Vinoa
Vinoa is a UK-based wine discovery and affiliate platform (vinoa.co.uk) that refers consumers to Le Petit Ballon's monthly sommelier-selected wine subscription, earning commission via tracked referral links and a £15 welcome voucher. It targets UK wine enthusiasts and gift buyers through a single partner.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vinoa does
Vinoa is a London-based, privately held wine discovery platform founded in 2014, operating as an affiliate and referral front for the Le Petit Ballon wine subscription service. Its sole product surface, vinao.co.uk, is a single-page site that promotes Le Petit Ballon's monthly sommelier-curated wine delivery (2 wines per month at £29.89, or 3/6/12-month gift cards from £89.67) and drives conversions via a tracked referral link and an exclusive welcome voucher code (VINOA15, £15 off). Vinoa earns commission on referred subscriptions rather than selling wine directly; it has no disclosed proprietary technology, no mobile app, and no API surface. The company employs 1–10 people and has raised approximately $1.36M across four disclosed rounds between August 2014 and February 2017, with Klambt named on the 2016 round. There are no disclosed leadership bios, no patents or trademarks, no awards, and no regulatory filings in the input data.
The business model is structurally narrow: a single revenue stream (affiliate commission) from a single partner (Le Petit Ballon), with a single acquisition channel (referral/affiliate links and promo codes) targeting a single customer persona (UK-based wine enthusiasts and gift purchasers). Le Petit Ballon, founded in 2011, brings the underlying scale (60,000+ subscribers across UK, France, and Belgium) and product credibility, but that subscriber base belongs to the partner, not to Vinoa. Geographic reach for Vinoa is effectively UK-only; the France and Belgium footprint is indirect via the partner.
There are no disclosed AI/ML capabilities, no proprietary data assets, no integrations, and no product launches post-2017. Funding activity has been dormant for several years, and there are no recent signs of headcount expansion, new verticals, new product lines, or M&A. The investment-relevant read is that Vinoa functions as a thin UK marketing layer over a larger French-origin subscription business rather than as an independent, scaling venture.
Vinoa firmographics
Firmographics- Name
- Vinoa
- Website
- https://vinoa.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vinoa is a UK-based wine discovery and affiliate platform (vinoa.co.uk) that refers consumers to Le Petit Ballon's monthly sommelier-selected wine subscription, earning commission via tracked referral links and a £15 welcome voucher. It targets UK wine enthusiasts and gift buyers through a single partner.
- Ownership category
- akta.pro rank
Vinoa industry classification
Industry- Product category
- Wine Subscription Referral Marketing
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Vinoa is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Vinoa business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Affiliate/Referral Commission: Vinoa earns referral commissions when customers use its promotional codes or links to subscribe to partner wine services like Le Petit Ballon. The company drives qualified leads to partner platforms and receives compensation for each converted subscription.
- Welcome Voucher Program: Vinoa offers promotional codes (e.g., VINOA15 providing £15 off) to new subscribers of partner wine services, generating revenue through affiliate agreements with partner wine subscription companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly wine subscription with 2 sommelier-selected wines |
| Subscription | Multi-year contract | Gift subscription cards available in 3, 6, or 12-month durations |
Distribution channels1 record
Marketing channels1 record
Vinoa product offering
Product offeringCore offering
Vinoa is a London-based online referral platform that drives customer acquisition for partner wine subscription services such as Le Petit Ballon. The company operates vinao.co.uk as a wine discovery hub, distributing promotional codes (e.g., VINOA15 offering £15 off) and affiliate referral links embedded in partner marketing materials. Vinoa monetizes by earning referral commissions when referred visitors convert into paying subscribers of partner wine subscription plans.
Product overview
Vinoa operates as a platform connecting consumers with wine subscription services, featuring Le Petit Ballon as its primary featured offering. Le Petit Ballon is a wine subscription service delivering sommelier-selected wines to subscribers' doors on a monthly basis. The service operates across the UK, France, and Belgium with over 60,000 subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- Le Petit Ballon referral partnership (monthly wine subscription) Wine subscription referral offering that connects consumers to Le Petit Ballon's monthly sommelier-selected wine delivery service. Subscribers receive 2 sommelier-selected wines each month plus The Gazette publication and tasting notes, with delivery included at £29.89/month and the option to pause or cancel anytime. Includes 3, 6, or 12-month gift subscription cards starting from £89.67.
