WomanCart

What WomanCart does

WomanCart is a women-centric quick-commerce e-commerce and omnichannel retail platform headquartered in New Delhi, India. Founded in 2018 and listed on the NSE SME Platform in 2023, the company curates an assortment of 12,000+ SKUs across 11 categories — makeup, skin care, hair care, personal care, mom & baby, fragrance, fashion, accessories, men's store, home & kitchen, and kids — sourced from both third-party brands and 7+ home-grown private labels (FAEEZAH, HELEEY, Sayda Jewels, KATTLY, MIRAAYE, Feya, LUXE). Its primary customers are women across life stages (students, working professionals, homemakers) seeking authenticated beauty, fashion, wellness, and lifestyle products with rapid delivery.

The underlying technology is a Laravel-based e-commerce storefront hosted on AWS S3 (ap-south-1) with ShipRocket integrated for checkout, shipping orchestration, and delivery tracking. Differentiated service features include a proprietary 2-hour express delivery capability (active in Delhi-NCR and Jaipur, supported by dedicated warehouses and an in-house delivery fleet) and a Try & Buy service for clothing that allows doorstep try-before-pay in Delhi NCR with immediate refund on rejection. The company also operates physical WomanCart and LUXE stores in Delhi and a wholly-owned Australian subsidiary (WomanCart Pty Ltd, established 2024).

WomanCart's revenue mechanics rest on three streams: (1) direct-to-consumer product sales through womancart.in and physical stores, with unit pricing across an INR 125–INR 23,000 range and free shipping above INR 499; (2) a 100% company-managed franchise program (INR 50 Lakhs to INR 1 Crore per store, projected up to 90% ROI over five years), effectively a managed-services revenue stream with capital-light offline scaling; and (3) third-party brand distribution alongside own-brand sales, generating wholesale and retail margin. Go-to-market is omnichannel: SEO/content-driven e-commerce, blog-led top-of-funnel marketing, WhatsApp and email for customer support and retention, plus offline retail and franchise expansion.

Name

WomanCart

Legal name

WOMANCART E-Retail Private Limited

Website

https://womancart.in

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WomanCart is a women-centric quick-commerce e-commerce and omnichannel retail platform headquartered in New Delhi, India, offering 12,000+ SKUs across beauty, fashion, personal care, wellness, and lifestyle via proprietary 2-hour delivery in Delhi-NCR and Jaipur, physical stores, and a franchise program.

Ownership category

akta.pro rank

Product category

Women's Beauty and Fashion E-commerce Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Contemporary Women’s Specialty Department Stores (CRAGAGAB), Maternity & Nursing Intimates (CRAAAIAH)

Keywords

• Women's e-commerce
• Quick commerce delivery
• Beauty retail online
• Fashion lifestyle products
• Private label brands

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: WomanCart generates primary revenue through direct product sales across beauty, fashion, personal care, wellness, and lifestyle categories via its e-commerce platform and physical stores. Products range from INR 125 to INR 23,000 with varying margins across categories.
2. Franchise Revenue: WomanCart operates a 100% company-managed franchise model where investors contribute INR 50 Lakhs to INR 1 Crore for store setup. The company handles operations, marketing, inventory, and staffing, offering projected ROI up to 90% over 5 years.
3. Distribution and Brand Partnerships: WomanCart serves as a distributor for leading beauty and wellness brands in India, generating revenue through wholesale distribution of third-party products alongside its own home-grown brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

WomanCart is a women-centric omnichannel retailer that sells 12,000+ SKUs across beauty, fashion, personal care, wellness, home & kitchen, and lifestyle categories through its womancart.in e-commerce platform, proprietary 2-hour hyperlocal delivery in Delhi-NCR and Jaipur, and physical WomanCart & LUXE stores, alongside a portfolio of 7 home-grown private label brands. The company also operates a 100% company-managed franchise program (INR 50 Lakhs to INR 1 Crore investment) and an Australia-based subsidiary for international e-commerce.

Product overview

WomanCart is a women-centric quick-commerce e-commerce platform and lifestyle retail company operating primarily in India. The platform offers over 12,000 SKUs across 11 main product categories (Makeup, Skin Care, Hair Care, Personal Care, Mom & Baby, Fragrance, Fashion, Accessories, Men's Store, Home & Kitchen, and Kids) featuring both third-party brands and 7 proprietary private label brands (FAEEZAH, Sayda Jewels, HELEEY, KATTLY, MIRAAYE, Feya, and LUXE). The company operates an omnichannel model combining online quick commerce with 2-hour express delivery in Delhi-NCR and Jaipur, physical retail stores, and a franchise program. Key services include Try & Buy (try before you buy for clothing in Delhi NCR), NSE SME listed stock, and investor relations.

