MidFirst Bank

What MidFirst Bank does

MidFirst Bank is the largest privately owned bank in the United States, headquartered in Oklahoma City and operating across seven states: Oklahoma, Arizona, California, Colorado, Nevada, Texas, and Utah. The institution traces its roots to 1954, when it began as Midland Mortgage under Records family ownership, and has since grown to $42.1 billion in assets with 39 consecutive years of profitability. As of 2025, the bank reported $477.8 million in profit, supported by over 400% asset growth since 2015.

The bank operates a diversified, full-service platform spanning retail banking, mortgages, commercial and business banking, credit cards, wealth management, and trust services. Core deposit products include checking, savings (Amplify, Performance, Boost, Titanium Money Market), CDs, and IRAs; lending covers mortgages (via the Midland Mortgage division), personal and vehicle loans, equity loans, and commercial lending. Digital delivery is enabled through Personal Online Banking, a mobile app, and Vio Bank, a branchless online deposit division. The platform integrates Zelle for peer-to-peer payments and supports Apple Pay, Google Wallet, Samsung Pay, and Garmin Pay. Specialized subsidiaries include 1st Century Bank (California), MidFirst Business Credit, MidFirst Direct, Monifi (digital banking), and (pending close) Dallas Capital Bank. Wealth management and brokerage are delivered through a strategic partnership with Cetera Investment Services LLC.

The business model combines net interest income from lending with non-interest income from deposit fees, interchange, treasury management, investment services, and merchant services. MidFirst serves three core customer segments — individual consumers, business and commercial clients, and high-net-worth individuals — through physical banking centers, direct private banking teams, and digital channels. Strategic growth is being executed through geographic expansion into Texas (Houston, Dallas), Colorado (Denver), Nevada (Las Vegas), and the Bay Area, plus acquisitions of complementary banks. Todd Dobson was appointed CEO effective July 1, 2025, succeeding Jeff Records who remains Chairman.

Name

MidFirst Bank

Legal name

MidFirst Bank

Website

https://midfirst.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MidFirst Bank is the largest privately owned bank in the United States, headquartered in Oklahoma City with $42.1 billion in assets, serving retail consumers, businesses, and high-net-worth individuals across seven states through branches, digital banking, and wealth management.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

National Commercial Banks (6021), Mortgage Bankers & Loan Correspondents (6162), Personal Credit Institutions (6141)

akta.pro primary industry

Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE)

akta.pro secondary industries

Real Estate (Commercial Property, REITs) (FSABACAH), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Commercial lending products
• Private wealth management
• Mortgage and home equity
• Consumer deposit accounts

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: MidFirst Bank generates revenue primarily through interest earned on loans including mortgages, personal loans, commercial loans, and home equity loans. The bank offers various lending products with competitive rates.
2. Deposit Account Fees and Services: Revenue from checking accounts, savings accounts, money market accounts, CDs, IRAs, and related banking services including overdraft fees and account maintenance charges.
3. Investment Services: Investment services offered through Cetera Investment Services LLC, providing brokerage and investment advisory services with representatives across banking center locations.
4. Credit Card Revenue: Revenue from credit card products including Rewards Credit Cards and Secured Credit Cards, generating interchange fees and interest charges on outstanding balances.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

MidFirst Bank is a privately owned, full-service financial institution that provides retail and commercial banking, mortgage origination and servicing, consumer and commercial lending, and wealth management and trust services to individual consumers, businesses, and high-net-worth clients across seven U.S. states. The bank also operates online deposit products through its Vio Bank division and the 1st Century Bank California franchise, with investment and advisory services offered through a partnership with Cetera Investment Services LLC.

