What Lamicall does

Shenzhen Lamicall Technology Co., Ltd. (operating as Lamicall) is a Chinese designer, manufacturer, and seller of consumer electronics accessories specializing in ergonomic mounts, stands, and holders for smartphones, tablets, laptops, watches, and headphones. The company's product portfolio is organized around five core lines (Phone/Tablet/Laptop Stands, Bike Mounts, Car Holders, Watch/Headphone Stands, and the ALL LOCK multi-device security mount) plus a growing MagSafe-compatible sub-category and complementary accessories including USB hubs, power banks, wireless chargers, phone cases, and crossbody lanyards. Underlying technology centers on adjustable mechanical design for ergonomic positioning and magnetic mounting systems compatible with Apple's MagSafe standard; the company holds no disclosed patents and relies on industrial design rather than proprietary silicon or software differentiation.

Lamicall makes money exclusively through one-time hardware sales with no subscription or recurring revenue component. Pricing is positioned in the $9-$30 range, with frequent promotional discounts of roughly 33% during events such as Amazon Prime Day. Distribution is concentrated on Amazon Global Marketplace across multiple regional storefronts, supplemented by the company's own e-commerce site lamicallshop.com; products reach 100+ countries with cumulative shipments averaging 7M+ units per year (6.5M units in 2024) and a claimed user base of 40M+. The customer base is horizontal-individual consumers seeking ergonomic, minimalist accessories for home, office, vehicle, and outdoor use-and there is no named enterprise customer base, no disclosed B2B anchors, and no reported financials.

The company is privately held and founder-owned, with no disclosed institutional funding rounds, acquisitions, or parent entity. Offices are located in Shenzhen (headquarters) and Hong Kong (regional). Recent strategic activity includes the 2023-2024 establishment of R&D centers in Asia, Europe, and the Americas, the 2024 achievement of GRS 4.0 sustainability certification, and an active 2025 product launch cadence in the MagSafe and in-vehicle mounting categories. No AI/ML capabilities, proprietary data assets, or platform software are part of the disclosed technology stack.

Name

Lamicall

Legal name

Shenzhen Lamicall Technology Co., Ltd.

Website

https://lamicall.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Lamicall designs and sells ergonomic mounts, stands, and holders for smartphones, tablets, laptops, and wearables via Amazon Global Marketplace and its own storefront, serving individual consumers across 100+ countries with hardware-only, one-time-purchase pricing.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electronics and Appliance Retailers (4492)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

akta.pro secondary industry

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Phone stands
• Tablet mounts
• Laptop stands
• Car phone holders
• MagSafe accessories

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of physical consumer electronics accessories including phone stands, tablet stands, laptop stands, car mounts, bike mounts, watch stands, USB hubs, power banks, charging cables, wireless chargers, and phone cases. Revenue is generated entirely through product transactions with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Lamicall designs, develops, and sells smart device mounts and consumer electronics accessories, with a product portfolio centered on phone/tablet/laptop stands, bike mounts, car holders, watch/headphone stands, and MagSafe-compatible mounting accessories. The company distributes globally through Amazon Global Marketplaces and its own e-commerce storefront, lamicallshop.com, serving individual consumers in over 100 countries. Supporting accessory categories include USB hubs, power banks, wireless chargers, phone cases, and charging cables.

Product overview

Lamicall is a smart device accessories company specializing in device mounts and peripherals. The product portfolio centers on five core product lines: Phone/Tablet/Laptop Stands (ergonomic device holders), Bike Mounts (cycling phone holders), Car Holders (vehicle mounting solutions), Watch/Headphone Stands (organizational accessories), and ALL LOCK (multi-device security mounts). Supporting these core lines are accessory categories including USB Hubs, Power Banks, Wireless Chargers, Phone Cases, and Charging Cables. MagSafe-compatible products represent a growing sub-category, including car mounts and 2-in-1 accessories. The company also offers specialized mounting solutions like cup holder tablet mounts and crossbody lanyards. Lamicall's products primarily serve consumers seeking ergonomic, minimalist accessories for smartphones, tablets, laptops, and wearables across home, office, vehicle, and outdoor use cases.

Differentiator

Problem solved

Functional benefit

Brands

• ALL LOCK: The ultimate multi-device security product line. This versatile mount securely holds phone, tablet, or other gadgets in countless scenarios.

