What Candy Club does

Candy Club is a curated direct-to-consumer candy company founded in 2014 and headquartered in El Segundo, California. It offers a catalog of approximately 35 SKUs spanning gummy, chocolate, and sour confections — including sour belts, novelty shapes (gummy butterflies, lobsters, sharks), chocolate-covered cookie dough and cupcake bites, caramel clusters, and seasonal limited editions. Products are sold in small (6 oz) and large (13 oz) cups at unit prices of $7-$9 and up to $40, respectively, with free standard shipping on orders over $100. The technology stack is a Shopify-powered e-commerce site with an integrated subscription management module at shop.candyclub.com/subscriptions for monthly recurring deliveries, plus a dedicated B2B wholesale portal at wholesale.candyclub.com.

Candy Club operates a multi-channel go-to-market: D2C e-commerce via candyclub.com, a monthly subscription service, a B2B wholesale program, and shelf placement in major retail chains including Target, Bloomingdale's, At Home, Von Maur, and The Paper Store. Distribution is limited to the continental United States (excluding Alaska, Hawaii, US territories, PO boxes, and APO/FPO addresses). Marketing is driven primarily by email (with a 15% off first-order newsletter incentive) and organic social across Instagram, Pinterest, Facebook, X, and TikTok — there is no paid-acquisition or AI-driven personalization evident. Leadership consists of founder/CEO Keith Cohn, CFO Nicholas Giordano, and non-executive director Kan Tang.

Since Q1 2025, Candy Club has operated as a wholly-owned subsidiary of Sugarfina Corporation, which is consolidating adjacent gifting and confectionery brands (BOXFOX, Caffe Luxxe) ahead of a planned public transaction. The acquisition gave Candy Club access to Sugarfina's 7 retail boutiques and 2,000+ wholesale doors across the US, Canada, Australia, Macau, Taiwan, and Singapore, materially extending its distribution footprint. The company maintains 11-50 employees, has raised approximately $8.3M in disclosed funding (most recently in April 2021), and does not publicly disclose revenue.

Name

Candy Club

Legal name

CandyClub

Website

https://candyclub.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Candy Club is a curated D2C and wholesale candy company founded in 2014, selling gummies, chocolate, and sour confections via its Shopify storefront, monthly subscription, and retailers such as Target and Bloomingdale's. Since Q1 2025 it has operated as a subsidiary of Sugarfina Corporation.

Ownership category

akta.pro rank

Product category

Specialty Confectionery

NAICS

Confectionery and Nut Retailers (445292), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Candy & Specialty Sweets Stores (THAFAGAH)

Keywords

• Candy subscription boxes
• Premium confectionery retail
• Specialty gummy candies
• Wholesale candy distribution
• Curated gift confections

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of candy products through candyclub.com with standard shipping to continental US customers. Customers can purchase individual items, party packs, and bundles.
2. Subscription Service: Monthly candy subscription delivering Candy Club products to subscribers' doorsteps. Managed through dedicated subscription platform.
3. Wholesale Distribution: Wholesale program supplying candy products to retail partners and boutiques across the US. Partners include Target, Bloomingdale's, At Home, Von Maur, and The Paper Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Candy Club designs and sells a curated catalog of branded premium candies, primarily gummies, sour belts, chocolate-covered confections, and novelty-shaped sweets. Products are sold directly to consumers through a Shopify storefront and a monthly subscription box, and distributed to retail partners such as Target and Bloomingdale's via a wholesale program. The catalog spans approximately 35 SKUs offered in small (6 oz) and large (13 oz) cups, party packs, and bundling configurations.

