iOttie
iOttie is a New York-based consumer electronics company that designs and sells smartphone car mounts, MagSafe and Qi2 wireless charging accessories, and travel/charging products through DTC e-commerce, Amazon, and major US and international retailers, serving consumer drivers and mobile device users globally.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What iOttie does
iOttie, Inc. is a New York-based consumer electronics company founded in 2010 that designs, manufactures, and distributes smartphone mounting solutions and wireless charging accessories. Its product portfolio is anchored in car phone mounts spanning the iTap 3 magnetic series, the Easy One Touch 6 cradle series, and the Velox Pro/Mini/Qi2.2 MagSafe-compatible wireless charging line, with extensions into home wireless charging (iON), travel mounts (Treker), EV-specific accessories (Terus for Tesla), and newer categories such as portable air pumps (ARKX) and screen protectors (Terra). Technical differentiation rests on proprietary features including CryoFlow™ active cooling (semiconductor CryoChip, aluminum heat sink, 9-blade fan), N52 magnet arrays across iTap 3 and Magnetic Ring Adapter products, Qi/Qi2 wireless charging up to 25W, and platform integrations with Apple Find My, Amazon Alexa, and Google Made-for-Google.
iOttie generates revenue through unit-priced hardware sales distributed across direct-to-consumer e-commerce (iottie.com), the Amazon marketplace, and physical retail at Target, Walmart, and Best Buy, with international distribution reaching 28+ countries via wholesale partners. Pricing spans $12.95 entry-level cables and ring adapters up to $154.95 premium multi-device wireless charging stations. The customer base is primarily consumer drivers and rideshare/gig workers in the US, with secondary segments in frequent travelers and home/office wireless charging users; no enterprise contracts or anchor customers are disclosed.
The company operates with 11–50 employees, is privately held with no disclosed institutional or venture funding, and competes in a fragmented US car phone mount market (estimated $500–$700M in 2026, 4–6% annual growth) alongside Belkin, Scosche, and Anker, where no single player holds more than 10–12% unit volume share. iOttie is identified by third-party market reports as one of the top brands in the category.
iOttie firmographics
Firmographics- Name
- iOttie
- Legal name
- iOttie, Inc.
- Website
- https://iottie.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iOttie is a New York-based consumer electronics company that designs and sells smartphone car mounts, MagSafe and Qi2 wireless charging accessories, and travel/charging products through DTC e-commerce, Amazon, and major US and international retailers, serving consumer drivers and mobile device users globally.
- Ownership category
- akta.pro rank
iOttie industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
Keywords
Where iOttie is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iOttie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Product Sales: iOttie generates revenue primarily through the sale of physical consumer electronics products including car phone mounts, wireless chargers, travel accessories, and cables. Products are sold through direct-to-consumer e-commerce, major retailers (Amazon, Target, Walmart, Best Buy), and international distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level magnetic mounts (iTap 3 series) |
| Unit Pricing | Pay-as-you-go | Wireless charging mounts (Velox series) |
| Unit Pricing | Pay-as-you-go | Home wireless chargers (iON series) |
| Unit Pricing | Pay-as-you-go | Travel accessories (Treker series) |
| Unit Pricing | Pay-as-you-go | Chargers and cables |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
iOttie product offering
Product offeringCore offering
iOttie designs, manufactures, and sells consumer electronics accessories focused on smartphone mounting solutions, wireless charging products, and travel/automobile accessories. The product portfolio centers on magnetic and cradle-style car phone mounts (iTap, Easy One Touch, Velox series), Qi/MagSafe-compatible wireless charging mounts, home wireless charging stands and pads (iON series), travel mounts (Treker), wall and car chargers (RapidVolt, Aivo), Tesla-specific USB hubs (Terus), portable air pumps (ARKX), screen protectors, and licensed character collections (BT21).
