What Vesync does

VeSync Co., Ltd. is a smart home IoT platform company founded in 2012, headquartered in Anaheim, California with substantial engineering, product design, and development operations in Shenzhen and Chongqing, China. The company operates a multi-brand portfolio — Etekcity (smart home automation, fitness, and health devices), Cosori (kitchen appliances such as air fryers, kettles, and toaster ovens), Levoit (air purifiers, humidifiers, fans, and vacuums), and Pawsync (pet-related smart home products) — unified by its proprietary VeSync mobile application. As of March 2021, the VeSync app connected over 2 million active devices, and the platform integrates with Google Assistant, Amazon Alexa, and Apple Health. Underlying technology includes 127 PRC-registered patents, 19 software registrations, and 152 trademarks, plus an active IoT Bug Bounty Program for security assurance.

The company's revenue model is overwhelmingly hardware-based, with primary sales through online marketplaces (Amazon being the dominant channel where Levoit holds the #1 position in US air purifiers and #2 in air fryers per NPD/US Retail Tracking Service data for the 48 months ending December 2023), direct-to-consumer e-commerce (us.vesync.com), and major US retailers including Walmart, Target, and Chewy. A secondary, recurring revenue stream comes from replacement filters and consumable accessories for installed appliances. The product portfolio spans price points from approximately $49.99 (Levoit Windi Mini plug-in fan) to $249 (Cosori Iconic Air Fryer), targeting health-conscious homeowners, home cooks, pet owners, hybrid/remote workers, and fitness-tracking consumers across at least nine countries including the US, Canada, Germany, Australia, China, Singapore, Malaysia, and Saudi Arabia.

VeSync is publicly listed with an established investor relations infrastructure (prospectus, financial reports, corporate governance), operating under a US-incorporated parent (Vesync (US) Corporation) with cross-border VIE-style ownership arrangements. Multi-channel distribution and a brand house strategy — where each sub-brand is positioned to capture distinct consumer use cases while leveraging a shared IoT backbone — is the central operating model.

Name

Vesync

Legal name

VeSync Co., Ltd.

Website

https://vesync.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VeSync is a smart home IoT platform company operating the Etekcity, Cosori, Levoit, and Pawsync brands, selling connected air purifiers, kitchen appliances, and fitness devices through Amazon, major retailers, and DTC channels to global consumers.

Ownership category

akta.pro rank

Product category

Smart Home Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Household Appliance Manufacturing (3352)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG)

akta.pro secondary industries

Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG), Smart Home Hubs & Home Gateways (IoT Edge) (HDAFAIAL)

Keywords

• Smart home appliances
• Air purifiers
• Smart kitchen appliances
• Connected home devices
• IoT home ecosystem

Headquarters

HQ city

Guangdong

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Smart Home Appliance Sales: VeSync generates primary revenue through selling smart home appliances across three brands: Levoit (air purifiers, humidifiers, fans, vacuums), Cosori (air fryers, kitchen appliances), and Etekcity (smart scales, fitness trackers, outlets, switches, lighting). Products are sold through marketplaces, direct-to-consumer e-commerce, and retail channels.
2. Replacement Filters and Accessories: Recurring revenue from consumables including air purifier replacement filters, humidifier accessories, and other replacement parts for smart home appliances.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

VeSync designs, manufactures, and sells connected smart home appliances under three core brands (Levoit for air purification and home wellness, Cosori for kitchen cooking, and Etekcity for connected outlets, lighting, fitness, and health devices), plus the Pawsync brand for pet-related smart products. All products are unified by the proprietary VeSync IoT mobile app that enables WiFi control, automation, scheduling, voice assistant integration, and Apple Health synchronization across the product portfolio.

Product overview

Vesync operates as a smart home IoT platform company with four sub-brands (Etekcity, Cosori, Levoit, and Pawsync) unified by the proprietary VeSync app. The ecosystem offers connected lifestyle products across air quality (Levoit air purifiers like Core 400S, Core 600S, Vital Pet Pro; replacement filters; tower fans including Windi Pro Mini), climate control (Levoit humidifiers), cleaning (Levoit LVAC-200 cordless vacuum, AERO vacuum), and kitchen appliances (Cosori air fryers including Smart 5.8-QT, Dual Blaze, Aeroblaze Indoor Grill; toaster ovens; gooseneck kettles; food dehydrators; Iconic air fryer). The Etekcity brand covers smart home automation (WiFi outlets, light switches, dimmers, LED bulbs) and health/fitness devices (fitness trackers, body composition scales, blood pressure monitors, foot massagers). The VeSync app serves as the central hub enabling automation, voice control via Google Assistant and Alexa, and health data sync with Apple Health.

