Mana Tadbir AvaTech
PayPing (Mana Tadbir AvaTech) is a Central Bank of Iran–licensed payment aggregator providing online payment gateways, installment processing, invoicing, and an OAuth platform to SMBs, e-commerce operators, banks, fintechs, and marketplaces across Iran.
- Company typePrivate
- Founded2015
- HeadquartersTajrish, Iran
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mana Tadbir AvaTech does
Mana Tadbir AvaTech, operating under the brand PayPing, is a Tehran-based payment aggregator (Pardakhtyar) founded in 2015 and licensed by the Central Bank of Iran to operate through the Shaparak electronic payment network. The company provides online payment infrastructure to a diverse customer base spanning SMB online sellers, social media merchants, established e-commerce operators, platform operators/marketplaces, banks, fintechs, insurance providers, and non-profits operating exclusively within Iran. Recognized as a knowledge-based company (دانشبنیان) by the Vice Presidency for Science and Technology, PayPing positions itself as a full-stack payment service provider rather than a niche gateway.
PayPing's product portfolio covers the payment lifecycle end-to-end: a direct RESTful payment gateway with token-based authentication, an installment payment gateway with electronic promissory notes and credit validation, product-link and online-invoice services for sellers without websites, an automated refund service, a payment splitting (تسهیم) API, and an OAuth 2.0 platform enabling third-party applications to embed PayPing's infrastructure with sub-merchant management. The platform is supported by SDKs in 30+ programming languages and native plugins for WooCommerce, PrestaShop, WHMCS, and Joomla, with developer documentation hosted at docs.payping.ir. AI usage is surface-level, limited to credit scoring and anomaly detection in the installment workflow, with much of the credit decisioning delegated to Central Bank credit evaluation systems.
The company monetizes through a combination of transaction fees (1% commission capped per tier plus a fixed 500 Tomans per transaction), annual subscription tiers (Standard at 1,470,000 Tomans/year and Professional at 3,700,000 Tomans/year with reduced commission caps and added features), and custom/enterprise pricing for high-volume platforms and marketplaces. Its go-to-market is API-first and self-serve, with online registration and under-24-hour activation for eligible merchants, supplemented by direct sales support for enterprise and platform clients. The company is led by Managing Director Ahmad Reza Mansouri following a 2023 leadership transition.
Mana Tadbir AvaTech firmographics
Firmographics- Name
- Mana Tadbir AvaTech
- Legal name
- Mana Tadbir AvaTech (شرکت مانا تدبیر آواتک)
- Website
- https://payping.ir
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PayPing (Mana Tadbir AvaTech) is a Central Bank of Iran–licensed payment aggregator providing online payment gateways, installment processing, invoicing, and an OAuth platform to SMBs, e-commerce operators, banks, fintechs, and marketplaces across Iran.
- Ownership category
- akta.pro rank
Mana Tadbir AvaTech industry classification
Industry- Product category
- Online Payment Gateway / Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Payment Orchestration Platforms (FSAGABAA), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Developer Tooling & SDKs for Payments (Gateway Tooling) (FSAMACAL)
Keywords
Where Mana Tadbir AvaTech is headquartered
LocationHeadquarters
- HQ city
- Tajrish
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Mana Tadbir AvaTech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Transaction Fees: Percentage-based commission charged on each successful payment transaction. Commission rates vary by subscription plan tier (1% for Basic up to 5,000 Tomans cap, 1% for Standard up to 4,000 Tomans cap, 1% for Professional up to 3,000 Tomans cap) plus a fixed 500 Tomans per transaction. This is the primary revenue driver for the Basic tier and supplementary for paid plans.
- Subscription Plans: Annual subscription fees for Standard (1,470,000 Tomans/year) and Professional (3,700,000 Tomans/year) tiers. These paid plans offer reduced transaction commission caps, custom branding on checkout pages, advanced reporting, dedicated support, and platform services for managing sub-merchants.
