Round21

Name

Round21

Legal name

Round21

Website

https://round21.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Round21 is a Washington, DC-based DTC sports lifestyle brand that designs limited-edition apparel and accessories through licensing partnerships with the WNBA, NWSL, MLS, NBA, and fine art estates like Basquiat and Keith Haring, targeting women's sports fans, streetwear collectors, and pop-culture crossover buyers via Shopify e-commerce and select team-store wholesale.

Ownership category

akta.pro rank

Product category

Sports Lifestyle Apparel

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Sports Art, Prints & Photography Retail (CRAMAOAG), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Sports lifestyle apparel
• Licensed sports merchandise
• Artist collaboration apparel
• Women's sports merchandise
• Limited edition drops

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Round21 operates its own e-commerce storefront selling apparel, accessories, and sports merchandise directly to consumers. The brand offers standard shipping (free over $250) and processes 80% of orders within 3 business days. The business model centers on direct consumer sales with a focus on limited-edition drops and exclusive collaborations.
2. Wholesale/Retail Distribution: Round21 distributes products through wholesale channels to retail partners and team stores, including Atlanta United's team stores at Atlantic Station and Mercedes-Benz Stadium. The brand maintains a wholesale/retail page on their website indicating active B2B distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Round21 designs, produces, and sells licensed sports lifestyle apparel and accessories — including tees, hoodies, soccer jerseys, ties, mini basketball hoops, and basketballs — through a Shopify-based direct-to-consumer storefront at round21.com. The merchandise is co-developed in collaboration with athletes, celebrities (e.g., Marsai Martin), and artists (e.g., Jean-Michel Basquiat, Keith Haring, Kendall Ross), with a particular focus on women's sports representation across the WNBA, NWSL, and women's soccer. Distribution is supplemented by team-store retail (Atlanta United locations) and a wholesale program, with global shipping.

Product overview

Round21 is a cultural sports product platform and lifestyle brand that creates apparel and merchandise at the intersection of sports and art. The company operates primarily as an e-commerce brand offering co-branded merchandise with major sports leagues and teams including the WNBA (all 15 teams), NBA, NWSL, MLS (Atlanta United, Inter Miami), and Mexican National Team. The core product portfolio centers on signature items like the Sporty Mesh Top and WNBA Soccer Jersey, expanded through celebrity collaborations (Marsai Martin), artist collaborations (Kendall Ross FreeStyle 1-of-1 pieces, Fine Art collection with Basquiat/Haring), university partnerships (UConn), and pop culture crossovers (Stranger Things). The brand differentiates through limited-edition drops, artist-driven designs, and a focus on women's sports fandom, positioning itself as 'The Creative Side of Sports.'

Differentiator

Problem solved

Functional benefit

Products and services

• WNBA Soccer Jersey A signature soccer-jersey-style top reworked for women's basketball fans, available for every WNBA franchise including New York Liberty, Atlanta Dream, Seattle Storm, Dallas Wings, Minnesota Lynx, Toronto Tempo, LA Sparks, Phoenix Mercury, Chicago Sky, Washington Mystics, Portland Fire, Golden State Valkyries, Las Vegas Aces, and Indiana Fever.
• Round21 Sporty Mesh Top The signature Round21 mesh top, a sporty mesh design available across multiple team affiliations including WNBA franchises, Inter Miami CF, and the Mexican National Team.
• WNBA Apparel Collection Comprehensive licensed WNBA merchandise collection including hoodies, t-shirts, crewnecks, cardigans, skirts, and accessories featuring team logos and league branding.
• Marsai Martin x WNBA Collection Celebrity co-design collection with actress and producer Marsai Martin featuring hoodies, sweatpants, tanks, and signature accessories for multiple WNBA teams including LA Sparks, Dallas Wings, and Indiana Fever.
• UConn x Round21 Collection University of Connecticut women's basketball collaboration featuring portrait tees and hoodies celebrating UConn Huskies players such as Paige Bueckers, Azzi Fudd, Sarah Strong, and KK Arnold.
• Round21 FreeStyle — Kendall Ross Crossover Sweater A handcrafted 1-of-1 freestyle piece combining the Round21 Sporty Mesh Top with hand embroidery and a custom hand-knit striped wool underlayer, designed as a tribute to women who passed down their craft, priced at $450.
• Fine Art Collection (Basquiat, Haring, Sanyu) Licensed sports merchandise integrating fine artwork by Jean-Michel Basquiat, Keith Haring, and Sanyu into basketballs, athletic wear, and accessories, sold as the Round21 Fine Art Collection.
• Inter Miami CF Collection Inter Miami CF branded apparel collection including Sporty Mesh tops, Boot Tees, Lucky Strike Tees, Strength Tees, and Script Hoodies.
• Mexican National Team Collection Federación Mexicana de Fútbol branded collection with products including the Regal Strength Tee, MX Sporty Mesh, Orgullo Tee, and Badge Tees.
• NWSL Collection National Women's Soccer League (NWSL) merchandise including Unity Hoodie, All Game Tee, Coaches Jacket, League Tees, scarves, and Gotham FC championship items.
• Mini Hoops and Basketballs Mini basketball hoops designed for dorm rooms, offices, basements, and garages, plus branded basketballs and accessories including the Marco Oggian collaboration and Paige Bueckers mini hoop.
• Round21 x Stranger Things Collaboration Pop-culture crossover collection with Stranger Things including Parallel Hoodies, Fever Mugs, Totebags, Hawkins High apparel, Track Jackets, and Fanny Packs.
• NBA Collection NBA-themed merchandise with team collaborations including Cleveland Cavaliers Gold Rush Tee, Brooklyn Nets Sporty Mesh, Boston Celtics hoodie, and NBA court-themed apparel.
• United We Dream Collection Co-branded Atlanta Dream (WNBA) and Atlanta United (MLS) collaboration featuring United We Dream messaging with fleece hoodies, short-sleeve mesh tops, graphic t-shirts, and scarves, available at team stores and round21.com.
• WNBA Signature Ties Team-branded signature ties featuring WNBA team logos and colors, available for the WNBA League, Atlanta Dream, Golden State Valkyries, Indiana Fever, Las Vegas Aces, and LA Sparks.