Differentiator

Problem solved

Functional benefit

Brands

• VeSync App: Proprietary smart home app that controls compatible Etekcity, Cosori, and Levoit devices. Offers automation, awareness, and exclusive content features.
• VeSync Store

Products and services

• VeSync App Proprietary IoT smart home application available on iOS and Android that centralizes control of compatible Etekcity, Cosori, Levoit, and Pawsync smart home devices, providing automation, timers, schedules, auto-mode, voice control via Google Assistant and Amazon Alexa, and Apple Health data synchronization for health-oriented device users.
• Levoit Vital Pet Pro Smart Air Purifier Smart air purifier with 3-stage filtration (activated carbon, pre-filter, True HEPA) designed for pet-loving households; removes up to 70% of pet odors within an hour using 140 grams of activated carbon, features pet-proof hardware, auto-clean technology, and full VeSync app connectivity; priced at $199.99.
• Levoit Windi Pro Mini Portable Tower Fan Portable smart tower fan with detachable auto-charging base offering up to 20 hours of battery life, ultra-quiet 20dB operation, and maximum wind speed of 7.0 m/s; available at $99.99 on Amazon as part of the Levoit Windi fan family which also includes the plug-in Windi Mini at $49.99.
• Levoit AERO Cordless Vacuum Cordless stick vacuum cleaner from Levoit combining the company's air purification expertise with floor cleaning, featuring advanced filtration and auto-emptying functionality for home wellness-focused households; launched in Tustin, California on October 21, 2025.
• Levoit Core 400S Smart True HEPA Air Purifier Mid-to-large room smart air purifier with True HEPA filtration, app-based control via VeSync, and air quality monitoring; won 2020 Red Dot Design Award and German Design Award Special.
• Levoit Core 600S Smart True HEPA Air Purifier High-capacity smart air purifier with True HEPA filtration designed for larger spaces; features app connectivity and automated air quality operation.
• Levoit Warm & Cool Mist Smart Ultrasonic Humidifier (LV600S) Smart hybrid ultrasonic humidifier offering both warm and cool mist operation modes with VeSync app-based humidity management and personal comfort controls.
• Levoit LVAC-200 Cordless Vacuum Cordless vacuum cleaner from Levoit combining air purification filtration expertise with floor care for comprehensive home cleaning; pairs with the VeSync ecosystem.
• Cosori Iconic Air Fryer 6.5-quart stainless steel air fryer featuring PFAS-free / Teflon-free cooking surface and six cooking modes (Air Fry, Roast, Bake, Dry, Proof, Reheat); includes a five-year warranty and is priced at $249.
• Cosori Dual Blaze 6.8QT Smart Air Fryer Smart air fryer with dual heat sources and 6.8-quart capacity designed for faster, more even cooking results, with WiFi connectivity for recipe control and monitoring via the VeSync app.
• Cosori Aeroblaze Indoor Grill & Smart Air Fryer Combination indoor grill and air fryer with smart features for versatile home cooking; controllable and monitorable via the VeSync app.
• Cosori Premium Pro 10-Tray Food Dehydrator Multi-tray food dehydrator with ten trays for preserving fruits, vegetables, and meats with consistent drying performance and large-batch capacity.
• Cosori Smart 5.8-QT Air Fryer CS158-AF Smart Wi-Fi connected 5.8-quart air fryer with remote cooking control and monitoring via the VeSync app.
• Cosori Smart 5.8-QT Air Fryer CS358-AF Smart 5.8-quart air fryer with Wi-Fi connectivity, multiple cooking modes, and app-based recipe access via the VeSync app.
• Cosori Smart Air Fryer Toaster Oven CS130-AO Multi-function smart appliance combining air frying and toaster oven functionality with VeSync app connectivity.
• Cosori Smart Electric Gooseneck Kettle CS108-NK Wi-Fi enabled precision temperature-control gooseneck kettle for smart kitchen brewing applications with VeSync app connectivity.
• Etekcity Smart Fitness Tracker EST00 Connected fitness tracking device for monitoring personal health metrics (steps, activity) with VeSync app synchronization and Apple Health integration.
• Etekcity Smart Fitness Scale ESF14 Wi-Fi-enabled body composition scale for tracking weight and health metrics such as body fat, with VeSync app and Apple Health integration.
• Etekcity Smart WiFi 3-Way Light Switch ESWL03 Wi-Fi connected smart 3-way light switch enabling app-based control of multi-way lighting configurations via the VeSync app.
• Etekcity Outdoor WiFi Outlet ESO15-TB Weather-resistant smart outdoor outlet for controlling external devices via Wi-Fi and the VeSync app with scheduling and automation.
• Etekcity WiFi Smart Outlet ESW15-USA Indoor Wi-Fi smart plug enabling connected device control, automation, and scheduling via the VeSync app.
• Etekcity Smart LED Light Bulb ESL100CW Wi-Fi-connected tunable LED light bulb offering cool-to-warm adjustable lighting control via the VeSync app.
• Etekcity Smart WiFi Fitness Scale HR Wi-Fi-enabled body composition scale providing comprehensive health metric tracking with VeSync app integration.
• Etekcity Smart Body Weight and Fat Scale ESF551 Advanced body composition analyzer measuring weight and body fat percentage with VeSync app connectivity.
• Etekcity Smart Blood Pressure Monitor TMB-1583-BS Connected blood pressure monitoring device with VeSync app synchronization for ongoing blood pressure tracking and health data aggregation.
• Etekcity Smart Shiatsu Foot Massager EM-SF3 Smart foot massager featuring shiatsu massage technology with app-controlled settings via the VeSync app.
• Replacement Filters and Accessories Consumable replacement filters and accessories for Levoit air purifiers, humidifiers, and other Vesync smart home appliances, sold as a recurring revenue stream alongside the primary hardware.

