TomTom

Name

TomTom

Legal name

TomTom N.V.

Website

https://tomtom.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Location Technology and Digital Mapping

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

HD Maps & Localization for Autonomous/ADAS (BPAMANAL)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

Keywords

• Location technology
• Digital mapping
• Traffic analytics
• Automotive navigation
• Geospatial data

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software and Subscriptions: GO Navigation app generates recurring subscription revenue with 40% of total revenue from software and services, approximately $200 million in annual recurring revenue, 70% gross margins on subscriptions, and 20% year-over-year subscriber growth.
2. Automotive Licensing: Licensing of Orbis Maps, traffic data, navigation SDKs, and ADAS components to automotive OEMs including Volkswagen Group (CARIAD), BMW, Honda, Hyundai, Kia, and others, with an automotive backlog of €2.4 billion.
3. Traffic Data APIs and Analytics: Enterprise licensing of Traffic APIs (Traffic API, Intermediate Traffic API, Origin & Destination Analysis API, Traffic Stats API, Route Monitoring API, Junction Analytics API) to businesses, government agencies, and traffic management authorities for real-time and historical traffic insights.
4. Consumer Hardware and Maps: Sale of GPS navigation devices and map updates for personal and professional sat navs, representing the legacy hardware business as TomTom shifts focus toward software.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

TomTom develops and licenses location technology built on its Orbis Maps platform, an AI-native real-time map combining open data (Overture Maps Foundation, OpenStreetMap) with proprietary sensor and probe data. It sells HD maps and navigation software to automotive OEMs, real-time and historical traffic data via APIs to enterprises and governments, navigation SDKs to developers, and consumer navigation apps and devices to individuals.

Product overview

TomTom is a location technology company offering a unified platform combining map data, traffic intelligence, and navigation solutions. The core product is TomTom Orbis Maps, which provides foundational geospatial data enhanced by specialized modules including Orbis Maps for Automated Driving (HD mapping with centimeter-level accuracy), a comprehensive Traffic product suite (real-time data updated every 30 seconds), and the TomTom AI Agent (multi-agent conversational navigation system). TomTom delivers products through multiple channels: developer-facing APIs and SDKs (Traffic APIs, Navigation SDK, Routing APIs, Places APIs, Maps SDK for JavaScript), automotive OEM solutions (Automotive Navigation, ADAS Toolkit), enterprise analytics (Traffic Stats, Junction Analytics, Origin Destination Analysis, Route Monitoring, Area Analytics), consumer apps (TomTom GO Navigation), and cloud platforms (TomTom MOVE, TomTom Traffic Index). The company is executing a strategic shift from hardware to software-as-a-service, with software and services now generating 40% of revenues. Recent innovations include Unified Speed Restrictions for Intelligent Speed Assistance compliance and partnerships with Microsoft Azure, Visteon, SoundHound AI, and automotive manufacturers including CARIAD/VW, BMW, Honda, Hyundai, and Kia.

Differentiator

Problem solved

Functional benefit

Brands

• TomTom Orbis Maps: AI-native real-time mapping platform combining open data from Overture Maps Foundation, OpenStreetMap, and TomTom data layers
• TomTom Traffic
• TomTom GO Navigation
• TomTom Traffic APIs
• TomTom MOVE