Product overview

MidFirst Bank operates as a diversified financial services institution offering a comprehensive banking platform with multiple product lines. The core banking platform provides personal and business deposit accounts (checking, savings, CDs, IRAs), loan products (personal, vehicle, home equity, mortgages), and credit cards (Rewards and Secured). Digital banking is delivered through Personal Online Banking and Mobile Banking App, with supplementary services including Easy$ave automatic savings and Zelle peer-to-peer payments. The bank maintains specialized divisions including 1st Century Bank (California market), Midland Mortgage (mortgage lending/servicing), and Vio Bank (online-only deposits). Wealth management services are provided through a partnership with Cetera Investment Services. Digital wallet integrations include Apple Pay, Google Wallet, Samsung Pay, and Garmin Pay. Fraud protection features include real-time transaction monitoring and two-way Fraud Text Alerts.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Personal checking accounts for individual consumers with features including Early Pay for up to two days early direct deposits, online and mobile account access, and referral bonus eligibility.
• Momentum Business Checking Business checking account positioned to support growing businesses with banking services tailored to operational and cash flow needs.
• Amplify Savings High-yield savings account with tiered interest rates, requiring $100 minimum deposit to open; $25,000 average daily balance waives the $20 monthly service charge; interest compounded daily and paid monthly.
• Performance Savings Interest-bearing personal savings account with low minimum balance and a $250 average daily balance requirement to waive the monthly service charge.
• Titanium Money Market Money market account with higher earning potential and easy access to funds; $5,000 average daily balance waives the $10 monthly service charge.
• Boost Savings Savings account designed to pair with Boost Checking for maximized earnings through the Boost Banking program, with interest compounded daily.
• iSave Savings Program Youth savings program for children ages 17 and under with no minimum deposit required and joint account option with a parent or guardian.
• Student Savings Savings account for students up to age 24 with no monthly fee, $25 minimum deposit to open online, and 0.50% loan rate discount for consumer loans with auto-debit.
• Certificates of Deposit (CDs) FDIC-insured CD products, including Traditional CDs and Callable CDs with multiple term options; deposits limited to $500,000 for in-person and $250,000 for online account opening.
• Individual Retirement Accounts (IRAs) Retirement savings accounts including Traditional, Roth, and SEP IRAs offering tax-advantaged savings with FDIC insurance coverage.
• Rewards Credit Card Visa-branded credit card with tiered rewards points (3x on phone/streaming, 2x on dining/gas/EV, 1x on other purchases) and a 20,000-point bonus for spending $2,000 within the first 90 days; introductory APR for 12 billing cycles, then 17.49%–23.49% standard APR based on creditworthiness.
• Secured Credit Card Credit-building Visa card with credit limits from $300 to $5,000 secured by a MidFirst savings account, $19 annual fee, and 21.49% APR (up to 24.99% maximum).
• Personal and Vehicle Loans Installment loans for debt consolidation, home improvements, and vehicle purchases, with multiple term options and competitive rates.
• Equity Loans Home equity lending products including home equity loans and lines of credit enabling borrowers to access accumulated home equity for large purchases or financial flexibility.
• Mortgages Mortgage and loan programs for home purchases and refinancing delivered through MidFirst Bank and the Midland Mortgage division, with mortgage assistance programs (payment deferral, extended reamortization, short sale) for customers experiencing financial hardship.
• Midland Mortgage Mortgage division of MidFirst Bank specializing in home loans, refinancing, and mortgage servicing with a dedicated delinquency assistance center.
• Investment Services Securities, investment advisory, and insurance products delivered through Cetera Investment Services LLC representatives at banking center locations and by appointment for customers building diversified portfolios.
• Private Wealth Management Comprehensive wealth management services including private banking, wealth management, trust services, and customized financial solutions delivered by dedicated teams for high-net-worth individuals.
• Business Banking Commercial banking services including business checking and savings, business lending, merchant services, treasury management, and specialty banking solutions for business clients.
• Vio Bank Online-only banking division of MidFirst Bank offering high-yield savings, CDs, and money market accounts with competitive interest rates and no monthly fees, without physical branch locations.
• 1st Century Bank California division of MidFirst Bank acquired in 2016, serving California clients with private banking, business banking, and commercial banking services under a separate brand.
• MidFirst Business Credit Specialized business credit services subsidiary of MidFirst Bank supporting business clients with tailored credit solutions.
• Treasury Management Treasury management solutions for commercial clients including cash management, payment processing, and operational banking services delivered by a dedicated sales team.
• Merchant Services Merchant card payment acceptance and processing solutions for business clients, supported by a dedicated sales and support team.
• Specialty Banking Specialty banking capabilities including commercial real estate lending and national commercial real estate services delivered through dedicated teams including the Denver Tech Center office.

