or bulk case of 6.
- Deli Style Beef Sticks - Teriyaki Deli-style beef sticks with a hint of teriyaki sweetness from soy sauce-based seasoning.
- Deli Style Beef Sticks - Jalapeno Spicy beef sticks featuring jalapeno seasoning for heat-seeking snackers.
- Beef & Cheese Snack Stick - Jalapeno Combination snack featuring smoked beef stick seasoned with jalapeno spices paired with creamy pepper jack cheese slice.
- Beef & Cheese Snack Stick - Original Smoked beef stick paired with a slice of creamy American cheese in one convenient package.
- Kippered Beef Steak - Old Fashioned Thick strips of lean beef seasoned with spices and brown sugar, then smoked with real wood; contains 21 grams of protein per serving.
- Kippered Beef Steak - Peppered Thick strips of lean beef smoked for hours until moist and juicy, then coated with generous amounts of black pepper; contains 22 grams of protein per serving.
- Kippered Beef Steak - Teriyaki Lean smoked beef sweetened with teriyaki flavoring; contains 20 grams of protein per serving.
- Double Eagle Beef Jerky Bulk-format beef jerky cut into convenient coin-shaped discs for portability, available in Old Fashioned, Peppered, Spicy, and Teriyaki flavors in 21-oz packages.
- Old Trapper Apparel & Accessories (Trapper Gear) Branded merchandise including unisex hoodies, logo T-shirts, BEEF beanie, bandit-style bandana, logo stocking cap, and stainless steel camping cup, sold as accessories to the meat snack lineup.
Quantifiable outcome
- Teriyaki flavor achieved 15% retail sales increase in 2024 over 2023
- +1 more outcomes
Companies that use Old Trapper
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Old Trapper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Old Trapper partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, minor and flagship.
- Portland FirecoreMulti-year partnership making Old Trapper the Exclusive Beef Jerky sponsor of the new WNBA franchise debuting in 2026. Includes in-arena branding, fan engagement opportunities, sponsorship of the Portland Fire Autograph Zone, and game-day experiences. Strengthens sports marketing presence in Pacific Northwest.
- Big Ten and Big 12 Wrestling ChampionshipsminorSponsorship of 2026 Big Ten and Big 12 Wrestling Championships as Official Beef Jerky of the Big Ten and Proud Partner of the Big 12. In-arena branding, fan engagement, and product sampling at both championship events.
- Big Ten Basketball TournamentscoreRenewed partnership as Official Beef Jerky for 2026 Big Ten Men's and Women's Basketball Tournaments. In-stadium branding, fan activations, and sampling at events in Indianapolis and Chicago.
- Edward Jones Big 12 Football Championship GameminorSponsorship of the 2025 Edward Jones Big 12 Football Championship Game at AT&T Stadium in Arlington, Texas. Interactive fan experiences and promotional activations during the event.
- Legends Classic and Empire ClassicminorRenewed sponsorship serving as 'Official Jerky' for these basketball tournaments. Event branding, digital media, and broadcast coverage at venues in Florida and California.
- Mountain West ConferencecoreTitle sponsorship of Mountain West Football Championship (Old Trapper Mountain West Football Championship). Includes in-stadium branding, on-field logos, official game coin, logoed field goal nets, branded fan sections, jerky sampling, and photobooth activities.
- Big 12 ConferenceflagshipExtended partnership with Big 12 Conference for visibility at championship events (football, basketball, baseball), homecoming events, Pro Day, and media days. Expanded social media engagement and in-arena presence throughout the contract.
- Big Ten Conference and Big Ten NetworkflagshipMulti-year partnership expansion (through July 2027) making Old Trapper the Official Beef Jerky of the Big Ten Conference. Includes presence at marquee events (Football Championship, Men's and Women's Basketball Tournaments), studio programming ('What's Your Beef' segment), presenting sponsor of B1G Network Halftime Show, 'Smokin' Player of the Game' on FOX and FS1 broadcasts, and presence at Hockey, Baseball, and Softball tournaments.
- Portland TimberscorePartnership with MLS team Portland Timbers for sports marketing presence in the Pacific Northwest region.
- Portland ThornscorePartnership with NWSL team Portland Thorns for sports marketing presence in the Pacific Northwest region.
- NFL NetworkminorSports media partnership for brand visibility on NFL Network.
- ESPNminorSports media partnership for brand visibility across ESPN platforms.
- CBS Sports DigitalminorPartnership with CBS Sports Digital for college sports programming visibility including sponsorship renewal of College Basketball on CBS Sports Network.
- Outdoor ChannelminorMedia partnership with Outdoor Channel reaching outdoor and hunting enthusiasts.
- Sportsman ChannelminorMedia partnership with Sportsman Channel reaching outdoor recreation enthusiasts.
- PAC-12 ConferencecorePartnership with PAC-12 Conference for collegiate sports sponsorship.
- The Jim Rome ShowminorRadio show partnership for sports talk radio audience reach.
- Marty & McGeeminorFS1 television show partnership for outdoor lifestyle content.
- NAW (North American Whitetail)minorPartnership with NAW magazine and media for hunting and outdoor enthusiasts.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Old Trapper competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Old Trapper social profiles
Digital presenceOld Trapper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Trapper leadership team
Management profileNumber of profiles
Profiles1 record
Old Trapper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Trapper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Trapper
What does Old Trapper do?
Old Trapper manufactures and sells beef jerky and smoked meat snacks made from lean cuts of real beef that are slow-smoked with natural wood. The product portfolio includes traditional beef jerky in multiple flavors, deli-style beef sticks, beef and cheese snack sticks, kippered beef steak, and bulk coin-shaped "Double Eagle" jerky, distributed through retail, convenience stores, and a direct-to-consumer e-commerce store, with branded apparel merchandise as a secondary line.
Is Old Trapper a public or private company?
Old Trapper is a private company. It is classified as family owned and is currently operating.
When was Old Trapper founded?
Old Trapper was founded in 1969. It employs 51 to 100 people.
Where is Old Trapper based?
Old Trapper is headquartered in Forest Grove, United States, in the North America region.
How does Old Trapper make money?
One revenue line is on record: beef Jerky and Meat Snack Product Sales.
Does Old Trapper have an API?
No public API is recorded for Old Trapper.
What industry is Old Trapper in?
Old Trapper's product category is Meat Snacks. Its primary akta.pro industry code is CRADABAK, Jerky & Meat Snacks, with a secondary code of CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified). Its NAICS code is 311919 and its SIC code is 2013.