Products and services

• TomTom Orbis Maps Foundational geospatial data platform combining TomTom data with Overture Maps Foundation and OpenStreetMap open data, used as the base layer for navigation, traffic, automated driving, and location intelligence products.
• Orbis Maps for Automated Driving High-definition map product with centimeter-level lane accuracy that powers ADAS and automated driving features including Intelligent Speed Assistance, highway driving assist, and hands-free driving for automotive OEMs.
• TomTom Traffic Real-time and historical traffic data and analytics covering 3.5+ billion km across 80+ countries, refreshed every 30 seconds, used by fleets, ride-hailing, and traffic management authorities.
• Traffic APIs Suite of REST APIs providing real-time and historical traffic data, junction analytics, route monitoring, origin-destination analysis, and hazard alerts to developers and enterprises globally.
• Navigation SDK for Mobile Mobile software development kit that lets developers embed optimized routing, real-time traffic, accurate ETAs, and turn-by-turn directions into smartphone applications.
• TomTom AI Agent AI-powered conversational navigation solution using a multi-agent architecture to enable natural voice-controlled routing, EV charging search, and in-car AI experiences for automakers.
• Unified Speed Restrictions Service delivering fresher and more accurate speed-limit information by fusing static and live data sources (unsigned speed limits, roadside sign recognition, probe data, variable speed limits) for ISA and ADAS.
• TomTom GO Navigation App Consumer smartphone navigation app with offline maps, real-time traffic, lane guidance, and EV integration, sold via iOS App Store and Google Play as a subscription.
• Traffic Stats Historical traffic analytics product built on Floating Car Data, used by governments, AECOM, and infrastructure consultancies for mobility planning and infrastructure investment decisions.
• Junction Analytics Traffic analytics product providing input for efficient traffic-signal operations, enabling better green-time allocation and reduced intersection delay.
• Route Monitoring Real-time monitoring of strategic road routes for traffic management and performance tracking by agencies and operators.
• Origin Destination Analysis RESTful API using Floating Car Data for origin-destination analysis, supporting mobility planning and route optimization for enterprises and government clients.
• Area Analytics Regional traffic-pattern analysis product for benchmarking traffic across regions and supporting cost-effective mobility decisions.
• Routing APIs APIs providing turn-by-turn directions, optimized routing, and accurate ETAs for developers integrating navigation into their applications.
• Places APIs Location-based search and discovery APIs that let developers find and display points of interest, addresses, and geographic features.
• Maps SDK for JavaScript JavaScript SDK that lets developers embed interactive TomTom maps and location features into web applications.
• Map Display API API for displaying TomTom maps in third-party applications with customizable styling and overlays.
• Map Maker Custom map visualization tool that allows enterprises to create and customize maps for specific use cases and branding requirements.
• TomTom ADAS Software Toolkit Software development toolkit for automakers to integrate ADAS features such as Intelligent Speed Assistance while reducing engineering complexity and regulatory risk.
• TomTom MOVE Self-service portal that lets businesses access and manage TomTom location data, traffic intelligence, and fleet insights.
• TomTom Traffic Index Annual global traffic congestion report providing data-driven insights into urban mobility patterns for cities, businesses, and policymakers.
• Automotive Navigation Embedded in-vehicle navigation solution for automakers, providing application-ready maps, routing, real-time traffic, APIs, and SDKs for software-defined vehicle architectures.
• Public Sector Solutions Location intelligence solutions for government and public-sector clients, supporting smart city planning, traffic management, and privacy-focused urban mobility optimization.
• Fleet Management and Logistics Solutions Location technology solutions for commercial fleet operators and logistics companies, including real-time tracking, route optimization, and driver management.
• InsurTech Solutions Location data solutions for insurance companies, providing insights to improve risk prediction and pricing based on driving behavior and traffic patterns.
• Consumer GPS Navigation Devices Standalone GPS navigation devices (sat navs) and accessories sold to consumers and professionals through retail and e-commerce, representing TomTom's legacy hardware business.

Quantifiable outcome

• Lane-level precision under 10cm accuracy for automated driving applications
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered strategic and core.

