Habitat for Humanity of Greater Newark

Name

Habitat for Humanity of Greater Newark

Legal name

Habitat for Humanity of Greater Newark, Inc.

Website

https://habitatnewark.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Affordable Housing & Community Revitalization Services

NAICS

Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Residential Affordable Housing Development & Construction (IMAFABAI), Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ), Public Housing & Social Housing Development/Modernization Programs (FSALAKAH)

Keywords

• Affordable housing construction
• Homeownership program
• Critical home repairs
• Community revitalization
• Veteran housing services

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Individual Donations: Direct monetary donations from individuals through the website, recurring giving programs (monthly, quarterly, annually), tribute gifts in honor or memory of loved ones, and stock donations. Regular and predictable support allows the organization to fund operations and predict future cash flows for construction scheduling.
2. Corporate Sponsorships and Giving: Corporate partners sponsor the Corporate Challenge program at various tiers (Copper $2,500 to Platinum $50,000), donate towards specific initiatives (Veterans Initiative, Critical Repairs, Neighborhood Revitalization), participate in matching gift programs, and provide in-kind donations of construction materials.
3. Cars for Homes (Vehicle Donations): Net proceeds from the sale of donated vehicles support local families. Donors can give cars, trucks, vans, trailers, or RVs. Processing is handled through Advanced Remarketing Services, Habitat's authorized national agent. Vehicle donations registered with a Newark area code are donated to Habitat of Greater Newark.
4. ReStore Retail Sales: The ReStore at 445 Route 46 West, Fairfield, NJ sells new and gently used furniture, building supplies, and home decor items at discounted prices. Proceeds fund home construction, critical repairs, and the Healthy Homes Initiative. The ReStore accepts donations and offers pickup services.
5. Planned Giving and Bequests: Long-term giving vehicles including bequests, retirement plan donations, estate donations, life income gifts, remembrance in wills, and gift annuities. Stock donations are also accepted with potential charitable deduction for full market value.
6. Special Events Revenue: Fundraising through signature events including the Corporate Challenge (Fall and Spring), Salute to Our Veterans 5K Run, and Golf Invitational. Events feature sponsorship tiers and team participation fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Habitat for Humanity of Greater Newark builds and rehabilitates affordable homes for low and moderate-income partner families across Essex, Hudson, and Union Counties in Northern New Jersey, using volunteer labor and 200+ hours of family sweat equity. The organization also delivers critical home repairs and weatherization (Healthy Homes Initiative) for existing low-income homeowners, runs a Veterans Initiative supporting veteran families at risk of homelessness, operates the West & Central Village Community Resource Hub for neighborhood programming, and operates the ReStore retail outlet selling donated furniture and building supplies to fund its mission.

Product overview

Habitat for Humanity of Greater Newark is a nonprofit housing organization that operates a portfolio of interconnected programs centered on providing affordable housing and community development services. The core offerings include a Homeownership Program for first-time buyers, a Critical Repair and Healthy Homes Initiative for existing homeowners, a Neighborhood Revitalization/Community Resource Hub in Newark's West and Central Village, and a Veterans Initiative supporting veteran housing needs. Supporting these programs are the ReStore (a retail outlet selling donated building materials), the Cars for Homes vehicle donation program, individual giving/donation platforms, and corporate/volunteer engagement programs including the Corporate Challenge. The organization also develops housing projects such as the Harmony Point condominium development. All programs work together to serve low and moderate-income families in Essex, Hudson, and Union counties in New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• ReStore: Retail outlet selling new and gently used furniture, building supplies, and home decor items at discounted prices. Proceeds support Habitat's mission.
• Critical Repair and Healthy Homes Initiative
• Community Resource Hub Programs

Products and services

• ReStore A nonprofit retail outlet in Fairfield, NJ accepting donations of new and gently used furniture, building supplies, and home decor, which are resold to the public at discounted prices. Proceeds from sales support Habitat for Humanity of Greater Newark's homebuilding and repair programs in Essex, Hudson, and Union counties.
• Critical Repair and Healthy Homes Initiative A program providing critical repairs, weatherization, and home preservation services to low-to-moderate-income seniors, veterans, and other homeowners throughout Essex, Hudson, and Union counties. Services include mold and asbestos remediation, energy-conserving improvements, and aging-in-place modifications.
• Homeownership Program A first-time homeownership program that enables qualified low and moderate-income families in Essex, Hudson, and Union counties to purchase homes built or renovated by Habitat at affordable prices. Partner families must complete at least 200 hours of sweat equity, demonstrate need, prove financial responsibility, and partner with Habitat throughout the process.
• Neighborhood Revitalization / Community Resource Hub A community development initiative located in Newark's West and Central Village, focused on enhancing quality of life through resident-driven solutions. Services include ID restoration (3,000+ IDs restored), food pantry serving 65-80 additional individuals weekly, computer lab access, health and wellness events, and healthcare referrals.
• Veterans Initiative A program supporting local veterans at risk of homelessness by providing critical repairs to existing veteran homes and helping veteran families achieve first-time homeownership. Includes partnerships with The Home Depot Foundation for veteran-focused repair projects.
• Cars for Homes A vehicle donation program allowing donors to contribute cars, trucks, vans, trailers, or RVs. Net proceeds support local families through Habitat's work, and donations may qualify as a tax deduction. Pickup is arranged within 2-3 days of title receipt through Advanced Remarketing Services.
• Individual Giving / Online Donations A secure online donation platform allowing supporters to make one-time or recurring donations via credit card. Supports scheduled giving (weekly, bi-weekly, monthly, quarterly, bi-monthly, semi-annually, or annually) with designated fund options including Annual Appeal, Corporate Challenge, Veterans Initiative, Critical Repairs, Food Pantry, Giving Tuesday, and more.
• Volunteering and Corporate Challenge A volunteer engagement program offering opportunities for individuals, groups, and corporations to participate in homebuilding, repairs, and community projects. The Corporate Challenge component offers tiered corporate sponsorships (Copper $2,500 to Platinum $50,000) with scheduled build days, volunteer slots, signage, social media posts, and newsletter features for participating teams.
• Harmony Point Condominiums A high-impact condominium development in Newark's West Ward featuring both 3-bedroom/2-bath and 2-bedroom/1-bath units built as prefabricated modular homes and completed by volunteer crews. Phase II involves additional units planned.

