Harvey Norman
Harvey Norman is a publicly listed Australian multi-category retailer selling furniture, bedding, and electronics through 318 stores across eight countries and an online platform, serving general consumer households via a franchise-based retail model.
- Company typePublic
- Founded1982
- HeadquartersHomebush, Australia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Harvey Norman firmographics
Firmographics- Name
- Harvey Norman
- Website
- https://harveynorman.com.au
- Company type
- Public
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Harvey Norman is a publicly listed Australian multi-category retailer selling furniture, bedding, and electronics through 318 stores across eight countries and an online platform, serving general consumer households via a franchise-based retail model.
- Ownership category
- akta.pro rank
Where Harvey Norman is headquartered
LocationHeadquarters
- HQ city
- Homebush
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Harvey Norman business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Product Sales: Harvey Norman generates revenue through the sale of physical goods including furniture, bedding, and electronics through its retail store network and online platform. The company operates as a traditional brick-and-mortar retailer with e-commerce capabilities.
Distribution channels2 records
Marketing channels2 records
Harvey Norman product offering
Product offeringCore offering
Harvey Norman is a multinational franchise-based retailer that sells furniture, bedding, consumer electronics, and home appliances through 318 branded stores across Australia, New Zealand, the UK, Ireland, Singapore, Malaysia, Slovenia, and Croatia. The company secures exclusive product launches in select markets and pairs physical retail with an online storefront serving individual household consumers.
Product overview
Harvey Norman is a multi-channel retail company offering furniture, bedding, and electronics products through 318 stores globally (Australia, UK, and Ireland) and online platforms. The company distributes various third-party brands including Roborock (robot vacuums), Cricut (craft materials), and Breville (premium espresso machines) through exclusive and non-exclusive retail partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture retail Retail sale of household furniture (sofas, dining, bedroom, outdoor) through Harvey Norman franchised stores and online storefront, targeting individual household consumers furnishing or refreshing their homes.
- Bedding retail Retail sale of mattresses, bed frames, and bedroom furnishings through Harvey Norman franchised stores and online storefront, targeting household consumers.
- Consumer electronics retail Retail sale of consumer electronics including TVs, audio, computers, and small electronics through Harvey Norman franchised stores and online storefront, targeting household consumers.
- Home appliances retail Retail sale of major and small home appliances (whitegoods, kitchen appliances) through Harvey Norman franchised stores and online storefront, targeting household consumers.
- Roborock (Ireland exclusive)
Companies that use Harvey Norman
Customer profileSegments1 record
Ideal customer profiles1 record
Harvey Norman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Harvey Norman partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- RoborockcoreRoborock has officially launched in Ireland exclusively through Harvey Norman both in-store and online, with pre-orders open and full availability from February 18. This marks the Chinese smart home appliance brand's entry into the Irish retail market, expanding its European footprint.
- CricutcoreCricut launched printable temporary tattoo sheets and printable magnet sheets exclusively at Harvey Norman in New Zealand. The products target home users who print designs with a domestic inkjet printer and cut them with a Cricut device.
- Nine NetworkflagshipHarvey Norman is one of nine broadcast partners for Nine's 2026 Milano Cortina Winter Olympics coverage. This is a major Australian broadcast partnership to enhance national engagement and advertiser reach during the Winter Olympics.
- NRMA InsuranceminorNRMA Insurance is one of the major Australian broadcast partners for Nine's 2026 Milano Cortina Winter Olympics coverage alongside Harvey Norman.
- BrevillecoreBreville launched its first espresso coffee machine priced over $4000 (Oracle Dual Boiler BES995 at $4499) as a global launch exclusive in Australia. Harvey Norman is one of three initial retail distribution partners along with JB Hi-Fi and The Good Guys.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Harvey Norman competitors and assessment
Company assessmentRegional players
- Noel Leeming: Noel Leeming is New Zealand's largest specialty consumer electronics and appliance retailer. It competes with Harvey Norman's NZ electronics and appliance categories within Harvey Norman's home market, but is geographically scoped to New Zealand only.
- Courts Asia: Courts is a Southeast Asian home furnishings, electronics, and appliance retailer with stores in Singapore and Malaysia — both markets in Harvey Norman's footprint. It offers a similar multi-category home goods proposition but is regionally focused rather than global.
Emerging players
- Adairs: Adairs is an Australian specialty retailer of bedding, manchester, and home furnishings. It partially overlaps Harvey Norman's bedding and home category but with a narrower, more design-led assortment focused on soft furnishings.
Broad incumbents
- Best Buy: Best Buy is a North American consumer electronics and appliance specialty retailer. While geographically distant, it is comparable as a large-format electronics-plus-appliance retailer and serves as a useful benchmark for the multi-category retail model Harvey Norman runs.
- Macy's: Macy's is a large US multi-category department store with significant furniture, bedding, and home electronics exposure. It overlaps with Harvey Norman's home categories as part of a broader apparel-and-home assortment, and is comparable as a multi-category physical retailer navigating omnichannel transition.
- IKEA: IKEA is a global furniture and home furnishings giant with stores across Australia and the UK. It overlaps Harvey Norman's furniture category but specializes in self-assembled, design-led furniture rather than Harvey Norman's broader furniture-plus-electronics one-stop model.
Direct peers
- JB Hi-Fi: JB Hi-Fi is an Australian public retailer of consumer electronics, home appliances, and home entertainment. It is a direct competitor to Harvey Norman's electronics and appliance category, and the two share distribution for premium launches such as the Breville Oracle Dual Boiler espresso machine.
- Domayne: Domayne is an Australian furniture and homewares retailer that operates as part of the same franchise group as Harvey Norman. It directly overlaps Harvey Norman's furniture and bedding categories and shares a closely related operating model.
- The Good Guys: The Good Guys is an Australian retail chain specializing in home appliances and consumer electronics. It directly competes with Harvey Norman's appliance and electronics offering, particularly on big-ticket whitegoods, and was named alongside Harvey Norman as a launch distributor for the Breville Oracle Dual Boiler.
- Bing Lee: Bing Lee is an Australian independent electronics and appliance retailer operating in the NSW market. It competes directly with Harvey Norman's electronics and appliance categories on price and assortment within the same geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights1 record
Customer concentration
Harvey Norman social profiles
Digital presenceHarvey Norman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harvey Norman leadership team
Management profileNumber of profiles
Harvey Norman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harvey Norman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harvey Norman
What does Harvey Norman do?
Harvey Norman is a multinational franchise-based retailer that sells furniture, bedding, consumer electronics, and home appliances through 318 branded stores across Australia, New Zealand, the UK, Ireland, Singapore, Malaysia, Slovenia, and Croatia. The company secures exclusive product launches in select markets and pairs physical retail with an online storefront serving individual household consumers.
Is Harvey Norman a public or private company?
Harvey Norman is a public company. It is classified as public and is currently operating.
When was Harvey Norman founded?
Harvey Norman was founded in 1982. It employs 5,001 to 10,000 people.
Where is Harvey Norman based?
Harvey Norman is headquartered in Homebush, Australia, in the Oceania region.
How does Harvey Norman make money?
One revenue line is on record: retail Product Sales.
Who are Harvey Norman's main competitors?
Regional players on record are Noel Leeming and Courts Asia. Adairs is listed as an emerging player. Broad incumbents are Best Buy, Macy's and IKEA. Direct peers are JB Hi-Fi, Domayne, The Good Guys and Bing Lee.
Does Harvey Norman have an API?
No public API is recorded for Harvey Norman.