What Welfie does

Welfie is a San Diego-based digital health company that operates a family health platform designed to train and deploy a near-peer "Family Health Force" across K-12 schools, senior care settings, and community organizations. The platform is organized around three branded workforce segments—Youth Health Force (peer counselors, coaches, and school coordinators), Senior Health Force (certified nursing assistants and home health aides), and Parent Health Force (community health workers, doulas, and fitness coaches)—each delivering preventive health education, screening, and family support services. Founded in 2018 and recognized as a 2022 UCSF Rosenman Institute ADAPT awardee, the company targets the structural shortage of accessible family-level care that it links to youth mental-health, senior caretaker, parent-stress, and rural-health crises.

The company's product suite consists of Health Force Academy (a training and certification platform at healthforce.welfie.com), Health Force Pro (operational and tracking tools for care delivery at welfie.lovable.app), The Well (a human-reviewed health education resource library scored by youth, parents, educators, clinicians, and community partners), Health Force ALLY (a credentialed near-peer health educator certificate program co-developed with Advocates 4 All Youth), and AISHA (a text-based AI health education assistant that adopts the vocabulary and communication style of certified ALLY educators and draws on The Well's content). The offering is backed by seven peer-reviewed studies including two randomized controlled trials and over 3,000 participants, with effect sizes on resilience (g=0.50), self-efficacy (g=0.70), emotion regulation (d=0.84), and anxiety reduction (g=-0.70) comparable to clinical interventions.

Welfie monetizes primarily through subscription recurring revenue from Health Force Academy and Health Force Pro, supplemented by health-education content licensing and royalties, with quote-based enterprise pricing that is not publicly disclosed. The go-to-market combines a community-led motion (certified ALLY educators delivering programming inside partner organizations) with a sales-assisted enterprise motion (Calendly-driven demos targeting schools, clinics, non-profits, senior care facilities, camps, and employers). Capital has come from a mix of grants and small equity/SAFE rounds—UCSF Rosenman Institute ADAPT (2022), Google for Startups ($100,000, September 2022), Jumpstart Foundry ($150,000, June 2023), San Diego Angel Conference (2023), MassChallenge (2022), and Allston Venture Fund (2020)—alongside foundation-funded pilots from CYBHI and the Conrad Prebys Foundation. The team of 1–10 employees is led by Founder and CEO Dr. Steven Moyo, Co-Founder and CMO Susan McLennan, and Co-Founder and CTO Lakshmin Bangaru.

Name

Welfie

Legal name

Welfie

Website

https://welfie.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Welfie is a San Diego-based digital health company building a family health platform that trains near-peer health educators to deliver preventive health education and screening across K-12 schools, senior care, and community organizations.

Ownership category

akta.pro rank

Product category

K-12 Health Education Platform

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710), Social Assistance (624), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

akta.pro secondary industries

Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Health Promotion, Prevention & Wellness Education (EDALAFAF)

Keywords

• K-12 health platform
• Health education software
• Peer health educator training
• Behavioral health platform
• Community health workforce

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Health Force Academy: Training certification programs for health educators, learners, and professionals. Platform provides skills development for community health workforce.
2. Health Force Pro: Professional tools and platform access for clinics, non-profits, schools, and camps to deliver health programming to families and communities.
3. Health Education Content Licensing: Co-creation and licensing of health education content with youth using AI tools. Content created by ALLY-certified youth and reviewed by clinical experts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Welfie operates a school health platform that builds and empowers a "Family Health Force" to deliver preventive care and health education across youth, senior, and parent populations. Its core sellable offerings are the Health Force Academy training platform and the Health Force Pro delivery platform, supplemented by The Well resource library, the Health Force ALLY near-peer educator certification program, and the AISHA AI health education assistant. The company sells these platforms and licensing of co-created health education content to K-12 schools, clinics, community health organizations, senior care facilities, employers, and camps.

