What Lindex Group does

Lindex Group Oyj is a Finnish publicly listed retail company (NASDAQ Helsinki: LINDEX) headquartered in Helsinki, with roots tracing back to 1862 through the Stockmann division. The group operates two wholly-owned consumer-facing divisions: the Lindex fashion division, which contributes 68% of group revenue and operates approximately 440 fashion stores across 17 countries with e-commerce in 32 countries, specializing in womenswear, kidswear, lingerie (where it is the Nordic market leader), and cosmetics; and the Stockmann department store division, contributing 32% of revenue through 7 department stores plus online stores in Finland, Estonia, and Latvia, offering multi-brand fashion, cosmetics, and home goods.

The group's core distribution technology is an omnichannel infrastructure built around a new centralized Omnichannel Distribution Center (OCDC) that unifies online and physical store fulfillment, supported by digital sales channels that generated 22.1% of Q4 2025 revenue. The company employs approximately 5,940 staff and reported FY2024 revenue of EUR 940 million, with Q4 2025 revenue of EUR 284.7 million (+4% YoY) and Q1 2026 revenue of EUR 193.0 million (+3.7% YoY). FY2026 adjusted operating result guidance is EUR 70-95 million.

Lindex Group makes money through direct-to-consumer retail transactions across its physical store network and owned/third-party e-commerce platforms, targeting two primary consumer segments: women and children seeking affordable Nordic fashion and lingerie, and quality-focused multi-brand department store shoppers in Finland and the Baltics. Its go-to-market combines physical retail expansion (e.g., first Denmark store opened in 2025, second Helsinki Airport store in February 2026) with a scaled digital channel. The company has a broadly distributed public ownership base of 39,529 shareholders, is led by CEO Susanne Järkbratt Ehnbåge, and is governed by a board chaired by Sari Pohjonen following the March 2026 AGM.

Name

Lindex Group

Legal name

Lindex Group Oyj

Website

https://lindex-group.com

Company type

Public

Founded year

1862

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lindex Group Oyj is a Finnish publicly listed retailer operating two divisions: the Lindex fashion brand with ~440 stores in 17 countries (e-commerce in 32), and Stockmann with 7 department stores in Finland and the Baltics, serving women, children, and quality-focused department store shoppers.

Ownership category

akta.pro rank

Product category

Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Fast Fashion Intimates & Sleepwear (CRAAAGAH)

Keywords

• Fashion retail
• Department stores
• Womenswear apparel
• Lingerie underwear
• Kidswear clothing

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Lindex Division Retail Sales: Physical store and e-commerce retail revenue from Lindex fashion brand, including women's and children's clothing, lingerie, and cosmetics. Lindex contributes 68% of group revenue.
2. Stockmann Division Retail Sales: Multi-channel department store retail revenue from Stockmann, offering fashion, cosmetics, and home goods through physical stores and online platforms in Finland, Estonia, and Latvia. Stockmann contributes 32% of group revenue.
3. Digital/E-commerce Sales: Online sales through owned e-commerce platforms and third-party platforms, accounting for 22.1% of total group revenue with global reach.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lindex Group Oyj is a Nordic retail group operating two divisions: the Lindex division, a global fashion brand and Nordic leader in lingerie, with approximately 440 fashion stores in 17 countries and e-commerce in 32 countries selling womenswear, kidswear, lingerie, and cosmetics; and the Stockmann division, a multi-channel department store chain with 7 stores and online stores in Finland, Estonia, and Latvia offering high-quality fashion, cosmetics, and home goods. Lindex contributes 68% of group revenue and Stockmann 32%.

Product overview

Lindex Group operates as a unified retail company with two distinct divisions serving different market segments. The Lindex division (contributing 68% of revenue) is a fashion retailer with approximately 440 physical stores across 17 countries and e-commerce operations in 32 countries, specializing in women's and children's clothing, lingerie, and cosmetics. The Stockmann division (contributing 32% of revenue) is a department store chain with 7 physical stores and e-commerce in Finland, Estonia, and Latvia, offering fashion, cosmetics, and home products. Both divisions operate physical retail locations alongside digital commerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Lindex Division A global fashion retail division and Nordic leader in lingerie, offering women's and children's clothing, underwear, and cosmetics for individual consumers. Lindex operates approximately 440 fashion stores in 17 countries and online stores in 32 countries, plus third-party platform sales globally. It contributes 68% of group revenue.
• Stockmann Division A multi-channel department store division offering a diverse selection of high-quality fashion, cosmetics, and home products for individual consumers in the Nordics and Baltics. Stockmann operates seven department stores and online stores in Finland, Estonia, and Latvia, contributing 32% of group revenue.

Quantifiable outcome

• Digital sales represent 22.1% of total revenue, demonstrating successful omnichannel integration
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• H&M: H&M is the global fast-fashion leader and the most direct comparable to Lindex: affordable women's, children's, and lingerie apparel sold through extensive physical store networks and e-commerce, overlapping with Lindex on price point, target customer, and product categories.
• Inditex: Inditex (Zara, Pull&Bear, Massimo Dutti, Bershka) is the dominant global fast-fashion group, directly comparable to Lindex on women's fast fashion, broad store footprint, and vertically integrated supply chain that supports rapid inventory turn.
• C&A: C&A is a European mass-market apparel retailer with strong presence in women's, children's, and family apparel. Its pricing positioning, European footprint, and category mix closely mirror Lindex's fast-fashion accessible value proposition.
• Bestseller: Bestseller owns brands including Vero Moda, Jack & Jones, Only, and Name It, competing directly with Lindex in affordable women's and children's fashion across European and global markets with comparable price points and channel mix.
• Primark: Primark is a leading European ultra-affordable fashion retailer focused on women's, children's, and family apparel. Its value pricing and broad assortment position it as a direct competitor to Lindex on the mass-market women's and kidswear side.
• New Look: New Look is a UK-headquartered affordable women's fashion retailer with a European store footprint. Its target customer (value-conscious women seeking trend-led apparel) and store-based plus online channel mix closely mirror Lindex's positioning.

Broad incumbents

• Marks & Spencer: Marks & Spencer is an established multi-category retailer offering clothing, beauty, and home goods - directly comparable to Stockmann's department store model - with broader scale and a longer heritage, but operating in a similar premium-mass positioning.

Regional players

• KappAhl: KappAhl is a Nordic-headquartered family fashion retailer operating across Sweden, Norway, Finland, and Poland. It directly competes with Lindex in the Nordic women's and children's apparel segment and is one of the closest regional peers.
• Varner: Varner is a Nordic retail group operating brands including Bik Bok, Cubus, Dressmann, and WOW. It is a direct regional competitor to Lindex in affordable women's and family fashion across the Nordic and Northern European markets.

Others

• Marimekko: Marimekko is a Finnish design house specializing in fashion, home textiles, and accessories, sharing Lindex Group's Finnish heritage. While not a direct competitor, Marimekko's products overlap with Stockmann's home goods assortment and the brands share Helsinki roots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lindex Group