What Men&Mice does

Men&Mice was a privately held Icelandic software vendor founded in 1990 and headquartered in Kópavogur that specialized in DDI — unified DNS, DHCP, and IP address management — for enterprise and service-provider networks. Its core offering was an orchestration suite (now branded BlueCat Micetro following the May 2023 acquisition by BlueCat Networks) that overlays and centrally manages multi-vendor DDI estates, including Microsoft DNS/DHCP, BIND, Kea, AWS Route 53, Azure DNS, and Google Cloud DNS, without requiring replacement of existing infrastructure. The platform exposes a unified REST API (GET/POST/PUT/DELETE) for automating DNS records, DHCP pools, IP allocations, and Active Directory forest operations, and is accessible via a web UI designed for NetOps teams.

Product architecture is modular: Micetro DDI Orchestration acts as the control plane; Micetro IPAM for Microsoft serves Microsoft-centric environments; Micetro DNS and DHCP Server (MDDS) provides dedicated appliances for on-prem, cloud, and branch deployments; and complementary modules — BlueCat Threat Protection (DNS-layer threat defense) and BlueCat Edge (multicloud IP forwarding and protective DNS) — extend into security. After the May 2023 acquisition, the line was integrated into BlueCat's broader unified DDI, observability (LiveNX, LiveWire, LiveAssurance, LiveAssist), and security portfolio, positioning Micetro as BlueCat's overlay-orchestration product alongside its flagship Integrity DDI platform and SaaS-first Horizon platform.

The revenue model is not publicly disclosed; pricing data is withheld in the source materials. Historically, Men&Mice grew on a mix of direct enterprise sales and small Icelandic Technology Development Fund grants between 2005 and 2010, followed by an EU EISMEA grant in 2017. Acquisition by BlueCat Networks (May 2023,) ended independent operation; the company is now a subsidiary with its products marketed under the Micetro and BlueCat brands.

Name

Men&Mice

Website

https://menandmice.com

Company type

Private

Founded year

1990

Operating status

Acquired

Headcount range

101–250 employees

Short description

Men&Mice, founded in 1990 in Iceland, was a DDI orchestration software vendor whose DNS, DHCP, and IPAM suite (now rebranded BlueCat Micetro) was used by enterprise network operators to unify multi-vendor, on-premises, and cloud DNS/DHCP management, and which was acquired by BlueCat Networks in May 2023.

Ownership category

akta.pro rank

Product category

DDI Network Infrastructure Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IP Address Management (IPAM) & DNS/DHCP (DDI) (HDAFAMAE)

akta.pro secondary industries

IP Address Management (IPAM) & DNS/DHCP Management (DDI) (HDAFAGAF), DNS/DHCP/IPAM (DDI) Services (BPAEAEAK)

Keywords

• DNS management
• DHCP administration
• IP address management
• DDI orchestration
• Network infrastructure management

Headquarters

HQ city

Kópavogur

HQ country

Iceland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Core offering

Men&Mice provides a unified DDI (DNS, DHCP, and IP Address Management) orchestration platform that consolidates management of multi-vendor DNS, DHCP, and IPAM infrastructure across on-premises, cloud, and branch networks. Its flagship Micetro product overlays existing infrastructure such as Microsoft DNS/DHCP, BIND, Kea, AWS Route 53, Azure DNS, and Google Cloud DNS, exposing them through a single web interface and unified REST API.

Product overview

Men&Mice (now integrated into BlueCat Networks following the May 2023 acquisition) offered a unified DDI (DNS, DHCP, IPAM) platform that has evolved into BlueCat Micetro. The core product is Micetro, an API-driven DDI orchestration solution that centralizes DNS, DHCP, and IP address management across on-premises, cloud, and branch environments. The platform overlays existing infrastructure (Microsoft DNS/DHCP, BIND, Kea, cloud DNS like Route 53, Azure DNS, Google Cloud DNS) without requiring replacement. Micetro serves as the central platform with specialized modules including DDI Orchestration, IPAM for Microsoft environments, and MDDS (Micetro DNS and DHCP Server) dedicated appliances. The product integrates with Cisco Meraki SD-WAN for DHCP management and connects with network observability tools like LiveNX, LiveWire, and LiveAssurance. The portfolio also extends to Threat Protection and Edge for security and multicloud DNS resolution.

