Aurora Zilber Family Hospice

What Aurora Zilber Family Hospice does

Aurora Zilber Family Hospice is an 18-bed inpatient hospice facility operated by Aurora Health Care, a not-for-profit integrated health system founded in 1984 through the merger of St. Luke's Medical Center and Good Samaritan Medical Center in Milwaukee. The facility provides end-of-life care to terminally ill patients and supports their families, complemented by a home hospice service delivered through Aurora Health at Home. Aurora Health Care itself is now part of Advocate Health — the third-largest nonprofit integrated health system in the United States — following the 2018 merger with Advocate Health Care of Illinois and the 2022 combination with Atrium Health. Aurora Zilber serves communities across eastern Wisconsin, northern Illinois, and Michigan through the broader system footprint of 18 hospitals, more than 150 clinics, and 70 pharmacies across 30 communities.

The hospice operates a community-led volunteer program recruiting community members to provide companionship, comfort, music therapy, massage therapy, clerical support, flower arrangement, and special-event services, alongside a Veterans for Veterans program that pairs veteran volunteers with veteran patients and conducts pinning ceremonies. Patient health information is managed on the Epic electronic medical record system, with participation in Health Information Exchanges and the LiveWell patient portal for appointment scheduling, clinician communication, and health-record access. Care is delivered through the integrated Aurora hospital and clinic network plus home-based hospice, with credentialing partnerships with Therapy Dogs International and Pets Helping People for pet therapy volunteers.

The hospice generates revenue primarily through the Medicare Hospice Benefit, with services billed to Medicare, Medicaid, commercial insurers, and patients; Aurora Health Care also operates a financial assistance program for uninsured and underinsured patients. Marketing and patient acquisition flow through Aurora Health Care's website, community health programs, classes and events, the LiveWell patient portal, and the Better Impact volunteer application platform, while referrals originate from within Aurora's hospital and clinic network and from community healthcare partnerships including Federally Qualified Health Centers, the Milwaukee Health Care Partnership, and academic partners such as the University of Wisconsin School of Medicine and Public Health.

Name

Aurora Zilber Family Hospice

Legal name

Aurora Health Care

Website

https://care.aurorahealthcare.org

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Aurora Zilber Family Hospice is an 18-bed inpatient hospice facility operated by Aurora Health Care (part of Advocate Health), providing end-of-life care, home hospice, and volunteer services including a Veterans for Veterans program to terminally ill patients and families across eastern Wisconsin.

Ownership category

akta.pro rank

Product category

Hospice & Palliative Care Services

NAICS

Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Home Hospice Agencies (HLAFAEAC)

Keywords

• Hospice care services
• End-of-life care
• Inpatient hospice facility
• Palliative care services
• Hospice volunteer programs

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Healthcare Services Revenue: Aurora Health Care generates revenue through providing healthcare services including hospital care, clinic visits, diagnostic services, surgical procedures, and hospice care. Services are billed to patients, insurance companies, Medicare, Medicaid, and other payors. The system includes a robust financial assistance program for uninsured and financially disadvantaged patients.
2. Hospice Care Services: Hospice services provided to patients at end of life, covered primarily through Medicare Hospice Benefit. Services include inpatient hospice at Aurora Zilber Family Hospice (18-bed facility) and home hospice care.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Aurora Zilber Family Hospice is an 18-bed inpatient hospice facility operated by Aurora Health Care that provides end-of-life care for terminally ill patients. Services include patient companionship, music therapy, massage therapy, clerical support, flower arrangement, special events planning, and a Veterans for Veterans recognition program, delivered alongside home hospice care throughout the Aurora Health Care service area.

Product overview

Aurora Zilber Family Hospice is an 18-bed inpatient hospice facility operated by Aurora Health Care, offering end-of-life care services. The hospice operates alongside a volunteer program that provides patient companionship, comfort services, and specialized programs such as Veterans for Veterans. Hospice services include patient companionship, music therapy, massage therapy, clerical support, flower arrangement, and special events planning. The volunteer program matches trained volunteers with patients' residences and the inpatient facility after completing mandatory hospice volunteer orientation.

Differentiator

Problem solved

Functional benefit

Brands

• Aurora Zilber Family Hospice: Aurora's 18-bed inpatient hospice facility providing end-of-life care and hospice volunteer services.
• LiveWell with Advocate Aurora Health
• Aurora Health at Home

Products and services

• Aurora Zilber Family Hospice Inpatient Facility An 18-bed inpatient hospice facility providing end-of-life care services for terminally ill patients, including companionship, massage therapy, music therapy, clerical support, flower arrangement, and special events planning for patients and families.
• Hospice Volunteer Program Volunteer program that matches trained community volunteers with hospice patients for companionship, comfort, and various support services including clerical work, music therapy, massage therapy, and special events. Volunteers complete mandatory hospice volunteer orientation before assignment.
• Veterans for Veterans Hospice Program Specialized hospice program where veteran volunteers provide companionship and comfort to veteran patients at the end of life, including pinning ceremonies to honor veterans' military service.
• Home Hospice Care Hospice care services delivered in patients' own residences throughout the Aurora Health Care service area, enabling end-of-life care in a home setting.

