Ten-X

What Ten-X does

Ten-X operates the leading online commercial real estate (CRE) auction platform, founded in 2009 and headquartered in Irvine, California. The platform enables brokers, owners, and investors to list, underwrite, bid on, and close CRE assets entirely online, with reported metrics of a 97-day average list-to-close, 95% close rate, and 112% average closing price over reserve. The technology stack combines an online auction engine with upfront bidder qualification, proof-of-funds verification (via Stripe integration), e-signature workflows, and a Buy Now feature that allows qualified buyers to transact in under 10 minutes at a pre-determined price. As of March 2025, all auction listings are conducted exclusively on LoopNet, the world's largest CRE marketplace with 13 million unique monthly visitors, and Ten-X benefits from native integration with CoStar's CRE data and analytics layer following CoStar Group's 2020 acquisition.

Ten-X generates revenue primarily through transaction-based fees, including a buyer's premium added to winning bids and potential seller withdrawal fees; every listing includes a LoopNet Diamond premium marketing package at no incremental cost to the seller. The platform serves three primary customer segments: CRE property owners seeking certainty of execution, CRE brokers (including 7,500 broker partners across CBRE, Cushman & Wakefield, JLL, Colliers, Marcus & Millichap, and others) who bring listings to the platform, and CRE investors — both institutional (BlackRock, Starwood Capital, Prologis, Clarion Partners) and corporate (Pfizer, Walmart, Target, Disney, Starbucks) — who bid on and acquire properties. Distribution is split between self-serve buyer activity on LoopNet, direct seller/broker onboarding, and the broker partnership channel that drives supply. Since the 2020 CoStar acquisition, Ten-X has been operationally consolidated into the CoStar/LoopNet ecosystem, culminating in the March 2025 LoopNet-exclusive transition.

Name

Ten-X

Legal name

Ten-X, LLC

Website

https://ten-x.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ten-X operates the leading online commercial real estate auction platform, enabling brokers, owners, and investors to list, bid on, and close CRE assets online. Acquired by CoStar Group in 2020, it now transacts exclusively through LoopNet.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Auction Technology

NAICS

Securities and Commodity Exchanges (523210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Commercial real estate auctions
• Online CRE auctions
• CRE transaction technology
• Commercial property marketplace
• Real estate auction platform

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Fee (Buyer's Premium): Ten-X charges a transaction fee (buyer's premium) on top of the winning bid amount. The fee is added to establish the total purchase price payable by the buyer. Sellers are committed to selling at reserve price if the highest offer meets or exceeds it; otherwise, withdrawal fees may apply. The company also earns fees when properties are sold during a tail period to previously engaged buyers.
2. Listing / Marketing Services: Sellers pay transaction fees and potentially withdrawal fees for properties pulled from auction. Every Ten-X listing includes a LoopNet Diamond advertising package at no additional fee, providing premium digital marketing exposure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ten-X operates an online commercial real estate auction platform that enables property owners and brokers to list CRE assets and investors to bid, qualify, and close transactions digitally. The platform combines real-time bidding with upfront buyer qualification, due diligence, and an instant Buy Now option, and is now delivered exclusively through the LoopNet marketplace. It is built on CoStar data and integrated with Stripe for proof of funds verification.

Product overview

Ten-X is a commercial real estate transaction technology platform that operates primarily through its core Ten-X Auctions product—a digital marketplace enabling online CRE auctions with an average close rate of 95% and list-to-close times under 100 days. The platform was acquired by CoStar Group in 2020 and integrated with LoopNet in March 2025, with all auctions now conducted exclusively on LoopNet's marketplace. Key offerings include the Buy Now instant purchase feature, which enables qualified buyers to transact in under 10 minutes at pre-set prices, and the Diamond Listing premium marketing package included with every Ten-X listing. The platform supports multiple property types across the U.S. commercial real estate market.

