Greater Green Bay YMCA

What Greater Green Bay YMCA does

Greater Green Bay YMCA is a community-based nonprofit organization founded in 1871 and headquartered at 235 N Jefferson St, Green Bay, Wisconsin. It operates six physical facility locations across the Greater Green Bay metro area (Broadview, East Side, Ferguson Family, Ridge at Capital Credit Union, Suamico, and West Side) plus two resident camps (Camp Wabansi and Camp U-Nah-Li-Ya) and delivers a portfolio of 890 programs spanning youth development, health and wellness, swim instruction, sports, gymnastics, school-aged childcare, summer camps, and inclusive/adaptive recreation. The organization serves five primary customer segments: Youth & Families, Health & Wellness Seekers, Working Families, Individuals with Disabilities, and Active Older Adults.

The underlying technology stack is built on industry-standard YMCA association platforms: the Daxko operations system (ops1.operations.daxko.com) for membership management and program registration, and the YMCA360 virtual platform for streaming live and on-demand classes. The website (greenbayymca.org) is built on the Daxko platform. Beyond these shared infrastructure components, there is no evidence of proprietary technology development.

The business model combines recurring membership fees (with no contractual commitment), one-time program registration fees across 890 programs, subsidized fee assistance for accessibility, and fundraising revenue streams (Annual Campaign, Bold Vision Bright Future Capital Campaign, planned giving, corporate partnerships, and community events such as Healthy Kids Day and the Charity Golf Outing). Marketing is executed through a multi-channel community approach spanning Facebook, Instagram, TikTok, YouTube, LinkedIn, the website, community events, and the Virtual Y platform.

Name

Greater Green Bay YMCA

Legal name

Greater Green Bay YMCA

Website

https://greenbayymca.org

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

11–50 employees

Short description

Greater Green Bay YMCA is a nonprofit community organization operating six fitness facilities and two camps across the Green Bay metro, delivering 890 youth, wellness, swim, sports, and childcare programs to local families, seniors, and individuals with disabilities.

Ownership category

akta.pro rank

Product category

Community Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Child Day Care Services (8351)

akta.pro primary industry

Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Community fitness centers
• Youth development programs
• Aquatics and swim lessons
• Before after school care
• Summer day camps

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Recurring membership fees providing access to fitness facilities, group exercise classes, and pool access. No contracts required, offering flexibility for members.
2. Program Registration Fees: Fees for specialized programs including swim lessons, youth sports, summer camps, school-aged childcare, personal training, and specialty classes.
3. Fee Assistance Programs: Financial assistance available to ensure accessibility for community members regardless of ability to pay full membership rates.
4. Donations and Fundraising: Annual Campaign, Capital Campaign, planned giving, and corporate partnerships support organizational mission.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Greater Green Bay YMCA delivers community-based health, fitness, aquatics, youth development, childcare, and summer camp programming through a network of six facility locations in northeast Wisconsin. The organization offers memberships and program registrations spanning sports, swim lessons, before- and after-school care, day camps, and inclusive programs for individuals with disabilities, supplemented by fee assistance to broaden access.

Product overview

The Greater Green Bay YMCA operates as a multi-facility community organization offering a comprehensive portfolio of recreational and wellness programs across six physical locations (Broadview YMCA, East Side YMCA, Ferguson Family YMCA, Ridge YMCA at Capital Credit Union, Suamico YMCA, West Side YMCA) plus two camps (Camp Wabansi, Camp U-Nah-Li-Ya). The organization provides a unified membership-based model with programs organized into interconnected categories: youth development programs (swim lessons, sports, gymnastics, martial arts, STEAM, youth & teen activities, summer camps, school-aged childcare), health & wellness services (personal training, group exercise classes, specialty health programs, Virtual Y streaming), inclusive programming for all abilities, and family offerings. The portfolio includes both in-person programming and digital services (Virtual Y/YMCA360), with facilities offering amenities like pools, fitness centers, gyms, racquetball courts, and recovery rooms. Programs range from casual drop-in activities to competitive teams and structured childcare, unified by the organization's mission of youth development, healthy living, and social responsibility.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Membership
• Group Exercise Classes
• Personal Training
• Swim Lessons and Aquatics
• Youth Sports Leagues
• Before- and After-School Care
• Summer Day Camps
• Adaptive Programs
• Active Older Adults Programs
• Virtual Y

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YMCA of Greater Waukesha County: Another multi-branch Wisconsin YMCA serving a comparable mid-sized metro with the same membership, childcare, camp, and wellness programming structure.
• YMCA of Dane County: A Wisconsin-based YMCA operating multiple branches in the Madison metro with the same membership-plus-program-plus-camp model, fee assistance structure, and nonprofit community-mission framework.
• Boys & Girls Club of Greater Green Bay: Operates in the same Green Bay service area as a youth-development-focused nonprofit offering after-school care, sports, and summer programming—directly overlapping on youth and family segments.

Broad incumbents

• JCC Association of North America: Federation of Jewish Community Centers operating similarly multi-dimensional community centers with fitness, aquatics, childcare, and cultural programming across many U.S. metros.
• Boys & Girls Clubs of America: National youth-development nonprofit network with overlapping mission in youth programming, childcare, and summer camps—competes for the same donor and family-segment wallet.
• Anytime Fitness: 24/7 franchised fitness club competing on convenience and accessibility in suburban Green Bay locations, including Suamico where the YMCA also operates.
• Crunch Fitness: Mid-tier national fitness chain offering group classes and value-priced memberships that overlap with the YMCA's group exercise and family membership offerings.
• Life Time Group Holdings: National premium fitness operator offering membership-based access to pools, group classes, youth programs, and family amenities—direct overlap on the family-membership value proposition.
• Planet Fitness: Low-cost national fitness chain competing for price-sensitive and casual fitness members in the same Green Bay market with strong brand and franchise scale.
• YMCA of the USA: National federation/resource backbone for all U.S. YMCAs; provides brand standards, training, and shared services that frame Greater Green Bay YMCA's operating context and competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GreenBayYMCA
• Facebookfacebook.com/greenbayymca
• LinkedInlinkedin.com/company/greenbayymca
• Instagraminstagram.com/greenbayymca
• TikToktiktok.com/@greenbayymca
• Xx.com/GreenBayYMCA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Green Bay YMCA