Differentiator

Problem solved

Functional benefit

Products and services

• Micetro (formerly Men&Mice Suite) A DDI orchestration platform that unifies DNS, DHCP, and IP address management (IPAM) across on-premises, cloud, and branch environments via a simple web interface and unified API; overlays existing infrastructure without requiring replacement.
• Micetro DDI Orchestration Core orchestration module that uses a management overlay to orchestrate DNS, DHCP, and IPAM services across multi-vendor environments including Microsoft, BIND, Kea, and cloud providers.
• Micetro IPAM for Microsoft IP address management module specifically designed for Microsoft environments, enabling organizations to leverage existing Microsoft DNS and DHCP investments without replacement.
• Micetro DNS and DHCP Server (MDDS) Dedicated appliances for DNS, DHCP, and IPAM tasks that ensure increased reliability and performance while maintaining robust security and scalability for on-premises, cloud, and branch networks.
• BlueCat Edge Provides IP forwarding, discovery, resolution, and security capabilities including protective DNS and intelligent forwarding for multicloud management.
• BlueCat Threat Protection DNS-based threat protection that detects and blocks DNS-based threats in real time with signatureless defense powered by threat intelligence feeds.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Cloudflare: An emerging player in authoritative DNS, DNS security, and edge networking. Cloudflare competes with parts of Men&Mice's DNS and threat-protection value proposition, particularly for cloud-first and security-conscious customers.
• Akamai (DNS / Edge DNS): Akamai offers authoritative DNS and edge resolution services that overlap with parts of Men&Mice's DNS management scope. Comparable as an emerging, cloud-delivered alternative to traditional DDI overlays for hybrid enterprises.
• TCPWave: A specialist DDI vendor providing DNS, DHCP, and IPAM management with an emphasis on automation and security. Comparable to Men&Mice/Micetro in scope and target customer (mid-to-large enterprises), though typically smaller in scale than Infoblox or BlueCat.

Broad incumbents

• BlueCat Networks: The parent company that acquired Men&Mice in May 2023. As a broader network management incumbent with Integrity, Horizon, Edge, and observability products, BlueCat is both the parent and the wider portfolio peer that Men&Mice/Micetro is integrated into.
• Microsoft (Windows Server DNS/DHCP): The default embedded DNS and DHCP services that ship with Windows Server / Active Directory. Men&Mice/Micetro's IPAM for Microsoft and orchestration layer explicitly overlays this incumbent infrastructure, making Microsoft a key competing and complementary incumbent.
• Cisco (Prime Network Registrar / Meraki): Cisco provides DDI capabilities through Prime Network Registrar and integrates DNS/DHCP management into Meraki SD-WAN. Micetro 11.1 specifically targets Meraki DHCP, positioning Men&Mice against Cisco's bundled networking and DDI offerings.

Direct peers

• Infoblox: The market-leading DDI (DNS, DHCP, IPAM) platform vendor. Infoblox competes head-to-head with Men&Mice/Micetro in unified DDI for enterprise and service provider networks, and is the primary incumbent BlueCat positions against in its 'Migrate from Infoblox' messaging.
• NS1: A DNS-focused traffic management and authoritative DNS platform (now part of IBM, with the NS1 business being divested to LicenseLogix / investment groups). Comparable to Men&Mice on the DNS and traffic-routing side of the DDI stack, particularly for cloud and DevOps-oriented deployments.
• EfficientIP: A specialist DDI vendor offering DNS, DHCP, and IPAM solutions with a strong focus on security (DNS firewall) and hybrid cloud. Directly comparable to Men&Mice's overlay-style DDI orchestration across on-prem and cloud.
• Cygna Labs: A DDI competitor that acquired NCC Group's DDI business in January 2023. Cygna Labs offers DNS, DHCP, and IPAM management comparable to Men&Mice/Micetro, with similar enterprise and managed-service-provider go-to-market motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/menandmice
• Facebookfacebook.com/menandmice
• LinkedInlinkedin.com/company/69680

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Men&Mice