Steeped App
Steeped App is a pre-launch mobile platform that helps individual tea enthusiasts discover, understand, and enjoy tea through personalization, education, and community features, with a planned subscription model.
- Company typePrivate
- Founded2020
- HeadquartersKarlsruhe, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Steeped App does
Steeped App is a mobile-first tea discovery and education platform founded in 2020. The company targets individual tea enthusiasts who want to navigate the complexity of tea varieties, origins, and brewing methods without prior expertise. Its single product combines three core capabilities: a personalization engine for tailored tea recommendations, an educational layer that explains the world of tea, and community features connecting growers, sellers, brewers, and drinkers. The platform is currently distributed as a mobile application through a self-serve, product-led model, with users joining a waitlist and reserving usernames ahead of the next preview release. Pricing has not been publicly disclosed, but the stated revenue model is subscription-based. Geographic footprint spans Karlsruhe, Germany and a stated "Made in San Francisco, CA" presence, with no formal incorporation jurisdiction disclosed. The company employs 1–10 people and is led by co-founders Janek Wunderlich (CEO), Marcel Bechler (Product Manager & Designer), and Tristan Otto (Marketing & Sales). Steeped has raised one small funding round of approximately $148,070 in September 2020 with no subsequent rounds or institutional backers publicly identified, and it is not yet generating revenue. The core technology is a mobile application platform with no disclosed AI/ML, API, or integration surface beyond standard social media channels (Instagram, Twitter/X, Discord, Facebook, LinkedIn) and an email waitlist.
Steeped App firmographics
Firmographics- Name
- Steeped App
- Legal name
- Steeped
- Website
- https://steeped.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Steeped App is a pre-launch mobile platform that helps individual tea enthusiasts discover, understand, and enjoy tea through personalization, education, and community features, with a planned subscription model.
- Ownership category
- akta.pro rank
Where Steeped App is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Steeped App business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- App-based Tea Services: Steeped is currently in early access/waitlist phase. Revenue model details have not been publicly disclosed. The platform appears to be developing a consumer-focused tea discovery and education application.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Steeped App product offering
Product offeringCore offering
Steeped is a mobile application platform that helps users discover, understand, and enjoy tea through personalization, education, and community features. The app provides tailored tea recommendations, educational content about tea origins and brewing, and community engagement with tea growers, sellers, and brewers. It is currently in early access / waitlist mode, building the next product iteration informed by real-world feedback.
Product overview
Steeped App offers a single unified product focused on tea discovery and education. The core Steeped platform provides users with personalization features to help discover tea, educational content to understand tea better, and community elements for sharing the tea experience. The platform is currently in early access preview mode with a waitlist for the next version.
Differentiator
Problem solved
Functional benefit
Products and services
- Steeped A mobile tea discovery and education application that empowers and inspires people to discover, understand, and enjoy tea through personalization, education, and community features. Targeted at individual tea enthusiasts.
Companies that use Steeped App
Customer profileSegments1 record
Ideal customer profiles1 record
Steeped App technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Steeped App partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Steeped App competitors and assessment
Company assessmentDirect peers
- Vivino: Vivino is a wine discovery and rating app that lets users scan labels, get personalized recommendations, and contribute reviews. It is the closest structural analog to Steeped's tea discovery/rating model in an adjacent beverage category.
- Untappd: Untappd is a beer-focused discovery, check-in, and rating app with strong social/community features. It mirrors Steeped's product-led growth, mobile-first, and community-driven approach in an adjacent beverage category.
- Delectable: Delectable is a wine discovery and recommendation app combining personalized recommendations, editorial content, and tasting notes. Its blend of personalization, education, and community is structurally similar to Steeped's proposed value proposition.
- Sips by: Sips by is a personalized tea subscription and discovery service that helps users explore new teas tailored to their preferences. It directly competes with Steeped in tea personalization and discovery for enthusiast consumers.
Regional players
- Teabox: Teabox is a specialty tea e-commerce brand focused on fresh, single-origin teas. It is a comparable tea brand in the same category, though it leads with e-commerce rather than a mobile-first discovery app.
Broad incumbents
- Adagio Teas: Adagio Teas is a long-established specialty tea retailer with a broad catalog, user ratings, and recommendation features. It is a broader incumbent in the tea space that could extend into app-based discovery at scale.
- Harney & Sons: Harney & Sons is a premium tea brand and retailer with a wide selection and educational content around tea. It competes for the same enthusiast customer base that Steeped is targeting.
- Republic of Tea: Republic of Tea is a specialty tea brand offering curated blends, education, and a community-oriented brand experience. It is comparable to Steeped's educational, community-driven positioning in the tea category.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Steeped App social profiles
Digital presenceSteeped App financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steeped App leadership team
Management profileNumber of profiles
Profiles3 records
Steeped App funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steeped App M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steeped App
What does Steeped App do?
Steeped is a mobile application platform that helps users discover, understand, and enjoy tea through personalization, education, and community features. The app provides tailored tea recommendations, educational content about tea origins and brewing, and community engagement with tea growers, sellers, and brewers. It is currently in early access / waitlist mode, building the next product iteration informed by real-world feedback.
Is Steeped App a public or private company?
Steeped App is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steeped App founded?
Steeped App was founded in 2020. It employs 1 to 10 people.
Where is Steeped App based?
Steeped App is headquartered in Karlsruhe, Germany, in the Europe region.
How does Steeped App make money?
One revenue line is on record: app-based Tea Services.
Who are Steeped App's main competitors?
Direct peers on record are Vivino, Untappd, Delectable and Sips by. Teabox is listed as a regional player. Broad incumbents are Adagio Teas, Harney & Sons and Republic of Tea.
Does Steeped App have an API?
No public API is recorded for Steeped App.