Quantifiable outcome

• 113+ families helped become homeowners since 1986
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Fox Rothschild LLPcoreStrategic or Co-development Partner · 10 June 2026Fox Rothschild LLP, a law firm, was honored at the 40th Anniversary Celebration for their extraordinary support. John Galluccio represented the firm. The firm provides legal expertise and pro bono services supporting Habitat's operations.
• Enterprise MobilitycoreStrategic or Co-development Partner · 10 June 2026Enterprise Mobility (formerly Enterprise Holdings) was honored at the 40th Anniversary Celebration. Carol Lakin and Tiffany Scalera represented the company. Enterprise Mobility employees have participated in Corporate Challenge build days.
• Inglese Architecture and EngineeringcoreStrategic or Co-development Partner · 10 June 2026Inglese Architecture and Engineering was honored at the 40th Anniversary Celebration. Jax Inglese represented the firm. The firm provides professional architecture and engineering services supporting Habitat's building projects.
• MEND (Church)coreStrategic or Co-development Partner · 10 June 2026MEND (church) was honored at the 40th Anniversary Celebration for their extraordinary support. Robin Peacock represented MEND. Faith communities partner with Habitat through the Faith Challenge program to build safe, decent, affordable housing.
• PSEG (Comfort Partners Program)coreStrategic or Co-development PartnerPSEG's Comfort Partners program works with Habitat of Greater Newark contractors and volunteers to install energy-saving home improvements for low-to-moderate-income PSE&G customers. Improvements include added insulation, caulking, weatherstripping, energy-saving showerheads and light bulbs at no cost to residents. All work is guaranteed for one year.
• American Red Cross (Home Fire Campaign)coreStrategic or Co-development PartnerPartnership with American Red Cross and Home Fire Campaign provides and installs free smoke alarms for homeowners in Essex, Hudson, and Union counties as well as apartment buildings with no more than 4 units. Free service to protect residents from fire risk.
• University Hospital (Newark)coreStrategic or Co-development PartnerUniversity Hospital has partnered with Habitat for Humanity of Greater Newark for health and wellness events at the Community Resource Hub, providing vital resources such as health screenings, wellness education, and support for residents of all ages. Partnership enables nutrition counseling, mental health support, and preventative care offerings.
• Greater Newark ConservancycoreStrategic or Co-development PartnerGreater Newark Conservancy supports the food pantry at the West & Central Village Community Resource Hub with fresh produce on a weekly basis, enabling the pantry to serve an additional 65-80 individuals.
• Howards MissionminorStrategic or Co-development PartnerHowards Mission provides toiletries, new undergarments, clothing, and feminine products to residents of the West and Central Village community during Distribution Days at the Community Resource Hub.
• Franciscan CharitiesminorStrategic or Co-development PartnerFranciscan Charities supports the ID Restoration Program at the Community Resource Hub. Dan Ellis noted that patience and toleration for tedious detail are the most important elements in helping residents restore identification documents.
• James Hardie Building Products Inc.coreStrategic or Co-development PartnerJames Hardie Building Products Inc. donated siding for the home at 24 Burnet Street in Livingston, NJ. The company supports Habitat's energy-efficient building practices.
• Habitat for Humanity InternationalcoreStrategic or Co-development PartnerHabitat for Humanity of Greater Newark is an affiliate of Habitat for Humanity International, which coordinates between affiliates for large projects, steers volunteers and resources, advocates for housing policy changes, and provides disaster relief assistance. HFHGN has donated over $548,400 in tithe dollars (1987-2019) to support international work.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rebuilding Together: National nonprofit focused on critical home repairs and home modifications for low-income homeowners, similar to Habitat Newark's Critical Repair and Healthy Homes Initiative.
• Mercy Housing: National nonprofit developing and operating affordable rental and homeownership housing for LMI families. Comparable model of subsidized affordable housing delivery with a faith-based heritage.
• Habitat for Humanity New York City: A sibling Habitat affiliate operating in the broader New York metropolitan area. Most comparable on operating model, volunteer-driven construction, ReStore retail, and homeowner selection criteria.

Broad incumbents

• NeighborWorks America: National network supporting affordable housing and community development nonprofits. Comparable as a peer nonprofit serving LMI families with housing and neighborhood revitalization programming.
• LISC (Local Initiatives Support Corporation): Large CDFI funding affordable housing and community development in underserved markets including New Jersey. Operates in the same space with greater capital scale.
• Volunteers of America: National nonprofit providing housing and human services including affordable housing, veterans services, and community programs — directly overlapping Habitat Newark's service portfolio.
• Enterprise Community Partners: National nonprofit investing in affordable housing and community development. Active in Newark-area affordable housing with significantly greater capital and policy reach.
• Habitat for Humanity International: The global parent affiliate of all local Habitat organizations. Directly comparable as the umbrella brand for the same affordable housing model and brand equity that Habitat of Greater Newark leverages.

Others

• Make-A-Wish Foundation: Large, established national nonprofit ranked alongside Habitat in the Harris Poll's top ten most trusted nonprofits. Useful as a comparable trusted-brand nonprofit peer for fundraising and brand benchmarking.

Regional players

• Newark Housing Authority: Local public housing authority serving Newark. A regional peer for affordable housing delivery, though operating public/section 8 housing rather than homeownership partnerships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HabitatNewark
• YouTubeyoutube.com/channel/UCOdK0ND6bbhbsQlbOEkdqNw
• Facebookfacebook.com/habitatgreaternewark
• Instagraminstagram.com/habitatgreaternewark
• TikToktiktok.com/@habitatofgreaternewark__
• LinkedInlinkedin.com/company/habitat-for-humanity-of-greater-newark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of Greater Newark