Companies that use Vinoa
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Vinoa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vinoa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Le Petit BalloncoreLe Petit Ballon is Vinoa's primary partner wine subscription service. Vinoa promotes Le Petit Ballon subscriptions through exclusive promotional codes (VINOA15 offering £15 welcome discount) and referral links on its vinao.co.uk platform. The partnership is mutually beneficial: Vinoa drives subscriber acquisition for Le Petit Ballon while offering its users access to curated wine delivery services with promotional pricing. Le Petit Ballon was founded in 2011 and serves over 60,000 subscribers across the UK, France, and Belgium.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Vinoa competitors and assessment
Company assessmentDirect peers
- Le Petit Ballon: The wine subscription service Vinoa is built around. Both share the same sommelier-curated wine subscription proposition, UK/France/Belgium footprint and promotional code mechanics; Vinoa is effectively Le Petit Ballon's direct acquisition partner.
- Bright Cellars: US-based monthly wine subscription with personalization/sommelier curation; comparable consumer proposition to Le Petit Ballon and similar referral/code-based acquisition tactics.
- Winc: US wine subscription brand shipping sommelier-curated bottles on a monthly cadence; operates with a similar value proposition (curated discovery for non-expert consumers) as the subscription Vinoa refers customers to.
- Firstleaf: Personalized wine subscription service; comparable in targeting wine beginners via curated monthly shipments and gift subscriptions, similar to Le Petit Ballon's positioning in Europe.
Broad incumbents
- Naked Wines: UK-headquartered DTC wine subscription and crowd-funded winery platform; comparable in being a subscription-led wine club targeting mainstream consumers, though at significantly larger scale and with proprietary funding model.
- Laithwaites: One of the UK's largest wine subscription and mail-order clubs; comparable in targeting UK wine enthusiasts via recurring sommelier-selected deliveries and gift subscriptions.
- The Wine Society: Long-established UK wine club with curated monthly selections and gift memberships; comparable as a subscription/club channel for UK wine enthusiasts that Vinoa's consumers also represent.
- Majestic Wine: UK wine retailer with a 'Majestic Reserve' subscription-style wine plan; a broadly incumbent comparator for the same UK consumer and subscription/gifting touchpoints Vinoa services via Le Petit Ballon.
Emerging players
- Vivino: Largest wine discovery platform globally, focused on label scanning and recommendations; comparable on the 'wine discovery' angle that Vinoa explicitly uses in its value proposition, though Vivino is a marketplace/advertising play.
Others
- Awin: Global affiliate network across which wine subscription offers (including ones similar to Le Petit Ballon) are routinely distributed; comparable as a channel competitor and potential replacement for Vinoa's discovery/referral role.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Vinoa social profiles
Digital presenceVinoa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinoa leadership team
Management profileNumber of profiles
Vinoa funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinoa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinoa
What does Vinoa do?
Vinoa is a London-based online referral platform that drives customer acquisition for partner wine subscription services such as Le Petit Ballon. The company operates vinao.co.uk as a wine discovery hub, distributing promotional codes (e.g., VINOA15 offering £15 off) and affiliate referral links embedded in partner marketing materials. Vinoa monetizes by earning referral commissions when referred visitors convert into paying subscribers of partner wine subscription plans.
Is Vinoa a public or private company?
Vinoa is a private company. It is classified as unknown and is currently operating.
When was Vinoa founded?
Vinoa was founded in 2011. It employs 1 to 10 people.
Where is Vinoa based?
Vinoa is headquartered in London, United Kingdom, in the Europe region.
How does Vinoa make money?
Two revenue lines are on record. Affiliate/Referral Commission is the primary driver. The others are welcome Voucher Program.
Who are Vinoa's main competitors?
Direct peers on record are Le Petit Ballon, Bright Cellars, Winc and Firstleaf. Broad incumbents are Naked Wines, Laithwaites, The Wine Society and Majestic Wine. Vivino is listed as an emerging player. Awin is listed as an others.
Does Vinoa have an API?
No public API is recorded for Vinoa.
What industry is Vinoa in?
Vinoa's product category is Wine Subscription Referral Marketing. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail).