Old Trapper

What Old Trapper does

Old Trapper Smoked Products, Inc. is a family-owned producer and seller of beef jerky and smoked meat snacks, headquartered in Forest Grove, Oregon and founded in 1969 at a roadside market in rural Tillamook, Oregon. The company manufactures and distributes its products nationwide across all 50 U.S. states, primarily through major retail chains, convenience stores, and gas stations, supplemented by a direct-to-consumer e-commerce storefront at oldtrapper.com with flat-rate shipping to the continental 48 states. The legal entity is incorporated in Oregon and operates as a privately held company with no institutional investors or parent company disclosed.

The company's product portfolio centers on a real wood-smoking production process using natural wood smoke (distinct from artificial smoke flavoring), with core SKUs spanning multiple flavor variants of beef jerky (Old Fashioned, Teriyaki, Peppered, Hot & Spicy, and the 2025-launched Zero Sugar line), Deli Style Beef Sticks in Original, Teriyaki, and Jalapeno varieties, Beef & Cheese Snack Sticks, Kippered Beef Steak cuts, and Double Eagle bulk-format coin jerky, alongside branded apparel merchandise. Product protein content ranges from roughly 6 to 22 grams per serving. Pricing follows a pay-as-you-go unit model with no subscription layer; single bags retail from $10.00 to $18.00, bulk cases (8- to 14-pack configurations) range from $23.00 to $216.00, and apparel items are priced between $12 and $59.

The go-to-market model combines a multi-channel sports sponsorship strategy with direct-to-consumer e-commerce and broad-line retail distribution. Old Trapper serves as Official Beef Jerky of the Big Ten Conference (through July 2027), holds extended partnerships with the Big 12 and Mountain West Conferences, sponsors the Portland Fire WNBA franchise debuting in 2026, and maintains media partnerships with ESPN, NFL Network, CBS Sports Digital, Outdoor Channel, and Sportsman Channel. Customer segments span active-lifestyle consumers, sports fans, and convenience-store shoppers, with the company recognized as a Category Captain by Convenience Store Decisions in 2023.

Name

Old Trapper

Legal name

Old Trapper Smoked Products, Inc.

Website

https://oldtrapper.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Old Trapper Smoked Products is a family-owned producer and direct-to-consumer retailer of beef jerky and smoked meat snacks, founded in 1969 in Oregon and distributed nationwide across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Meat Snacks

NAICS

Other Snack Food Manufacturing (311919)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Beef jerky
• Smoked meat snacks
• Beef snack sticks
• Kippered beef steak
• Bulk protein snacks

Headquarters

HQ city

Forest Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Beef Jerky and Meat Snack Product Sales: Old Trapper generates revenue through the sale of beef jerky, snack sticks, and related meat snacks through retail distribution and direct-to-consumer online sales. Products are sold as one-time purchases with no subscription model currently in place.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Old Trapper manufactures and sells beef jerky and smoked meat snacks made from lean cuts of real beef that are slow-smoked with natural wood. The product portfolio includes traditional beef jerky in multiple flavors, deli-style beef sticks, beef and cheese snack sticks, kippered beef steak, and bulk coin-shaped "Double Eagle" jerky, distributed through retail, convenience stores, and a direct-to-consumer e-commerce store, with branded apparel merchandise as a secondary line.

Product overview

Old Trapper is a family-owned beef jerky and smoked meat snack company founded in 1969, headquartered in Forest Grove, Oregon. The product portfolio centers on premium beef jerky and meat snacks made from lean cuts of real beef, naturally wood-smoked using traditional methods. The core product lines include: Traditional Beef Jerky (Old Fashioned, Teriyaki, Peppered, Hot & Spicy, Zero Sugar flavors); Deli Style Beef Sticks (Original, Teriyaki, Jalapeno); Beef & Cheese Snack Sticks; Kippered Beef Steak (Old Fashioned, Peppered, Teriyaki); and Double Eagle bulk jerky. The company also sells branded merchandise including apparel (hoodies, t-shirts, beanies, bandanas, caps) and drinkware. Products are distributed nationwide in all 50 states through major retailers, convenience stores, and the company's e-commerce website.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Fashioned Beef Jerky Flagship beef jerky made with lean cuts of real beef, seasoned with brown sugar, and slow-smoked with real wood; available in 1/4 lb, 10 oz, and bulk case sizes for general consumer snacking.
• Teriyaki Beef Jerky Beef jerky marinated in soy sauce and apple cider vinegar, seasoned with spices, and smoked with real wood for a salty-sweet flavor profile; top-selling flavor with 15% sales growth in 2024 over 2023.
• Peppered Beef Jerky Beef jerky seasoned with cracked black peppercorns and smoked with real wood, delivering a savory and spicy flavor with generous pepper coating.
• Hot & Spicy Beef Jerky Beef jerky seasoned with red pepper flakes and naturally wood-smoked, delivering fiery heat combined with savory smokiness.
• Zero Sugar Beef Jerky Low-sugar and low-carb beef jerky alternative for health-conscious consumers, offering all the flavor with no added sugar.
• Deli Style Beef Sticks - Original Bold and tasty beef snack sticks made from beef and beef hearts, smoked with natural wood; available in 15 oz individual packs or bulk case of 6.
• Deli Style Beef Sticks - Teriyaki Deli-style beef sticks with a hint of teriyaki sweetness from soy sauce-based seasoning.
• Deli Style Beef Sticks - Jalapeno Spicy beef sticks featuring jalapeno seasoning for heat-seeking snackers.
• Beef & Cheese Snack Stick - Jalapeno Combination snack featuring smoked beef stick seasoned with jalapeno spices paired with creamy pepper jack cheese slice.
• Beef & Cheese Snack Stick - Original Smoked beef stick paired with a slice of creamy American cheese in one convenient package.
• Kippered Beef Steak - Old Fashioned Thick strips of lean beef seasoned with spices and brown sugar, then smoked with real wood; contains 21 grams of protein per serving.
• Kippered Beef Steak - Peppered Thick strips of lean beef smoked for hours until moist and juicy, then coated with generous amounts of black pepper; contains 22 grams of protein per serving.
• Kippered Beef Steak - Teriyaki Lean smoked beef sweetened with teriyaki flavoring; contains 20 grams of protein per serving.
• Double Eagle Beef Jerky Bulk-format beef jerky cut into convenient coin-shaped discs for portability, available in Old Fashioned, Peppered, Spicy, and Teriyaki flavors in 21-oz packages.
• Old Trapper Apparel & Accessories (Trapper Gear) Branded merchandise including unisex hoodies, logo T-shirts, BEEF beanie, bandit-style bandana, logo stocking cap, and stainless steel camping cup, sold as accessories to the meat snack lineup.

