What Weatherbeeta does

Weatherbeeta is a privately held equestrian and pet products company founded in 1980, headquartered in Melbourne, Australia, and self-described as the world's largest supplier of equestrian goods. The group operates through the parent WEATHERBEETA Group, with US operations registered in New Jersey (WeatherBeeta USA Inc.) and a 70,000 sq ft warehouse in Rushden, Northamptonshire (UK), distributing products in 30+ countries across Australia, the UK, the US, New Zealand, France, Germany, and Austria. Revenue is generated through a hybrid B2C/B2B model: direct-to-consumer e-commerce on regional weatherbeeta.com domains, a 57-store franchised and company-owned saddlery chain under the Horseland fascia in Australia, and a global wholesale and authorized-dealer network.

The company's core product platform is the ComFiTec horse blanket system, with tiered ranges (Ultra, Plus Dynamic, Essential, Classic, Prelim, Tyro, Premier Free II, Original, Limited Edition) spanning turnout, stable, summer, and show blankets in multiple weights. Adjacent categories include fly protection (ComFiTec Ripshield sheets, fine-mesh fly masks), saddle pads (Satin Luxe Air-Tec, Suede Elite Air-Tec), horse boots and tack, and a separate WeatherBeeta Dog outerwear line. Supporting technology platforms include Green-Tec (recycled-material blankets), the Opti-Fit Gullet System on Collegiate saddles, and the Hugology ergonomic design philosophy. A multi-brand portfolio (Dublin, Roma, Saxon, Korsteel, Kincade, Collegiate, Crosby, JP Korsteel, Kool Coat) extends the addressable surface into apparel, bits, and saddlery.

The business model is unit-pricing-based consumer goods, with blanket prices from approximately $112-$280, saddle pads $48-$60, and fly masks $21-$27; free shipping kicks in at $75. A 3-year warranty on turnout blankets and 10-year warranty on saddle trees anchor a premium positioning. Growth signals in 2025 are product-led (Spring/Summer and Winter 2025 blanket collections, Explorer Dog) and partnership-led (Valley Vet co-sponsorship, Freedom Reigns Ranch nonprofit partnership, long-running A Home For Every Horse rescue program). The company is privately held with no public funding rounds, no disclosed revenue, and no AI/ML capabilities in evidence.

Name

Weatherbeeta

Legal name

WEATHERBEETA USA INC.

Website

https://weatherbeeta.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Weatherbeeta is a privately held, Melbourne-headquartered equestrian and pet products company founded in 1980, selling horse blankets, dog coats, and tack under the ComFiTec platform and sub-brands (Dublin, Roma, Saxon, Collegiate) via D2C e-commerce, 57 Horseland retail stores, and wholesale to over 30 countries.

Ownership category

akta.pro rank

Product category

Equestrian Equipment & Apparel

NAICS

Sporting Goods Retailers (45911), Pet and Pet Supplies Retailers (45991)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Horse blankets
• Equestrian apparel
• Dog coats
• Horse tack
• Riding accessories

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Equestrian Products Sales: WeatherBeeta generates revenue primarily through the sale of horse blankets, dog coats, riding apparel, saddles, tack, and accessories directly to consumers via e-commerce and retail stores. The company also sells through authorized retailers and distributors globally.
2. Wholesale Distribution: As the world's largest supplier of equestrian goods, WeatherBeeta distributes its owned brands (WeatherBeeta, Dublin, Roma, Saxon, Korsteel, Kincade, Collegiate) and other products through a network of wholesale accounts, franchised stores, and distribution arrangements in Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WeatherBeeta manufactures, distributes, and retails equestrian and pet protection products, with its flagship line being horse turnout blankets and stable blankets built on the proprietary ComFiTec technology platform across multiple tiers (Ultra, Plus Dynamic, Essential, Classic, Prelim, Tyro, Premier Free II, Original, Limited Edition). The company also sells fly sheets, fly masks, saddle pads, horse boots, bridles, saddles (via the Collegiate brand with Opti-Fit Gullet), riding apparel (via Dublin), equestrian hardware (via Korsteel, JP Korsteel, Kincade), and a dog outerwear line featuring waterproof, fleece, reflective, and therapy coats.

