Boundless Rider
- Company typePrivate
- Founded2022
- HeadquartersMedford, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Boundless Rider firmographics
Firmographics- Name
- Boundless Rider
- Legal name
- Boundless Rider Insurance Agency LLC
- Website
- https://boundlessrider.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Boundless Rider is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boundless Rider business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Motorcycle Insurance Premiums: Recurring insurance premium payments from policyholders for motorcycle and powersport vehicle coverage. Subscription-based revenue model with annual/monthly billing cadences.
- Safe Rider Program Benefits: Usage-based discount program where safe riders earn benefits based on driving behavior tracking through the RIDE app. Rewards riders who demonstrate safe riding habits with exclusive features and cost savings.
- Insurance Discounts: Various insurance discounts offered to policyholders including those who complete rider training, enroll in Safe Rider Program, and other qualification criteria.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard motorcycle insurance coverage |
| Usage-based | Annual | Safe Rider Program discounts |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Boundless Rider product offering
Product offeringCore offering
Boundless Rider is a specialty insurance carrier that underwrites motorcycle and powersport insurance policies (covering on-road motorcycles, ATVs, UTVs, scooters, mopeds, e-bikes, snowmobiles, and dual-sport bikes) across Arizona, Illinois, Ohio, Pennsylvania, and Texas. Policies are sold through an online self-serve quote system, a RIDE mobile app that tracks riding behavior, and a usage-based Safe Rider Program that issues discounts and benefits tied to measured driving attributes.
Product overview
Boundless Rider is a rider-focused motorcycle and powersport insurance company offering a unified platform combining core insurance products with technology-enabled features. The core offering consists of motorcycle insurance and powersport insurance covering vehicles including ATVs, UTVs, snowmobiles, scooters, mopeds, and dual-sport bikes across Arizona, Illinois, Ohio, Pennsylvania, and Texas. The platform includes the RIDE Mobile App, which enables ride tracking and policy management, and the Safe Rider Program, which provides behavior-based discounts and benefits. Boundless Rider also provides agent and customer portals for policy management, along with rider resources including licensing information, maintenance tips, and safety information.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Insurance Affordable motorcycle insurance coverage designed exclusively for riders, offering liability, collision, comprehensive, roadside assistance, and riding gear protection. Sold to individual motorcycle owners across AZ, IL, OH, PA, and TX.
- Powersport Insurance Insurance coverage for powersport vehicles including ATVs, UTVs, side-by-sides, snowmobiles, scooters, mopeds, dirt bikes, and dual-sport motorcycles. Sold to individual owners of off-road and specialized motorized vehicles.
- RIDE Mobile App Mobile application for policyholders that tracks rides and driving behavior attributes (shifting, acceleration, braking, cornering), enables policy management and electronic ID card access, and powers the Safe Rider Program.
- Safe Rider Program Usage-based rewards and discount program for enrolled policyholders who download the RIDE app, offering exclusive features, benefits, and cost savings based on measured riding behavior.
Quantifiable outcome
- Safe riders can earn exclusive discounts and benefits through Safe Rider Program based on driving behavior tracking
Companies that use Boundless Rider
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Boundless Rider technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Boundless Rider partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Dairyland InsuranceminorTrusted partner referral for new coverage while Boundless Rider paused issuing new quotes starting May 1, 2025. Boundless Rider redirects potential customers seeking new coverage to Dairyland for motorcycle insurance quotes.
- RoamlyminorAlternative motorcycle insurance option listed on Boundless Rider website during policy pause period. Roamly insures bikes of all types and sizes, shops multiple carriers, and offers coverage across all 50 states.
- Voom InsuranceminorAlternative insurance option listed on Boundless Rider website. Voom offers per-mile motorcycle insurance with savings up to 60%, no tracking hardware required.
- Harley-Davidson InsuranceminorListed as additional motorcycle quote option on Boundless Rider website. Official Harley-Davidson insurance offering policies as low as $15/month with H.O.G member discounts.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Boundless Rider competitors and assessment
Company assessmentDirect peers
- Harley-Davidson Insurance: Official branded motorcycle insurance for Harley owners with H.O.G. member discounts. Comparable product and rider-focused positioning; currently a referral partner for Boundless Rider.
- Voom Insurance: Per-mile motorcycle insurance built for infrequent riders, with no hardware tracking required. Highly comparable digital, behavior-priced product targeting the same niche rider segments; current Boundless Rider referral partner.
- Roamly: Digital-first motorcycle insurance marketplace that shops multiple carriers and covers bikes of all types nationwide. Closely comparable DTC, app-led, multi-state model and a current referral partner of Boundless Rider.
- Dairyland Insurance: One of the largest US motorcycle-only insurers, offering on-road and off-road powersport policies in nearly all 50 states. Directly comparable product, customer (motorcycle/powersport riders), and distribution model, and is currently receiving Boundless Rider's redirected prospects.
Broad incumbents
- Markel Insurance: Specialty insurer with strong motorcycle, powersport and enthusiast-vehicle product lines. Comparable customer (enthusiast riders) and product breadth; broader portfolio and deeper capital base than Boundless Rider.
- GEICO: Large personal auto insurer that bundles motorcycle coverage into its direct-to-consumer flow. Overlaps with Boundless Rider's motorcycle product and price-sensitive customer base.
- Foremost Insurance Group: Specialty P&C insurer with a long-standing motorcycle and powersport product suite sold through independent agents. Larger, broader portfolio; directly overlapping on motorcycle coverage for similar customer types.
- Progressive: Major US personal auto insurer that also offers motorcycle coverage at scale via direct and agent channels. Broad incumbent with overlapping motorcycle product; competes on price and bundling rather than specialization.
Emerging players
- Root Insurance: Public digital-first auto insurer built on telematics-based pricing. Highly comparable technology thesis (behavior-based underwriting via app), though currently focused on auto rather than powersports; relevant model comparison.
- Lemonade: Public AI-native digital insurer with a mobile-first, app-led experience. Comparable DTC, app-driven insurance model and customer demographic overlap; product line currently renters/home/auto/life but illustrates the digital-insurer playbook Boundless Rider is following.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Boundless Rider social profiles
Digital presenceBoundless Rider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boundless Rider leadership team
Management profileNumber of profiles
Profiles2 records
Boundless Rider funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boundless Rider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boundless Rider
What does Boundless Rider do?
Boundless Rider is a specialty insurance carrier that underwrites motorcycle and powersport insurance policies (covering on-road motorcycles, ATVs, UTVs, scooters, mopeds, e-bikes, snowmobiles, and dual-sport bikes) across Arizona, Illinois, Ohio, Pennsylvania, and Texas. Policies are sold through an online self-serve quote system, a RIDE mobile app that tracks riding behavior, and a usage-based Safe Rider Program that issues discounts and benefits tied to measured driving attributes.
Is Boundless Rider a public or private company?
Boundless Rider is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boundless Rider founded?
Boundless Rider was founded in 2022. It employs 1 to 10 people.
Where is Boundless Rider based?
Boundless Rider is headquartered in Medford, United States, in the North America region.
How does Boundless Rider make money?
Three revenue lines are on record. Motorcycle Insurance Premiums are the primary driver. The others are safe Rider Program Benefits and insurance Discounts.
Who are Boundless Rider's main competitors?
Direct peers on record are Harley-Davidson Insurance, Voom Insurance, Roamly and Dairyland Insurance. Broad incumbents are Markel Insurance, GEICO, Foremost Insurance Group and Progressive. Emerging players are Root Insurance and Lemonade.
Does Boundless Rider have an API?
No public API is recorded for Boundless Rider.