PepsiCo Mexico
PepsiCo Mexico is the Mexican subsidiary of PepsiCo, Inc., manufacturing and distributing snack brands (Sabritas, Doritos, Cheetos), cookies (Gamesa), cereals (Quaker), and beverages (Pepsi, Gatorade) through 18,000+ distribution routes to Mexican consumers across traditional and modern trade.
- Company typePublic
- Founded1898
- HeadquartersMorelos, Mexico
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What PepsiCo Mexico does
PepsiCo Mexico is the Mexican operating subsidiary of PepsiCo, Inc. (NASDAQ: PEP), with a presence in Mexico exceeding 115 years. The company manufactures and sells a diversified food and beverage portfolio including salty snacks (Sabritas, Doritos, Cheetos, Ruffles, Fritos, Tostitos), cookies and crackers under the Gamesa brand (Emperador, Marias, Chokis, Saladitas, Crackets), cereals and oats under Quaker, and a beverages portfolio (Pepsi, 7UP, Mirinda, Manzanita Sol, E-Pura, Gatorade) distributed nationally through exclusive bottling partner GEPP. It also markets candy under Sonric's, peanuts under Mafer, and the recently launched plantain-based Natuchips developed through the Agrovita small-producer program in Tabasco.
The business model is anchored on consumer packaged goods sales through three primary channels: traditional trade (small "tienditas"), modern trade (Walmart Mexico, Soriana, Chedraui), and on-the-go/convenience. PepsiCo Mexico operates more than 18,000 direct distribution routes, 34 distribution centers, and over 80,000 direct jobs (including GEPP), with a $2 billion investment plan committed for 2025-2028 that includes a $467 million Sabritas plant in Celaya. Its underlying technology stack includes advanced agricultural systems (the world's largest PepsiCo Demo Farms with satellite imagery, drones, soil sensors, and the Agricultural Control Tower), the ML-driven ORIGIN logistics platform, an R&D center for baked products in Monterrey, and AI-driven retail engagement (the Shopperbot robot developed with Octopy using Google Dialogflow NLP). Revenue is generated primarily through unit-priced retail sales and brand licensing/royalty arrangements with bottling partners.
PepsiCo Mexico firmographics
Firmographics- Name
- PepsiCo Mexico
- Legal name
- PepsiCo, Inc.
- Website
- https://pepsico.com.mx
- Company type
- Public
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- PepsiCo Mexico is the Mexican subsidiary of PepsiCo, Inc., manufacturing and distributing snack brands (Sabritas, Doritos, Cheetos), cookies (Gamesa), cereals (Quaker), and beverages (Pepsi, Gatorade) through 18,000+ distribution routes to Mexican consumers across traditional and modern trade.
- Ownership category
- akta.pro rank
PepsiCo Mexico industry classification
Industry- Product category
- Packaged Snacks & Beverages
- NAICS
- Snack Food Manufacturing (31191), Soft Drink Manufacturing (312111), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Beverages (2080), Cookies & Crackers (2052), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)
- akta.pro secondary industries
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Sports Drinks & Hydration Beverages (CRADAHAK)
Keywords
Where PepsiCo Mexico is headquartered
LocationHeadquarters
- HQ city
- Morelos
- HQ country
- Mexico
- HQ region
- Latin America
Offices5 records
Markets served
PepsiCo Mexico business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food Products Sales: PepsiCo Mexico manufactures and sells food products including snacks (Sabritas, Doritos, Cheetos, Ruffles, Tostitos), cookies (Gamesa brands including Emperador, Marias, Chokis, Crackers), and health-oriented products (Quaker oats, Natuchips). Products are distributed through direct routes to traditional trade and modern trade.
- Beverage Products Sales: Beverage products including Pepsi, 7UP, Mirinda, Manzanita Sol, E-Pura, and Gatorade are distributed nationwide through bottling partner GEPP.
- Bottling and Licensing: PepsiCo licenses its beverage brands to bottling partners including GEPP, who manufactures and distributes carbonated beverages and other drinks throughout Mexico.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for food and beverage products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
PepsiCo Mexico product offering
Product offeringCore offering
PepsiCo Mexico manufactures and sells packaged snack foods, cookies, cereals, and carbonated beverages in Mexico. Its portfolio includes brands such as Sabritas, Doritos, Cheetos, Ruffles, Gamesa (Emperador, Marias, Chokis, Crackets), Quaker oats, and Natuchips plantain chips. Beverages including Pepsi, 7UP, Mirinda, Manzanita Sol, E-Pura, and Gatorade are produced and distributed nationwide through exclusive bottling partner GEPP.
Product overview
PepsiCo Mexico operates as a diversified food and beverage company offering a portfolio of snack brands (Sabritas, Doritos, Cheetos, Ruffles, Fritos), cookie brands under Gamesa (Emperador, Chokis, Marias, Crackets, Saladitas), Quaker cereals and oats, carbonated beverages (Pepsi, 7UP, Mirinda, Manzanita Sol), sports drinks (Gatorade), water (E-Pura), and candy (Sonric's, Mafer). The company also launched Natuchips in 2024, a plantain-based snack supporting small agricultural producers. Beverages are distributed through bottling partner GEPP. Over 200 products carry the 'Hecho en Mexico' certification recognizing Mexican production and ingredients. The portfolio includes products for both mainstream and better-for-you consumer segments.
