United Way of Northern Utah

What United Way of Northern Utah does

United Way of Northern Utah is a 501(c)(3) nonprofit organization founded in 1934 and headquartered at 2955 Harrison Blvd., Suite 201, in Ogden, Utah, with a second office in Logan. It serves five counties in Northern Utah (Weber, Box Elder, Morgan, Rich, and Cache) and operates a portfolio of programs organized around education, financial stability, health, and community leadership. Core programs include 211 information and referral (6,788 local referrals in 2025), Welcome Baby (home visitation for families with children 0-36 months), Learn with Playgroup (early childhood play-based learning), the Student Success Program (AmeriCorps tutoring), Little Neighborhood Libraries, Weber CTC (youth wellness coalition), and Community Drives (school supplies, coats, food, baby items). The organization also operates the Behnken Nonprofit Learning Campus, a nonprofit incubator and coworking facility launched in March 2025 in partnership with Comcast.

The organization employs 32-35 staff across administration, community resources, collective impact, and resource development/marketing departments, and reports 4,799 volunteers contributing 12,741 hours in 2025, with $395,004 in in-kind donations received. Revenue is generated entirely through philanthropic channels: individual donations (2,155 donors in 2025), corporate sponsorships (Year of Action tiers ranging from $1,000 to $7,500, with Bechtel at $57,000 combined), foundation grants (Mark and Kathie Miller Foundation $100,000 Emergency Relief Fund gift; Larry H. & Gail Miller Family Foundation matching), and in-kind contributions. The technology stack is non-proprietary, comprising standard web and office tools including a Firespring-hosted website, email newsletter, and active social media presence across Facebook, Twitter/X, Instagram, and YouTube.

Governance is led by CEO/President Julie Johnson, and the organization holds 501(c)(3) tax-exempt status plus nine Utah Nonprofits Association credential badges spanning board governance, fundraising, HR, leadership, marketing, volunteer management, finance, outcomes, and advocacy. Strategic expansion in 2025 has centered on launching the Behnken Campus, formalizing "all of Northern Utah" service coverage, and establishing the 211 Emergency Relief Fund to address gaps left by federal funding disruptions.

Name

United Way of Northern Utah

Legal name

United Way of Northern Utah

Website

https://uwnu.org

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Northern Utah is a 501(c)(3) nonprofit founded in 1934, serving five counties in Northern Utah. It operates programs including Welcome Baby, Learn with Playgroup, 211 referrals, and the Behnken Nonprofit Learning Campus to support families, children, and local nonprofits.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Civic and Social Organizations (813410), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300)

akta.pro primary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

Keywords

• Community social services
• Nonprofit fundraising
• Early childhood programs
• Community resource referral
• AmeriCorps service programs

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute financially through the organization's website and direct mail campaigns. Donors can make one-time or recurring donations.
2. Corporate Sponsorship: Corporate partners sponsor the Year of Action program at various levels (Gold $7,500, Silver $5,000, Bronze $2,500, Event Specific $1,000). Includes Bechtel ($57,000 combined corporate/employee contributions), D.L. Evans Bank ($25,000).
3. Foundation Grants: Foundation funding including Mark and Kathie Miller Foundation ($100,000 for Emergency Relief Fund), Larry H. & Gail Miller Family Foundation (matching grant for Welcome Baby).
4. In-Kind Donations: Community members donate material goods including diapers, clothing, books, food, and supplies which support various programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

United Way of Northern Utah is a 501(c)(3) nonprofit that mobilizes individual donors, corporate sponsors, foundation grants, and volunteers to deliver community programs across Weber, Box Elder, Morgan, Rich, and Cache counties. Its portfolio spans early childhood home visitation, K-12 student success, 211 resource referral, youth wellness coalitions, and capacity-building services for other local nonprofits.

Product overview

United Way of Northern Utah operates as a community services organization offering a portfolio of interconnected programs organized around four focus areas: Education, Financial Stability, Health, and Community Leadership. The core programs include 211 (resource referral), Learn with Playgroup (early childhood), Welcome Baby (home visitation for families with children 0-36 months), Student Success Program (AmeriCorps tutoring), Little Neighborhood Libraries (book access), Nonprofit Connection (nonprofit support services), Weber CTC (youth wellness coalition), Behnken Nonprofit Learning Campus (nonprofit workspace), Community Drives (supply collection), and AmeriCorps volunteer opportunities. These programs work together to support children, families, and communities across Weber, Box Elder, Morgan, Rich, and Cache counties.