- Custom/Enterprise Pricing: Negotiated pricing for high-volume platforms, high-transaction businesses, and enterprise customers requiring custom terms, white-label solutions, or platform services with sub-merchant management capabilities.
- Installment Payment Services: Commission from installment payment processing, with configurable rates set by merchants based on number of installments and business policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic - Free plan for small businesses with higher transaction costs |
| Subscription | Annual | Standard - Mid-market businesses with branded checkout and lower commissions |
| Subscription | Annual | Professional - Leading businesses with premium features and lowest commissions |
| Other | Multi-year contract | Custom - High-volume platforms and enterprise merchants |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Mana Tadbir AvaTech product offering
Product offeringCore offering
Mana Tadbir AvaTech (PayPing) is a licensed payment aggregator operating online payment gateway services that process card transactions through the Shaparak network under Central Bank of Iran supervision. Its core offerings include a direct payment gateway, an installment payment gateway with credit scoring and electronic promissory notes, product payment links, online invoicing, automated refunds, automatic payment splitting (تسهیم), and an OAuth platform for partner integration. The service targets online merchants, e-commerce stores, social media sellers, and platform operators across Iran.
Product overview
PayPing operates as a payment gateway aggregator (پرداختیار) licensed by the Central Bank of Iran, offering a comprehensive suite of online payment solutions. The core platform consists of a payment gateway, installment payment gateway, product link, online invoice, and refund services. These are complemented by an OAuth platform for partner integrations, a payment splitting API, and plugins for popular e-commerce platforms. The ecosystem is supported by SDKs in over 30 programming languages and built-in notification channels including SMS (via Kave Negar), email, and Telegram.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Gateway (درگاه پرداخت) Direct online payment gateway connecting Iranian merchants to the Shaparak electronic payment network for processing card-not-present transactions, with automatic daily settlement via Satna, multi-bank smart switching, and a comprehensive reporting dashboard. Built for e-commerce sites, web applications, and online stores.
- Installment Payment Gateway (درگاه پرداخت اقساطی) Installment payment processing gateway that lets merchants offer configurable installment plans to buyers, with electronic promissory note issuance (سفته الکترونیکی), salary deduction guarantees, and real-time credit validation through Central Bank of Iran scoring systems. Merchants report an 83% increase in sales using the product.
- Product Link (لینک محصول)
Quantifiable outcome
- 83% increase in sales reported by merchants using installment payment gateway
Companies that use Mana Tadbir AvaTech
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Mana Tadbir AvaTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
Mana Tadbir AvaTech partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Ferdowsi AcceleratorminorPayPing partnered with Ferdowsi Accelerator (a startup accelerator) to support and mentor fintech startups in Iran, providing preferential payment gateway terms for accelerator participants.
- Shaparak (Network of Electronic Card Transactions)coreShaparak is the electronic payment network operator supervised by the Central Bank of Iran. PayPing operates as a licensed payment aggregator under Shaparak's supervision, processing all transactions through the Shaparak network for settlement and compliance.
- Central Bank of IrancorePayPing operates as an officially licensed payment aggregator (پرداختیار) under direct supervision and regulation of the Central Bank of Iran. All operations comply with Central Bank directives and regulations.
- e-Namad (Electronic Trust)minore-Namad is Iran's electronic trust symbol for online businesses. PayPing displays e-Namad certification on its platform to build customer trust.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Mana Tadbir AvaTech competitors and assessment
Company assessmentDirect peers
- ZarinPal: Iran's largest and most established online payment gateway, serving merchants and developers with similar API-based payment processing. Direct competitor in identical product category, similar GTM (API-first, plugin ecosystem), and operates under the same Central Bank of Iran regulatory framework.
- IDPay: Iranian licensed payment aggregator offering API-based payment gateway, SDKs, and CMS plugins comparable to PayPing. Targets the same SMB and developer merchant segments under identical Shaparak supervision.
- NextPay: Iranian online payment gateway providing similar payment links, API access, and plugin integrations for online merchants. Directly competes for the same e-commerce and SMB customer base in Iran.