Differentiator
Problem solved
Functional benefit
Brands
- Sabritas: Potato chips and snack products
- Doritos
- Cheetos
- Tostitos
- Gamesa
- Quaker
- Gatorade
- Sonric's
- Pepsi
- 7UP
- Mirinda
- Manzanita Sol
- Emperador
- Mafer
- Ruffles
- Fritos
- Rancheritos
- Chokis
- Chocotella
- Natuchips
- Emperador
- Flamin' Hot
- Churrumais
- E-Pura
- Saladitas
Products and services
- Sabritas
- Doritos
- Cheetos
- Ruffles
- Gamesa
- Natuchips
- Quaker
- Pepsi
- 7UP
- Mirinda
- Manzanita Sol
- Gatorade
- E-Pura
- Sonric's
- Mafer
Quantifiable outcome
- 200+ products certified with 'Hecho en Mexico' seal by Ministry of Economy
- +4 more outcomes
Companies that use PepsiCo Mexico
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
PepsiCo Mexico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature6 records
PepsiCo Mexico partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Anaergia Inc.coreAnaergia Inc. signed a contract to supply an integrated waste-to-energy system for PepsiCo Mexico Foods production facility. The system will convert approximately 50,000 tonnes of organic residuals annually into carbon-negative biomethane to replace fossil natural gas on site, cutting an estimated 4,000 tonnes of CO2 emissions per year. This is Anaergia's first project in Mexico and extends their partnership with PepsiCo to four continents.
- Fundacion Walmart de MexicocoreAlliance between Fundacion PepsiCo and Fundacion Walmart de Mexico to launch Natuchips in Mexico. The partnership involves the Agrovita program supporting small banana producers in Tabasco. Fundacion Walmart de Mexico has been supporting communities for 21 years and for 13 years has been working with TechnoServe to develop small producers.
- NovartiscoreNovartis joined the Externship talent exchange program in 2024 alongside PepsiCo Mexico and Danone. The program focuses on talent development through cross-company collaboration in areas including HR, supply chain, marketing, sales, and data analytics.
- EndeavorcoreEndeavor, the global community of entrepreneurs, partners with PepsiCo Mexico for the Sales Open Innovation program. Through a rigorous proposal review process, entrepreneurs were selected to provide solutions for logistics challenges under the ORIGIN initiative.
- DanonecoreDanone participates in the Externship talent exchange program with PepsiCo Mexico and Novartis. The program enables employees to spend time collaborating on projects in partner companies, exchanging knowledge and best practices across industries.
- ProforestcoreProforest partners with Fundacion PepsiCo Mexico, Fundacion PepsiCo Global, and PepsiCo business for the Agrovita program implementing regenerative agricultural practices benefiting small producers of banana, cocoa, and palm oil.
- Fondo Concentrarte (Concentrarte A.C.)minorConcentrarte A.C. partners with Fundacion PepsiCo and PepsiCo business for the Agrovita program supporting agricultural communities in southern Mexico.
- Grupo TrimexcoreStrategic alliance with Grupo Trimex and CIMMYT to promote sustainable agricultural practices among wheat producers in the Bajio region (Guanajuato and Michoacan), impacting thousands of hectares.
- CIMMYT (Centro Internacional de Mejoramiento de Maiz y Trigo)coreCIMMYT partners with PepsiCo Mexico and Grupo Trimex for the Agriba Sustentable program promoting sustainable wheat production in the Bajio region.
- Un Kilo de AyudacoreUn Kilo de Ayuda partners with Fundacion PepsiCo and Quaker for the Quaker Qrece program combating child malnutrition. Since 2013, the program has helped more than 16,000 children between ages 2-5 exit malnutrition through specialized nutrition products and home visits.
- GEPPcoreGEPP is the exclusive bottling partner for PepsiCo beverages in Mexico, manufacturing and distributing beverages including Pepsi, 7UP, Mirinda, Manzanita Sol, E-Pura, and Gatorade throughout Mexico. Together with PepsiCo, they generate more than 80,000 direct jobs.
- TechnoServecoreTechnoServe partners with Fundacion PepsiCo and Fundacion Walmart to develop small agricultural producers through programs like Agrovita, providing training and connecting producers with formal markets.
- Isla UrbanaminorIsla Urbana partners with Fundacion PepsiCo for the Agrovita program, contributing to water security initiatives for agricultural communities.
- ECOMminorECOM participates in the Agrovita program contributing to the development of sustainable palm oil supply chain.
- Futbol MasminorFutbol Mas collaborates with Sabritas on the RePlay program that transforms recycled packaging into sustainable soccer fields for vulnerable communities in Mexico.