Products and services

• Phone/Tablet/Laptop Stand Adjustable stands designed to elevate phones, tablets, and laptops for ergonomic viewing angles, reducing neck strain and boosting productivity at home or in the office.
• Bike Mount Secure phone mounts for bicycles that keep devices in sight for hands-free navigation during cycling.
• Car Holder Vehicle phone holders providing stable and easily accessible mounting for safe navigation and hands-free calls while driving.
• Watch/Headphone Stand Stands designed to organize and display watches and headphones, keeping them safe, charged, and ready while decluttering spaces.
• ALL LOCK Multi-Device Security Mount Versatile mount that securely holds phones, tablets, or other gadgets in various scenarios.
• Lamicall MagSafe Car Mount (360-Degree Rotation) Magnetic car mount compatible with MagSafe-enabled iPhone models, featuring 360-degree rotation and adjustable magnetic force for strong adhesion on flat car surfaces.
• Cup Holder Tablet Mount Vehicle tablet mount that secures tablets up to 13 inches into a car's cup holders (2.28-3.78 inch diameter), enabling hands-free viewing for passengers.
• Zinc-Alloy MagSafe 2-in-1 Accessory Zinc-alloy MagSafe accessory that combines grip and stand functionality for iPhone devices.
• Cell Phone Crossbody Lanyard (2-pack) Crossbody straps and lanyards for smartphones, sold as 2-pack accessories for hands-free phone carrying.
• USB Hubs Connectivity accessories that extend port options for smart devices.
• Power Banks Portable charging solutions for mobile devices.
• Wireless Chargers Cable-free charging devices for compatible smartphones and watches.
• Phone Cases Protective cases for smartphones including Apple Watch accessories.
• Charging Cables Cables for charging smart devices.

Quantifiable outcome

• Over 40 million users worldwide have adopted Lamicall products
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• ESR: Direct-to-consumer mobile accessories brand specializing in MagSafe-compatible cases, mounts, chargers, and stands. ESR competes head-to-head with Lamicall in the MagSafe car mount and phone stand categories on Amazon and shares a similar Shenzhen-origin, cross-border Amazon-led GTM motion.
• Anker Innovations: Chinese-founded, Shenzhen-headquartered consumer electronics accessories company that built a global brand via Amazon cross-border e-commerce. Anker directly competes with Lamicall in charging accessories, phone mounts, and hubs, and was named alongside Lamicall in Amazon's 2019 Top 100 Cross-Border Export Brands list.
• Spigen: Smartphone case and accessories brand with strong presence on Amazon and in big-box retail. Spigen competes with Lamicall's phone case and phone stand lines and operates a similar global D2C-plus-marketplace model with comparable target customer.
• PopSockets: Phone grip and stand brand with deep global retail and Amazon presence. PopSockets directly competes with Lamicall's MagSafe-compatible grips and stands and targets the same consumer use cases of ergonomic handheld and desk-mounted phone use.
• Baseus: Chinese consumer electronics accessories brand offering phone holders, car mounts, stands, and chargers. Baseus targets the same Amazon-led global consumer as Lamicall with overlapping product lines and a comparable pricing and discounting strategy.

Broad incumbents

• Belkin: Established consumer electronics accessories brand owned by Foxconn, offering phone stands, mounts, chargers, and laptop docks. Belkin is a much larger, broader incumbent that competes with Lamicall in ergonomic stands and MagSafe accessories, including first-party MFi/Made for MagSafe partnerships.
• Ugreen: Shenzhen-based consumer electronics brand specializing in charging, hubs, cables, and accessories, with a fast-growing presence on Amazon Global Marketplaces. Ugreen overlaps with Lamicall in USB hubs, power banks, and wireless chargers and shares the Chinese cross-border e-commerce playbook.

Emerging players

• iOttie: Specialist car phone mount brand offering dashboard, vent, and CD-slot mounts. iOttie competes directly with Lamicall in the car holder category and shares the same Amazon-led GTM and iPhone/MagSafe-aligned product strategy.
• RAM Mounts: Specialist mounting solutions maker for vehicles, motorcycles, and rugged use cases. RAM Mounts overlaps with Lamicall's bike and car mount categories and competes for the same prosumer and cycling/driver customer segments.
• Scosche: Consumer electronics accessories brand focused on car, mount, charging, and audio solutions. Scosche overlaps with Lamicall in vehicle phone mounts and charging categories and competes in similar Amazon and retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lamicalldirect
• Facebookfacebook.com/lamicallglobal
• LinkedInlinkedin.com/company/lamicall

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lamicall