Ten Lifestyle

What Ten Lifestyle does

Ten Lifestyle Group plc is a London-headquartered, AIM-listed technology-enabled lifestyle and travel platform founded in 1998. The company operates a two-sided marketplace that connects financial institutions and premium-brand corporate clients to a curated supply network of more than 650,000 hotels, 10,000+ restaurants (including held tables at Michelin-star venues), 300+ retail brands, and primary/secondary ticketing platforms, delivering concierge services to millions of members globally.

The core platform runs across 60 countries, 22 languages, and 43 currencies and is augmented by a suite of proprietary AI tools — Talia (agentic AI assistant for 24/7 booking), Ten MAID (operational AI), Ten Guardian, Ten PX, Co-Pilot generative tools, and a personalization engine built on machine learning — plus the Ten Box Office ticketing platform and Lifestyle Service Open APIs that allow banks to embed the offering under their own brand. The platform is supported by 800 expert lifestyle managers across 22 offices and is PCI-compliant and B Corp certified (the first AIM-listed company to achieve B Corp status, in 2023).

Ten generates revenue via multi-year platform-as-a-service subscriptions from corporate clients (financial institutions, card issuers, premium brands) under white-label or co-branded delivery, supplemented by technology service fees, individual private membership fees via ten-membership.com, and sponsored corporate memberships. Reported FY2024 (year ended 31 August 2024) revenue was GBP 63 million with adjusted EBITDA of GBP 12.8 million, and a GBP 6 million equity raise in October 2024 funds a new US contract valued at over GBP 5 million annually. Pricing is quote-based and contractually negotiated, with commercials sometimes tied to program NPS performance.

Name

Ten Lifestyle

Legal name

Ten Lifestyle Management Limited

Website

https://tenlifestylegroup.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Ten Lifestyle Group plc is a London-based, AIM-listed technology-enabled lifestyle and travel platform operating a two-sided marketplace that delivers white-label and co-branded concierge services to financial institutions and premium-brand corporate clients and their millions of affluent members across 60 countries.

Ownership category

akta.pro rank

Product category

Lifestyle Concierge Services

NAICS

Tour Operators (561520)

akta.pro primary industry

UHNW Concierge & Lifestyle Services (FSAAABAL)

akta.pro secondary industries

Wellness, Spa & Retreat Travel Agencies (THAKAFAI), Luxury Multi-Day Tour Operators (THAKADAE), Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Concierge services
• Lifestyle management
• Corporate concierge
• Travel services
• Lifestyle platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Platform-as-a-Service Fees: Ten generates recurring revenue from financial institutions and corporate clients through platform-as-a-service fees for providing lifestyle and concierge services to their customers and employees. Revenue is predictable with multi-year client agreements containing contractual minimums.
2. Technology Service Fees: Additional revenue from technology services including API integrations, digital platform hosting, and technology-enabled service delivery.
3. Private Membership Fees: Direct-to-consumer revenue from individual private members who pay for access to exclusive concierge services and benefits.
4. Corporate Sponsorship: Banks and brands sponsor membership for their premium customers, funding access to Ten's services as a customer retention and engagement tool.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Ten Lifestyle Group operates a technology-enabled lifestyle and travel concierge platform. The company partners with 50+ corporate clients — primarily financial institutions such as banks, insurance firms, and wealth managers — to provide their end-customers with personalised lifestyle management, travel booking, and access to a curated supplier network. It also sells direct memberships to consumers (Ten Direct), supported by 800 lifestyle managers operating across 22 cities globally and a proprietary AI platform (Talia).

Product overview

Ten Lifestyle operates a two-sided marketplace platform connecting financial institutions, corporate clients, members, and suppliers. The core product is the Ten Platform (Ten Digital Platform), a proprietary technology available across 60 countries in 22 languages and 43 currencies. AI-powered services are delivered through Talia (agentic AI assistant), Ten Guardian, Ten PX, and TenMAID, plus Co-Pilot tools. The platform provides travel services (hotels, flights, car rentals), dining services (10,000+ restaurants with priority access), entertainment/ticketing via Ten Box Office (proprietary booking platform), and exclusive offers from 300+ brands. Services are offered as white-labeled or co-branded B2B solutions for corporate clients (financial institutions, premium brands) and as Ten Private Membership for individual consumers. Additional offerings include Content x Ten (content agency), Experiences x Ten (event agency), Lifestyle Service Open APIs, and partnership products like Catalyst.

Differentiator

Problem solved

Functional benefit

Products and services

• Ten Concierge Service
• Ten Direct Membership
• Talia
• Ten Box Office
• Ten Guardian

Quantifiable outcome

• Corporate clients achieve minimum 3x ROI on concierge investment
• +7 more outcomes

Named customers27 records

Segments5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature9 records

Partnerships

33 partnerships are on record, tiered strategic and core.

