Priceza Money

What Priceza Money does

Priceza Money is a Thailand-based financial product comparison platform operated by Priceza Co., Ltd., headquartered in Bangkok. The company's core product is a car insurance comparison service that aggregates offerings from over 22 insurance companies and multiple brokers across all five Thai insurance tiers (Type 1, 2+, 3+, 2, and 3), allowing consumers to view pricing without providing personal information and to purchase policies directly. Beyond car insurance, Priceza Money has extended horizontally into adjacent financial product verticals including electric vehicle insurance, credit cards, personal loans, home loans, car loans, cash cards, health and life insurance, and travel insurance.

The platform is web-based with self-serve comparison functionality at money.priceza.com, supplemented by phone callback consultation and a LINE official account (@pricezamoney) for mid- and bottom-funnel conversion. Priceza Money monetizes through an affiliate/referral commission model: consumers access the comparison and educational content for free, while the company earns commissions from insurance partners when policies are purchased through the platform. Distribution is anchored by a content marketing strategy on YouTube, TikTok, and Facebook, where Priceza Money positions itself as the #1 car insurance expert on Thai social media, supported by a knowledge center of Thai-language articles on insurance buying, claims, and EV-specific topics.

The company operates with a small team (1-10 employees), serves over 1 million users cumulatively for car insurance comparison, and holds Thai regulatory certifications including DBD Trusted Website registration and KPP Trusted Logo. Key functional differentiators include a 0% installment payment option for up to 10 months without credit card requirement, a no-personal-information-required pricing flow, and dedicated coverage for electric and specialty vehicles. Priceza Money is part of the broader Priceza group, which also operates e-commerce comparison (Priceza.com) and influencer services.

Name

Priceza Money

Website

https://money.priceza.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Priceza Money is a Thai financial product comparison platform that aggregates car insurance plans from 22+ insurers and brokers, plus credit cards and loans, serving Thai consumers with free online comparison and affiliate-based monetization.

Ownership category

akta.pro rank

Product category

Financial Product Comparison

NAICS

Finance and Insurance (52)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Car insurance comparison
• Financial product aggregator
• Insurance comparison platform
• Credit card comparison
• Loan comparison service

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission from Insurance Partners: Priceza Money earns commissions from insurance companies and brokers for each policy sold through the platform. The platform aggregates plans from multiple brokers and insurance companies and earns referral fees when users purchase policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Priceza Money is a Thai financial product comparison platform that aggregates and compares car insurance plans from 22+ insurance companies and brokers, plus credit cards, personal loans, home loans, car loans, cash cards, and travel, health and life insurance. Users can compare prices, coverage tiers and discounts online without providing personal information, and can opt for 0% installment payment up to 10 months or request a callback from insurance experts via phone or LINE.

