What Fútbol Más does

Fútbol Más is a Chilean non-profit foundation (legal name Fundación Grandes Valores) founded in 2008 in Santiago that uses structured social-sport sessions to promote child and youth well-being in vulnerable communities. It delivers a portfolio of programs — Neighborhoods (Barrios), Schools (Escuelas), Residences (Residencias), Methodological Transfer (Transferencia Metodológica), Migration and Humanitarian Crisis, Natural Disasters, and Health Emergency — across 11 countries in Latin America, Europe, and Africa, serving more than 159,000 beneficiaries including children, families, educators, and humanitarian-crisis populations.

Its core technology is a proprietary social-sport methodology anchored by the Tarjeta Verde (Green Card), a positive-reinforcement tool that rewards five values (respect, joy, responsibility, creativity, teamwork) rather than penalizing negative behaviors. Supporting components include the Camarín Educativo (teacher wellness module), Lugar de Encuentro Educativo, the CSCI school-climate measurement instrument validated by US universities, and the Nivelat e-learning platform used for remote training of local leaders and partners. Programs are delivered twice weekly by trained field professionals and complemented by a Methodological Transfer program that licenses the approach to partner organizations, schools, and humanitarian NGOs.

Fútbol Más operates as a donation-funded non-profit with no consumer pricing. Revenue streams include individual donations (monthly recurring and one-time via country-specific websites), corporate partnerships (Teck, Agrosuper, Gasco, LIV Golf, adidas/Common Goal, Club Tigres, Club León, Scotiabank, Under Armour, Innovasport, Fresnillo, Hortifrut, Kinross), and grants from international organizations (UNICEF, EU, FIFA Football For Hope, AGCID, AECID, Olympic Refuge Foundation, Laureus, IOM). Go-to-market combines direct community delivery in neighborhoods, schools, residences, and refugee/humanitarian settings with high-visibility event activations (LIV Golf tournaments, Street Child World Cup, Laureus Awards) and a transfer-licensing channel that enables scaling without permanent field staff.

Name

Fútbol Más

Legal name

FUNDACIÓN GRANDES VALORES

Website

https://futbolmas.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Fútbol Más is a Chilean non-profit foundation (Fundación Grandes Valores) that delivers sport-based social programs to vulnerable children, youth, and communities across 11 countries in Latin America, Europe, and Africa, using its proprietary Green Card (Tarjeta Verde) methodology to reinforce values, build life skills, and respond to humanitarian crises.

Ownership category

akta.pro rank

Product category

Sport for Development / Social Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Club Sports Programs (EDALAIAB), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sport for development
• Youth development programs
• Social sport initiatives
• Community development
• Nonprofit foundation services

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: Monthly and one-time donations from individual supporters through the organization's website. Donors can select their country and choose between recurring monthly contributions or single donations with customizable amounts.
2. Corporate Partnerships and Sponsorships: Strategic alliances with corporations (Agrosuper, LIV Golf, adidas, Fresnillo, Teck, etc.) that provide funding, in-kind support, and employee engagement opportunities. These partnerships often involve multi-year commitments aligned with corporate social responsibility objectives.
3. International Organization Funding: Grants and project funding from international organizations including UNICEF, European Union, FIFA (Football For Hope), and governmental development agencies (AGCID, AECID). Projects typically focus on specific humanitarian contexts or geographic expansion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Fútbol Más is a non-profit foundation that designs and implements sport-based social programs — primarily using football — to promote socio-emotional development, well-being, and community cohesion among children and youth in vulnerable communities. The organization operates across 11 countries in Latin America, Europe, and Africa, delivering a portfolio of programs for neighborhoods, schools, residential care, humanitarian crises, and natural disasters, and replicating its methodology through corporate and institutional partnerships.

Product overview

Fútbol Más is a sport-for-development NGO offering a portfolio of social-sport programs — primarily the core Programs of Neighborhoods (Barrios), Schools (Escuelas), Residences, and Methodological Transfer — delivered through its proprietary Green Card methodology. All programs use social-sport sessions and leagues as tools to promote life skills and well-being. The offering extends across 11+ countries in Latin America, Europe, and Africa, with country-specific branded programs such as 'Ellas Tienen el Balón' and 'Futboleras en Acción' (Mexico), 'Copa por la Convivencia Escolar' and 'Educando desde el Juego y el Deporte' (Chile), and 'Programa Pásala' (Peru). Complementary tools include the Tarjeta Verde (positive reinforcement), Tarjeta Azul (corrective), Camarín Educativo (teacher wellness), Community Festivals, and the 'Mi Viaje Conmigo' youth mentorship module (delivered via the Nivelat e-learning platform).