- Pay.ir: Iranian payment gateway with API, SDK, and CMS plugin offerings comparable to PayPing. Serves overlapping SMB and enterprise merchants in Iran under Central Bank PSP licensing.
- Sadad PSP: Sadad operates as a payment service provider under Melli Bank (Central Bank of Iran subsidiary), offering payment gateway services and processing. Direct regulatory and product peer, serving enterprise clients with comparable settlement infrastructure.
Broad incumbents
- BehPardakht (Mellat Bank): Bank-owned payment gateway from Mellat Bank, one of Iran's largest commercial banks. Provides similar merchant payment processing but as part of a broader banking portfolio rather than a specialized fintech.
- Parsian Bank Payment Gateway: Bank-owned payment gateway operated by Parsian Bank, offering online payment services to merchants. Competes with PayPing in the same Iranian market but offers payment processing as part of its larger banking services portfolio.
- Stripe: Global payment platform leader with comparable API-first architecture, SDK ecosystem, and developer-centric approach. Useful as a benchmark for PayPing's product aspirations and platform strategy, though operating in fundamentally different regulatory and geographic contexts.
- PayPal Braintree: Established global payment gateway and orchestration platform. Relevant as a benchmark for PayPing's gateway-plus-orchestration product structure, including hosted checkout, fraud tools, and merchant services bundling.
Emerging players
- Jibit: Iranian fintech expanding into payment processing and developer financial APIs. Overlaps with PayPing on payment infrastructure but with broader fintech ambitions including banking-as-a-service offerings.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mana Tadbir AvaTech social profiles
Digital presenceMana Tadbir AvaTech compliance and trust
Trust signalCompliance6 records
Mana Tadbir AvaTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mana Tadbir AvaTech leadership team
Management profileNumber of profiles
Profiles1 record
Mana Tadbir AvaTech funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mana Tadbir AvaTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mana Tadbir AvaTech
What does Mana Tadbir AvaTech do?
Mana Tadbir AvaTech (PayPing) is a licensed payment aggregator operating online payment gateway services that process card transactions through the Shaparak network under Central Bank of Iran supervision. Its core offerings include a direct payment gateway, an installment payment gateway with credit scoring and electronic promissory notes, product payment links, online invoicing, automated refunds, automatic payment splitting (تسهیم), and an OAuth platform for partner integration. The service targets online merchants, e-commerce stores, social media sellers, and platform operators across Iran.
Is Mana Tadbir AvaTech a public or private company?
Mana Tadbir AvaTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mana Tadbir AvaTech founded?
Mana Tadbir AvaTech was founded in 2015. It employs 51 to 100 people.
Where is Mana Tadbir AvaTech based?
Mana Tadbir AvaTech is headquartered in Tajrish, Iran, in the Middle East region.
How does Mana Tadbir AvaTech make money?
Four revenue lines are on record. Transaction Fees are the primary driver. The others are subscription Plans, custom/Enterprise Pricing and installment Payment Services.
Who are Mana Tadbir AvaTech's main competitors?
Direct peers on record are ZarinPal, IDPay, NextPay, Pay.ir and Sadad PSP. Broad incumbents are BehPardakht (Mellat Bank), Parsian Bank Payment Gateway, Stripe and PayPal Braintree. Jibit is listed as an emerging player.
Does Mana Tadbir AvaTech have an API?
Yes. PayPing offers a comprehensive REST API for all payment services including payment gateway, scheduled invoices, automatic payment splitting (تسهیم), and refund processing. The API supports OAuth 2.0 authentication and webhook notifications for real-time transaction updates. Available in both production and sandbox/test environments. Full technical documentation available at docs.payping.ir. Developer documentation is at docs.payping.ir.
What industry is Mana Tadbir AvaTech in?
Mana Tadbir AvaTech's product category is Online Payment Gateway / Payment Processing. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 522320 and its SIC code is 6199.