Product overview

Priceza Money is a financial comparison platform operated by Priceza Co., Ltd. (บริษัท ไพรซ์ซ่า จำกัด) that aggregates and compares financial products from multiple banks, insurance companies, and brokers. The platform operates primarily as a car insurance comparison service (the core product), offering comparison across five insurance classes (Type 1, 2+, 3+, 2, 3) from over 20 insurance providers. It extends to credit card comparisons organized by lifestyle categories, and loan comparison services including personal loans, home loans, and car loans. Additional services include installment payment options for car insurance (0% interest up to 10 months), health/life/travel insurance aggregation, and a knowledge center with educational content. The platform serves as an intermediary connecting consumers with insurance brokers and companies, offering both online comparison and expert consultation via LINE and phone.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Comparison Platform (ประกันรถยนต์) A web-based comparison service that aggregates car insurance plans from 22+ Thai insurance companies and brokers, allowing users to compare prices, coverage and premiums across Type 1, 2+, 3+, 2 and 3 insurance classes without providing personal information.
• Electric Car Insurance Comparison (ประกันรถยนต์ไฟฟ้า) Specialized car insurance comparison service for electric vehicles (EV), aggregating coverage options and pricing from multiple insurers for EV-specific needs.
• Credit Card Comparison (บัตรเครดิต) Comparison platform for credit cards from multiple Thai banks, organized by lifestyle categories including shopping, dining, travel, health and cashback rewards.
• Personal Loan Comparison (สินเชื่อบุคคล) Comparison platform for personal loans from various Thai banks and financial institutions, allowing users to compare interest rates and loan terms.
• Home Loan Comparison (สินเชื่อบ้าน) Comparison platform for home mortgage and refinance loans from multiple Thai banks and financial institutions, allowing users to compare interest rates and terms.
• Car Loan Comparison (สินเชื่อรถยนต์) Comparison platform for auto loans and car refinance options from Thai banks and financial institutions.
• Cash Card Comparison (บัตรกดเงินสด) Comparison platform for cash advance cards and installment purchase cards from Thai financial institutions, with stated minimum income of 8,000 THB and approval probability information.
• Health and Life Insurance Comparison (ประกันสุขภาพ ประกันชีวิต) Comparison platform for health, life and accident insurance from leading Thai insurers, with coverage options and tax deduction benefits.
• Travel Insurance Comparison (ประกันเดินทาง) Comparison platform for domestic and international travel insurance from leading insurers, with online application and instant policy delivery.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Viriyah Insurance (วิริยะประกันภัย)coreChannel Partner/ Reseller/ DistributorViriyah Insurance is the #1 car insurance seller in Thailand for over 10 consecutive years. They offer insurance products through Priceza Money platform with 0% installment payment options up to 10 months. Type 1 insurance averages 16,000-23,000 THB. Known for extensive after-sales service and nationwide branch coverage.
• Thanachart Insurance (ธนชาตประกันภัย)coreChannel Partner/ Reseller/ DistributorThanachart Insurance has been ranked #1 in popularity on Priceza Money platform for 2022-2023 according to platform statistics. Offers competitive pricing with Type 2+ starting from 5,900 THB/year.
• Bangkok Insurance (กรุงเทพประกันภัย)minorChannel Partner/ Reseller/ DistributorBangkok Insurance is a bank-affiliated insurer under Bangkok Bank, offering products through the platform. Known for credibility and stability from banking parent company.
• Dhipaya Insurance (ทิพยประกันภัย)minorChannel Partner/ Reseller/ DistributorState-backed insurer with strong financial foundation. Offers innovative products including distance-based insurance and women-specific car insurance policies.
• AXA Insurance (แอกซ่าประกันภัย)minorChannel Partner/ Reseller/ DistributorInternational insurer entering Thai market with direct-to-consumer model, offering up to 15% lower prices by eliminating agent middlemen.
• Muang Thai Insurance (เมืองไทยประกันภัย)minorChannel Partner/ Reseller/ DistributorMajor Thai insurer with diverse product portfolio offered through the comparison platform.
• MSIG Insurance (เอ็มเอสไอจีประกันภัย)minorChannel Partner/ Reseller/ DistributorInternational insurance company offering products through the platform with competitive pricing.
• Allianz Ayudhya (อลิอันซ์อยุธยา)minorChannel Partner/ Reseller/ DistributorGlobal insurer with local presence offering car insurance through the platform.
• Chubb Samaggi Insurance (ชับบ์สามัคคีประกันภัย)minorChannel Partner/ Reseller/ DistributorInternational insurer offering products through the platform.
• Sompo Insurance (ซมโปะประกันภัย)minorChannel Partner/ Reseller/ DistributorJapanese insurance company offering products through the comparison platform.
• Deves Insurance (เทเวศประกันภัย)minorChannel Partner/ Reseller/ DistributorThai insurer offering car insurance products through the platform.
• IOI Bangkok Insurance (ไอโออิกรุงเทพประกันภัย)minorChannel Partner/ Reseller/ DistributorThai insurer offering products through the platform.
• Navakij Insurance (นวกิจประกันภัย)minorChannel Partner/ Reseller/ DistributorThai insurer offering products through the platform.
• LMG Insurance (แอลเอ็มจีประกันภัย)minorChannel Partner/ Reseller/ DistributorThai insurer offering products through the platform with competitive Type 1 pricing starting from 11,200 THB.
• Thai Paiboon Insurance (ไทยไพบูลย์ประกันภัย)minorChannel Partner/ Reseller/ DistributorThai insurer offering products through the platform.
• Thaivivat Insurance (ประกันภัยไทยวิวัฒน์)minorChannel Partner/ Reseller/ DistributorThai insurer offering products through the platform.
• Inda Insurance (อินทรประกันภัย)minorChannel Partner/ Reseller/ DistributorThai insurer offering products through the platform.
• Insurverse (อินชัวร์เวิร์ส)minorChannel Partner/ Reseller/ DistributorDigital insurance broker offering products through the platform.
• Ergo Insurance (เออร์โกประกันภัย)minorChannel Partner/ Reseller/ DistributorGerman insurer operating in Thailand, offering competitive pricing starting from 9,172 THB for Type 1 insurance.
• Roojai Insurance (รู้ใจประกันภัย)minorChannel Partner/ Reseller/ DistributorDirect-to-consumer insurer offering products through the platform.
• ICare Insurance (ไอแคร์ประกันภัย)minorChannel Partner/ Reseller/ DistributorDigital insurer offering Type 2+ starting from approximately 6,200 THB and Type 3+ from approximately 5,600 THB.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• iMoney: Malaysia-headquartered financial comparison site covering credit cards, loans, and insurance across Southeast Asia—similar lead-generation model with regional reach.
• Money Hero Group: APAC financial product comparison platform (Hong Kong, Singapore, Malaysia, Philippines) operating a similar comparison and lead-generation model for credit cards, loans, and insurance.
• GoBear: Asia-focused financial comparison platform operating in Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines—directly comparable product offering in insurance, credit cards, and loans.

Broad incumbents

• Compare the Market: Global price comparison platform (owned by Bravura Solutions) for insurance, energy, and financial products; demonstrates the brand-and-content model Priceza Money is pursuing at country scale.
• GoCompare: UK-listed financial comparison platform (now part of RVU) covering insurance, energy, and financial products—mature incumbent demonstrating both the scale potential and consolidation risk of the comparison model.
• The Zebra: Largest US auto insurance comparison platform—analogous pure-play insurance comparison business model with similar affiliate revenue mechanics and content-driven acquisition.

Emerging players

• Roojai: Thai direct-to-consumer car insurer and a current Priceza Money partner; represents the D2C model that threatens traditional comparison platforms by cutting out the agent/broker layer.
• Seedly: Singapore-based personal finance content and comparison platform for credit cards, loans, and insurance products; comparable content-led approach to financial product discovery in Southeast Asia.

Direct peers

• MoneyGuru Thailand: Thailand-based financial comparison platform offering credit card, loan, and insurance comparisons—competes head-to-head with Priceza Money for the same Thai consumer audience.
• Rabbit Finance: Thai financial product comparison platform aggregating credit cards, personal loans, and insurance products across multiple Thai providers—directly comparable business model, customer base, and market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/PricezaMoney
• Facebookfacebook.com/PricezaMoney
• TikToktiktok.com/@pricezamoney
• Xx.com/pricezamoney
• LinkedInlinkedin.com/company/priceza-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priceza Money