Haygain
Haygain is a UK-based, privately held equine health equipment company that designs, manufactures and sells patented hay steamers, slow and timed hay feeders, orthopaedic stall flooring, and modular turnout fencing directly to horse owners, professional yards, and veterinarians.
- Company typePrivate
- Founded2007
- HeadquartersLambourn, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Haygain firmographics
Firmographics- Name
- Haygain
- Legal name
- Haygain UK
- Website
- https://haygain.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haygain is a UK-based, privately held equine health equipment company that designs, manufactures and sells patented hay steamers, slow and timed hay feeders, orthopaedic stall flooring, and modular turnout fencing directly to horse owners, professional yards, and veterinarians.
- Ownership category
- akta.pro rank
Haygain industry classification
Industry- Product category
- Equine Health Equipment
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industry
- Hay & Bale Handling Equipment (IMAHACAF)
Keywords
Where Haygain is headquartered
LocationHeadquarters
- HQ city
- Lambourn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Haygain business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hay Steamer Sales: Primary revenue stream from selling patented hay steaming units (HG ONE, HG 600, HG 2000, 360 Summit models) with varying capacities and power ratings. Products sold as one-time purchases with accessories and replacement parts available.
- Hay Feeder Products: Sale of slow feeding and hay management products including Forager, StableGraze, Durabar, and Durabale feeders. These are durable goods sold as one-time purchases.
- Stable Flooring and Fencing: ComfortStall flooring systems and Duracorral fencing products sold as specialized equestrian infrastructure. ComfortStall requires quote-based pricing.
- Accessories and Replacement Parts: Ongoing sales of steam generators, hay nets, accessories, and replacement parts for existing product owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level hay steamer (HG ONE) for individual horse owners |
| One time/ perpetual license | Pay-as-you-go | Mid-range hay steamer (HG 600) for small to medium yards |
| One time/ perpetual license | Pay-as-you-go | Professional hay steamer (HG 2000) for larger operations |
| One time/ perpetual license | Pay-as-you-go | Large-scale hay steamer (360 Summit) for professional/commercial use |
| Unit Pricing | Multi-year contract | ComfortStall flooring system - veterinary-approved orthopaedic stall flooring |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Haygain product offering
Product offeringCore offering
Haygain manufactures and sells patented hay steamers that treat forage with high-temperature steam to reduce respirable dust by up to 99% and increase moisture content up to 3x versus dry hay. The product portfolio extends to slow feeding systems, automatic timed feeders, orthopaedic stable flooring, and modular turnout fencing, marketed as a complete ecosystem of science-backed equine health and welfare equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Forager: Equine slow feeder designed to encourage natural grazing behaviour and extend meal times
- StableGraze
- Comfortstall
- Duracorral
- Durabale
- Durabar
Products and services
- Haygain HG ONE Hay Steamer
Quantifiable outcome
- Reduces respirable dust by up to 99%, deactivating mold, bacteria and yeast
- +2 more outcomes
Companies that use Haygain
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Haygain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Haygain partnerships and signals
Strategic signalScale indicators2 records
Haygain competitors and assessment
Company assessmentDirect peers
- Shires Equestrian: Long-established UK-based equestrian equipment manufacturer selling horse rugs, tack, and stable products through DTC and stockist channels — directly comparable niche focus, geography, and omnichannel GTM.
- Dodson & Horrell: UK-based equine nutrition and supplement brand (part of Mars Horse Care) serving the same British horse-owner segment through feed stores and DTC; comparable UK foothold and scientific-credentialed marketing approach.
- Likit: UK-based equine feeding enrichment brand offering toys, licks, and slow-feeding devices to the British equestrian market; comparable niche specialty, DTC-plus-stockist GTM, and product-line overlap with Haygain's slow-feeding category.
- NAF (Natural Animal Feeds): UK equine supplements and health products brand sold through specialist retailers; directly comparable UK niche, equine-health-focused portfolio, and B2B/B2C distribution model.
- Masta: UK equestrian equipment and accessories brand (rugs, travel, stablewear) serving British horse owners; comparable niche UK specialty branding and stockist-plus-DTC distribution.
Broad incumbents
- Horseware Ireland: Irish-origin equestrian products manufacturer with broad portfolio (rugs, accessories, therapeutic lines) and global distribution; overlaps with Haygain in serving the equine owner through specialty channels.
- WeatherBeeta: Globally distributed equestrian apparel and equipment brand (rugs, boots, gear); serves the same horse-owner end customer across multiple product categories with established wholesale and DTC infrastructure.
- Spillers (Mars): Heritage UK horse feed brand under Mars Horse Care with broad equine nutrition portfolio; comparable UK market position and adjacent category serving the same horse-owner buyer.
- Horze: Europe-led equestrian retailer and brand offering broad horse equipment and apparel; relevant comp for omnichannel equestrian DTC at scale and category expansion across borders.
Emerging players
- Cavalor: Belgian premium equine nutrition and care brand with science-led positioning and a focus on high-performance horses; comparable premium, science-backed go-to-market targeting serious equestrians.
Market position
Customer concentration
Haygain social profiles
Digital presenceHaygain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haygain leadership team
Management profileNumber of profiles
Haygain funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haygain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haygain
What does Haygain do?
Haygain manufactures and sells patented hay steamers that treat forage with high-temperature steam to reduce respirable dust by up to 99% and increase moisture content up to 3x versus dry hay. The product portfolio extends to slow feeding systems, automatic timed feeders, orthopaedic stable flooring, and modular turnout fencing, marketed as a complete ecosystem of science-backed equine health and welfare equipment.
Is Haygain a public or private company?
Haygain is a private company. It is classified as unknown and is currently operating.
When was Haygain founded?
Haygain was founded in 2007. It employs 11 to 50 people.
Where is Haygain based?
Haygain is headquartered in Lambourn, United Kingdom, in the Europe region.
How does Haygain make money?
Four revenue lines are on record. Hay Steamer Sales are the primary driver. The others are hay Feeder Products, stable Flooring and Fencing and accessories and Replacement Parts.
Who are Haygain's main competitors?
Direct peers on record are Shires Equestrian, Dodson & Horrell, Likit, NAF (Natural Animal Feeds) and Masta. Broad incumbents are Horseware Ireland, WeatherBeeta, Spillers (Mars) and Horze. Cavalor is listed as an emerging player.
Does Haygain have an API?
No public API is recorded for Haygain.
What industry is Haygain in?
Haygain's product category is Equine Health Equipment. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of IMAHACAF, Hay & Bale Handling Equipment. Its SIC code is 3523.