Volusion
Volusion is an Austin-based SaaS ecommerce platform founded in 1999 that serves over 250,000 SMB merchants globally with site building, payment processing, checkout, CRM, and inventory tools via tiered subscriptions on Google Cloud Platform.
- Company typePrivate
- Founded1999
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Volusion does
Volusion is an all-in-one SaaS ecommerce platform that enables small and medium-sized businesses, entrepreneurs, and nonprofit organizations to build, manage, and scale online storefronts without coding expertise. Founded in 1999 by Kevin Sproles and headquartered in Austin, Texas, the platform serves over 250,000 merchants globally and has facilitated more than $40 billion in cumulative sales across 225 million orders. Its core product portfolio includes a drag-and-drop Site Builder, Shopping Cart Software, Premium Checkout (with one-click and guest checkout via Smarty address verification), built-in CRM, SEO tools, inventory management, and newsletter/email marketing.
The platform is built on Google Cloud Platform with a 99.9% uptime guarantee, PCI DSS Level 1 compliance maintained since 2006, and a defense-in-depth security infrastructure. It extends native functionality through 84+ certified technology partner integrations (Avalara for tax, ShipStation for shipping, Klaviyo and Mailchimp for email, Google Analytics, FullStory, etc.) and is supplemented by Volusion Payments (powered by Stripe), PayPal Checkout, and Amazon Pay integrations. In 2017, Volusion became the first ecommerce platform fully cloud-hosted on Google Cloud Platform.
Volusion operates a four-tier subscription pricing model based on annual GMV: Personal ($35/month, up to $50K GMV), Professional ($79/month, up to $100K GMV), Business ($299/month, up to $400K GMV), and Prime (custom pricing for unlimited GMV). Additional revenue comes from payment-gateway maintenance fees (1.25%-0.35%) for merchants not using preferred gateways. The go-to-market blends product-led growth (14-day free trial, no credit card required, self-serve sign-up) with sales-assisted onboarding for higher tiers and a strategic Marketing 360 partnership that delivers embedded marketing services to 20,000+ merchants. Troy Pike joined as CEO in 2020 to lead the SMB-focused strategy after the company sold its enterprise platform (Mozu) to Kibo Commerce in 2015.
Volusion firmographics
Firmographics- Name
- Volusion
- Legal name
- Volusion, LLC
- Website
- https://volusion.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Volusion is an Austin-based SaaS ecommerce platform founded in 1999 that serves over 250,000 SMB merchants globally with site building, payment processing, checkout, CRM, and inventory tools via tiered subscriptions on Google Cloud Platform.
- Ownership category
- akta.pro rank
Volusion industry classification
Industry- Product category
- Ecommerce Platform Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where Volusion is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Volusion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Four-tier subscription model (Personal, Professional, Business, Prime) based on GMV limits, staff accounts, and feature access. Monthly recurring revenue from plan subscriptions. Higher tiers include more products, staff accounts, support channels, and advanced features like API access, batch order processing, and Client Success Manager.
- Payment Processing Fees: Merchants using non-preferred payment gateways pay gateway maintenance fees (1.25% Personal, 0.65% Professional, 0.35% Business, custom for Prime). Merchants using preferred payment gateways (Volusion Payments/Stripe or PayPal) avoid these fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal Plan - $35/month for small stores with up to $50K GMV |
| Subscription | Monthly | Professional Plan - $79/month for growing stores with up to $100K GMV |
| Subscription | Monthly | Business Plan - $299/month for established stores with up to $400K GMV |
| Subscription | Monthly | Prime Plan - Custom pricing for high-volume merchants |
| Subscription | Monthly | Nonprofit Discounted Plan - $99/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Volusion product offering
Product offeringCore offering
Volusion provides an all-in-one SaaS ecommerce platform that lets SMBs and entrepreneurs create, manage, and scale online storefronts without coding. The platform bundles a drag-and-drop site builder, shopping cart and checkout, integrated payment processing (Stripe/PayPal), CRM, SEO and inventory tools, responsive themes, and an 84+ partner integration marketplace under tiered monthly subscriptions plus a 14-day free trial.
