Natus Medical

What Natus Medical does

Natus Medical is a privately held medical device company specializing in neurodiagnostic and neuromonitoring solutions. Its product portfolio spans electroencephalography (EEG) systems including routine, long-term, ambulatory, ICU, aEEG, and point-of-care applications; electromyography (EMG/NCS/EP) systems; polysomnography (PSG) sleep diagnostic solutions; and neurocritical care products including intracranial pressure monitoring, cerebral spinal fluid management, and cranial access kits. The company serves hospitals and healthcare systems, sleep disorder centers, and neurology and neurophysiology practices across the US, Canada, Germany, France, Italy, Spain, and Australia/New Zealand, with employees present on every continent except Antarctica. Its NeuroWorks EEG software, trusted since 1999, anchors a software platform that integrates third-party ICU devices such as the Moberg CNS Monitor.

The business combines hardware sales of capital equipment, recurring consumables revenue (EEG, EMG, and sleep supplies), and software licensing across its NeuroWorks, PSG, and EMG software platforms. Distribution is multi-channel, with enterprise field sales for hospitals and large systems, a partner portal for resellers, and direct-to-consumer e-commerce through the Natus Medical Store. Pricing is quote-based and contractually structured around multi-year agreements typical of medical device procurement.

Since being taken private by ArchiMed in December 2022, Natus has executed a roll-up strategy, completing the acquisition of Micromed Holding SAS in January 2023 and Holberg EEG in September 2025. Holberg EEG brought the autoSCORE AI EEG interpretation model—trained on 30,000 labeled EEG recordings and FDA 510(k) cleared and CE marked—which Natus globally launched in March 2026. The company holds more than 150 patents worldwide and is led by CEO Chris Landon, with a Global EEG Advisory Board chaired by Dr. Brian Litt of the University of Pennsylvania guiding clinical direction.

Name

Natus Medical

Legal name

Natus Medical Incorporated

Website

https://natus.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Natus Medical is a private medical device company that develops neurodiagnostic equipment and software—including EEG, EMG, and PSG systems—used by hospitals, sleep clinics, and neurology practices to screen, diagnose, and monitor brain, nerve, and muscle conditions worldwide.

Ownership category

akta.pro rank

Product category

Neurodiagnostic Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)

akta.pro secondary industries

Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB), Neurology RPM (epilepsy, Parkinson’s, MS monitoring) (HLALAFAJ)

Keywords

• Neurodiagnostic medical devices
• EEG monitoring systems
• Electromyography equipment
• Polysomnography solutions
• Neurocritical care monitoring

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medical Device Hardware Sales: Sale of neurodiagnostic equipment including EEG systems, EMG devices, and point-of-care EEG solutions. Hardware sales represent core revenue stream with recurring demand from healthcare facilities.
2. Software Licenses and Subscriptions: NeuroWorks EEG software, PSG software, and EMG software solutions. Software provides recurring revenue through licensing arrangements with healthcare providers.
3. Neurodiagnostic Supplies: Recurring sales of EEG supplies, EMG supplies, and sleep supplies including electrodes, catheters, and disposable accessories that complement the hardware systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Natus Medical designs, manufactures, and sells neurodiagnostic medical devices and integrated software used to screen, diagnose, monitor, and treat disorders of the brain, nerve, and muscle. Its core product lines include EEG and aEEG systems (including the wireless BrainWatch point-of-care EEG), EMG/NCS/EP systems (UltraPro S100), polysomnography (PSG) sleep diagnostic systems, neurocritical care and intracranial pressure monitoring, the NeuroWorks EEG software platform, and the FDA-cleared autoSCORE AI EEG interpretation tool, supported by recurring consumables such as electrodes and disposable supplies.

Product overview

Natus Medical offers a comprehensive neurodiagnostics platform with multiple integrated product lines designed to screen, diagnose, and treat disorders affecting the brain and neural pathways. The portfolio includes EEG solutions (BrainWatch point-of-care EEG, NeuroWorks EEG Software), EMG systems (UltraPro S100), and sleep diagnostics (PSG). Key AI-powered capabilities include the autoSCORE AI analysis tool for automated EEG interpretation. The company also provides neurocritical care solutions including intracranial pressure monitoring and supplies. Products are sold across a unified platform with software integration capabilities (NeuroWorks), allowing data to be viewed across multiple monitoring modalities in a single interface.

