Vets4Warriors

What Vets4Warriors does

Vets4Warriors is a 501(c)(3) nonprofit that operates the only 24/7 nationwide peer support helpline for the U.S. military community, founded December 13, 2011 and originally established as part of the National Guard and Department of Defense before becoming an independent public-private partnership. The organization operates from the Rutgers University Behavioral Health Care National Call Center in Piscataway, New Jersey, and is led by Major General (Ret.) Mark Graham as Executive Director. Its core product is the Reciprocal Peer Support (RPS) model, an award-winning methodology that connects service members, veterans, National Guard and Reserve members, military families, children, and caregivers with veteran peer specialists from every branch who share similar lived experiences and provide ongoing follow-up until challenges are resolved. Services are delivered free of charge across multiple channels including phone (1-855-838-8255), online chat, email, text (732-333-3634), and social media, with all calls answered within 30 seconds (89,000+ consecutive hours of compliance) and a mobile app under development.

Supporting products include the Ambassador Program (150+ volunteer advocates), the Ambassador Portal (a private toolkit site for approved ambassadors), and Warrior Stories (a testimonials platform). Vets4Warriors has reached a cumulative 1 million connections milestone as of November 2025 and serves approximately 750 new callers per month with 3,000+ ongoing peer relationships.

The business model is a charitable nonprofit with no fees charged to service recipients. Revenue is composed of grants from foundations (Face the Fight, PenFed Foundation, Bob Woodruff Foundation, Wounded Warrior Project), corporate sponsorships (USAA, Boeing, Prudential, Lockheed Martin, CVS Health, AT&T, Sanofi, Bob Woodruff Foundation, DAV Charitable Service Trust), state of New Jersey and federal funding, and individual donations. GTM is community-led and direct-to-consumer, combining a 24/7 multi-channel helpline, an ambassador volunteer network, partnerships with VSOs that refer callers, and high-visibility awareness campaigns such as the 1500 Broadway Times Square digital billboard. The organization holds a registered trademark on the Vets4Warriors brand and has earned recognition including the American Psychiatric Association Psychiatric Services Achievement Silver Award (2018) and the Defense Center of Excellence Best Practice designation (2011).

Name

Vets4Warriors

Legal name

Vets4Warriors

Website

https://vets4warriors.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Vets4Warriors is a 501(c)(3) nonprofit operating the nation's only 24/7 peer support helpline staffed by veterans, serving U.S. service members, veterans, National Guard/Reserve members, military families, and caregivers via phone, chat, email, text, and social media. It uses the award-winning Reciprocal Peer Support model hosted at Rutgers University.

Ownership category

akta.pro rank

Product category

Veteran Peer Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Veteran peer support
• Military mental health
• Crisis helpline services
• Suicide prevention program
• Military family support

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Grants: Funding from foundations and government programs for veteran suicide prevention and mental health support. Examples include $50,000 from PenFed Foundation, grants from Face the Fight, Wounded Warrior Project, and others.
2. Corporate Sponsorships: Support from corporations including USAA, Boeing, Prudential, Bob Woodruff Foundation, DAV Charitable Service Trust, AT&T, Sanofi, Lockheed Martin, CVS Health, and others. Sponsors provide funding and resources to support operations.
3. Public-Private Partnership: 501(c)(3) public-private nonprofit partnership. Operates out of Rutgers University Behavioral Health Care National Call Center. Funding from State of New Jersey and federal sources.
4. Individual Donations: Donations from individuals who support the military community. Various ways to donate listed on website.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Vets4Warriors operates a 24/7 confidential peer support helpline staffed entirely by veterans from all military branches, providing immediate and ongoing support to service members, veterans, National Guard and Reserve members, military families, and caregivers. The service is delivered through phone, online chat, email, text, and social media channels at no cost, with calls answered by a veteran peer within 30 seconds. The organization uses the award-winning Reciprocal Peer Support (RPS) model developed at Rutgers University Behavioral Health Care, where each caller stays connected with the same peer for continuity of care until challenges are resolved.

Product overview

Vets4Warriors is a nonprofit organization offering a single unified product: a 24/7 confidential peer support network for military members, veterans, and their families. The core offering is the peer support helpline, staffed by veterans from all branches (Army, Navy, Air Force, Marine Corps), accessible via phone (1-855-838-8255), online chat, email, and text. Supporting modules include the Ambassador Program for community outreach, the Ambassador Portal for volunteer resources, and Warrior Stories for testimonials. The program operates from Rutgers University Behavioral Health Care National Call Center and uses the Reciprocal Peer Support (RPS) model, which has received the American Psychiatric Association Silver Award for Service Achievement (2018).