Differentiator

Problem solved

Functional benefit

Brands

• Green Card (Tarjeta Verde): Principal methodological tool that positively reinforces five core values: respect, joy, responsibility, creativity, and teamwork. Unlike professional football's red and yellow cards that penalize, the Green Card rewards positive behaviors and camaraderie.
• Barrios
• Escuelas
• Residencias
• Transfer
• Blue Card (Tarjeta Azul)
• Camarín Educativo

Products and services

• Programa Barrios Direct-delivery socio-sport program for children, adolescents, and youth living in vulnerable neighborhoods; built around weekly Social-Sport Sessions, the Green Card behavior methodology, and community engagement activities.
• Programa Escuelas School-based program applying sport and socio-emotional methodology to improve school climate and student well-being; uses CSCI-based measurement and accompanying programs such as Copa por la Convivencia Escolar and Educando desde el Juego y el Deporte.
• Programa Residencias Socio-sport program tailored to children and adolescents living in residential care settings, adapting the Green Card methodology to residential dynamics.
• Programa de Transferencia Metodológica Methodology transfer and replication program for corporate partners, foundations, and public institutions, supported by the Nivelat e-learning platform and facilitator certification.
• Programa de Emergencia y Desastres Naturales Emergency socio-sport intervention for children and communities affected by natural disasters, providing structured play and psychosocial-support activities during recovery.
• Programa de Salud Mental y Emergencia Sanitaria Socio-sport program supporting children's mental health and well-being during public health emergencies and other psychosocial-crisis contexts.
• Programa de Migración y Crisis Humanitaria Sport-based psychosocial support program for migrant children, adolescents, and families in humanitarian crisis contexts.

Quantifiable outcome

• 50% improvement in peer relationships in O'Higgins Chile schools (from 14% baseline to 28% after program implementation)
• +9 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

26 partnerships are on record, tiered flagship, core, key and minor.

• LIV GolfflagshipStrategic or Co-development Partner · 1 January 2023Professional golf tour partnering since 2023 as part of 'LIV To Learn' sustainability initiative. Programs in Mayakoba and Cancun communities target youth development through sport, with tournament visibility and player engagement.
• UNICEFcoreStrategic or Co-development PartnerMajor strategic partner funding humanitarian programs across multiple countries including Mexico (migrant caravans), Mozambique (cyclone response), and Syria (earthquake response with Mercy Without Limits). UNICEF provides programmatic guidance, funding, and access to refugee populations in need of psychosocial support through sport.
• AgrosupercoreStrategic or Co-development PartnerFood company partnering since 2016 on 'Educando desde el Juego y el Deporte' school program in O'Higgins region, Chile. Has trained 150+ teachers and impacted 1,000+ students and 250 educational community members over nearly a decade.
• LaureusflagshipStrategic or Co-development PartnerInternational sport for good foundation funding gender equity programs in Mexico City (50/50 initiative) and connecting Fútbol Más youth with world-class athletes including F1 driver George Russell through the 'Jugamos Juntas' program.
• adidas (via Common Goal)keyGTM or Marketing PartnerGlobal sportswear brand through the Common Goal football sustainability initiative. Campaign 'It Starts With a Ball' highlighted historic Fútbol Más pitches in Mexico, generating brand visibility and supporting programmatic work.
• Common GoalkeyStrategic or Co-development PartnerGlobal football sustainability movement connecting Fútbol Más with corporate partners including adidas. Facilitates high-visibility campaigns and access to professional football networks.
• Teck Quebrada BlancacoreStrategic or Co-development PartnerMining company supporting Tarapacá regional programs for 12+ years, enabling rural leagues with 320+ children and youth participation. Former participants have become program monitors, creating sustainable community impact.
• Fresnillo plckeyStrategic or Co-development PartnerMining company funding neighborhood programs in Guanajuato, Mexico (El Cedro and Calderones communities) to provide safe spaces for childhood development using the Fútbol Más methodology.
• HortifrutkeyStrategic or Co-development PartnerBerry producer partnering with Fútbol Más Mexico in Sinaloa (Juan José Ríos and Villa de Ahome) to support childhood and community development programs in agricultural regions.
• GascokeyStrategic or Co-development PartnerChilean energy company partnering for 10+ years on social development initiatives in communities where Gasco operates, contributing to social development through sport-based interventions.
• Club TigreskeyGTM or Marketing PartnerMexican football club collaborating on 'Ellas Tienen el Balón' and 'Futboleras en Acción' programs. Partnership includes social impact reporting, joint events, and community engagement through sport for female empowerment.
• Club LeónkeyGTM or Marketing PartnerMexican football club hosting Fútbol Más communities at professional matches and supporting girls' football initiatives in Guanajuato through the Fresnillo partnership. Ambassador Fernanda Pinilla engages with program participants.
• ScotiabankkeyGTM or Marketing PartnerBanking partner supporting 'Tres Legados de Transformación' festival featuring athlete ambassadors like Alexia Putellas. Scotiabank's ambassador program connects professional athletes with Fútbol Más community events.
• Under ArmourkeyGTM or Marketing PartnerSportswear brand co-funding 'Futboleras en Acción' program in Monterrey with Innovasport. Partnership promotes female sport participation and public space activation through urban design.
• InnovasportkeyGTM or Marketing PartnerMexican sporting goods retailer partnering with Under Armour and Fútbol Más on 'Futboleras en Acción' program, providing product support and retail visibility for female sport participation initiatives.
• METRO21minorImplementation/ SI/ Consulting PartnerUrban art gallery specialized in cultural projects in public spaces. Partnered on 'Transformando la Cancha' initiative to renovate and redesign community football pitches with participatory design processes.
• International Organization for Migration (IOM)keyStrategic or Co-development PartnerUnited Nations migration agency working with Fútbol Más on programs addressing migration and displacement, particularly in Latin American contexts with significant migrant populations.
• Olympic Refuge FoundationflagshipStrategic or Co-development PartnerFoundation established by the International Olympic Committee supporting sport-based programs for refugees. Partnership enables Fútbol Más work with displaced populations globally.
• Athletic Club de BilbaokeyGTM or Marketing PartnerSpanish football club created the 'Aterpe' (refuge) award recognizing Fútbol Más Mexico for work protecting children during migrant caravans. Club signed the San Mamés Declaration on child protection in sport.
• Street Child World CupflagshipStrategic or Co-development PartnerGlobal advocacy organization for street children. Fútbol Más Mexico hosted the 2026 Street Child World Cup, featuring President Claudia Sheinbaum and U2, to advocate for street children's rights through sport.
• Fundación Jorge VergarakeyStrategic or Co-development PartnerFoundation linked to Grupo Omnilife-Chivas supporting 'Pásala' program in Peru (Carmen Alto, Comas). First Peru program implementing sport for development and peace methodology with 87 children.
• Mercy Without LimitskeyImplementation/ SI/ Consulting PartnerHumanitarian NGO in Gaziantep, Turkey receiving methodological transfer from Fútbol Más. 14 professionals trained to implement social-sport programs with children in northwest Syria refugee camps, targeting nearly 2,000 beneficiaries.
• KinrosskeyStrategic or Co-development PartnerMining company partnering with Fútbol Más on community development programs in mining regions, providing resources for sport-based interventions with local youth.
• IscaminorStrategic or Co-development PartnerGlobal partner organization supporting sport for development initiatives, contributing to Fútbol Más network of international organizations working in humanitarian contexts.
• IWC (International Watch Company)minorGTM or Marketing PartnerSwiss watch brand through 'Jugamos Juntas' Laureus program connecting Fútbol Más youth with elite athletes and creating memorable experiences around sport.
• Mercedes BenzminorGTM or Marketing PartnerAutomotive brand participating in 'Jugamos Juntas' Laureus program activities, supporting experiences connecting Fútbol Más youth with professional athletes.