Differentiator

Problem solved

Functional benefit

Brands

• Behnken Nonprofit Learning Campus: A nonprofit incubator and workspace providing low-cost offices, grant research stations, and meeting space for local nonprofit organizations
• Nonprofit Connection
• Weber CTC
• 211

Products and services

• 211

Quantifiable outcome

• After 3 months in Welcome Baby program, 96% of parents report higher confidence in parenting
• +5 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Bechtel National Inc.coreGTM or Marketing Partner · 12 November 2025Bechtel is one of United Way of Northern Utah's largest corporate partners with $57,000 in combined corporate and employee contributions. Bechtel employees volunteered at signature events including Stuff the Bus and STEM Action Day. Bechtel was gold-level corporate sponsor for the 2025 Year of Action.
• D.L. Evans BankcoreGTM or Marketing Partner · 3 June 2025D.L. Evans Bank partnered with United Way to secure $25,000 for youth services, including $10,000 from the bank and $15,000 matched by FHLB Des Moines Member Impact Fund. Funds designated for Welcome Baby and Learn with Playgroup early childhood programs.
• ComcastflagshipStrategic or Co-development Partner · 3 March 2025Comcast partnered with United Way of Northern Utah to launch the Behnken Nonprofit Learning Campus, providing high-speed internet and digital tools through its Lift Zone initiative. Comcast's investment addresses nonprofit technology limitations, offering reliable connectivity and digital equity support. Comcast Utah supports nearly 100 local nonprofits with $5.2 million in cash and in-kind donations over three years.
• Weber State UniversitycoreStrategic or Co-development PartnerPartnered with United Way to develop Welcome Baby Learning Kits. Weber State University's Department of Child and Family Studies creates age-appropriate educational materials for developmental milestones from newborn to 36 months.
• Standard-ExaminerminorGTM or Marketing PartnerLocal newspaper provided ongoing coverage of United Way events including the Welcome Baby Race, back-to-school partnerships, and general community impact stories, helping elevate community awareness.
• ABC4NewsminorGTM or Marketing PartnerLocal TV news station featured Welcome Baby program and Community Baby Shower campaign, generating positive exposure for early childhood support programs.
• Newgate MallminorGTM or Marketing PartnerPartnered on back-to-school style contest featuring mannequins from clothing retailers, combined with Stuff the Bus donation barrel to collect school supplies for local families.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• United Way Worldwide: National umbrella organization for the United Way network; sets brand standards, programmatic frameworks, and federation-wide campaigns that United Way of Northern Utah operates under.
• The Community Foundation of Utah: Statewide community foundation that manages donor-advised funds and grantmaking for Utah nonprofits; competes with UW for philanthropic capital while also serving as a potential funding partner.

Regional players

• Catholic Community Services of Utah: Regional social-services nonprofit that operates food banks, refugee services, and emergency assistance across Utah; directly overlaps with UW's anti-poverty and emergency relief mission in the same geography.
• Habitat for Humanity of Weber and Davis Counties: Regional housing-focused nonprofit in Northern Utah that competes for corporate sponsorships and serves overlapping low-income families; relevant for fundraising competition and partnership.
• Family Promise of Ogden: Northern Utah nonprofit addressing family homelessness and housing instability; partner and partial substitute for UW's 211 rental-assistance function in the same five-county region.
• Boys & Girls Club of Weber-Davis: Northern Utah youth-development nonprofit offering after-school and summer programming that overlaps with UW's Student Success Program and Learn with Playgroup in target population and geography.

Direct peers

• United Way of Central and Southern Utah: Direct peer as another Utah United Way affiliate running community-impact programs, education initiatives, and corporate sponsorship campaigns in a non-overlapping Utah region.
• United Way of Salt Lake: Direct peer as a fellow Utah-based United Way affiliate operating a 211 service, donor-supported community programs, and AmeriCorps partnerships in an adjacent service territory with a comparable operating model.
• United Way of Treasure Valley: Direct peer as a regional United Way affiliate in the Mountain West operating similar 211 referral, early childhood, and corporate partner programs with comparable donor and volunteer scale.

Others

• AmeriCorps: National service program that funds UW of Northern Utah's Student Success, Welcome Baby, and Learn with Playgroup members; critical enabling infrastructure rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unitedwaynu
• YouTubeyoutube.com/channel/UCVUdjB4fPDfhF4D1-hQF47g?view_as=subscriber
• Facebookfacebook.com/Unitedwayofnorthernutah
• Instagraminstagram.com/unitedwaynorthernutah
• LinkedInlinkedin.com/company/united-way-of-northern-utah

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Northern Utah