Product overview

Weatherbeeta is an equestrian and pet products company founded in 1980, operating as a multi-brand portfolio under the Weatherbeeta Group. The core product line is horse blankets and protection, with the flagship ComFiTec series (including Ultra, Plus Dynamic, Essential, Classic, Prelim, Tyro, Premier Free II, Original, and Limited Edition tiers) offering waterproof/breathable turnout blankets in various weights. Adjacent horse products include ComFiTec fly masks and sheets, saddle pads (Satin Luxe Air-Tec, Suede Elite Air-Tec), Tough-Tec boots, and the Horse Tack category encompassing bridles, saddles, stable equipment, and training gear. The Dog division offers WeatherBeeta Dog coats (including ComFiTec Reflective Parka, Thermi-Heat, Therapy-Tec, and Explorer Dog collections), collars, leashes, and accessories. The sub-brand portfolio includes Collegiate (saddles with Opti-Fit Gullet System), Dublin (riding apparel and boots), Saxon (value fly protection), Roma, Kool Coat, Kincade, JP Korsteel, Korsteel, and Crosby. The company also incorporates Green-Tec sustainable technology using recycled materials. Weatherbeeta is distributed in over 30 countries and is part of the world's largest equestrian goods supplier group.

Differentiator

Problem solved

Functional benefit

Brands

• WeatherBeeta Dog: Premium dog coats, collars, leashes, and accessories designed for outdoor adventures in various weather conditions.
• Kool Coat by WeatherBeeta
• Roma by WeatherBeeta
• Dublin
• Saxon
• Crosby
• Collegiate
• Kincade
• JP Korsteel
• Korsteel
• ComFiTec

Products and services

• ComFiTec Turnout Blankets Flagship WeatherBeeta horse blanket line featuring durable technical materials with waterproof and breathable properties, offered in multiple weight options (heavy, medium, medium lite, lite), styles such as Standard Neck and Detach-A-Neck, and tiered ComFiTec ranges (Ultra, Plus Dynamic, Essential, Classic, Prelim, Tyro, Premier Free II, Original, Limited Edition). For horse owners seeking weather protection for turnout.
• ComFiTec Ripshield Fly Sheet Advanced mesh fly sheet that protects horses from biting insects while remaining breathable, featuring Ripshield durable mesh material. For horse owners needing summer fly protection.
• ComFiTec Fine Mesh Fly Mask Fine mesh fly mask with options for ears and nose protection, designed for maximum insect protection while maintaining visibility and breathability. For horse owners needing face-level fly protection.
• Satin Luxe Air-Tec Dressage Saddle Pad Premium dressage saddle pad featuring satin luxe finish and Air-Tec airflow technology for superior airflow and comfort during dressage riding. For dressage riders seeking high-end saddle pads.
• Suede Elite Air-Tec Dressage Saddle Pad Dressage saddle pad with suede elite finish and Air-Tec airflow technology for rider and horse comfort during dressage work. For dressage riders.
• Tough-Tec Prime Brushing Boots Durable brushing boots that protect horse legs during exercise and turnout activities, designed to withstand impact from brush against legs. For horse owners needing leg protection during work or turnout.
• WeatherBeeta Dog Coats Premium dog outerwear line including indoor/fleece coats, outdoor/rain coats, the ComFiTec Reflective Parka 300D Deluxe with high-visibility reflective materials, Thermi-Heat insulated coats for winter, Therapy-Tec therapeutic coats, and the Explorer Dog adventure line with waterproof and reflective features. For dog owners needing weather, visibility, or therapeutic outerwear for their dogs.
• Collegiate Saddles Equestrian saddles and bridles from the Collegiate brand featuring the proprietary Opti-Fit Gullet system for customizable saddle fitting as a horse's shape and fitness change, including dressage, jump, all-purpose, and western saddle options in leather and Syntovia+ synthetic materials. For horse riders needing fitted, durable saddles and bridles.
• Dublin Riding Apparel Premium equestrian riding apparel and footwear brand including River Boots IV and Altitude Lace Up Paddock Boots. For equestrian riders.
• Saxon Equestrian Value-focused equestrian brand offering fly sheets, fly masks, fly leg wraps, and mesh belly wrap products. For horse owners seeking affordable fly protection.
• Roma by WeatherBeeta Equestrian gear brand under the WeatherBeeta umbrella offering quality products at various price points. For equestrian consumers.
• Kool Coat by WeatherBeeta Cooling and fly protection coat brand for horses featuring Classic With Surcingles and Classic Fly Mask products. For horse owners needing cooling and fly protection.
• JP Korsteel Equestrian Bits Premium equestrian bits brand offering Blue Steel Jointed Loose Ring Snaffle Bits and other horse hardware. For equestrians needing horse bits and horse hardware.
• Korsteel Equestrian Hardware Equestrian hardware and bit brand offering various horse training and control equipment. For equestrians needing horse hardware and training tools.
• Crosby Equestrian Equestrian brand offering saddles and riding equipment under the WeatherBeeta portfolio. For equestrian riders.
• Kincade Horse Training Equipment Horse training and handling equipment brand including Elastic Side Reins, Leather Rope Headcollar, and Leather Rope Lead products. For horse owners needing training equipment and handling tools.