Product overview

Candy Club is a direct-to-consumer candy company founded in 2014 and acquired by Sugarfina in Q1 2025, offering a curated selection of gummy and chocolate confections. The product portfolio centers on five core collections: Sweet & Sour Gummies (featuring sour belts, novelty shapes like gummy butterflies and lobsters, and fruit-flavored gummies), Chocolate Candy (chocolate-covered treats including choco bears, cookie dough bites, and caramel clusters), Bestsellers (top-selling individual items), Party Packs (bundled assortments for events), and Sweet Savings (discounted products). The company also offers a subscription service for recurring monthly deliveries and maintains a wholesale program for retail partners. Products are sold in individual candy cups (small 6oz and large 13oz sizes, priced $7-$9) through the Shopify-powered e-commerce store and distributed via wholesale channels and major retail partners including Target, Bloomingdale's, and Von Maur.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet & Sour Gummies collection Collection of branded gummy confections featuring flavored sour belts, novelty-shaped gummies, and seasonal sweets sold at candy cup, multi-pack, and party pack sizes through the Candy Club storefront and wholesale channels.
• Chocolate Candy collection Branded chocolate-covered confections and individual chocolate candy SKUs sold in 6 oz and 13 oz cups alongside multi-pack formats, targeted at consumers seeking premium sweet snacks and gifts.
• Sweet Savings collection Promotional catalog of discounted Candy Club branded candy SKUs sold directly to consumers via the Shopify storefront.
• Party Packs Pre-bundled multi-pack candy assortments including the Sour Belts Party Pack of 4 and Bestsellers Party Pack of 10, sold for parties, gifting, and group events.
• Bestsellers collection Curated storefront collection of top-selling Candy Club branded SKUs providing consumers a shoppable entry point to the most popular items.
• Candy Club Subscription Service Monthly candy subscription program that delivers curated Candy Club branded assortments directly to subscribers' doorsteps on a recurring basis.
• Candy Club Wholesale Program B2B wholesale program supplying Candy Club branded candy assortments to retail partners and specialty boutiques for resale across physical and online storefronts.
• Sweet Tooth Trio bundle Bundled chocolate SKU packaging Cookie Dough Bites, Cupcake Bites, and Peanut Butter Cookie Bites into a single purchase unit aimed at gifting and self-curated variety.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compartés Chocolatier: Compartés is a premium DTC and retail chocolate brand with strong gifting, party, and seasonal packaging — overlapping directly with Candy Club's chocolate candy and party pack lines on positioning and price point.
• Sugarfina: Sugarfina is Candy Club's parent company and the closest direct peer — a premium DTC and boutique candy brand curating gummy, chocolate, and novel confections with a similar gifting-led positioning. They share product categories, target customer (gift-giving adults), and omnichannel DTC-plus-retail model.
• Dylan's Candy Bar: Dylan's Candy Bar is a premium candy retailer and DTC brand combining brick-and-mortar flagship stores with online gifting and bulk confection sales. Comparable to Candy Club on curation, gifting positioning, novelty SKUs, and multi-channel distribution.
• Lolli and Pops: Lolli and Pops operated as a curated candy subscription and boutique retail concept with very similar mechanics: subscription box, novelty/specialty confections, gifting positioning. Closest comparable on the subscription model and curated-candy experience.
• See's Candies: See's Candies is a long-standing US premium chocolate and candy retailer operating physical stores plus a strong DTC and gifting channel. It is comparable in the curated, giftable confections space and seasonal gifting demand, though at significantly larger scale.
• Bubs (Bubs Sverige): Bubs is a Scandinavian gummy and sour-candy brand with growing US retail and DTC presence. Highly comparable on gummy/sour candy focus, novelty shapes, party-pack merchandising, and the brand-led positioning Candy Club uses in Target and other US retailers.
• Vosges Haut-Chocolat: Vosges is a premium chocolate brand selling curated gift boxes, party assortments, and seasonal collections through DTC and select retail — comparable on the gifting, curation, and gift-box pricing architecture that underpins Candy Club's $7–$9 cup and party pack SKUs.

Broad incumbents

• Jelly Belly: Jelly Belly is a large incumbent in the gummy/jelly-bean category with its own DTC site, party and bulk assortments, and broad retail distribution. Comparable on product type (gummies, sour, novelty shapes) and seasonal/party demand, but at vastly larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/candyofthemonth
• Facebookfacebook.com/lovecandyclub
• Instagraminstagram.com/lovecandyclub
• Pinterestpinterest.com/lovecandyclub
• TikToktiktok.com/@lovecandyclub
• LinkedInlinkedin.com/company/candy-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Candy Club