Quantifiable outcome

• Second safest hospital in the nation - Aurora Medical Center Oshkosh
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Therapy Dogs InternationalminorStrategic or Co-development PartnerCertification organization for pet therapy dogs. Pet therapy volunteers must have Animal-Assisted Therapy Certification from recognized certifying centers like Therapy Dogs International to participate in Aurora's pet therapy volunteer programs at hospitals.
• Pets Helping PeopleminorStrategic or Co-development PartnerCertification organization for pet therapy. Aurora requires pet therapy dogs to be certified through organizations like Pets Helping People to participate in volunteer programs.
• Federally Qualified Health Centers (FQHCs)coreStrategic or Co-development PartnerPartnerships between Aurora hospitals and FQHCs help emergency care patients gain access to primary care providers and certain hospital services. Aurora has helped fund four FQHCs in Milwaukee, Kenosha Community Health Center, Lakeshore Community Clinic in Sheboygan, and Community Clinics of Manitowoc County.
• Aurora Walkers Point Community CliniccoreStrategic or Co-development PartnerLocated in Milwaukee's diverse south-side community, provides bilingual urgent, primary, preventive and specialty health care; bilingual mental health services; emergency department and hospital referrals for uninsured persons.
• Bread of Healing CliniccoreStrategic or Co-development PartnerFree clinic operating from community churches to improve chronic health conditions for low-income, uninsured people on the north side of Milwaukee.
• Milwaukee Health Care Partnership (MHCP)coreStrategic or Co-development PartnerCollaboration with government health agencies and other health systems to support FQHCs and safety-net healthcare delivery in Milwaukee area.
• Center for Urban Population Health (CUPH)coreStrategic or Co-development PartnerCollaboration established in 2001 among Aurora Health Care, University of Wisconsin School of Medicine and Public Health, and UW-Milwaukee. Works to identify and implement health-forward ideas in partnership with community health and academic experts.
• University of Wisconsin School of Medicine and Public HealthcoreStrategic or Co-development PartnerAcademic partner in the Center for Urban Population Health and provides medical students, residents, and fellows for community health projects and care for low-income and underserved patients.
• NeuroSpine Center of WisconsinminorStrategic or Co-development PartnerPartnership providing latest surgical and non-surgical treatments for neck, back and spinal disorders at Aurora Medical Center Oshkosh.
• Advocate Aurora Research InstitutecoreStrategic or Co-development PartnerResearch institute supporting more than 400 research projects to help patients benefit from new drugs, devices and procedures. Part of the integrated Advocate Health system.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Amedisys Hospice: Amedisys operates one of the largest U.S. hospice and home health networks, providing routine home hospice, general inpatient hospice and palliative care. It competes with Aurora Zilber for hospital-discharge hospice referrals in overlapping Midwestern and national markets.
• VITAS Healthcare: VITAS is the largest U.S. hospice provider, operating both inpatient hospice units and home hospice across multiple states. It is the most direct competitor to Aurora Zilber Family Hospice in terms of service mix (routine home care + inpatient hospice) and Medicare Hospice Benefit revenue model.
• Compassus: Compassus provides hospice, palliative and home health services across more than 200 locations in 30+ states, including inpatient hospice and home hospice. Its service breadth and nonprofit partnerships make it a direct comparable to Aurora Zilber.
• Seasons Hospice & Palliative Care (AccentCare): Seasons Hospice, now part of AccentCare, operates hospice and palliative programs with strong emphasis on music therapy, massage therapy and volunteer-driven complementary services — directly paralleling Aurora Zilber's specialized volunteer offerings.
• Gentiva Hospice: Gentiva is a national hospice and palliative care provider spun out from Kindred at Home, offering home hospice and inpatient hospice services. It is directly comparable to Aurora Zilber on service line, payor mix (Medicare-heavy) and care model.

Broad incumbents

• LHC Group (Optum): LHC Group, now part of Optum, operates home health, hospice and palliative services across the U.S. Its hospice segment overlaps with Aurora Zilber on Medicare Hospice Benefit revenue, while its scale and payor relationships make it a broad incumbent peer.
• Encompass Health: Encompass Health is a large post-acute provider with inpatient rehabilitation and home health/hospice (spun as Enhabit). Its hospice segment is directly comparable to Aurora Zilber on Medicare reimbursement, while the broader rehab portfolio makes it a broad incumbent peer.
• HCR ManorCare / ProMedica Hospice: ProMedica operates hospice services through its post-acute and senior care portfolio, including former HCR ManorCare assets. As a broader post-acute incumbent with hospice, palliative and skilled nursing capabilities, it is a comparable integrated delivery peer.

Emerging players

• Brighton Hospice: Brighton Hospice is a privately held hospice provider expanding across the Midwest with a focus on home hospice and complementary therapy programs. Its service model and target geography overlap meaningfully with Aurora Zilber's footprint.
• Three Oaks Hospice: Three Oaks Hospice is a fast-growing regional hospice operator in the Midwest, directly competing with Aurora Zilber in Wisconsin-area hospital referral channels. Its narrower regional focus makes it an emerging peer rather than a national incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AdvocateHealth
• YouTubeyoutube.com/advocateaurorahealth
• Facebookfacebook.com/AdvocateAuroraHealth
• LinkedInlinkedin.com/company/aurora-health-care
• Instagraminstagram.com/advocateaurorahealth

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Zilber Family Hospice