Shiprocket
Shiprocket is an Indian e-commerce enablement platform aggregating 42+ couriers and 250+ ecosystem partners for 400,000+ merchants, processing 500,000+ daily shipments domestically and to 220+ countries. The company monetizes through per-shipment fees, subscriptions, and adjacent AI, fintech, and cross-border products.
- Company typePrivate
- Founded2012
- HeadquartersNew Delhi, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Shiprocket does
Shiprocket is an end-to-end e-commerce enablement platform founded in 2012 as KartRocket and restructured as a logistics aggregator in 2017, headquartered in Gurugram, India. The company operates a two-sided aggregator model connecting 400,000+ merchants with 42+ courier partners, processing 500,000+ daily shipments across 19,000+ Indian pin codes and 220+ countries internationally, with 340 million cumulative shipments providing the data substrate for its AI infrastructure. The platform is organized into four product clusters: domestic shipping and fulfillment (Shipping, Cargo, Quick, Fulfillment with 35 warehouses), cross-border trade (ShipX, CargoX, LaunchX), growth and marketing (Checkout, Engage 360, Promise), and financial services (Capital, Credit Score, Sense, Voice AI, Trends). Revenue is generated primarily through per-shipment transaction fees (Rs 20/500gm domestic, Rs 306/50gm international), tiered subscriptions (Rs 500-3,000/month), premium feature charges (Promise at Rs 1.49/order, Shunya.ai at Rs 499/month), and integrated payment processing (1% COD fee).
The company has expanded from pure shipping aggregation into a full-stack commerce platform through acquisitions of Rocketbox, Wigzo Tech (75% stake), Glaucus Supply Chain Solutions, Omuni (from Arvind for Rs 200 crore), and Pickrr. Its technology stack includes a proprietary AI courier recommendation engine (CORE), address intelligence APIs, voice AI with Indian-language speech synthesis, a multimodal Shunya.ai platform launched July 2025, and India's first logistics-focused MCP Server launched February 2026. The platform integrates with 250+ ecosystem partners including Shopify, WooCommerce, Amazon, Walmart, Razorpay, and CCAvenue. Shiprocket filed a confidential DRHP with SEBI in May 2025 for an IPO targeting Rs 2,000-2,500 crore, having achieved cash EBITDA positive status in FY25 with net loss narrowing from Rs 595 crore to Rs 74 crore.
Shiprocket firmographics
Firmographics- Name
- Shiprocket
- Legal name
- Shiprocket
- Website
- https://shiprocket.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Ipo
- Headcount range
- 1,001–5,000 employees
- Short description
- Shiprocket is an Indian e-commerce enablement platform aggregating 42+ couriers and 250+ ecosystem partners for 400,000+ merchants, processing 500,000+ daily shipments domestically and to 220+ countries. The company monetizes through per-shipment fees, subscriptions, and adjacent AI, fintech, and cross-border products.
- Ownership category
- akta.pro rank
Shiprocket industry classification
Industry- Product category
- E-commerce Shipping & Logistics Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC)
- akta.pro secondary industries
- International DTC & Brand.com (Global Shipping) (CRAFAJAB), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Cross-Border E-commerce Ocean Forwarding (DDP/DDU) (TLACABAK)
Keywords
Where Shiprocket is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Shiprocket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Shipping Transaction Fees: Shiprocket charges merchants per shipment processed through its platform. Domestic shipping starts at ₹20 per 500gm, while international shipping begins at ₹306 per 50gm. This is the primary revenue driver representing the core logistics markup.
- Subscription Plans: Tiered subscription model with Basic (₹500/month), Advanced/Pro (₹3,000/month with 6-month free trial), offering reduced shipping rates, priority support, and advanced features like unified dashboard and bulk processing.
- Promise Delivery Feature: Guaranteed delivery time product charged at ₹1.49 per order, providing delivery date certainty with automatic compensation for delays.
- Shunya.ai AI Features: AI-powered automation features including customer service, return processing, and shipping optimization charged at ₹499/month.