Differentiator

Problem solved

Functional benefit

Brands

• Buy Now: A fast, secure transaction option allowing owners and investors to enter into a contract at a pre-determined purchase price. Property can go from list to close up to 25% faster than traditional auctions with Buy Now.
• Battle of the Bids

Products and services

• Ten-X Auctions (on LoopNet) The #1 online commercial real estate transaction technology platform enabling investors to underwrite, bid, and buy properties through online auctions. Accelerates transactions to under 100 days average from list to close, with a 95% close rate and access to 13 million unique monthly visitors via LoopNet. Built for brokers, owners, and institutional and individual investors transacting CRE assets.

Quantifiable outcome

• 97 days average list to close vs. 6-12 months for traditional CRE transactions
• +5 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship / core and core.

• LoopNetflagship / coreStrategic or Co-development Partner · 27 March 2025Ten-X auctions moved exclusively to LoopNet on March 27, 2025. LoopNet is the world's largest CRE marketplace with 13 million monthly visitors and 1 billion monthly listing views. The integration combines Ten-X's #1 auction technology with LoopNet's buyer pool for a unified transaction experience.
• LoopNet (Integration)flagship / coreTechnology or Integration · 1 January 2022Ten-X integrated with LoopNet in 2022, bringing the #1 transaction technology powering online CRE sales to the world's largest CRE marketplace, simplifying how investors underwrite, bid, and buy.
• Cushman & WakefieldcoreChannel Partner/ Reseller/ DistributorMajor brokerage partner with a track record of multiple successful transactions on Ten-X, including a 261-unit Upper East Side portfolio ($61.6M, 105 days) and 2670 Union Avenue Memphis ($6.85M, 91 days).
• Marcus & MillichapcoreChannel Partner/ Reseller/ DistributorMajor national brokerage that has transacted over 30 deals on the Ten-X platform. Brokered sale of 207 E Broad Street, Westfield NJ (Gap-occupied retail) for $4.8M in 106 days with 17 bids.
• Avison YoungcoreChannel Partner/ Reseller/ DistributorBrokerage partner where James Nelson, Principal & Head of Tri-State Investment Sales, uses Ten-X for certainty of execution in defined timeframes. Closed 261-unit Upper East Side portfolio for $61.6M in 105 days with 32 bids.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Brevitas: Brevitas is an online CRE marketplace enabling investors to source, underwrite, and transact properties; it competes with Ten-X for online CRE buyer activity though with more emphasis on listings than auctions.
• Crexi: Crexi is a CRE marketplace that has expanded into auctions and transaction tools, directly competing with Ten-X/LoopNet for broker listings and investor demand, though with a younger platform and less auction specialization.
• RealBid: RealBid is an online commercial real estate auction platform that competes with Ten-X for institutional and mid-market CRE dispositions using a similar digital auction model.
• ROFO (Real Open): ROFO is an online CRE marketplace and transaction platform focused on streamlining commercial real estate deals, overlapping with Ten-X in serving brokers and investors through digital tools.

Broad incumbents

• LoopNet: LoopNet is CoStar Group's flagship CRE marketplace and now the exclusive home for Ten-X auctions; it is both the distribution channel and a broad incumbent covering CRE listings, for-sale and for-lease advertising that competes for the same brokers and sellers.
• CoStar Group: CoStar is Ten-X's parent and the dominant CRE data, analytics, and marketplace company, providing the data backbone and strategic direction for Ten-X's auction platform.

Direct peers

• Xome: Xome (formerly known as Auction.com's foreclosure-focused arm) operates online real estate auctions with a strong emphasis on distressed and REO asset sales, overlapping with Ten-X's auction model on the commercial side.
• Auction.com: Auction.com is the closest direct competitor to Ten-X, operating online auctions for residential and some commercial real estate with a similar transaction-fee model and buyer qualification process.
• Hubzu: Hubzu (owned by Zillow Group) operates online real estate auctions for distressed and foreclosure properties, sharing Ten-X's digital auction marketplace model and bidder pre-qualification approach.

Regional players

• Catylist: Catylist is a CRE listing and marketing platform serving brokerages and investors with a focus on deal-making tools; comparable to Ten-X in serving brokers/owners but lighter on auction-specific functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZfrZg4UMz6U1tCYc-x5-_A
• Facebookfacebook.com/tenx
• LinkedInlinkedin.com/company/1474032
• Instagraminstagram.com/tenx_cre
• Xx.com/tenx

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten-X