Scale indicators9 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Right To Play: Global sport-for-development NGO using play and sport to educate and empower children in vulnerable communities across 15+ countries. Most direct comparable in mission, methodology, and international footprint.
• Street Football World: International network of 100+ football-for-good organizations, organizer of the Street Child World Cup that Fútbol Más hosted in 2026. Operates in the same football-based social impact category with a similar global partner ecosystem.
• Grassroot Soccer: International NGO leveraging the power of soccer to educate, inspire, and mobilize youth to overcome health challenges. Comparable sport-for-development model with documented outcomes and a global partner network.
• Coaches Across Continents: Sport-for-social-impact organization working in 50+ countries to deliver coach education and curriculum through local partners. Comparable model of methodologically training local leaders rather than direct delivery.
• Soccer Without Borders: US-based NGO using soccer as a vehicle for refugee and underserved youth integration, life-skills development, and education. Comparable methodology (sport + social-emotional learning) and beneficiary focus (vulnerable youth).
• America SCORES: US youth development nonprofit combining soccer with poetry, service-learning, and wellness programming for underserved students. Comparable youth-focused, school-based sport-for-development approach.

Broad incumbents

• Common Goal: Global football-for-good movement connecting football industry stakeholders with community organizations. Strategic partner to Fútbol Más and a category peer that aggregates similar NGOs into a unified funding mechanism.
• Laureus Sport for Good Foundation: International foundation supporting sport-for-development programs worldwide and the awarding body that just honored Fútbol Más. Acts as both a funder and a category-defining peer with a global portfolio of grantees.
• Olympic Refuge Foundation: IOC-established foundation supporting sport-based programs for displaced populations globally. Direct partner and broader-incumbent peer operating in the same refugee-sport niche with greater institutional backing.

Emerging players

• Moving the Goalposts: Kenyan NGO using football to empower girls and young women in coastal Kenya. Comparable sport-for-girls methodology and African field presence, though smaller scale and more regionally concentrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/futbolmasorg
• Facebookfacebook.com/futbolmasorg
• Instagraminstagram.com/futbolmasorg
• Xx.com/futbolmasec

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fútbol Más