Hospice of the Foothills

What Hospice of the Foothills does

Hospice of the Foothills, operating legally as Foothills Compassionate Care, is a community-based nonprofit organization founded in 1979 and headquartered in Grass Valley, California, that provides end-of-life hospice care, palliative care, bereavement support, caregiver support, and community education to residents of Nevada and Sierra Counties. The organization is Medicare-certified and Joint Commission accredited, and delivers clinical services directly to patients in private homes, nursing homes, assisted living facilities, and other care settings across its rural service area. Its core service lines are Hospice of the Foothills (end-of-life medical care, pain and symptom management, 24/7 clinical availability, medical equipment, and emotional/spiritual support), Sierra Community Palliative Care (specialty symptom management and goals-of-care support for patients with serious illness who are not yet hospice-eligible), Bereavement Support (individual counseling, support groups, children's grief programs, and memorial services), Caregiver Support (respite, training, and counseling), and Education & Resources for the broader community.

The organization has no proprietary technology platform; its digital footprint consists of a standard informational website and active Instagram and Facebook presences used for patient storytelling, community engagement, referral intake, and fundraising promotion. Referrals are generated through healthcare provider relationships (hospitals, physicians, skilled nursing facilities, assisted living communities such as Atria Grass Valley), self-referrals from families via website forms, and community word-of-mouth. The business model combines three revenue streams: (1) clinical service reimbursements under the Medicare Hospice Benefit, Medicaid, and private insurance, (2) philanthropic donations and event-driven fundraising (including the annual Moonlight Magic gala with $500–$10,000+ sponsorship tiers and the No Show Gala format), and (3) retail revenue from Foothills Gift & Thrift stores that cross-subsidizes charity care for patients regardless of ability to pay. The organization holds no patents, has no parent company or institutional investment, and is governed by a Board of Directors.

Name

Hospice of the Foothills

Legal name

Foothills Compassionate Care

Website

https://hospiceofthefoothills.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Foothills Compassionate Care (d.b.a. Hospice of the Foothills) is a Grass Valley, California nonprofit founded in 1979 that provides Medicare-certified hospice, palliative, bereavement, and caregiver services to terminally ill patients and families in Nevada and Sierra Counties, funded through insurance reimbursements, donations, and thrift store revenue.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

Keywords

• Hospice care services
• Palliative care
• Bereavement support
• Caregiver support
• End-of-life care

Headquarters

HQ city

Grass Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hospice Care Reimbursement: Hospice of the Foothills is a Medicare-certified hospice provider. Revenue is generated through reimbursement from Medicare, Medicaid, and private insurance plans under the Medicare Hospice Benefit structure, which covers hospice services for eligible beneficiaries.
2. Donations and Fundraising: The organization raises funds through direct donations, annual galas (Moonlight Magic, No Show Gala), and planned giving programs. Sponsorship tiers for the Moonlight Magic gala range from $500 to $10,000+, demonstrating a philanthropic revenue stream.
3. Thrift Store Revenue: Foothills Gift & Thrift (thrift stores) generates revenue that supports the organization's charitable hospice and palliative care services, cross-subsidizing care for patients regardless of ability to pay.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Foothills Compassionate Care (d.b.a. Hospice of the Foothills) is a nonprofit, Medicare-certified hospice provider delivering end-of-life hospice care and palliative care services to terminally and seriously ill patients in Nevada and Sierra Counties, California. The organization supplements its clinical services with bereavement support, caregiver support, community education, and fundraising through thrift stores (Foothills Gift & Thrift).

Product overview

Foothills Compassionate Care (d.b.a. Hospice of the Foothills) is a unified hospice and palliative care organization offering multiple connected service lines. The core offerings include Hospice of the Foothills (end-of-life hospice care) and Sierra Community Palliative Care (symptom management and quality of life support). These clinical services are supported by Bereavement Support for grieving families, Caregiver Support for family caregivers, and Education & Resources for community education. The organization also operates Foothills Gift & Thrift thrift stores as a fundraising mechanism to sustain its charitable care mission.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NPHI (National Partnership for Hospice Innovation)coreOthersNPHI is a membership organization representing nonprofit hospice providers committed to advancing quality end-of-life care. Foothills Compassionate Care is a member, indicating alignment with national hospice best practices and advocacy.
• CHAPCA (California Hospice and Palliative Care Association)coreOthersCHAPCA is the statewide professional association for hospice and palliative care providers in California. Membership demonstrates commitment to state-level standards, continuing education, and advocacy for hospice care in California.
• Atria Grass ValleyminorChannel Partner/ Reseller/ DistributorAtria Grass Valley is an assisted living facility that hosts community events with Foothills Compassionate Care, such as their Summer Carnival. The relationship involves Foothills visiting the facility to engage residents and build community ties, facilitating referrals and awareness.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hospice of Santa Cruz County: California nonprofit hospice and palliative care provider serving Santa Cruz County with hospice, palliative care, and bereavement programs—an analogous rural-suburban mission-driven peer.
• Mendocino Coast Hospice: Long-standing rural California nonprofit hospice on the Mendocino Coast offering hospice, palliative care, and grief support comparable to the integrated service stack operated by Hospice of the Foothills.
• Hospice of the Valley: Large community-based nonprofit hospice serving the San Jose/Silicon Valley region in California, with integrated hospice, palliative care, and bereavement programs—closely parallel to Hospice of the Foothills' integrated service model.
• Hospice East Bay: Community-based nonprofit hospice serving Contra Costa and surrounding Bay Area counties, offering hospice, palliative care, and grief support with a similar integrated nonprofit model to Hospice of the Foothills.

Broad incumbents

• VITAS Healthcare: Largest US hospice provider (owned by Chemed) operating across many states; provides hospice and palliative services with significant scale advantages, making it a broad incumbent peer in the same service category.
• Compassus: National hospice, palliative, and home health operator with multi-state coverage; competes with Hospice of the Foothills as a broad incumbent offering overlapping hospice and palliative services.
• Amedisys Hospice (Optum): Major US hospice and home health provider owned by UnitedHealth/Optum with national reach; a broad incumbent peer across overlapping hospice service lines.

Regional players

• Providence Hospice (Providence St. Joseph Health): Faith-based nonprofit health system's hospice and palliative care arm with Northern California presence; comparable as a regional mission-driven hospice operator that competes in overlapping geographies.
• Sutter Care at Home: Sutter Health's home health and hospice service operating across Northern California, including foothill markets; a regional California peer offering hospice and home-based care to overlapping patient populations.

Emerging players

• St. Croix Hospice: Growth-focused hospice provider with multi-state coverage emphasizing rural and mid-size markets; an emerging peer in the hospice category with increasing overlap in regional catchments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hospiceofthefoothills
• Instagraminstagram.com/foothillscompassionatecare
• LinkedInlinkedin.com/company/hospice-of-the-foothills

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice of the Foothills