- Payment Processing (Shiprocket Payments): Integrated payment gateway with 1% transaction fee for collecting COD and online payments, plus faster COD settlement within 48 hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access with standard shipping rates |
| Subscription | Monthly | Essential features for growing businesses at ₹500/month |
| Subscription | Monthly | Pro features with 6-month free trial at ₹3,000/month |
| Unit Pricing | Pay-as-you-go | Domestic shipping starts at ₹20 per 500gm |
| Unit Pricing | Pay-as-you-go | International shipping starts at ₹306 per 50gm |
| Transaction based/ take rate | Pay-as-you-go | Guaranteed delivery feature at ₹1.49 per order |
| Subscription | Monthly | AI automation features at ₹499/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Shiprocket product offering
Product offeringCore offering
Shiprocket is an end-to-end e-commerce enablement platform that aggregates 42+ courier partners into a single interface, enabling Indian merchants and D2C brands to ship domestically to 19,000+ pin codes and internationally to 220+ countries. The platform provides automated courier selection, bulk shipping label generation, NDR management, COD reconciliation within 48 hours, and integrates with 20+ sales channels including Shopify, WooCommerce, Amazon, eBay, and Walmart via API and marketplace plugins.
Product overview
Shiprocket is an end-to-end e-commerce enablement platform for Indian merchants, operating a platform-plus-modules architecture. The core platform consolidates shipping aggregation (42+ courier partners, 19,000+ pin codes domestically, 220+ countries internationally) with an AI-powered courier recommendation engine (CORE). The platform is organized into four product clusters: (1) Shipping & Logistics — Shiprocket Shipping, Cargo, Quick (hyperlocal), and Fulfillment (35 warehouses); (2) Cross-Border Trade — ShipX, CargoX, and LaunchX covering international shipping to 220+ countries; (3) Growth & Marketing — Checkout (one-click), Engage 360 (WhatsApp marketing), and Promise (EDD/trust badges); and (4) Financial & Intelligence Tools — Capital (revenue-based financing), Credit Score, Sense (address/risk AI), Voice AI, Trends (analytics), Delivery Boost, Dark Stores, Instant COD, Instant Pickup, Prime (premium tier), Delight Tracking, Returns Management, and Packaging. The platform also incorporates acquired brands Omuni (omnichannel retail technology, acquired 2022) and offers AI-native products including Shunya.ai (multimodal AI stack for MSMEs) and an MCP Server for autonomous logistics routing. Shiprocket serves over 4 lakh merchants and processes 5 lakh+ transactions daily, integrating with 250+ ecosystem partners including Shopify, WooCommerce, Amazon, Razorpay, and CCAvenue.
Differentiator
Problem solved
Functional benefit
Brands
- ShiprocketX: Cross-border shipping platform enabling Indian sellers to ship internationally to 220+ countries and territories.
- CargoX
- Shiprocket Quick
- Shiprocket Fulfillment
- Engage 360
- Shiprocket Capital
- Shiprocket Checkout
- Shiprocket Promise
- Shiprocket Sense
- Shiprocket Trends
- Shiprocket Prime
- Shiprocket Omuni
- Shunya.ai
Products and services
- Shiprocket Shipping Core automated domestic shipping platform enabling sellers to ship to 19,000+ unique pin codes across India through 42+ courier partners with features including courier recommendation engine (CORE), bulk order creation, auto-documentation, shipping rate calculator, smart NDR redressal, branded tracking, and inventory control. Starting at ₹20/500gm.
- Shiprocket Cargo B2B and bulk shipping service across India, starting at ₹6/Kg, providing nationwide cargo delivery with automated documentation and multiple courier options.
- Shiprocket Quick Hyperlocal delivery service for same-day and rapid local deliveries with 2, 3, and 4-wheeler vehicle options, serving cities including Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chennai, and Ahmedabad. Starting at ₹10/km.
- Shiprocket Fulfillment Warehousing, packaging, and shipping service through 35 strategically placed last-mile-enabled warehouses enabling up to 20% lower shipping cost, 60% RTO reduction, and 99.9% accurate operations.
- ShipX Cross-border shipping solution enabling sellers to ship international orders to 220+ countries and territories with multiple shipping modes (economy, priority, express), customs clearance, real-time tracking, branded tracking page, and shipment security cover up to ₹5000.
- CargoX Cross-border B2B and bulk air cargo shipping service from India to 200+ countries with no weight restrictions, multiple courier options, real-time tracking, 24/7 KAM support, and simplified documentation for exporters.
- Shiprocket Checkout One-click AI-powered checkout solution reducing checkout conversion time to under 40 seconds, claiming up to 60% increased conversions, 30% RTO reduction, and 25% lesser cart abandonment. Integrated with CCAvenue, Cred Rewards, and Razorpay payment gateways.
- Engage 360 AI-enabled WhatsApp-centric marketing platform providing automated, data-driven customer communication with features including anonymous user identification, Instagram chatbot automation, Click-to-WhatsApp ads, RTO suite for pre/post-shipment communications, and personalized marketing campaigns.
- Shiprocket Promise EDD (Estimated Delivery Date) and trust badge solution displaying real-time EDD on product pages, building credibility with customizable trust badges, and optimizing delivery date calculation using multi-warehouse support. Priced at ₹1.49 per order.
- Shiprocket Capital Revenue-based financing platform for e-commerce brands providing flexible capital up to ₹5 crores in 2 days with no equity dilution, one-time flat fee, and easy repayment terms tied to revenue percentage. Facilitated through NBFC partnerships with Oxyzo, UGRO, InCred, Indifi, and others.
- Shiprocket Sense AI-powered field operations intelligence platform offering address standardization (improving delivery performance by 60%), address validation (reducing overhead costs by 80%), risk intelligence for fraud prevention (reducing costs by 30%), and checkout intelligence.
- Voice AI AI voice synthesis platform generating human-like speech in Indian languages and accents (English, Hindi, Hinglish) with multiple voice personas (Samar, Namita, Priya, Neel) for sales calls, customer support, and app automation. Includes Speak AI for text-to-speech and Listen AI for speech-to-text.
- Shiprocket Trends AI-powered consumer behavior and e-commerce analytics platform providing market insights, order pattern analysis, category performance data, and buyer purchase profiling tailored to specific filtering criteria.
- Shunya.ai
Quantifiable outcome
- 48-hour COD settlement (industry leading)
- +3 more outcomes
Companies that use Shiprocket
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Shiprocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability13 records
Feature5 records
Shiprocket partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Arvind (Omuni)coreShiprocket acquired Arvind's omnichannel retail technology platform Omuni, bringing large enterprise retail customers including Arvind's own retail operations onto the Shiprocket platform. This acquisition expanded Shiprocket's enterprise capabilities.
- ShopifycoreShiprocket is a certified Shopify Plus partner and listed app in the Shopify App Store. Merchants using Shopify can directly install Shiprocket to manage their shipping, courier selection, and order tracking from within their Shopify dashboard.
- WooCommercecoreShiprocket offers a native WooCommerce plugin allowing WordPress/WooCommerce store owners to integrate shipping services, generate labels, and track deliveries directly from their WordPress admin.
- AmazoncoreAmazon Seller integration allows Shiprocket merchants to import orders from their Amazon seller accounts and manage shipping through Shiprocket's courier network, including Buy Box qualification support.
- eBaycoreeBay India integration enables sellers to sync orders from their eBay stores to Shiprocket for streamlined shipping label generation and tracking management.
- WalmartcoreWalmart marketplace integration allows sellers to connect their Walmart Seller account to Shiprocket for order fulfillment and shipping management.
- RazorpaycoreRazorpay payment gateway integration enables Shiprocket merchants to collect online payments and manage COD remittances through their existing Razorpay accounts.
- Google CloudcoreGoogle Cloud partnership provides cloud infrastructure for Shiprocket's technology platform, supporting scalability, data analytics, and machine learning capabilities.
- AWScoreAmazon Web Services provides cloud computing infrastructure supporting Shiprocket's microservices architecture and data processing capabilities.
- KPMGminorKPMG provides consulting services and audit support for Shiprocket's financial operations, compliance, and process optimization.
- Cred RewardsminorCred integration offers exclusive deals and cashback for Cred users who ship with Shiprocket, driving customer acquisition through Cred's premium user base.
- PickrrcoreShiprocket acquired Pickrr, a competing logistics aggregator, consolidating the market and gaining Pickrr's merchant base, technology, and team. This strategic acquisition removed a key competitor and expanded market share.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Shiprocket competitors and assessment
Company assessmentDirect peers
- Delhivery: India's largest publicly listed e-commerce logistics and supply chain platform, providing end-to-end fulfillment, shipping, and cross-border services. Closest direct competitor to Shiprocket in Indian e-commerce shipping aggregation, though Delhivery operates owned assets rather than a pure aggregator model.
- Ecom Express: India-focused e-commerce logistics company offering last-mile delivery, fulfillment, and COD services to e-commerce sellers. Direct competitor to Shiprocket in Indian D2C and marketplace shipping, with comparable target customer base.