Quantifiable outcome

• Donated 1,854 bales of hay to rescue centers during recent Blankets for Bales promotion

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Valley VetcoreStrategic or Co-development Partner · 1 January 2025Valley Vet co-sponsors WeatherBeeta's Blankets for Bales program, allowing customers to make a difference to rescue horses through purchases from either WeatherBeeta.com or ValleyVet.com between October 1, 2025 and January 3, 2026.
• Freedom Reigns RanchcoreGTM or Marketing Partner · 1 January 2024WeatherBeeta partners with Freedom Reigns Ranch, a Tennessee-based mentorship program for youth who have experienced trauma. The company provides blankets and protective gear for the ranch's rescued horses that serve as therapy animals for program participants.
• A Home For Every HorsecoreStrategic or Co-development Partner · 1 January 2011WeatherBeeta has partnered with A Home For Every Horse since 2011 to provide quality blankets to rescue horse adopters. The partnership includes the 'Blankets for Bales' program (donating hay bales with each blanket purchase) and 'Cover Your Horse, Comfort Another' program (donating blankets to rescue centers). Recent promotion resulted in 1,854 bales of hay donated to rescues.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Horsesport (formerly Horseware Ireland): Ireland-based global horsewear brand best known for Rambo and Amigo turnout blankets; the most direct global competitor to Weatherbeeta in waterproof/breathable horse rugs, with overlapping distribution in the US, UK, and EU equestrian markets.
• Shires Equestrian: UK heritage equestrian brand manufacturing turnout rugs, fly protection, tack, and rider apparel; competes head-to-head with Weatherbeeta in the mid-tier blanket category and shares the same Horseland/farm-store retail channel across Europe and Australia.
• Masta (Charles Owen Group): Maker of Masta horse rugs and Charles Owen riding helmets; directly comparable in waterproof turnout and stable blankets as well as matching riding-apparel adjacencies that Weatherbeeta covers through Dublin-branded apparel.
• Horseware Ireland: Parent brand of Rambo, Amigo and Rhino turnouts; the head-to-head rival in the premium waterproof horse blanket segment and a frequent co-stock at US/EU equestrian retailers alongside Weatherbeeta ComFiTec Ultra.
• Kerbl / Kavalkade: German equestrian equipment manufacturer offering horse rugs, saddle pads, and tack comparable to Weatherbeeta’s Saxon and Kool Coat value lines, with strong retail penetration in Germany, Austria, and other mainland EU markets Weatherbeeta serves.
• Equi-Theme / Ekkia: French equestrian brand portfolio (Equi-Theme, Jump’in, Fouganza) producing horse rugs, fly protection, and rider apparel; comparable in mid-tier product positioning and important competitor in France and southern Europe where Weatherbeeta has regional storefronts.
• Horze Equestrian: European-based equestrian retailer and wholesaler carrying its own-brand horse blankets, tack, and riding apparel; directly comparable DTC-plus-wholesale mix to Weatherbeeta with overlapping customer base in Germany, Netherlands, and Scandinavia.

Emerging players

• Stella & Chewy's / Kurgo (dog outerwear): Kurgo makes outdoor/performance dog coats comparable to Weatherbeeta Dog’s Explorer and Thermi-Heat lines; an emerging player in the adjacent pet-apparel category Weatherbeeta is targeting for growth.
• Ruffwear: Premium outdoor dog gear brand (jackets, harnesses, boots) representing the high-end reference point for Weatherbeeta’s Explorer Dog line; strategic threat and benchmark for technical dog outerwear performance and pricing.

Others

• SmartPak Equine: Large US equine supplement and tack retailer selling third-party and private-label horse blankets, supplements, and tack; an authorized-retailer-adjacent partner and indirect competitor via private-label rug programs competing on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/weatherbeetausa
• Facebookfacebook.com/weatherbeetausa
• Instagraminstagram.com/weatherbeetana
• Xx.com/weatherbeetana

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weatherbeeta