Outdoor Channel
Outdoor Channel operates a U.S. cable television network and digital media platform delivering hunting, fishing, shooting, and adventure programming to nearly 40 million U.S. households and viewers in 50+ countries, as a division of Outdoor Sportsman Group.
- Company typePrivate
- Founded1993
- HeadquartersTemecula, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Outdoor Channel does
Outdoor Channel is a U.S. cable television network and digital media company dedicated to outdoor lifestyle programming, including hunting, fishing, shooting, and adventure entertainment content. Founded in 1993 and headquartered in Denver, Colorado, the network operates as a division of Outdoor Sportsman Group, which is owned by KSE (a privately held media investment entity). The channel reaches approximately 40 million U.S. households through multiple system operators, satellite providers, and telecommunications carriers, with additional international distribution to over 50 countries via exclusive partnerships with Chello Zone (Europe) and Multi Channels Asia (Asia). In July 2010, the network became the first in the outdoor genre to deliver a dedicated, 100% native HD broadcast, reaching over 14.95 million HD subscribers.
The network's product portfolio spans the core Outdoor Channel Television Network, the OutdoorChannel.com website (over one million unique monthly visitors), MyOutdoorTV (a subscription video-on-demand service with a seven-day free trial), and the Outdoor Channel Podcast Network (six niche podcasts). Programming is anchored by flagship shows including MeatEater (Steven Rinella), Michael Waddell's Bone Collector, Jim Shockey's Hunting Adventures, and Crush with Lee & Tiffany, and organized into themed blocks such as "Taste of the Wild Mondays" (culinary), "Mossy Oak Moments Tuesday Nights" (hunting), and "Sunday Night Hunts." Recent 2025-2026 launches span coastal fishing, wild-game cooking competitions, Texas BBQ, and global fly-fishing, indicating active content diversification.
Outdoor Channel generates revenue from three primary streams: advertising (endemic and non-endemic brands targeting the men 25-54 demographic with above-average median income), affiliate/subscription fees paid by cable, satellite, and telco carriers, and international subscription revenue through its distribution partnerships. The network maintains conservation partnerships with the National Wild Turkey Federation and Ducks Unlimited, integrates with sister networks Sportsman Channel and World Fishing Network under Outdoor Sportsman Group, and operates without public ticker or independent equity listing. Pricing is not publicly disclosed, and the company does not publish revenue figures.
Outdoor Channel firmographics
Firmographics- Name
- Outdoor Channel
- Legal name
- Outdoor Channel
- Website
- https://outdoorchannel.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Outdoor Channel operates a U.S. cable television network and digital media platform delivering hunting, fishing, shooting, and adventure programming to nearly 40 million U.S. households and viewers in 50+ countries, as a division of Outdoor Sportsman Group.
- Ownership category
- akta.pro rank
Outdoor Channel industry classification
Industry- Product category
- Cable Television Network
- NAICS
- Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)
- SIC
- Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)
- akta.pro secondary industries
- International/Multilingual Cable Networks (MPABAFAL), Lifestyle & Reality Cable Networks (Food, Home, Travel) (MPABAFAG)
Keywords
Where Outdoor Channel is headquartered
LocationHeadquarters
- HQ city
- Temecula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outdoor Channel business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Advertising Revenue: Outdoor Channel attracts endemic and non-endemic advertisers targeting the coveted men 25-54 demographic with above-average median income. Offers creative 360 solutions including sponsorships, product placements, stunts and events.
- Affiliate/Subscription Fees: Revenue from cable, satellite, and telecommunications providers for carriage of the channel. Reaches nearly 40 million U.S. households through multiple system operators, satellite providers and telco carriers.
- International Distribution: International subscribers generate revenue through partnerships with Chello Zone (Europe) and Multi Channels Asia (Asia). Reaches nearly 10 million full-time international subscribers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Outdoor Channel product offering
Product offeringCore offering
Outdoor Channel is a cable television network that produces and broadcasts outdoor lifestyle programming—including hunting, fishing, shooting sports, and adventure entertainment—distributed via cable, satellite, and telco carriers to nearly 40 million U.S. households and to over 50 countries internationally through partnerships with Chello Zone and Multi Channels Asia. Complementary offerings include the MyOutdoorTV subscription streaming service, the OutdoorChannel.com content website, the Outdoor Channel Podcast Network, Game & Fish TV free video-on-demand, and live wildlife camera streams. Revenue is generated primarily through affiliate carriage fees, advertising sales, and subscription income.