- iThink Logistics: Indian shipping aggregator platform that consolidates multiple courier partners for SMB e-commerce sellers. Closely comparable to Shiprocket's core shipping aggregation business model and target SMB/D2C segment.
- Nimbuspost: India-based shipping aggregator offering multi-courier integration, NDR management, and COD services for e-commerce sellers. Direct competitor in the same courier-aggregation niche targeting Indian SMB merchants.
- ShipBob: US-based shipping and fulfillment aggregator serving SMB and mid-market e-commerce merchants with multi-carrier rate shopping and warehouse network. Comparable platform-plus-modules business model targeting similar merchant profile globally.
- ShipStation: Multi-carrier shipping software platform owned by Stamps.com (Auctane) that aggregates USPS, UPS, FedEx, and DHL rates for e-commerce sellers. Closely comparable in software-led shipping aggregation model, primarily serving US/UK merchants.
- Pickrr: Indian shipping aggregator acquired by Shiprocket in 2023. Previously a direct competitor offering multi-courier aggregation, NDR management, and AI-based courier recommendation for Indian e-commerce merchants.
Broad incumbents
- BlueDart Express: India's largest premium express logistics provider (DHL Group subsidiary) operating air and ground networks. Competes as one of the courier partners aggregated on Shiprocket's platform, and offers direct shipping services to enterprise customers.
- DHL eCommerce: Global e-commerce logistics arm of Deutsche Post DHL offering cross-border shipping, fulfillment, and returns. Competes with Shiprocket's ShipX/CargoX in cross-border shipping and operates at much larger scale globally.
- FedEx: Global integrator providing international priority shipping, cross-border, and e-commerce delivery services. Competes in cross-border shipping as one of the couriers on Shiprocket's network and directly with ShiprocketX for Indian exporters.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Shiprocket social profiles
Digital presenceShiprocket compliance and trust
Trust signalCompliance2 records
Shiprocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shiprocket leadership team
Management profileNumber of profiles
Profiles5 records
Shiprocket subsidiaries and ownership
Company hierarchySubsidiaries5 records
Shiprocket funding detail
Funding detailFunding overview
Funding rounds13 records
Investors30 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shiprocket M&A and investment
M&A and investmentM&A5 records
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shiprocket
What does Shiprocket do?
Shiprocket is an end-to-end e-commerce enablement platform that aggregates 42+ courier partners into a single interface, enabling Indian merchants and D2C brands to ship domestically to 19,000+ pin codes and internationally to 220+ countries. The platform provides automated courier selection, bulk shipping label generation, NDR management, COD reconciliation within 48 hours, and integrates with 20+ sales channels including Shopify, WooCommerce, Amazon, eBay, and Walmart via API and marketplace plugins.
Is Shiprocket a public or private company?
Shiprocket is a private company. It is classified as venture growth investor backed and is currently ipo.
When was Shiprocket founded?
Shiprocket was founded in 2012. It employs 1,001 to 5,000 people.
Where is Shiprocket based?
Shiprocket is headquartered in New Delhi, India, in the Asia region.
How does Shiprocket make money?
Five revenue lines are on record. Shipping Transaction Fees are the primary driver. The others are subscription Plans, promise Delivery Feature, shunya.ai AI Features and payment Processing (Shiprocket Payments).
Who are Shiprocket's main competitors?
Direct peers on record are Delhivery, Ecom Express, iThink Logistics, Nimbuspost, ShipBob, ShipStation and Pickrr. Broad incumbents are BlueDart Express, DHL eCommerce and FedEx.
Does Shiprocket have an API?
Yes. Shiprocket offers a public API enabling developers to integrate shipping, order management, tracking, and courier allocation capabilities into their own applications. The platform provides REST-based endpoints with webhook support for real-time event notifications. SDKs and plugins are available for multiple languages and frameworks including GenAI, Node.js, PHP, React, Laravel, and Angular. In 2025, Shiprocket also launched an MCP (Model Context Protocol) Server as India's first AI-integrated MCP Server for autonomous logistics routing and predictive inventory management. Developer documentation is at apidocs.shiprocket.in.
What industry is Shiprocket in?
Shiprocket's product category is E-commerce Shipping & Logistics Software. Its primary akta.pro industry code is TLALAAAC, E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled), with a secondary code of CRAFAJAB, International DTC & Brand.com (Global Shipping). Its NAICS code is 488510 and its SIC code is 4731.