Ymca Of Dane County

What Ymca Of Dane County does

YMCA of Dane County is a 501(C)(3) nonprofit organization (EIN: 39-0806253) incorporated in 1886 and headquartered in Madison, Wisconsin. It operates three branch locations across Dane County — East YMCA (711 Cottage Grove Road, Madison), Sun Prairie YMCA (1470 Don Simon Drive), and West YMCA (5515 Medical Circle, Madison) — with a fourth, $55 million state-of-the-art facility under construction in Fitchburg under the "Community Building Community" capital campaign. The organization delivers youth development, healthy living, and social responsibility programming across memberships, child care, aquatics, sports, and chronic disease prevention.

Core offerings include membership-based access to fitness facilities (with EGYM smart circuit training and BioAge biometric tracking), group exercise, swim lessons, youth sports leagues (basketball, baseball, track), and an extensive child care portfolio spanning infant care through 4K programs in partnership with Madison Metropolitan, Sun Prairie Area, and Verona Area school districts. Sub-brands include FOREVERWELL for active adults 55+, the Bolts Summer Track Club (in partnership with Wisconsin Track Club), and a Virtual YMCA offering remote group exercise. Chronic Disease Prevention programs (Diabetes Prevention, Livestrong Cancer, Pedaling for Parkinson's, and the UW-Madison Exert Alzheimer's program) operate under HIPAA Hybrid Entity designation. An embedded Access Community Health Centers primary care clinic is planned within the new West YMCA facility.

The revenue model is a mix of recurring membership fees, monthly child care tuition (e.g., $1,420-$1,860/month for full-time preschool), unit-priced program registrations (swim lessons, sports leagues), and a substantial donations/annual campaign stream that funds Financial Assistance ($635,940 provided in 2023) and subsidizes access for 31% of child care families. The organization serves individual consumers and families rather than enterprise customers, and relies on a community-led GTM with 100+ partner organizations to drive membership and program enrollment.

Name

Ymca Of Dane County

Legal name

YMCA of Dane County

Website

https://ymcadane.org

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

501–1,000 employees

Short description

YMCA of Dane County is a 501(C)(3) nonprofit operating three fitness, aquatics, youth sports, and child care branches in Dane County, Wisconsin, serving individual and family consumers through memberships, program fees, and a major capital campaign to build a fourth facility.

Ownership category

akta.pro rank

Product category

Community Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Child Care Services (6244), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Recreational & Intramural Sports Programs (MPAKACAG)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community fitness memberships
• Youth development programs
• Licensed childcare services
• Aquatics and swim lessons
• Nonprofit recreation centers

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees providing access to fitness facilities, pools, and group exercise classes at three locations
2. Program Registration Fees: Fees for sports leagues (basketball, baseball, track), swim lessons, and youth programs
3. Child Care Services: Full-time preschool child care, before/after school care, and summer camp programs with monthly tuition
4. Donations and Annual Campaign: Tax-deductible donations supporting financial assistance programs; EIN 39-0806253
5. Capital Campaign: Major fundraising campaign for facility expansion (Community Building Community campaign)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

YMCA of Dane County provides community-based health, fitness, aquatics, youth development, and licensed early childhood education services through three physical branches in Dane County, Wisconsin. Members and program participants access gym facilities, group exercise, swim lessons, youth sports, summer camps, before-and-after school care, and licensed childcare, with financial assistance available across all programs.

Product overview

YMCA of Dane County operates as a nonprofit organization with three physical locations (East, Sun Prairie, and West YMCA) offering a comprehensive portfolio of health, fitness, and community programs. The core offerings include fitness center access with EGYM smart circuit training equipment, aquatic facilities with swim lessons for all ages, youth and adult sports programs, and extensive child care services spanning from infant care through preschool and before/after school programs. The organization serves youth development, healthy living, and social responsibility through programs like FOREVERWELL for seniors 55+, summer camps, and chronic disease prevention programs. Financial assistance ensures accessibility regardless of income. A major expansion project (New West YMCA in Fitchburg) is underway with planned completion in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• EGYM: Cutting-edge circuit training system using smart technology and sophisticated learning algorithms to track, analyze and customize fitness regimens for users.
• FOREVERWELL
• Bolts Summer Track Club

Products and services

• YMCA Memberships Tiered individual and household memberships that grant access to YMCA of Dane County's three branches, including fitness floors, group exercise, aquatics facilities, and member program pricing. Designed for individuals and families in Dane County seeking affordable, full-service community recreation, with financial assistance available.
• EGYM Smart Circuit Training Adult strength training programming using EGYM smart circuit stations, with workouts and progression guidance available to YMCA members on the fitness floor. Targeted at adult members seeking guided, technology-assisted resistance training.
• Aquatics and Swim Lessons Group and private swim lessons, lap swim, and aquatic programming for children and adults, delivered at branch pools. Designed for YMCA members and Dane County families seeking learn-to-swim and water-safety instruction.
• Youth Sports Programs Recreational youth sports leagues, clinics, and skill-development programs for children in Dane County. Targeted at families seeking structured, community-based athletic programming for school-age children.
• Summer Camp Programs Seasonal day camps for school-age children combining recreation, sports, swimming, and enrichment activities during summer break. Designed for working families in Dane County needing full-day supervised programming for children.
• Before- and After-School Care Licensed before- and after-school care programs provided for elementary-age children during the school year. Designed for working families in Dane County needing supervised care outside school hours.
• Licensed Early Childhood Education / Childcare Licensed center-based early childhood education and full-day childcare for infants, toddlers, and preschool-age children. Targeted at Dane County families seeking regulated early-learning programming.

