IDPay
IDPay is an Iranian licensed payment aggregator that lets individuals and small merchants receive money via personal payment links (IDPay.ir/username), backed by a digital wallet, REST API, and integrations with four major Iranian bank PSPs through Shaparak.
- Company typePrivate
- Founded2016
- HeadquartersTehran, Iran
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What IDPay does
IDPay is an Iranian online payment gateway and virtual card reader, founded in 2016 in Tehran and operated as a brand and subsidiary of the knowledge-based company Web Karan Eman (شرکت دانش بنیان وب کاران ایمن). The platform is built around a differentiated personal payment address concept (IDPay.ir/username) that lets individuals and small merchants receive money without sharing bank card numbers or IBANs. Underlying infrastructure connects IDPay to four major Iranian bank payment networks (Sadad, Saman Kish, Parsian Electronic Commerce, and Behpardakht Mellat) through Iran's Shaparak national payment switch, with IDPay itself licensed as a Payment Aggregator (Pardakht Yar) by the Central Bank of Iran since September-October 2018.
The product portfolio spans a web-based self-serve panel for personal payment gateways, a digital wallet mobile application distributed across Google Play, Cafebazaar, and Myket (plus a PWA), a REST API/web service for merchant integrations, dynamic payment links, an integrated online store and digital file sales module, an SMS-based invoice feature, and official plugins for WooCommerce, WHMCS, PrestaShop, Drupal, VirtueMart, HikaShop, Easy Digital Downloads, Contact Form 7, and J2Store. The wallet supports mobile credit, bill payments, metro/bus tickets, and taxi payments, with transfer limits up to 50 million Tomans per transaction after identity verification.
Revenue is generated entirely from transaction-based fees: bracketed flat fees (12,000-50,000 Rials) on personal gateway transactions and a 1% commission (capped at 10K-50K Rials) on web service transactions, supplemented by an affiliate/referral program paying 10% of fees to referring users for six months. The customer base is intentionally horizontal and long-tail — freelancers, small online sellers, insurance agents, building managers, informal savings circles, catering services, e-commerce merchants, and affiliate marketers — making it a high-volume, low-ticket-count business with minimal customer concentration. Distribution is fully self-serve and product-led, with no reported external venture or growth-equity funding; the company is founder-controlled (Ghasem Radman, Founder & CEO) and operates exclusively inside Iran, restricting access for foreign IP addresses.
IDPay firmographics
Firmographics- Name
- IDPay
- Legal name
- شرکت دانش بنیان وب کاران ایمن
- Website
- https://idpay.ir
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IDPay is an Iranian licensed payment aggregator that lets individuals and small merchants receive money via personal payment links (IDPay.ir/username), backed by a digital wallet, REST API, and integrations with four major Iranian bank PSPs through Shaparak.
- Ownership category
- akta.pro rank
IDPay industry classification
Industry- Product category
- Online Payment Gateway
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Recurring Billing & AutoPay Management (FSAMAJAE)
Keywords
Where IDPay is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
IDPay business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees - Personal Gateway: IDPay charges fixed fees per transaction based on amount brackets. For transactions between 10,000 to 10 million Rials: 12,000 Rials. 10-30 million Rials: 17,000 Rials. 30-100 million Rials: 22,000 Rials. 100 million to 1 billion Rials: 50,000 Rials.
- Web Service Commission: 1% commission on web service transactions with minimum of 10,000 Rials and maximum of 50,000 Rials per transaction.
- Affiliate/Referral Program: Users can earn 10% of IDPay fees from referred users' transactions for 6 months from referral signup. Up to 150 Toman per personal gateway transaction and up to 300 Toman per web service transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Personal Gateway Transaction Fees - Bracketed pricing |
| Transaction based/ take rate | Pay-as-you-go | Web Service Commission - Percentage-based |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
IDPay product offering
Product offeringCore offering
IDPay operates an online payment gateway and virtual card reader platform that lets individuals and small businesses receive payments through personalized URLs (e.g., IDPay.ir/username). It offers a personal payment page, a digital wallet mobile app for transfers/bill payments, a web service API for merchant integrations, and operates as a licensed Payment Aggregator (Pardakht Yar) under Shaparak of the Central Bank of Iran.
Product overview
IDPay is a payment platform operating as a Payment Aggregator (Pardakht Yar) licensed by Shaparak, Iran's national payment network under the Central Bank. The company offers a unified portfolio consisting of: (1) Personal Payment Gateway — a virtual POS and personal payment page system where users create unique URLs (e.g., IDPay.ir/username) to collect payments; (2) Digital Wallet mobile application for peer-to-peer transfers, bill payments, mobile charging, and urban services; (3) Web Service/API for merchant website integrations; and (4) supplementary features including SMS payment requests, dynamic payment links, and an integrated online store for selling goods and digital files. The platform connects to multiple bank payment networks (Sadad, Saman, Parsian, Mellat) and provides official plugins for popular e-commerce platforms including WooCommerce, Easy Digital Downloads, Drupal, PrestaShop, WHMCS, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Payment Gateway A personal payment gateway with a personalized URL (e.g., IDPay.ir/username) that lets users receive payments from customers by sharing a link, with funds transferred to their registered bank account. Supports transactions up to 50 million Tomans per transaction after identity verification.
- Digital Wallet Mobile App An electronic wallet mobile application enabling users to send and receive money, pay bills, purchase mobile credit, buy metro/bus tickets, and make taxi payments. Available on Google Play, Cafebazaar, Myket, and as a PWA web app.