- Fundacion UEFAminorFundacion UEFA partners with Sabritas on the RePlay program expanding social and sports impact through sustainable playground construction.
Scale indicators28 records
Recent moves8 records
Expansion highlights6 records
PepsiCo Mexico competitors and assessment
Company assessmentDirect peers
- Arca Continental: Mexico's largest Coca-Cola bottler and one of the largest in Latin America, directly comparable to PepsiCo's bottling partner GEPP in the Mexican beverage manufacturing and distribution market, competing head-to-head for beverage shelf space.
- Coca-Cola FEMSA: The Coca-Cola system's largest bottler globally by volume and a direct competitor to PepsiCo's beverages distributed through GEPP in Mexico, with similar route-to-market infrastructure serving traditional and modern trade.
- Grupo Herdez: Leading Mexican shelf-stable food manufacturer (salsas, jams, guacamole, tortillas) operating similar CPG manufacturing, distribution, and category management in Mexican supermarkets and traditional trade channels.
- Grupo Gruma: Global corn tortilla and flour producer (Mission, Guerrero brands) with direct overlap in corn-based and tortilla-based snacks that compete with PepsiCo's Doritos, Tostitos, and Fritos product lines in Mexico.
- Grupo Bimbo: Mexico's largest bakery and snacks company (Bimbo, Marinela, Barcel, Ricolino) with comparable CPG manufacturing, distribution scale, and iconic brand portfolio directly competing in the snacks and cookies space alongside PepsiCo's Sabritas and Gamesa brands.
- Mondelez México: Global snacks giant operating in Mexico (Oreo, Trident, Chips Ahoy, Tang) with directly comparable snack and cookie categories competing against PepsiCo's Gamesa and Sabritas brands in the same retail aisles.
Broad incumbents
- Nestlé México: Mexico operations of the world's largest food and beverage company (Nescafé, Carlos V, La Lechera), with a broad portfolio competing across categories including beverages, dairy, confectionery, and culinary products against PepsiCo's portfolio.
- Grupo Bafar: Mexican diversified food company (meat, dairy, snacks through subsidiaries like Sigma Alimentos) with comparable nationwide CPG manufacturing footprint and broad portfolio competing in retail channels.
- Grupo Lala: Mexico's largest dairy company with a growing beverages portfolio, operating similar nationwide CPG distribution infrastructure and serving overlapping modern and traditional trade channels with comparable scale.
Others
- FEMSA (OXXO): Latin America's largest convenience store chain (OXXO) and Coca-Cola FEMSA's parent, serves as both retail partner and indirect channel competitor for PepsiCo Mexico's beverage and snack distribution strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PepsiCo Mexico social profiles
Digital presencePepsiCo Mexico compliance and trust
Trust signalCompliance4 records
PepsiCo Mexico financial estimates
Financial estimateRevenue estimate
Valuation estimate
PepsiCo Mexico leadership team
Management profileNumber of profiles
Profiles4 records
PepsiCo Mexico subsidiaries and ownership
Company hierarchySubsidiaries1 record
PepsiCo Mexico funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PepsiCo Mexico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PepsiCo Mexico
What does PepsiCo Mexico do?
PepsiCo Mexico manufactures and sells packaged snack foods, cookies, cereals, and carbonated beverages in Mexico. Its portfolio includes brands such as Sabritas, Doritos, Cheetos, Ruffles, Gamesa (Emperador, Marias, Chokis, Crackets), Quaker oats, and Natuchips plantain chips. Beverages including Pepsi, 7UP, Mirinda, Manzanita Sol, E-Pura, and Gatorade are produced and distributed nationwide through exclusive bottling partner GEPP.
Is PepsiCo Mexico a public or private company?
PepsiCo Mexico is a public company. It is classified as corporate owned and is currently operating.
When was PepsiCo Mexico founded?
PepsiCo Mexico was founded in 1898. It employs 5,001 to 10,000 people.
Where is PepsiCo Mexico based?
PepsiCo Mexico is headquartered in Morelos, Mexico, in the Latin America region.
How does PepsiCo Mexico make money?
Three revenue lines are on record. Food Products Sales are the primary driver. The others are beverage Products Sales and bottling and Licensing.
Who are PepsiCo Mexico's main competitors?
Direct peers on record are Arca Continental, Coca-Cola FEMSA, Grupo Herdez, Grupo Gruma, Grupo Bimbo and Mondelez México. Broad incumbents are Nestlé México, Grupo Bafar and Grupo Lala. FEMSA (OXXO) is listed as an others.
Does PepsiCo Mexico have an API?
No public API is recorded for PepsiCo Mexico.
What industry is PepsiCo Mexico in?
PepsiCo Mexico's product category is Packaged Snacks & Beverages. Its primary akta.pro industry code is CRADABAE, Chips & Savory Snacks (Potato, Tortilla, Extruded), with a secondary code of CRADABAG, Snack Bars (Granola, Protein, Cereal Bars). Its NAICS code is 31191 and its SIC code is 2080.