• Kapsch TrafficComstrategicTechnology or Integration · 11 March 2026Integration of TomTom Traffic data into Kapsch's EcoTrafiX Platform for enhanced global traffic management solutions. The partnership provides real-time traffic insights improving decision-making for road authorities and cities.
• AECOMstrategicTechnology or Integration · 12 February 2026Global partnership integrating TomTom's traffic data products including Traffic Stats, Origin Destination Analysis, Live Traffic, and Junction Analytics into AECOM's mobility planning, transport modeling, and traffic management services for public and private sector clients worldwide.
• MiovisionstrategicChannel Partner/ Reseller/ Distributor · 13 January 2026Partnership combining TomTom Traffic Analytics with Miovision's intelligent mobility solutions, expanding coverage to over 300,000 intersections globally. Miovision distributes TomTom's analytics products to public sector clients and traffic management agencies, including a GenAI traffic agent for conversational interface to traffic data.
• VisteonstrategicStrategic or Co-development Partner · 13 January 2026Partnership launching world's first in-car local AI conversational navigation system combining TomTom's Automotive Navigation Application with Visteon's cognitoAI platform. System uses on-device processing for privacy-first navigation without cloud dependency.
• MicrosoftcoreTechnology or Integration · 8 January 2026Enhanced collaboration integrating TomTom's automotive navigation solutions including the TomTom Automotive Navigation Application and TomTom AI Agent with Microsoft Azure services (Azure OpenAI, Azure Cosmos DB, Azure Kubernetes Service). Microsoft also completed migration of Bing Maps to TomTom's Orbis Maps platform with over a billion queries now running on the renewed database.
• UbercoreStrategic or Co-development Partner · 6 January 2026Renewed global partnership integrating TomTom's maps, APIs, and live services across Uber's platform for enhanced routing, fare calculations, and pickup/drop-off accuracy. Uber trip data feeds back into TomTom's mapping platform to help refresh road changes, closures, and turning restrictions faster.
• SoundHound AIstrategicTechnology or Integration · 6 January 2026Partnership integrating TomTom's AI Agent and navigation application with SoundHound's agentic voice AI platform for unified in-car AI voice and navigation experiences. Multi-agent architecture enables drivers to use natural conversation for route planning, charging station searches, and coordination with other in-car domains.
• Amazon AlexastrategicTechnology or Integration · 6 January 2026TomTom integrated with Amazon Alexa+ for vehicle integration alongside BMW, Samsung, Bosch, HERE Technologies, and others, enabling agentic capabilities in vehicles.
• CARIAD (Volkswagen Group)coreStrategic or Co-development Partner · 5 January 2026TomTom serves as the mapping partner for CARIAD and the Volkswagen Group, providing application-ready maps, routing, real-time traffic, APIs and SDKs for automated driving platforms. The partnership enables VW brands to keep pace with rapid software update cycles and regulatory changes such as Intelligent Speed Assistance mandates, supporting incremental rollout of hands-free driving capabilities across the group's brands and regions.
• Hyundai AutoEvercoreStrategic or Co-development Partner · 1 June 2025Since June 2025, Hyundai AutoEver and TomTom have been delivering monthly map updates to Hyundai and Kia vehicles across Europe, providing fresher navigation data than typical industry cycles. TomTom's AI-driven mapping platform integrates changes within minutes when lane geometry, signage, or restrictions change, with real-time traffic refreshing every 30 seconds.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HERE Technologies: HERE is TomTom's primary direct competitor in automotive HD maps, location services, and traffic data, supplying major OEMs (including Mercedes, BMW, Audi) with mapping and ADAS data. The two companies compete head-to-head for the same automotive OEM contracts and traffic analytics customers.
• Mapbox: Mapbox provides developer-facing maps, navigation SDKs, and location APIs that directly compete with TomTom's Mapping APIs, Navigation SDK, and Traffic APIs. Both serve enterprise developers and automotive customers building location-aware applications, with overlapping product portfolios in routing, geocoding, and traffic.
• INRIX: INRIX is a direct competitor in traffic data, traffic analytics, and transportation intelligence, serving government agencies, fleet operators, and automotive OEMs with products overlapping TomTom's Traffic APIs, Traffic Stats, and Junction Analytics. Both compete for the same public sector and smart-city contracts.
• Waze: Waze (owned by Google) directly competes with TomTom GO Navigation in consumer mobile navigation, particularly in crowdsourced traffic and route guidance. Although its business model differs (ad-supported), it is the most direct consumer-navigation competitor to TomTom's subscription-based app.

Broad incumbents

• Google Maps Platform: Google Maps Platform is the dominant cloud-based mapping and location services suite, competing with TomTom across developer APIs, traffic data, and automotive navigation. Backed by Google's broader ecosystem (Android, Cloud, Search), it operates as a broad incumbent with significantly greater scale than TomTom.
• Garmin: Garmin competes with TomTom in consumer GPS navigation hardware and in automotive OEM navigation solutions, with a broader product portfolio spanning wearables, marine, and aviation. It is a legacy incumbent in portable navigation devices where TomTom previously led.
• Esri: Esri's ArcGIS platform is the dominant GIS and geospatial analytics platform used by government agencies, infrastructure planners, and large enterprises, competing indirectly with TomTom's location intelligence offerings for public sector and enterprise analytics customers.

Emerging players

• Mobileye: Mobileye builds HD maps for ADAS and autonomous driving through its Road Experience Management (REM) crowdsourced mapping platform, competing with TomTom's Orbis Maps for Automated Driving. While focused primarily on computer vision and EyeQ chips, Mobileye is an emerging player in the same HD-map-for-ADAS market.
• PTV Group: PTV Group provides traffic modeling, mobility planning, and transport analytics software, competing with TomTom's Traffic Stats, Junction Analytics, and Origin Destination Analysis products in the public sector and infrastructure consulting segments. Both serve AECOM and similar engineering consultancies with mobility intelligence.

Regional players

• Baidu Maps: Baidu Maps is the leading mapping and navigation platform in China, serving as a regional counterpart to TomTom in the Chinese automotive and consumer markets. While it does not directly compete in Europe or North America, it represents the dominant alternative for OEMs with China-specific vehicle programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tomtom
• YouTubeyoutube.com/user/TomTomOfficial
• Facebookfacebook.com/TomTom
• LinkedInlinkedin.com/company/tomtom
• Instagraminstagram.com/tomtomglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TomTom