Product overview

Welfie operates as a unified platform called The Welfie Family Health Platform, which consists of two main integrated modules: Health Force Academy (training the healthcare workforce) and Health Force Pro (providing operational tools for care delivery). Supporting products include The Well (a human-reviewed health education resource library), Health Force ALLY (a credentialed near-peer health educator certificate program), and AISHA (an AI health education assistant). The platform organizes care delivery through branded workforce segments: Youth Health Force (peer counselors and school coordinators), Senior Health Force (CNAs and home health aides), and Parent Health Force (community health workers, doulas, and fitness coaches).

Differentiator

Problem solved

Functional benefit

Brands

• Health Force ALLY: Health educator certificate program that trains young people from communities they serve as credentialed, near-peer health educators; built on evidence-based ALLY model, aligned to national standards
• AISHA
• The Well
• Health Force Academy
• Health Force Pro

Products and services

• The Welfie Family Health Platform

Quantifiable outcome

• Moderate-to-large gains in resilience (g=0.50), self-efficacy (g=0.70), and emotion regulation (d=0.84)
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• UCSF Rosenman InstitutecoreStrategic or Co-development Partner · 1 January 2022Welfie was announced as a 2022 awardee of the ADAPT program along with Moving Analytics. The program promotes healthcare innovations through funding and partnerships, with both companies set to collaborate with major healthcare companies.
• Advocates 4 All YouthcoreStrategic or Co-development PartnerPartnership with Advocates 4 All Youth to develop Health Force ALLY, a health educator certificate program that teaches youth, young adults, and healthcare professionals how to create and deliver health education content.
• Institute for Public StrategiescoreStrategic or Co-development PartnerCalifornia pilot program for The Well platform, funded by California Children and Youth Behavioral Health Initiative (CYBHI) and Conrad Prebys Foundation, with support from Prime Health.
• Prime HealthminorStrategic or Co-development PartnerProvided support for California pilot program focused on youth behavioral health through The Well platform.
• Caroline Jordan FitnessminorStrategic or Co-development PartnerPartnership helping families live happier, healthier lives through health education content and programming.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hazel Health: Hazel Health is a leading K-12 telehealth mental health provider serving school districts with virtual therapy and psychiatry; directly comparable to Welfie as a digital platform delivering mental health support through schools, though Hazel focuses on clinical services rather than peer-led education.
• Cartwheel Care: Cartwheel provides telemental health services to K-12 students via school partnerships; directly comparable to Welfie as a school-district-focused mental health platform, though Cartwheel emphasizes licensed clinician delivery versus Welfie's near-peer education model.
• Daybreak Health: Daybreak Health delivers online therapy to K-12 students through school partnerships; directly comparable to Welfie as a school-based mental health support platform with similar target buyers (school districts) and youth mental health outcomes focus.
• BeMe Health: BeMe Health is a teen mental health platform combining self-guided content, peer support, and coaching; directly comparable to Welfie as an AI and content-driven teen wellness platform, though BeMe focuses more on individual teen subscriptions rather than school district sales.
• InStride Health: InStride Health provides specialized telehealth treatment for K-12 students with anxiety, OCD, and related conditions; directly comparable to Welfie's K-12 youth mental health focus, though InStride emphasizes clinical treatment over peer education and prevention.

Emerging players

• Panorama Education: Panorama Education provides K-12 social-emotional learning (SEL) surveys, instruction, and student support tools to school districts; comparable to Welfie's SEL and wellness focus with similar district buyers, though Panorama is more established in survey and curriculum rather than AI-driven content.
• EVERFI: EVERFI provides digital health, wellness, and SEL curricula to K-12 schools; comparable to Welfie as a school-district-focused health education platform, though EVERFI is broader in scope and more established with content licensing rather than AI assistants.

Broad incumbents

• Lyra Health: Lyra Health is a broader mental health benefits platform serving employers and increasingly school districts through teletherapy; comparable to Welfie's mental health and family wellness focus but at a much larger scale with employer-sponsored model rather than near-peer education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WELFIEdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welfie