Quantifiable outcome

• Teriyaki flavor achieved 15% retail sales increase in 2024 over 2023
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core, minor and flagship.

• Portland FirecoreGTM or Marketing Partner · 23 March 2026Multi-year partnership making Old Trapper the Exclusive Beef Jerky sponsor of the new WNBA franchise debuting in 2026. Includes in-arena branding, fan engagement opportunities, sponsorship of the Portland Fire Autograph Zone, and game-day experiences. Strengthens sports marketing presence in Pacific Northwest.
• Big Ten and Big 12 Wrestling ChampionshipsminorGTM or Marketing Partner · 3 March 2026Sponsorship of 2026 Big Ten and Big 12 Wrestling Championships as Official Beef Jerky of the Big Ten and Proud Partner of the Big 12. In-arena branding, fan engagement, and product sampling at both championship events.
• Big Ten Basketball TournamentscoreGTM or Marketing Partner · 5 February 2026Renewed partnership as Official Beef Jerky for 2026 Big Ten Men's and Women's Basketball Tournaments. In-stadium branding, fan activations, and sampling at events in Indianapolis and Chicago.
• Edward Jones Big 12 Football Championship GameminorGTM or Marketing Partner · 24 November 2025Sponsorship of the 2025 Edward Jones Big 12 Football Championship Game at AT&T Stadium in Arlington, Texas. Interactive fan experiences and promotional activations during the event.
• Legends Classic and Empire ClassicminorGTM or Marketing Partner · 31 October 2025Renewed sponsorship serving as 'Official Jerky' for these basketball tournaments. Event branding, digital media, and broadcast coverage at venues in Florida and California.
• Mountain West ConferencecoreGTM or Marketing Partner · 13 November 2024Title sponsorship of Mountain West Football Championship (Old Trapper Mountain West Football Championship). Includes in-stadium branding, on-field logos, official game coin, logoed field goal nets, branded fan sections, jerky sampling, and photobooth activities.
• Big 12 ConferenceflagshipGTM or Marketing Partner · 13 August 2024Extended partnership with Big 12 Conference for visibility at championship events (football, basketball, baseball), homecoming events, Pro Day, and media days. Expanded social media engagement and in-arena presence throughout the contract.
• Big Ten Conference and Big Ten NetworkflagshipGTM or Marketing Partner · 23 April 2024Multi-year partnership expansion (through July 2027) making Old Trapper the Official Beef Jerky of the Big Ten Conference. Includes presence at marquee events (Football Championship, Men's and Women's Basketball Tournaments), studio programming ('What's Your Beef' segment), presenting sponsor of B1G Network Halftime Show, 'Smokin' Player of the Game' on FOX and FS1 broadcasts, and presence at Hockey, Baseball, and Softball tournaments.
• Portland TimberscoreGTM or Marketing PartnerPartnership with MLS team Portland Timbers for sports marketing presence in the Pacific Northwest region.
• Portland ThornscoreGTM or Marketing PartnerPartnership with NWSL team Portland Thorns for sports marketing presence in the Pacific Northwest region.
• NFL NetworkminorGTM or Marketing PartnerSports media partnership for brand visibility on NFL Network.
• ESPNminorGTM or Marketing PartnerSports media partnership for brand visibility across ESPN platforms.
• CBS Sports DigitalminorGTM or Marketing PartnerPartnership with CBS Sports Digital for college sports programming visibility including sponsorship renewal of College Basketball on CBS Sports Network.
• Outdoor ChannelminorGTM or Marketing PartnerMedia partnership with Outdoor Channel reaching outdoor and hunting enthusiasts.
• Sportsman ChannelminorGTM or Marketing PartnerMedia partnership with Sportsman Channel reaching outdoor recreation enthusiasts.
• PAC-12 ConferencecoreGTM or Marketing PartnerPartnership with PAC-12 Conference for collegiate sports sponsorship.
• The Jim Rome ShowminorGTM or Marketing PartnerRadio show partnership for sports talk radio audience reach.
• Marty & McGeeminorGTM or Marketing PartnerFS1 television show partnership for outdoor lifestyle content.
• NAW (North American Whitetail)minorGTM or Marketing PartnerPartnership with NAW magazine and media for hunting and outdoor enthusiasts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/old_trapper
• YouTubeyoutube.com/c/Oldtrapper
• Facebookfacebook.com/oldtrapper
• LinkedInlinkedin.com/company/old-trapper-smoked-products
• Instagraminstagram.com/old_trapper
• TikToktiktok.com/@oldtrapper
• Pinterestpinterest.com/oldtrapper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Trapper