Quantifiable outcome

• Women's sports merchandise market projected to continue accelerating through 2025 and beyond, positioning women's sports fans as prime demographic target for brands.
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Atlanta UnitedflagshipStrategic or Co-development Partner · 12 March 2026Round21 partnered with Atlanta United (MLS) and Atlanta Dream (WNBA) for the historic 'United We Dream' collaboration, the first-ever retail partnership between an MLS and WNBA franchise. The collection features co-branded merchandise including fleece hoodie, short-sleeve top, graphic t-shirt, and scarf with 'UNITED WE DREAM' messaging and both teams' logos, launched March 12, 2026 for Women's History Month.
• Atlanta DreamflagshipStrategic or Co-development Partner · 12 March 2026Round21 partnered with Atlanta Dream (WNBA) and Atlanta United (MLS) for the historic 'United We Dream' collaboration, the first-ever retail partnership between an MLS and WNBA franchise. The collection was launched March 12, 2026 to celebrate Women's History Month, featuring co-branded merchandise with 'UNITED WE DREAM' messaging and both teams' logos.
• WNBPAcoreStrategic or Co-development PartnerRound21 maintains an official partnership with the WNBA Players Association (WNBPA) for licensed player merchandise, including signature series products featuring players like A'ja Wilson, Breanna Stewart, Sabrina Ionescu, Diana Taurasi, and others across team-specific collections.
• Marsai MartincoreStrategic or Co-development PartnerRound21 collaborated with actress/producer Marsai Martin on a co-branded collection including hoodies, sweatpants, tanks, and signature accessories for WNBA and team-specific products (LA Sparks, Dallas Wings, Indiana Fever).
• Kendall RossminorStrategic or Co-development PartnerRound21 partnered with fiber artist Kendall Ross (aka I'd Knit That) for the 'Freestyle' collection, featuring handcrafted 1-of-1 pieces like 'The Crossover Sweater' combining classic mesh tops with hand-knit elements. Ross is an Oklahoma City-based artist who earned a BA in History from Pepperdine University.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mitchell & Ness: Heritage licensed sports apparel brand known for premium, vintage-inspired fan gear and collector drops. Closest direct comp to Round21's licensed, premium, culture-driven apparel model across multiple sports.
• Homage: Licensed apparel brand built around vintage-graphic tees and sports lifestyle apparel. Shares Round21's model of premium, design-forward sports apparel sold primarily DTC.
• BreakingT: Licensed sports apparel company focused on trending player-and-moment merchandise sold via limited drops. Operates the same rapid-drop, fan-first model in men's sports that Round21 applies to women's sports.
• Just Don: Premium streetwear-sports crossover brand built on luxury sportswear and licensed collaborations. Highly comparable aesthetic (sports x fashion x collectible) at a higher price ceiling than Round21.
• Sporty & Rich: Lifestyle brand merging sportswear aesthetics with premium fashion and wellness positioning. Comparable DNA to Round21's 'creative side of sports' angle in merging athletic culture with elevated design.
• Parke: Women's sports apparel brand focused on WNBA fanwear and player-licensed merchandise. One of the closest direct comps to Round21's women-first, license-driven DTC apparel approach.
• Cultura: Digital women's sports media and merchandise platform offering licensed WNBA and women's sports apparel. Overlaps with Round21 on the women's-sports-fan merchandise target customer.

Broad incumbents

• Fanatics: Dominant global licensed sports merchandise retailer and the WNBA's primary licensee. Round21 competes with Fanatics on every league/team it carries, though Fanatics operates at vastly larger scale and breadth.
• Nike: Official WNBA apparel partner and the largest athletic apparel incumbent globally. Competes with Round21 in women's sports apparel but at vastly broader scale and with much larger marketing investment.
• Fear of God Athletics: Jerry Lorenzo's sportswear label collaborating with Adidas on premium basketball and lifestyle apparel. Comparable luxury-sportswear positioning relevant to Round21's art-and-athlete crossover thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareround21
• Instagraminstagram.com/weareround21
• TikToktiktok.com/@weareround21

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Round21