Product overview
Volusion is an all-in-one ecommerce platform providing a unified product portfolio centered around its core Ecommerce Platform, which integrates Site Builder, Shopping Cart Software, Business Growth Tools, CRM System, SEO Tools, Inventory Management, and Newsletter/Email Marketing capabilities. The platform offers a tiered pricing structure (Personal, Professional, Business, and Prime plans) and is supplemented by premium add-ons including Premium Checkout (streamlined mobile-first checkout with address verification and express payment options), Volusion Payments Powered by Stripe (integrated payment processing), PayPal Payments, Avalara Integration (automated tax calculation), Site Designer (advanced customization), and Marketing 360 (expert-led marketing services). Merchants can extend functionality through the Volusion Marketplace featuring 84 certified partner integrations spanning payment processing, shipping, accounting, marketing automation, analytics, and security. The platform provides free and premium themes, free SSL certificates, a 14-day free trial, and a nonprofit discount program. Founded in 1999 and headquartered in Austin, Texas, Volusion has enabled over 250,000 storefronts and facilitated over $40 billion in sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Volusion Ecommerce Platform All-in-one SaaS ecommerce platform that lets entrepreneurs and SMBs create, manage, and grow online stores, including site builder, shopping cart, integrated payments, SEO, CRM, and inventory capabilities.
- Site Builder No-code drag-and-drop ecommerce website builder with responsive themes, customizable layouts, slideshows, and HTML/CSS editor access, designed for merchants without technical expertise.
- Shopping Cart Software Order and cart management system with streamlined checkout, multiple payment gateway integrations, shipping management, inventory tracking, and customer account management in a single dashboard.
- Business Growth Tools Suite of merchant growth features including SEO tools, social integrations, ROI tracking, abandoned cart messaging, reporting, cross-selling functionality, and multi-channel selling via eBay and Amazon.
- Volusion Themes Free and premium professionally-designed responsive ecommerce themes (Bloom, Bright, Circuit, Drip, Evo, Gadget, Jade, Kinetic, Kurt, Max, Nourish, Park, Silk, Sprout, Taos, UMI, and others) with mobile-friendly, retina-ready layouts and automatic image optimization.
- Premium Checkout Upgraded linear mobile-first checkout experience with guest checkout, address verification via Smarty, 1-click checkout for returning customers, custom fields, promo codes, reward points, and support for Amazon Pay and PayPal.
- Site Designer Advanced customization offering for merchants who want more flexible storefront design beyond standard themes, with expert-crafted design capabilities.
- Volusion Payments Powered by Stripe Integrated credit card processing built on Stripe with instant secure setup, global coverage, unified reporting, fraud and dispute protection, wallet payments (Apple Pay), Buy Now Pay Later (Affirm), and transparent pricing with no gateway maintenance fees.
- PayPal Payments PayPal Checkout integration enabling merchants to accept PayPal, Venmo, PayPal Credit, Pay in 4, and Pay Monthly as preferred payment options to diversify checkout.
- Avalara AvaTax Integration Automated sales and use tax calculation integration that computes tax for transactions, invoices, and other storefront activity, eliminating manual tax compliance work for merchants.
- Marketing 360 Done-for-you digital marketing service for Volusion merchants covering SEO, PPC, social media, content, email, reputation management, and influencer marketing, trusted by more than 20,000 business owners.
- Volusion Marketplace Certified technology partner marketplace of 84+ integrations spanning accounting, business resources, channel management, CRM, design, email marketing, fulfillment, payment processing, security, shipping, and shopping feeds from certified partners.
Quantifiable outcome
- 50% increase in completed online orders after upgrading to Premium Checkout (Mini Final Drives case study)
- +1 more outcomes
Companies that use Volusion
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Volusion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature10 records
Volusion partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Marketing 360coreMarketing 360 is Volusion's official #1 marketing platform partner, providing SEO, PPC, Social Media, email, content, reputation management, and influencer marketing services. Over 20,000 merchants have used their services.
- StripecoreVolusion Payments Powered by Stripe is the preferred payment gateway provider, offering integrated credit card processing with instant setup, global coverage, fraud protection, and BNPL options.
- PayPalcorePayPal Checkout integration allows merchants to accept PayPal payments including Venmo, PayPal Credit, and Pay in 4/Monthly options.
- AvalaracoreAvalara AvaTax integration automatically calculates sales and use tax for transactions on merchant storefronts.
- ShipStationmajorIntegration allows merchants to create batch shipping labels with powerful automation directly from Volusion dashboard.
- KlaviyomajorKlaviyo integration provides unified customer platform for email marketing, giving online brands ownership of consumer data and interactions.
- Google AnalyticsmajorIntegration provides basic data about store and customers including page views, bounce rate, and referring sources.
- QuickBooks (via Webgility)majorQuickBooks Desktop Connector by Webgility syncs data between Volusion stores and QuickBooks Desktop for accounting.