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Confidential Peer Support Helpline Round-the-clock confidential peer support service for service members, veterans, National Guard and Reserve members, military families, and caregivers, delivered by veteran peers from all branches (Army, Navy, Air Force, Marine Corps) with an immediate response within 30 seconds and ongoing follow-up until the caller's challenge is resolved.
• Reciprocal Peer Support (RPS) Model An award-winning peer support methodology that connects individuals experiencing mental health challenges with trained veteran peer support specialists who share similar backgrounds and experiences, providing 'pure presence,' active listening, empathy, and non-judgmental support, plus ongoing follow-up until the issue is resolved.

Quantifiable outcome

• 1 million+ connections made via phone, chat, and email
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Cohen Veterans NetworkcoreStrategic or Co-development Partner · 7 December 2017Strategic collaboration where Vets4Warriors provides access to veteran peer network to extend CVN's services during off-hours, weekends, and holidays. CVN operates mental health clinics for post-9/11 veterans; Vets4Warriors fills gaps when clinics are closed.
• Rutgers University Behavioral Health CarecoreStrategic or Co-development Partner · 13 December 2011Vets4Warriors operates from Rutgers University Behavioral Health Care National Call Center in Piscataway, NJ. This public-private partnership hosts the organization's headquarters and provides operational infrastructure for 24/7 peer support services. The center has logged over 89,000 consecutive hours of live answer response.
• Veteran Tickets Foundation (VetTix)secondaryStrategic or Co-development PartnerPartnership to support all eras and branches of the military community by connecting veterans to tickets for sports, concerts, and performing arts events, fostering community connection and well-being.
• Institute for Veterans and Military Families (IVMF)secondaryStrategic or Co-development PartnerPartnership with IVMF at Syracuse University to collaborate on veteran services and resources, expanding reach and impact of both organizations.
• America's Warrior PartnershipsecondaryStrategic or Co-development PartnerCollaboration to serve veterans through community-based programs and outreach, connecting warriors with resources and support networks.
• Combined ArmssecondaryStrategic or Co-development PartnerPartner organization connecting veterans to resources and support services in the military community ecosystem.
• Worried About a Veteran (WAV)secondaryStrategic or Co-development PartnerFellow member of USAA's Face the Fight coalition. Partnership to provide 24/7 peer support, extending reach of both organizations' suicide prevention efforts.
• Organic CommunicationssecondaryImplementation/ SI/ Consulting PartnerCommunications firm that led Vets4Warriors' website rebranding and new brand rollout in 2017, helping improve messaging and reach.
• ScoutCommssecondaryGTM or Marketing PartnerCommunications agency supporting website and social media operations, helping spread awareness about Vets4Warriors' services.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• VA Veterans Crisis Line (Veterans Crisis Line): Federal 24/7 crisis line for veterans, service members, and their families, operated by the VA with same peer-support and clinical escalation model. Most direct competitor for crisis calls in the US military community.
• Cohen Veterans Network: Operates mental health clinics for post-9/11 veterans and their families, and is a strategic partner that uses V4W to extend its reach during off-hours. Directly comparable target population and referral-based model.
• Stop Soldier Suicide: National nonprofit focused on preventing soldier and veteran suicide through outreach, peer support, and resource navigation - directly comparable mission and military-community peer-support model.
• America's Warrior Partnership: Community-based veteran outreach organization that connects warriors to resources and supports. Existing V4W partner and shares the community-ecosystem and resource-navigation positioning.

Broad incumbents

• Military OneSource: DoD-funded counseling, peer support, and resource connection service for service members and families. A broader incumbent with substantially larger scale and government backing.
• Wounded Warrior Project: Largest US veterans nonprofit with broad programming across mental health, physical wellness, and economic empowerment. Existing V4W funder; offers overlapping capabilities as part of a much wider portfolio.
• Disabled American Veterans (DAV): Established national VSO providing benefits navigation, advocacy, and support for disabled veterans. Existing V4W funder and structural peer in the military-support ecosystem.
• Team Rubicon: Veteran-led disaster response and community organization that addresses veteran mental health through service-based engagement. Shares the "veteran-to-veteran" peer ethos but operates in adjacent community-empowerment programming.

Emerging players

• Give an Hour: Nonprofit that mobilizes mental health professionals to provide free counseling to military members and families. Comparable target population and emphasis on accessible mental health support.

Regional players

• Tragedy Assistance Program for Survivors (TAPS): National nonprofit providing peer-based support, counseling, and casework assistance for military survivors - overlapping military-community peer-support model with a more specialized bereavement focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vets4Warriors
• YouTubeyoutube.com/channel/UCVqPbDd4OUk9XmlKtnOo3dg/featured
• Facebookfacebook.com/Vets4Warriors
• LinkedInlinkedin.com/company/vets4warriors
• Instagraminstagram.com/vets4warriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vets4Warriors