Product overview
Outdoor Channel is a television network and digital media company offering outdoor lifestyle content across multiple platforms. The core product is the Outdoor Channel Television Network reaching nearly 40 million U.S. households with hunting, fishing, shooting, and adventure programming. The product portfolio includes the OutdoorChannel.com website and MyOutdoorTV streaming service for on-demand viewing. Featured shows include flagship programs like MeatEater, Michael Waddell's Bone Collector, Jim Shockey's Hunting Adventures, and Crush with Lee & Tiffany. The network organizes themed programming blocks including Taste of the Wild Mondays (culinary content), Mossy Oak Moments Tuesday Nights (hunting content), and Sunday Night Hunts. Additionally, the Outdoor Channel Podcast Network distributes multiple podcasts including The Michael Waddell Podcast, G&A Buzz Podcast, In-Fisherman Storyline, Loop to Loop, Florida Sportsman Action Spotter Podcast, and The Bowhunter Podcast. The network also offers Game & Fish TV as a free VOD platform and provides interactive content like EagleCam live streaming.
Differentiator
Problem solved
Functional benefit
Products and services
- Outdoor Channel Television Network Cable television network dedicated to outdoor lifestyle programming including hunting, fishing, shooting, and adventure entertainment. Distributed via cable, satellite, and telco providers to nearly 40 million U.S. households and to more than 50 countries internationally.
- Outdoor Channel HD High definition broadcast feed of the Outdoor Channel network featuring 100% native HD content, exceeding 14.95 million HD subscribers.
- MyOutdoorTV Subscription video-on-demand service powered by Outdoor Sportsman Group Networks allowing viewers to watch Outdoor Channel, Sportsman Channel, and World Fishing Network shows on web and mobile devices, with a 7-day free trial.
- OutdoorChannel.com Leading website in the outdoor entertainment category with over one million unique visitors per month, offering an extensive video library, in-depth show synopses, and talent profiles.
- Game & Fish TV Free video-on-demand platform featuring the best anglers, hunters, adventurers, and game chefs, available on OutdoorChannel.com and GameAndFishMag.com with additional access via MyOutdoorTV.
- Outdoor Channel Podcast Network Network of podcasts including The Michael Waddell Podcast, G&A Buzz Podcast, In-Fisherman Storyline, Loop to Loop, Florida Sportsman Action Spotter Podcast, and The Bowhunter Podcast, distributed on Apple Podcasts, Spotify, YouTube, Amazon Music, and iHeart Radio.
- EagleCam Live streaming camera featuring eagle nesting activity, part of the Live Cams section offering real-time wildlife viewing.
- Outdoor Channel Newsletter Email newsletter subscription service providing updates on programming, contests, and network promotions.
Companies that use Outdoor Channel
Customer profileSegments3 records
Ideal customer profiles3 records
Outdoor Channel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Outdoor Channel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Multi Channels AsiacoreSingapore-based Multi Channels Asia partnership enabled Outdoor Channel's global expansion in August 2010, providing exclusive HD distribution in Asia and reaching additional subscribers worldwide.
- Chello ZonecoreLondon-based Chello Zone partnership provides international HD distribution across Europe and other regions, expanding Outdoor Channel's reach to nearly 10 million full-time international subscribers in over 50 countries.
- National Wild Turkey FederationcoreConservation partnership with the National Wild Turkey Federation supporting wild turkey research and conservation efforts, aligning with the network's commitment to preservation of outdoor heritage.
- Ducks UnlimitedcorePartnership with Ducks Unlimited for waterfowl conservation initiatives, promoting the spirit of conservation across all platforms and content.
- MyOutdoorTVcoreMyOutdoorTV is a subscription video-on-demand service powered by Outdoor Sportsman Group Networks, allowing consumers to watch Outdoor Channel and other network content on-the-go with a 7-day free trial.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Outdoor Channel competitors and assessment
Company assessmentBroad incumbents
- Great American Country: Lifestyle-oriented cable network under GAC Media that historically covered country living and outdoor lifestyle. Comparable as a specialty cable network with adjacent lifestyle programming, though with broader remit than outdoor content specifically.