Quantifiable outcome

• 29% increase in strength in first 12 weeks for EGYM users
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered major and minor.

• Access Community Health CentersmajorStrategic or Co-development PartnerPartnership to embed a primary care clinic within the new West YMCA facility in Fitchburg. This integration brings healthcare access directly to YMCA members and the broader community, supporting the Y's mission of holistic health and wellness.
• United Way of Dane CountymajorStrategic or Co-development PartnerPresented as a key community partner. The Y and United Way collaborate to serve Dane County communities through combined resources and community impact initiatives.
• Beyond Beautiful (Dr. Jasmine Zapata)minorStrategic or Co-development PartnerPartnership to provide free Beyond Beautiful Empowerment Camp for 30 young girls experiencing trauma, demonstrating the Y's commitment to serving underserved youth.
• Black Girl MagicminorStrategic or Co-development PartnerCollaboration providing free swim lessons and Y facility access for social functions to empower 4th-8th grade Black, African-American and multiracial girls.
• The Road HomeminorStrategic or Co-development PartnerPartnership providing free family memberships for homeless children and families to support housing stability and self-determined goals.
• Wisconsin Track ClubminorStrategic or Co-development PartnerYouth track meets held in partnership with Wisconsin Track Club for Bolts Summer Track Club participants.
• Madison Metropolitan School DistrictmajorStrategic or Co-development PartnerSchool district partnership providing 4K and before/after school child care programs at Y facilities and school sites.
• Sun Prairie Area School DistrictmajorStrategic or Co-development PartnerSchool district partnership providing 4K programs and before/after school child care.
• Verona Area School DistrictminorStrategic or Co-development PartnerSchool district partnership providing 4K programming at Stoner Prairie Elementary.
• YUSA (National YMCA)majorStrategic or Co-development PartnerMember of national YMCA organization providing Chronic Disease Prevention programs including Diabetes Prevention, Livestrong Cancer, and Pedaling for Parkinson's.
• University of Wisconsin-Madison (Exert Program)minorStrategic or Co-development PartnerCollaboration on Exert, a University-based Alzheimer's program, as part of chronic disease prevention offerings.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JCC (Jewish Community Center of Madison): Madison-area community center offering fitness, aquatics, child care, summer camps, and senior programming. Overlaps directly with the Y's service portfolio and serves the same local families.
• YMCA of Metropolitan Milwaukee: Wisconsin-based regional YMCA serving the Milwaukee metro with the same membership fitness, aquatics, child care, and youth development model. Directly comparable as a state-mate peer of similar scale and mission.
• Greater Green Bay YMCA: Another Wisconsin regional YMCA providing membership-based fitness, swim lessons, child care, and youth sports. Comparable operating model, geography, and service mix as YMCA of Dane County.
• Boys & Girls Club of Dane County: Mission-aligned youth development nonprofit serving Dane County with after-school programming, summer camps, and youth sports. Comparable as a community-based nonprofit serving overlapping youth segments.
• YMCA of the North (Minneapolis): Multi-branch regional YMCA serving the Twin Cities metro with fitness, child care, camps, and chronic disease programs. Closely analogous in breadth and nonprofit governance.

Emerging players

• Orangetheory Fitness: Boutique fitness franchisor offering group heart-rate-based interval training. Competes for the same health-conscious adult segment as the Y's EGYM and group exercise classes, with a more focused product offering.

Others

• Madison Area Builders Association (example missed; replaced): National YMCA federation representing 2,700 Ys. Not a competitor but the governing body that confers brand, programming, and chronic-disease curriculum (Diabetes Prevention, Livestrong) onto YMCA of Dane County.

Broad incumbents

• Life Time Fitness: National premium fitness operator offering memberships, group exercise, aquatics, child care (Life Time Kids), and youth sports. Operates at larger scale and in the same product categories but on a for-profit basis.
• Gold's Gym: Established national fitness franchise offering memberships, group exercise, and personal training. Comparable to Y on the fitness half of the portfolio but without child care, camps, or nonprofit programming.
• Anytime Fitness: Global franchise fitness chain offering 24/7 membership-based access to exercise facilities. Comparable on core membership/fitness model but lacks the Y's child care, camp, and nonprofit programming breadth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ymca-of-dane-county

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ymca Of Dane County