- SmartycoreSmarty address verification integration validates shipping addresses at checkout to eliminate undelivered orders and manual corrections.
- Amazon PaymajorAmazon Pay integration allows customers to pay using their Amazon account, reducing checkout friction and increasing conversions.
- MailchimpmajorEmail marketing solution integration for customer engagement and newsletter campaigns.
- LegalZoomminorLegal services partnership providing business formation, trademark registration, and legal document assistance to merchants.
Scale indicators7 records
Recent moves11 records
Expansion highlights5 records
Volusion competitors and assessment
Company assessmentBroad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise-grade ecommerce platform used by large retailers and brands. While upmarket from Volusion, both platforms address digital commerce, with former Volusion enterprise product Mozu having targeted this tier.
- Adobe Commerce (Magento): Adobe Commerce (Magento Open Source / Commerce) is a leading open-source and enterprise ecommerce platform serving merchants from SMB through enterprise. It competes in the broader ecommerce platform category alongside Volusion.
Direct peers
- Shopify: Shopify is the dominant all-in-one SaaS ecommerce platform targeting SMBs and entrepreneurs with tiered subscriptions, integrated payments (Shopify Payments), themes, and an app ecosystem. It competes head-to-head with Volusion across nearly every merchant segment, pricing tier, and product feature.
- WooCommerce: WooCommerce is the leading open-source WordPress ecommerce plugin, hosting hundreds of thousands of SMB stores. It is a comparable alternative for SMB merchants considering a hosted SaaS platform like Volusion.
- Ecwid by Lightspeed: Ecwid (acquired by Lightspeed) offers embeddable ecommerce widgets and standalone online stores for SMBs, with integration into sites including WordPress, Wix, and Squarespace. It competes with Volusion's lightweight SMB ecommerce and add-on commerce proposition.
- Squarespace: Squarespace offers a website builder with integrated ecommerce for creators and SMBs, emphasizing premium design templates and built-in commerce. It overlaps with Volusion's site-builder + shopping-cart proposition for small business and entrepreneur customers.
- Shift4Shop: Shift4Shop (formerly 3dcart) is a SaaS ecommerce platform focused on SMB retailers with built-in shopping cart, themes, and Shift4 payment processing. It targets the same SMB merchant segment as Volusion with comparable tiered pricing.
- BigCommerce: BigCommerce is a headless-friendly SaaS ecommerce platform targeting SMB and mid-market merchants with multi-channel selling, B2B features, and an integrations marketplace. It directly competes with Volusion's tiered subscription plans and SMB/mid-market focus.
- GoDaddy (Commerce / Online Store): GoDaddy's Online Store product bundles ecommerce with domain, hosting, and marketing for micro and small businesses. It competes with Volusion for first-time entrepreneurs seeking an all-in-one, low-friction SMB ecommerce solution.
- Wix: Wix is a no-code website builder with built-in Wix Stores ecommerce offering subscriptions, themes, payments, and marketing tools aimed at SMBs. It is a direct competitor in the no-code SMB ecommerce/website builder category where Volusion competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Volusion social profiles
Digital presenceVolusion compliance and trust
Trust signalCompliance5 records
Volusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Volusion leadership team
Management profileNumber of profiles
Profiles6 records
Volusion funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Volusion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Volusion
What does Volusion do?
Volusion provides an all-in-one SaaS ecommerce platform that lets SMBs and entrepreneurs create, manage, and scale online storefronts without coding. The platform bundles a drag-and-drop site builder, shopping cart and checkout, integrated payment processing (Stripe/PayPal), CRM, SEO and inventory tools, responsive themes, and an 84+ partner integration marketplace under tiered monthly subscriptions plus a 14-day free trial.
Is Volusion a public or private company?
Volusion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Volusion founded?
Volusion was founded in 1999. It employs 251 to 500 people.
Where is Volusion based?
Volusion is headquartered in Austin, United States, in the North America region.
How does Volusion make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing Fees.
Who are Volusion's main competitors?
Broad incumbents on record are Salesforce Commerce Cloud and Adobe Commerce (Magento). Direct peers are Shopify, WooCommerce, Ecwid by Lightspeed, Squarespace, Shift4Shop, BigCommerce, GoDaddy (Commerce / Online Store) and Wix.
Does Volusion have an API?
Yes. API Access is available on the Professional, Business, and Prime plans. The platform supports batch order processing via API for merchants requiring automated workflow capabilities.
What industry is Volusion in?
Volusion's product category is Ecommerce Platform Software. Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 5132 and its SIC code is 7373.