- Web Service / Payment Gateway API REST API that enables websites and mobile applications to integrate with IDPay's payment infrastructure for payment link creation, transaction verification, and payment processing, with a 1% commission per transaction (minimum 10,000 Rials, maximum 50,000 Rials).
- Virtual Card Reader A virtual POS terminal integrated with the personal payment gateway system that allows users to accept card payments without physical hardware.
Quantifiable outcome
- Transactions up to 50 million Tomans per transaction after identity verification
- +1 more outcomes
Companies that use IDPay
Customer profileSegments7 records
Ideal customer profiles1 record
IDPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
IDPay partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Sadad Electronic Payment Company (پرداخت الکترونیک سداد)coreIDPay partners with Sadad Electronic Payment Company for payment gateway services. Sadad is one of the authorized PSPs (Payment Service Providers) in Iran's Shaparak network that processes card payments.
- Saman Kish Electronic Payment (پرداخت الکترونیک سامان کیش)coreIDPay partners with Saman Kish Electronic Payment Company for payment processing services through the Shaparak network.
- Parsian Electronic Commerce (تجارت الکترونیک پارسیان)coreIDPay partners with Parsian Electronic Commerce Company as a payment gateway provider in the Shaparak network.
- Behpardakht Mellat (به پرداخت ملت)coreIDPay partners with Behpardakht Mellat for processing payments through the Mellat Bank infrastructure in the Shaparak network.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
IDPay competitors and assessment
Company assessmentEmerging players
- Plaid: Plaid is a financial data and account-linking infrastructure provider with comparable username-style addressing concepts (Plaid Link). It is relevant as a category analog for IDPay's account-to-account payment-address model rather than as a direct competitor.
Broad incumbents
- Stripe: Stripe is the global benchmark for developer-first payment gateways and merchant-of-record infrastructure. While not directly competitive in Iran, it represents the international product category and architecture IDPay emulates with its API, hosted checkout, and plugin ecosystem.
- Behpardakht Mellat: Behpardakht Mellat is the PSP operated by Bank Mellat and a direct payment-processing partner of IDPay. It serves merchants directly via APIs and plugins and represents the kind of incumbent that can either partner with or compete against aggregator gateways.
- Saman Kish Electronic Payment: Saman Kish is the PSP affiliated with Saman Bank and another bank-level partner of IDPay. It offers merchant gateway services and competes with aggregator gateways for direct merchant relationships.
- Sadad Electronic Payment Company: Sadad is one of Iran's two largest authorized PSPs and a bank gateway partner that IDPay routes transactions through. As an upstream incumbent, it competes with IDPay at the merchant-onboarding layer and could disintermediate aggregators over time.
- Parsian Electronic Commerce (PECCO): Parsian E-Commerce is a Shaparak-licensed PSP affiliated with Parsian Bank and a payment-processing partner of IDPay. It provides merchant gateways to Iran's banking ecosystem and competes at the incumbent level.
Direct peers
- Pay.ir: Pay.ir is an Iranian payment gateway serving online merchants and individuals, with REST APIs and e-commerce plugins. It directly competes with IDPay for the same freelance/SMB merchant segment and offers comparable merchant-of-record services.
- ZarinPal: ZarinPal is Iran's largest online payment gateway, offering merchant and personal payment links, recurring billing, and shopping cart integrations. It is the closest direct competitor to IDPay in product scope and target customer (Iranian SMBs and freelancers).
- Jibit: Jibit is an Iranian fintech offering payment gateway APIs, IBAN-to-username addressing, digital wallets, and developer-first payment infrastructure. Its username-based addressing (Jibit/username) is highly analogous to IDPay's IDPay.ir/username model.
Regional players
- NextPay: NextPay is another Iranian payment gateway serving online merchants with API and hosted checkout. It operates in the same domestic-only regulatory and competitive environment as IDPay and targets similar SMB and freelancer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IDPay social profiles
Digital presenceIDPay compliance and trust
Trust signalCompliance2 records
IDPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDPay leadership team
Management profileNumber of profiles
Profiles1 record
IDPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDPay
What does IDPay do?
IDPay operates an online payment gateway and virtual card reader platform that lets individuals and small businesses receive payments through personalized URLs (e.g., IDPay.ir/username). It offers a personal payment page, a digital wallet mobile app for transfers/bill payments, a web service API for merchant integrations, and operates as a licensed Payment Aggregator (Pardakht Yar) under Shaparak of the Central Bank of Iran.
Is IDPay a public or private company?
IDPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IDPay founded?
IDPay was founded in 2016. It employs 11 to 50 people.
Where is IDPay based?
IDPay is headquartered in Tehran, Iran, in the Middle East region.
How does IDPay make money?
Three revenue lines are on record. Transaction Fees - Personal Gateway is the primary driver. The others are web Service Commission and affiliate/Referral Program.
Who are IDPay's main competitors?
Plaid is listed as an emerging player. Broad incumbents are Stripe, Behpardakht Mellat, Saman Kish Electronic Payment, Sadad Electronic Payment Company and Parsian Electronic Commerce (PECCO). Direct peers are Pay.ir, ZarinPal and Jibit. NextPay is listed as a regional player.
Does IDPay have an API?
Yes. IDPay offers a web service (REST API) for connecting websites and mobile applications to its payment gateway. The API enables developers to create payment links, verify transactions, and manage payment processing. The documentation is available at /web-service endpoint. Transaction fees for web service are 1% with minimum 10,000 Rial and maximum 50,000 Rial per transaction. Developer documentation is at idpay.ir/web-service.
What industry is IDPay in?
IDPay's product category is Online Payment Gateway. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 52232 and its SIC code is 7372.