Quantifiable outcome

• Levoit's Vital Pet Pro removes up to 70% of pet odors within one hour using 140 grams of activated carbon
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Best Friends Animal SocietyminorStrategic or Co-development Partner · 4 May 2026Levoit partnered with Best Friends Animal Society to support pet-loving households. The company donates 10% of proceeds from Vital Pet Pro sales through its Best Friends Animal Society partnership page toward helping shelter animals.
• Harvey NormanminorChannel Partner/ Reseller/ Distributor · 28 April 2026Levoit launched on Harvey Norman Online Store in Australia, making its Core series air purifiers available through another major retail channel. The expansion targets Australian households with hybrid and remote workers who spend more time in shared indoor spaces.
• Google AssistantcoreTechnology or IntegrationVeSync app connects to Google Assistant for easy hands-free voice commands across compatible Etekcity, Cosori, and Levoit smart home devices.
• Amazon AlexacoreTechnology or IntegrationVeSync app connects to Amazon Alexa for easy hands-free voice commands across compatible Etekcity, Cosori, and Levoit smart home devices.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SharkNinja: Direct competitor in small kitchen and home environment appliances (air fryers, vacuums, fans). Competes head-to-head with Cosori in air fryers and with Levoit in connected air-care products through similar Amazon-led distribution.
• Dyson: Premium competitor in smart air purifiers, fans and vacuums. Targets the same connected-home consumer as Levoit and competes on performance, design awards and premium ASPs.
• Instant Brands (Instant Pot): Direct competitor in countertop kitchen appliances, particularly multi-cookers and air fryers that overlap with Cosori's connected-cooking portfolio on Amazon.
• Honeywell Home (Resideo): Direct competitor in residential air purifiers and indoor air quality products, the core Levoit category. Honeywell is a more legacy, retail-channel-heavy brand but competes on the same end-customer and shelf.

Broad incumbents

• Hamilton Beach Brands: Established incumbent in small kitchen and home appliances across many SKUs. Overlaps with VeSync in air purifiers, humidifiers and countertop appliances but at broader, less digitally native positioning.
• Breville: Premium small appliance maker overlapping with Cosori in connected kitchen (air fryers, toaster ovens, kettles). Competes more on premium design and culinary positioning than on smart-home ecosystem.
• Cuisinart (Conair): Established kitchen appliance brand competing with Cosori on air fryers, kettles and toaster ovens. Less of a smart-home app focus but overlapping retail placement and target buyer.

Emerging players

• Xiaomi: Smart home ecosystem player spanning air purifiers, smart plugs, lighting and IoT app platform. Competes with VeSync on IoT-driven connected home appliances, particularly in Asia and EMEA.
• Govee: Emerging smart home brand competing with VeSync in connected lighting, smart plugs and air-quality devices through a competing app platform and Amazon-led distribution.
• Anker Innovations (Eufy): China-rooted connected consumer electronics company whose Eufy brand overlaps with Etekcity in smart plugs, lighting, scales and home automation, targeting a similar value-conscious, Amazon-driven consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VeSync
• Instagraminstagram.com/vesync_official
• YouTubeyoutube.com/c/VeSync
• Xtwitter.com/VeSync

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vesync