Further
Further is an enterprise data, cloud, and AI solutions company that helps organizations across Healthcare, Financial Services, Higher Education, High-Tech, and B2C verticals operationalize data through proprietary solutions and consulting services, built on Google Cloud and Adobe integrations.
- Company typePrivate
- Founded2004
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Further does
Further is a US-based data, cloud, and AI solutions company headquartered in Atlanta that helps enterprise clients operationalize data and AI. The company operates a dual model combining verticalized professional services and a proprietary software portfolio. Its five core solutions (AI Compass, Data Navigator, MomentsIQ, Pathfinder Pro, Privacy Copilot) and three technology products (Compass Marketing Intelligence, Presence Score, Apollo) run on Google Cloud and integrate with the Adobe ecosystem. A recent addition is ChatHUE, a generative AI tool co-developed with Behr Paint Company for paint color selection that earned a 2025 New Product of the Year Award.
The firm serves enterprises across five named verticals: Healthcare, Financial Services, Higher Education, High-Tech, and B2C. Its distribution relies on enterprise field sales augmented by elite-tier partnerships with Google (Premier Partner) and Adobe (Certified Solution Partner), supported by a content marketing engine anchored by the Think Further blog and a podcast/multimedia presence. Named customers include the American Cancer Society, GameStop, Cracker Barrel, Behr Paint Company, Verizon, and New York Life, spanning non-profit, retail, hospitality, manufacturing, telecommunications, and financial services.
Further's monetization combines subscription or licensing revenue from its proprietary solutions with project-based and retainer professional services revenue from consulting engagements spanning AI & Data Science, Analytics & Experimentation, Business Intelligence, Cloud, Privacy, and Performance Marketing. Pricing is not publicly disclosed and is structured through consultation-based engagements typical of enterprise B2B sales. Founded in 2004, Further has expanded organically and through at least four undisclosed acquisitions (Analytics Cloud in 2020, Empirical Path and Allturna in 2022, Pandata in 2024), and currently operates with 101-250 employees.
Further firmographics
Firmographics- Name
- Further
- Legal name
- Further
- Website
- https://gofurther.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Further is an enterprise data, cloud, and AI solutions company that helps organizations across Healthcare, Financial Services, Higher Education, High-Tech, and B2C verticals operationalize data through proprietary solutions and consulting services, built on Google Cloud and Adobe integrations.
- Ownership category
- akta.pro rank
Further industry classification
Industry- Product category
- Enterprise Data and AI Services
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industries
- Data Analytics & Business Intelligence Services (BPAHALAC), Data Strategy & Governance Services (BPAEAHAA), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)
Keywords
Where Further is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Further business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services and Consulting: Further provides AI & Data Science, Analytics & Experimentation, Business Intelligence, Cloud, Privacy, and Performance Marketing services to enterprise clients. These consulting and implementation services likely generate significant revenue through project-based and retainer engagements.
- Solution Subscriptions: Further offers proprietary solutions including AI Compass, Data Navigator, MomentsIQ, Pathfinder Pro, and Privacy Copilot. These appear to be sold as subscriptions or licenses to enterprise customers requiring ongoing access to the platforms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Further product offering
Product offeringCore offering
Further is a data, cloud, and AI company that helps enterprise businesses transform raw data into actionable decisions. It sells a portfolio of proprietary software solutions (AI Compass, Data Navigator, MomentsIQ, Pathfinder Pro, Privacy Copilot, Compass Marketing Intelligence, Presence Score, Apollo) and the ChatHUE generative AI tool co-developed with Behr Paint Company, alongside six professional service lines covering AI & Data Science, Analytics & Experimentation, Business Intelligence, Cloud, Privacy, and Performance Marketing.
Product overview
Further is a data, cloud, and AI company offering a platform-plus-modules architecture consisting of five core solutions (AI Compass, Data Navigator, MomentsIQ, Pathfinder Pro, and Privacy Copilot), three technology products (Compass Marketing Intelligence, Presence Score, and Apollo), and professional services (AI & Data Science, Analytics & Experimentation, Business Intelligence, Cloud, Privacy, and Performance Marketing). The platform enables enterprise businesses to leverage data, cloud, and AI solutions across industries including Healthcare, Financial Services, Higher Education, High-Tech, and B2C. Recent collaborative products include ChatHUE, a generative AI tool developed with Behr Paint Company for paint color selection.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Compass
- Data Navigator
- MomentsIQ
- Pathfinder Pro
- Privacy Copilot
- Compass Marketing Intelligence
- Presence Score
- Apollo
- ChatHUE
- AI & Data Science Services
- Analytics & Experimentation Services
- Business Intelligence Services
- Cloud Services
- Privacy Services
- Performance Marketing Services
Quantifiable outcome
- Increase leads and conversion rates for enterprise clients
- +4 more outcomes
Companies that use Further
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Further technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature9 records
Further partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Behr Paint CompanyflagshipStrategic collaboration with Behr Paint Company on ChatHUE, a generative AI tool for paint color selection. Developed with Behr's proprietary data and built on Google Cloud. Won New Product of the Year Award for this collaboration. Represents a key co-development partnership creating industry-specific AI solutions.