Quantifiable outcome

• 3.50% APY on Amplify Savings accounts
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Dallas Capital BankcoreStrategic or Co-development Partner · 17 June 2026MidFirst Bank entered into definitive agreement to acquire Dallas Capital Bank, a $1.2 billion-asset commercial bank founded in 2015. The acquisition will expand MidFirst's Texas footprint by adding Dallas Capital's commercial banking franchise to existing locations in Dallas, San Antonio, and Houston. Expected to close in second half of 2026 pending regulatory approval.
• Oklahoma City ThundercoreGTM or Marketing Partner · 9 December 2024Multi-year partnership extension maintaining MidFirst Bank as the official bank of the team with expanded sponsorship including arena naming rights, MidFirst Bank Club Level naming rights, logo placement on player warm-up shirts, and presenting sponsorship of the Thunder's Women in Business Summit. Partnership spans just over two decades.
• Amerant BankcoreStrategic or Co-development Partner · 8 November 2024MidFirst Bank completed acquisition of Amerant Bank's Houston locations, including six banking branches and 45 employees, as part of its growth strategy in Texas. The acquisition added Houston loan and deposit relationships to MidFirst's existing Texas operations.
• Cetera Investment Services LLCcoreTechnology or IntegrationSecurities and insurance products offered through Cetera Investment Services LLC, Member FINRA/SIPC, with Investment Advisory services through Cetera Investment Advisers LLC. Services offered at banking center locations and by appointment.

Scale indicators11 records

Recent moves14 records

Expansion highlights7 records

Direct peers

• Cadence Bank: Cadence is a regional commercial bank with strong presence across Texas, the Southeast, and Southwest US, offering commercial, business, and private banking services. Its multi-state presence mirrors MidFirst's expansion strategy.
• First Horizon Corporation: First Horizon is a Southeast US regional bank with substantial commercial banking and wealth management operations following its IBERIABANK acquisition. Its commercial-led regional model is comparable to MidFirst's expanding commercial franchise.
• Cullen/Frost Bankers (Frost Bank): Frost is a closely held, conservatively run Texas-based commercial and private bank with strong HNW focus. Its private ownership culture, relationship banking model, and Texas footprint directly overlap MidFirst's Houston River Oaks and Dallas expansion strategy.
• Zions Bancorporation: Zions is a multistate regional bank holding company operating in Utah, Texas, Arizona, Colorado, Nevada, and California with strong commercial banking and wealth management offerings. Its geographic footprint directly overlaps MidFirst's seven-state coverage.
• Prosperity Bancshares: Prosperity is a Texas-headquartered regional bank focused on commercial banking and retail deposits across the South Central US. Its branch network and commercial-banking orientation directly compete with MidFirst's footprint in Texas and Oklahoma.
• Texas Capital Bancshares: Texas Capital is a Dallas-based commercial bank focused on business banking, treasury management, and commercial lending. It competes directly with MidFirst's Texas commercial banking push, including the pending Dallas Capital Bank acquisition.
• UMB Financial Corporation: UMB is a multi-state regional bank with commercial banking, wealth management, and asset servicing across the Midwest and Southwest US. Its full-service banking model and HNW focus mirror MidFirst's diversified offering.
• BOK Financial Corporation: BOK Financial is the largest direct competitor headquartered in Oklahoma with a similar multi-state commercial and consumer banking footprint across the South Central US, including private banking and wealth management. It most closely matches MidFirst's home market and product breadth.
• Webster Financial Corporation: Webster is a Northeast-based regional bank with a strong HSA Bank franchise and significant private banking and wealth management operations. Its HNW and commercial banking orientation parallels MidFirst's private banking strategy.

Regional players

• Bank of Hawaii Corporation: Bank of Hawaii is a Hawaii-focused regional bank with consumer and commercial banking plus wealth management. Comparable in scale and in providing regional banking with private banking services, though geographically distinct from MidFirst's footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/midfirst
• LinkedInlinkedin.com/company/midfirst-bank

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MidFirst Bank