Differentiator

Problem solved

Functional benefit

Products and services

• BrainWatch Point-of-Care EEG Wireless, wearable point-of-care EEG system that expands access to critical brain monitoring in emergency departments and intensive care units, featuring rapid setup, remote monitoring capabilities, and integrated Persyst analysis software.
• UltraPro S100 EMG/NCS/EP Neurodiagnostic System Next-generation EMG/NCS/EP system developed in collaboration with physicians and technologists, combining user-friendly controls and workflows for diagnosing and treating brain, nerve, and muscle conditions in neurology practices and hospitals.
• Natus NeuroWorks EEG Software Industry-standard EEG software platform that simplifies the collection, monitoring, trending, and management of EEG data for routine EEG testing, ambulatory EEG, long-term monitoring, ICU monitoring, and research studies; recognized as the world's most widely accepted EEG software.
• autoSCORE AI Analysis Tool AI-powered EEG interpretation tool developed by Holberg EEG that delivers automatic and comprehensive clinical EEG interpretations with accuracy comparable to medical experts. Trained on 30,000 expertly labeled EEG recordings, FDA 510(k) cleared and CE marked for routine EEG, LTM, and ambulatory EEG studies.
• Electroencephalography (EEG/aEEG) Solutions Comprehensive EEG product family covering routine EEG, long-term monitoring, ambulatory EEG, ICU monitoring, amplitude-integrated EEG (aEEG), point-of-care EEG, and animal EEG applications for hospitals, neurology practices, and research institutions.
• Electromyography (EMG) Solutions EMG product family including EMG/NCS/EP systems, EMG software, neuromuscular ultrasound, and handheld EMG devices used by neurology practices and neurophysiology laboratories for neuromuscular diagnostics.
• Polysomnography (PSG) Solutions Sleep diagnostic product family including in-lab PSG testing, out-of-center sleep testing (OCST), and PSG software for diagnosing sleep disorders in sleep laboratories and sleep disorder centers.
• Neurocritical Care & Brain Injury Solutions Neurocritical care product family including intracranial pressure monitoring systems and catheters, cerebral spinal fluid management, cranial access kits, EEG in the ICU, newborn brain injury monitoring, and EEG for emergency departments.
• Neurodiagnostic Supplies Recurring consumables and accessories for neurodiagnostic procedures, including EEG supplies, EMG supplies, and sleep supplies such as electrodes, catheters, and disposable accessories sold alongside the hardware systems.

Quantifiable outcome

• autoSCORE AI model provides accuracy comparable to medical experts for EEG interpretation
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Global EEG Advisory BoardminorStrategic or Co-development Partner · 13 May 2026Advisory board bringing together leading clinical experts across neurophysiology, epilepsy, and critical care to guide innovation in EEG technology and clinical workflows. Chaired by Dr. Brian Litt of University of Pennsylvania.
• Holberg EEGcoreStrategic or Co-development Partner · 30 September 2025Natus acquired 100% ownership of Holberg EEG, a developer of AI-based EEG interpretation technology. The acquisition integrates Holberg's autoSCORE AI model, which is FDA-cleared and CE marked, into Natus neurodiagnostic solutions to enhance diagnostic efficiency and accuracy.
• Micromed Holding SAScoreStrategic or Co-development Partner · 1 January 2023Acquisition completed in January 2023 enhances Natus product portfolio across neurodiagnostic and neuromonitoring solutions. Micromed provides neurophysiology solutions including EEG, PSG, EMG, and ICU monitoring products that complement Natus offerings for worldwide customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wave Neuroscience: Emerging player in EEG-based diagnostics and brain stimulation, with overlap to Natus's EEG interpretation and neurodiagnostic use cases. Focused on specific clinical applications rather than a broad neurodiagnostic portfolio.
• Persyst: Developer of EEG analysis software (used in clinical and research settings) whose Persyst software is integrated into Natus's BrainWatch EEG solution. Functions both as an integration partner and a potential competitive threat for EEG interpretation analytics.

Broad incumbents

• Medtronic: Global medtech leader with neurosurgery, neurocritical care, and neuromonitoring adjacencies. Overlaps with Natus in neurocritical care (intracranial pressure monitoring, CSF management) but operates at much larger scale across multiple clinical specialties.
• GE HealthCare: Large diversified medtech incumbent with patient monitoring and neurodiagnostic adjacencies across hospital systems. Competes with Natus through integrated ICU and OR monitoring solutions rather than dedicated neurodiagnostic specialization.
• Masimo: Patient monitoring and connectivity company expanding into neurodiagnostic-adjacent sensing. While not a direct EEG vendor, Masimo's hospital connectivity and monitoring footprint overlap with Natus's ICU and acute care customer base.
• Philips (Patient Monitoring / Neuro): Diversified health technology incumbent whose patient monitoring business includes EEG and neuro ICU monitoring alongside broader ICU and acute care offerings. Competes with Natus in hospital neurodiagnostic purchasing decisions but does not specialize in routine EEG/EMG/PSG workflows.

Regional players

• Brainlab: Germany-based digital surgery and radiotherapy company with neurosurgery software and intraoperative neuromonitoring. Comparable to Natus's neurocritical care and intraoperative-adjacent workflows, primarily serving European hospital markets.

Direct peers

• Compumedics: Australia-based neurodiagnostic company specializing in EEG, PSG, and sleep diagnostics, with strong presence in sleep laboratories and clinical research. Directly comparable to Natus's PSG and EEG offerings and serves overlapping hospital and research customers.
• Nihon Kohden: Japanese medtech company and global leader in neurodiagnostic equipment, with overlapping EEG, EMG, PSG, and patient monitoring product lines. Directly competes with Natus across routine EEG, ICU monitoring, and sleep diagnostics in both US and international markets.
• Cadwell Industries: US-based private manufacturer of neurodiagnostic equipment including EEG, EMG, and intraoperative neuromonitoring systems. Directly competes with Natus in the US neurology practice and hospital channel with comparable product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/natus-medical

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natus Medical