- GooglecoreFurther is an elite Google Premier Partner providing end-to-end solutions and managed services across the Google stack of products. The partnership enables Further to deliver AI-powered data analysis through Google Cloud, with Compass Marketing Intelligence centralizing Google Marketing Platform data. Built ChatHUE generative AI tool on Google Cloud infrastructure.
- AdobecoreFurther is a Certified Adobe Solution Partner offering world-class data and insights across the Adobe ecosystem. Supports Adobe-powered technologies including Presence Score optimization tool and Apollo analytics management system integrated with Adobe platforms.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Further competitors and assessment
Company assessmentDirect peers
- Slalom: Slalom is a mid-sized consulting firm focused on technology, data, and AI services for enterprise clients across healthcare, financial services, and consumer industries — directly comparable to Further in size, vertical focus, and cloud-partner-led delivery model.
- Perficient: Perficient is a digital consultancy delivering data, analytics, and Adobe/Google-aligned marketing technology services to enterprise clients — overlapping with Further's Compass Marketing Intelligence and Adobe partnership-led GTM motion.
- Thoughtworks: Thoughtworks is a global technology consultancy with deep data engineering, AI/ML, and cloud practices serving enterprise clients, comparable to Further's AI Compass, Data Navigator, and cloud transformation services.
- ICF International: ICF combines management consulting with data analytics and digital transformation services for enterprise and government clients — comparable in offering mix to Further's analytics, BI, and AI-enabled consulting.
- Fractal Analytics: Fractal is a pure-play AI and analytics services firm offering AI engineering, decision science, and consumer insights to Fortune 500 clients — closely mirroring Further's AI Compass and decision-science positioning.
- Tiger Analytics: Tiger Analytics is a data and AI consulting firm serving enterprise clients across CPG, retail, financial services, and healthcare — comparable to Further's verticalized data, cloud, and AI services portfolio.
- LatentView Analytics: LatentView is a data and analytics services company specializing in AI/ML solutions for enterprise clients in retail, CPG, and financial services — similar in scale, vertical focus, and AI-services emphasis to Further.
- Absolutdata: Absolutdata provides AI and advanced analytics services to enterprise marketing and sales functions, overlapping with Further's Pathfinder Pro, MomentsIQ, and AI Compass offerings.
Broad incumbents
- Accenture: Accenture is a global systems integrator with massive data, cloud, and AI practices serving every major vertical — a much larger incumbent competing for the same enterprise transformation wallet Further targets.
- Deloitte Digital: Deloitte Digital offers enterprise-scale data, analytics, and AI consulting across industries, directly competing with Further for enterprise transformation engagements at the high end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Further social profiles
Digital presenceFurther financial estimates
Financial estimateRevenue estimate
Valuation estimate
Further leadership team
Management profileNumber of profiles
Profiles5 records
Further funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Further M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Further
What does Further do?
Further is a data, cloud, and AI company that helps enterprise businesses transform raw data into actionable decisions. It sells a portfolio of proprietary software solutions (AI Compass, Data Navigator, MomentsIQ, Pathfinder Pro, Privacy Copilot, Compass Marketing Intelligence, Presence Score, Apollo) and the ChatHUE generative AI tool co-developed with Behr Paint Company, alongside six professional service lines covering AI & Data Science, Analytics & Experimentation, Business Intelligence, Cloud, Privacy, and Performance Marketing.
Is Further a public or private company?
Further is a private company. It is classified as unknown and is currently operating.
When was Further founded?
Further was founded in 2004. It employs 101 to 250 people.
Where is Further based?
Further is headquartered in Atlanta, United States, in the North America region.
How does Further make money?
Two revenue lines are on record. Professional Services and Consulting is the primary driver. The others are solution Subscriptions.
Who are Further's main competitors?
Direct peers on record are Slalom, Perficient, Thoughtworks, ICF International, Fractal Analytics, Tiger Analytics, LatentView Analytics and Absolutdata. Broad incumbents are Accenture and Deloitte Digital.
Does Further have an API?
No public API is recorded for Further.
What industry is Further in?
Further's product category is Enterprise Data and AI Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 541511 and its SIC code is 7370.