Priceza
- Company typePrivate
- Founded2010
- HeadquartersBangkok, Thailand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Priceza firmographics
Firmographics- Name
- Priceza
- Legal name
- Priceza Group Co., Ltd.
- Website
- https://pricezagroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Priceza industry classification
Industry- Product category
- Affiliate Marketing & Commerce Technology Platform
- NAICS
- Media Buying Agencies (541830)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Priceza is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Priceza business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Platform Services: SaaS/platform fees from providing enterprise affiliate marketing infrastructure to brands and retailers. Supports campaign management, partner tracking, commission calculations, and real-time analytics.
- Affiliate Commission/GMV Share: Revenue share from affiliate GMV generated through the platform. The platform generates 5+ billion THB in affiliate GMV yearly.
- Commerce Intelligence Solutions: Purchase intent data and market intelligence sold to brands for strategic positioning, product placement, and lead generation. Includes Priceza Shopping Intelligence and Priceza Money Intelligence.
- Industry Events (ECOM TALK & InsureX): Sponsorship revenue from flagship industry events serving Commerce and Insurance leaders, with 1,000+ quality attendees annually.
- Premium Resources & Reports: Revenue from downloadable resources including eBooks, whitepapers, slide decks, and market reports on E-commerce and Affiliate Marketing trends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Commerce Platform - Custom enterprise affiliate platform with full feature access |
| Usage-based | Annual | Commerce Intelligence - Intent data and market intelligence solutions |
| Other | Multi-year contract | Event Sponsorship - ECOM TALK & InsureX Forum participation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Priceza product offering
Product offeringCore offering
Priceza operates Thailand's largest Commerce Technology Ecosystem built around the enterprise-grade Shopfluence affiliate platform (managing millions of SKUs, dynamic commissions, fraud prevention, real-time analytics) for brands and retailers, complemented by Commerce Intelligence solutions — Priceza Shopping and Priceza Money — that deliver consumer comparison and high-intent leads for insurance and retail clients. The ecosystem includes 70,000+ affiliates and creators generating 5B+ THB in annual GMV, anchored by 16+ years of proprietary purchase intent data from 120M+ annual sessions.
Product overview
Priceza Group is a Commerce Technology Platform and Affiliate Partnership Ecosystem spanning 15+ years in Thailand. The company operates a network of 70,000+ affiliates and creators generating 5B+ THB in annual affiliate GMV. The ecosystem is anchored by the Shopfluence affiliate platform — an enterprise-grade solution for managing affiliate partnerships, campaigns, and performance measurement — complemented by Priceza Shopping (consumer price comparison portal) and Priceza Money (financial product comparison). Additional layers include a Commerce Ecosystem community hosting ECOM TALK and InsureX Forum industry events, plus a Knowledge Hub providing insights, articles, and downloadable resources on e-commerce and affiliate marketing trends. The platform connects brands, retailers, creators, and consumers to drive sustainable growth through data-driven commerce and affiliate partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Shopfluence: Enterprise-level Affiliate Platform solution for brands, retailers, and creators to manage partner campaigns and track performance.
- Priceza Shopping
- Priceza Money
Products and services
- Shopfluence Enterprise-grade affiliate platform enabling brands and retailers to scale their affiliate and creator partnerships, manage campaigns, and measure performance. Supports millions of SKUs, dynamic commission logic, automated financial workflows, deep link optimization, fraud prevention, and real-time analytics. Targets enterprise brands and retailers in Thailand.
- Priceza Shopping Thailand's #1 price comparison platform serving consumers with 5M+ monthly shopping searches and 515M+ THB in commerce value generated. Enables consumers to compare product prices across retailers and supports brand product placement via Priceza Shopping Intelligence.
- Priceza Money Financial and insurance comparison platform providing consumers with side-by-side comparisons of insurance (notably motor insurance) and other financial products. Powers Priceza Money Intelligence, delivering high-intent leads and segmented audience targeting to insurance brokers, banks, and financial institutions.
- ECOM TALK Leadership forum and industry event connecting E-Commerce and MarTech leaders in Thailand for executive networking, strategic partnerships, and trend discussions. Attracts 1,000+ industry leaders annually with ~80% C-level attendance, and generates sponsorship revenue for Priceza.
- InsureX Forum Car insurance and InsurTech industry forum connecting insurance companies, brokers, and technology providers to shape the direction of Thailand's motor insurance market. Generates sponsorship revenue and partnership opportunities for Priceza.
Quantifiable outcome
- HomePro achieved 75% of online sales from owned channels using Priceza affiliate platform
- +2 more outcomes
Companies that use Priceza
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Priceza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Priceza partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ShopfluencecoreShopfluence is Priceza's proprietary affiliate platform technology powering enterprise commerce ecosystems for major Thai retailers. The platform supports millions of SKUs, dynamic commission structures, automated financial workflows, and real-time analytics.
- Content ShifuminorCollaboration for Digital Marketing & AI for B2B Bootcamp Batch #4 educational program. Content Shifu provides B2B marketing expertise while Priceza contributes commerce technology insights.
- Priceza ShoppingcoreThailand's leading price comparison platform (5M+ monthly searches) integrated with Commerce Intelligence to provide purchase intent data and product visibility for brands.
- Priceza MoneycoreFinancial and insurance comparison platform connecting insurance brokers and banks with high-intent consumers actively comparing car insurance and financial products.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Priceza competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Priceza social profiles
Digital presencePriceza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priceza leadership team
Management profileNumber of profiles
Profiles3 records
Priceza subsidiaries and ownership
Company hierarchySubsidiaries3 records
Priceza funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priceza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priceza
What does Priceza do?
Priceza operates Thailand's largest Commerce Technology Ecosystem built around the enterprise-grade Shopfluence affiliate platform (managing millions of SKUs, dynamic commissions, fraud prevention, real-time analytics) for brands and retailers, complemented by Commerce Intelligence solutions — Priceza Shopping and Priceza Money — that deliver consumer comparison and high-intent leads for insurance and retail clients. The ecosystem includes 70,000+ affiliates and creators generating 5B+ THB in annual GMV, anchored by 16+ years of proprietary purchase intent data from 120M+ annual sessions.
Is Priceza a public or private company?
Priceza is a private company. It is classified as venture growth investor backed and is currently operating.
When was Priceza founded?
Priceza was founded in 2010. It employs 51 to 100 people.
Where is Priceza based?
Priceza is headquartered in Bangkok, Thailand, in the Asia region.
How does Priceza make money?
Five revenue lines are on record. Affiliate Platform Services are the primary driver. The others are affiliate Commission/GMV Share, commerce Intelligence Solutions, industry Events (ECOM TALK & InsureX) and premium Resources & Reports.
Does Priceza have an API?
No public API is recorded for Priceza.
What industry is Priceza in?
Priceza's product category is Affiliate Marketing & Commerce Technology Platform. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 541830.