Differentiator

Problem solved

Functional benefit

Brands

• LUXE: Premium retail store format operated by WomanCart for beauty and fashion products.
• FAEEZAH
• HELEEY
• Sayda Jewels
• KATTLY
• MIRAAYE
• Feya

Products and services

• WomanCart E-Commerce Platform India's women-centric quick-commerce e-commerce platform offering 12,000+ SKUs across makeup, skin care, hair care, personal care, mom & baby, fragrance, fashion, accessories, men's store, home & kitchen, and kids categories, with 2-hour express delivery in Delhi-NCR and Jaipur, Try & Buy service in Delhi NCR, and free shipping on orders above INR 499. Built for individual women shoppers (students, working professionals, homemakers).
• FAEEZAH (Private Label Fashion Brand) WomanCart's home-grown private label fashion brand offering ethnic wear including suits, co-ord sets, and traditional Indian clothing targeted at women shoppers on the womancart.in platform.
• HELEEY (Private Label Fashion and Lifestyle Brand) Home-grown fashion and lifestyle brand sold through the WomanCart e-commerce platform.
• Sayda Jewels (Private Label Jewellery Brand) Home-grown jewellery brand offering necklaces, earrings, bracelets, and fashion jewellery in silver and gold-plated categories on the WomanCart platform.
• KATTLY (Private Label Fashion and Accessories Brand) Home-grown fashion and accessories brand distributed via the WomanCart e-commerce platform.
• MIRAAYE (Private Label Beauty and Wellness Brand) Home-grown beauty and wellness brand on the WomanCart platform.
• Feya (Private Label Fashion and Lifestyle Brand) Home-grown fashion and lifestyle brand sold through the WomanCart e-commerce platform.
• WomanCart and LUXE Physical Retail Stores Physical WomanCart and LUXE retail stores across Delhi (and expanding to other cities including Jaipur) offering an omnichannel, premium women-centric shopping experience for beauty, fashion, and lifestyle products, including try-before-you-buy fittings for clothing.
• WomanCart Franchise Program Company-managed franchise offering for setting up WomanCart and LUXE retail stores in 200–1,500 sq. ft. mall or premium market locations; franchisees invest INR 50 Lakhs to INR 1 Crore and WomanCart handles operations, marketing, inventory, and staffing end-to-end, with a projected ROI of up to 90% over 5 years.

Quantifiable outcome

• Over 12,000 SKUs and 7+ home-grown brands offering wide product assortment
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• ShipRocketcoreTechnology or IntegrationShipRocket integration provides checkout and shipping functionality on the WomanCart platform, enabling order fulfillment and delivery tracking capabilities for the e-commerce operations.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Nykaa (FSN E-Commerce Ventures): India's leading women-focused beauty and fashion e-commerce platform with omnichannel stores. Comparable to WomanCart in target customer (women), category mix (beauty, fashion, personal care), and DTC/retail hybrid model — though at much larger scale.
• Purplle: India-focused beauty and personal care e-commerce platform with private label brands. Closely comparable to WomanCart in vertical (women's beauty), D2C model, and emphasis on private label expansion.
• Sugar Cosmetics: Indian beauty brand with strong D2C e-commerce and omnichannel retail. Comparable to WomanCart in women-focused beauty positioning, private label brand building, and India-centric operations.
• Honasa Consumer (Mamaearth): Listed Indian D2C parent of Mamaearth and The Derma Co., with personal care, beauty, and wellness portfolio. Comparable in women/family target audience, multi-brand D2C strategy, and listed-entity status.

Broad incumbents

• Myntra: Largest India-based fashion e-commerce platform owned by Flipkart/Walmart. Comparable in women's fashion and beauty assortment and India-wide D2C reach, but at vastly larger scale and as part of a broader horizontal marketplace.
• Swiggy Instamart: Quick-commerce arm of Swiggy delivering across India in 10–15 minutes. Comparable to WomanCart's 2-hour delivery offering in India, but as part of a much larger hyperlocal platform with nationwide infrastructure.
• Blinkit (Zomato): Quick-commerce platform owned by Zomato operating dark stores across India. Directly comparable in the 2-hour (or faster) delivery category, particularly for beauty and personal care SKUs that overlap with WomanCart.
• FabIndia: Established Indian lifestyle and fashion retailer with a wide physical store network. Comparable to WomanCart in women-focused fashion, lifestyle assortment, and physical-retail + e-commerce omnichannel approach.

Emerging players

• Bewakoof: Indian online-first fashion and lifestyle brand. Comparable to WomanCart in DTC-led, digital-native fashion retail and emphasis on young Indian consumers, with overlapping category (fashion, accessories).
• Plum (Plum People & Passion): India-based vegan, cruelty-free beauty and personal care D2C brand with growing omnichannel presence. Comparable to WomanCart's private-label beauty strategy and women-focused target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/womancart1
• Facebookfacebook.com/womancart.in

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WomanCart