• Graebel Companies, Inc.strategicStrategic or Co-development Partner · 30 April 2026Partnership to launch Catalyst, an executive transition experience designed to help leaders arrive ready to perform, influence, and spark change from day one. Developed in partnership with Ten Lifestyle Group, the program fast-tracks executive readiness for leaders and their families.
• Four Seasons Hotels & ResortscoreOthersLuxury hotel partner providing exclusive benefits to Ten members including complimentary breakfast, room upgrades, and credit for spa treatments
• Mandarin Oriental HotelscoreOthersLuxury hotel partner providing exclusive member benefits and preferential rates
• Emirates AirlinescoreOthersAirline partner providing preferential rates and travel benefits for Ten members
• British AirwayscoreOthersAirline partner providing preferential rates and travel benefits for Ten members
• Hilton HotelscoreOthersHotel partner providing exclusive member benefits across luxury and premium properties
• Hyatt HotelscoreOthersHotel partner providing exclusive member benefits
• Avis Budget Group (Avis, Budget, National, Alamo)coreOthersCar rental partner offering up to 30% discount on international and domestic car hire for Ten members
• HertzcoreOthersCar rental partner providing preferential rates for Ten members
• Enterprise Car RentalcoreOthersCar rental partner providing preferential rates for Ten members
• Banyan Tree HotelscoreOthersLuxury hotel partner providing exclusive benefits to Ten members
• InterContinental HotelscoreOthersHotel partner providing exclusive member benefits across premium properties
• The Ritz-CarltoncoreOthersLuxury hotel partner providing exclusive member benefits
• ApplecoreOthersExclusive offers and discounts on Apple products for Ten members
• Harvey NicholscoreOthersExclusive shopping events, discounts, and VIP experiences for Ten members
• Moët HennessycoreOthersExclusive offers and experiences with luxury spirits and champagne brands
• Lane CrawfordcoreOthersExclusive offers and VIP shopping experiences for Ten members in Asia Pacific
• ZegnacoreOthersExclusive offers and experiences with luxury fashion brand
• BloomingdalescoreOthersExclusive offers and shopping benefits for Ten members
• AEG EuropecoreTechnology or IntegrationEntertainment partner providing access to venues and exclusive ticket allocations for Ten members
• TicketmastercoreTechnology or IntegrationTicketing partner providing access to tickets for major events worldwide
• See TicketscoreTechnology or IntegrationOnly company of its type globally partnered with See Tickets, integrating API into proprietary online concierge platform for unique ticket booking experience
• AXScoreTechnology or IntegrationTicketing partner providing efficient booking processes and direct access to allocation for Ten members
• ATG TicketscoreTechnology or IntegrationTicketing partner for theatre and entertainment bookings
• StubHubcoreTechnology or IntegrationSecondary market ticketing partner for sold-out events
• EventimcoreTechnology or IntegrationTicketing partner for live events across Europe
• The O2 ArenacoreOthersVIP access and exclusive experiences at The O2 Arena for Ten members
• Royal Opera HousecoreOthersExclusive access and VIP experiences at Royal Opera House for Ten members
• Golden State WarriorscoreOthersVIP access and hospitality packages for Ten members at Chase Center
• Chase CentercoreOthersVIP access and exclusive experiences at Chase Center arena for Ten members
• Michelin Star Restaurants (10,000+ globally)coreOthersPriority access, held tables at peak times, and exclusive benefits at partner restaurants ranging from iconic Michelin-star establishments to hidden gems
• 650,000+ HotelscoreOthersExclusive member benefits including upgrades and special rates across luxury, premium and essential hotel collections
• 300+ Premium Retail BrandscoreOthersExclusive offers, early access to sales and new collections, and VIP shopping experiences with premium brands annually

Scale indicators20 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Quintessentially: Founded in 2000 and widely regarded as one of the world's largest luxury concierge and lifestyle membership companies. Quintessentially directly competes with Ten in B2B concierge for financial institutions and premium brands, and in private memberships for HNW/UHNW individuals, with overlapping suppliers (hotels, restaurants, events) and a similar service model.
• John Paul (Accor Lifestyle Services): Accor's premium concierge arm serving global corporate clients and individual members with travel, dining, and lifestyle services. Now branded under Accor Lifestyle Services, John Paul is the closest large-scale direct competitor to Ten's B2B offering for banks, insurers, and premium brands — particularly in EMEA.
• Velocity Black: Premium concierge and lifestyle service operating digital-first private membership for HNW/UHNW consumers globally. Velocity Black competes with Ten's Ten Private Membership consumer offering on technology, exclusive access, and personal lifestyle management.
• Knightsbridge Circle: Boutique UHNW concierge and membership club headquartered in London, focused on ultra-discreet lifestyle management for ultra-wealthy individuals. Comparable to Ten in serving UHNW clients with bespoke services and high-touch personal managers.
• Insignia Lifestyle: Asia-Pacific focused premium concierge and lifestyle services provider serving financial institutions, insurers, and premium brands. Comparable to Ten in its B2B white-label model and geographic breadth across APAC markets.

Emerging players

• Bonjourjac: App-first digital concierge platform built around AI-powered lifestyle management for HNW consumers. Comparable to Ten's product roadmap (Talia, Open APIs) and overlaps with Ten Private Membership on tech-enabled consumer concierge.
• The Fixer: UHNW concierge and lifestyle management firm providing high-touch personal services to ultra-wealthy individuals globally. Comparable to Ten's UHNW segment as a competitor for bespoke lifestyle management mandates.

Broad incumbents

• American Express (Centurion Card Services): Operates an in-house premium concierge for Centurion/Platinum cardmembers while also being a Ten corporate client. As a broad incumbent payments giant with proprietary lifestyle services, it is a strategic counterpart — both as customer and potential in-housing competitor.
• Mastercard World / World Elite Services: Operates in-house concierge and travel/lifestyle benefits for premium cardholders and is also a Ten corporate client. Comparable as a broad incumbent in the lifestyle benefits ecosystem and a potential in-housing competitor to Ten's card-issuer services.

Others

• Priority Pass (LoungeKey): Operated by Collinson Group, Priority Pass is the largest independent airport lounge access program distributed through card issuers and banks. While narrower in scope (lounges only), it competes for the same 'lifestyle benefit' wallet share that Ten monetizes through its financial-institution clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/TenLifestyleGroup
• Facebookfacebook.com/Ten-Lifestyle-Group-456307418451783
• LinkedInlinkedin.com/company/ten-group
• Instagraminstagram.com/tenconcierge
• Xx.com/tenlifestyle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Lifestyle