- INSP: Independence-aligned cable network offering wholesome lifestyle and outdoor-adjacent programming. Comparable as a values-based specialty cable channel with overlapping advertiser demographics.
- Discovery Channel: Part of Warner Bros. Discovery's portfolio, covering nature, adventure, and survival programming. A broad incumbent that competes for advertising in overlapping audience segments and has dramatically deeper content investment.
Direct peers
- Pursuit Channel: Independent outdoor lifestyle cable network offering hunting, fishing, and adventure programming. Closest direct competitor in the same specialty cable niche, though smaller in scale than Outdoor Channel.
- Sportsman Channel: Sister network under Outdoor Sportsman Group, also focused on outdoor lifestyle television (hunting, fishing, shooting). Directly comparable in business model, distribution, and operating structure as a co-owned niche cable channel.
- MotorTrend (formerly Velocity): Specialty cable network focused on automotive/hobby content, distributed via cable and streaming as MotorTrend+. Directly comparable as another niche enthusiast hobby channel with similar ad-sales and affiliate-fee economics.
- World Fishing Network: Also part of Outdoor Sportsman Group and bundled with MyOutdoorTV. Specializes in fishing content — directly comparable in that it shares distribution, parent, and streaming platform with Outdoor Channel.
Emerging players
- Pluto TV: Free ad-supported streaming TV (FAST) service carrying general entertainment and lifestyle channels. Relevant as a structural distribution alternative and competitor for ad budgets, though not a direct competitor in the outdoor niche.
- Bassmaster (B.A.S.S.): Professional fishing tour and media brand producing bass fishing TV programming and streaming content. Comparable as a vertical fishing-content competitor with growing digital video presence that targets Outdoor Channel's angling audience.
- CarbonTV: Free ad-supported streaming service dedicated to outdoor lifestyle content. Represents the digital-native competitive threat — delivering similar hunting, fishing and adventure programming without traditional cable distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outdoor Channel social profiles
Digital presenceOutdoor Channel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdoor Channel leadership team
Management profileNumber of profiles
Profiles1 record
Outdoor Channel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdoor Channel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdoor Channel
What does Outdoor Channel do?
Outdoor Channel is a cable television network that produces and broadcasts outdoor lifestyle programming—including hunting, fishing, shooting sports, and adventure entertainment—distributed via cable, satellite, and telco carriers to nearly 40 million U.S. households and to over 50 countries internationally through partnerships with Chello Zone and Multi Channels Asia. Complementary offerings include the MyOutdoorTV subscription streaming service, the OutdoorChannel.com content website, the Outdoor Channel Podcast Network, Game & Fish TV free video-on-demand, and live wildlife camera streams. Revenue is generated primarily through affiliate carriage fees, advertising sales, and subscription income.
Is Outdoor Channel a public or private company?
Outdoor Channel is a private company. It is classified as corporate owned and is currently operating.
When was Outdoor Channel founded?
Outdoor Channel was founded in 1993. It employs 51 to 100 people.
Where is Outdoor Channel based?
Outdoor Channel is headquartered in Temecula, United States, in the North America region.
How does Outdoor Channel make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate/Subscription Fees and international Distribution.
Who are Outdoor Channel's main competitors?
Broad incumbents on record are Great American Country, INSP and Discovery Channel. Direct peers are Pursuit Channel, Sportsman Channel, MotorTrend (formerly Velocity) and World Fishing Network. Emerging players are Pluto TV, Bassmaster (B.A.S.S.) and CarbonTV.
Does Outdoor Channel have an API?
No public API is recorded for Outdoor Channel.
What industry is Outdoor Channel in?
Outdoor Channel's product category is Cable Television Network. Its primary akta.pro industry code is MPABAFAM, Specialty Interest Cable Networks (Auto, Outdoor, Hobby), with a secondary code of MPABAFAL, International/Multilingual Cable Networks. Its NAICS code is 516120 and its SIC code is 4841.