Product overview
iOttie is a consumer technology company specializing in smartphone accessories, primarily car phone mounts and wireless charging solutions. The product portfolio centers on several core product lines: the iTap 3 and iTap 2 magnetic mount series (Dash/Windshield, Air Vent, CD Slot variants), the Easy One Touch cradle-style mounts (Easy One Touch 5, 6, and Wireless versions), and the Velox series of MagSafe-compatible wireless charging mounts (Velox Pro, Velox Mini Qi2, and Velox Qi2.2). Complementary product lines include the iON Wireless charging pads and stands, RapidVolt wall and car chargers, Aivo Alexa-integrated mounts and chargers, Terus USB hubs for Tesla vehicles, and the Treker travel-focused mount series. Recent expansion includes the ARKX portable air pump and Terra screen protector as iOttie diversifies into travel/outdoor and device protection categories. The BT21 licensed collection adds branded character designs to the accessory portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- iTap 3 Magnetic Series Magnetic car phone mount with N52 magnets for secure smartphone hold. Available in Dash/Windshield, Air Vent, Flush Mount, and Vacuum Suction variants with rotating ball joint for adjustable viewing angles and includes magnetic ring adapter for non-MagSafe devices. Aimed at general consumer drivers needing hands-free phone access.
- iTap 2 Magnetic Series Magnetic mounting solution with two rare-earth magnets for smartphone hold. Includes metal plate kit and protective film compatible with wireless and non-wireless charging phones. Aimed at consumers seeking an entry-level magnetic car mount.
- Easy One Touch 6 Flagship cradle-style car phone mount with patented one-touch locking mechanism. Adjustable feet and cradle arms extend up to 3.7 inches. Available in Dash/Windshield, Air Vent, CD Slot, and Vehicle Screen variants. Targeted at general consumer drivers.
- Easy One Touch Wireless 3 Qi wireless charging car mount with one-touch mechanism. Features automatic clamping, Qi fast charging up to 15W, and works with or without phone case. Aimed at consumer drivers who want both mounting and charging.
- Velox Pro Wireless Dash & Windshield Mount MagSafe-compatible wireless charging mount with proprietary CryoFlow active cooling technology. Delivers 7.5W wireless charging for MagSafe iPhones while preventing overheating. Aimed at iPhone users needing faster wireless charging during driving.
- Velox Qi2.2 Series Latest Qi2.2 wireless charging products including Velox Pro Qi2.2 25W Wireless Dash & Windshield Mount, Velox Qi2.2 Magnetic Charging Pad with built-in Apple Find My tracking, and Velox Qi2.2 4-in-1 Foldable Charger. Delivers up to 25W power for Pixel and Qi2.2-enabled smartphones. Targeted at premium users seeking the latest wireless charging standard.
- Velox Mini Qi2 Compact MagSafe-compatible Qi2 wireless charging mount delivering up to 15W power. Available in Dash/Windshield and Air Vent variants with midnight blue and champagne gold finishes. Aimed at consumers wanting a smaller form factor.
- iON Wireless Duo Stand + Pad Dual Qi wireless charging stand and pad certified 'Made for Google' for Pixel phones and Pixel Buds. Stand features fabric-wrapped design with dual Qi coils at 65-degree tilt. Pad charges Qi-enabled accessories. Aimed at home/office consumers in the Google ecosystem.
- iON Wireless Mini Charging Pad Compact Qi-certified wireless charging pad with fabric-wrap finish in multiple colors. Features anti-slip silicone ring, LED charging indicator, and charges through cases up to 7mm. For consumers seeking a stylish home/office charging pad.
- RapidVolt 20W Wall Charger Compact USB-C Power Delivery wall charger delivering up to 20W. Features smart device detection, adaptive charging, and safety protections. Charges iPhone 13 to 60% in 30 minutes. For general consumer charging at home or travel.
- RapidVolt 30W Car Charger USB-C Power Delivery car charger delivering up to 30W, 6X faster than a standard 5W charger. Compact design fits vehicle auxiliary power outlets. Smart device detection and adaptive charging for Android devices. Aimed at consumer drivers wanting faster in-car charging.
- Aivo Connect Dash/Windshield car mount with built-in Amazon Alexa voice assistant and Qi wireless fast-charging up to 10W. Drivers can access Alexa skills via voice commands for navigation, music, calls, and smart home control. Requires iOttie Connect app for firmware updates.
- Aivo Boost Dual Port Car Charger Dual port car charger (USB-C and USB-A) with built-in Alexa voice assistant and dual microphones. Enables voice commands for navigation, music, and smart home control while charging multiple devices. Aimed at drivers wanting voice control plus charging.
- Terus USB Hub for Tesla USB-C charging hub designed exclusively for Tesla Model 3 and Model Y (2021+). Provides four ports with 54W total output for simultaneous multi-device charging. Aimed at Tesla owners needing expanded in-vehicle charging.
- Treker Magnetic Airplane Travel Mount Compact MagSafe-compatible travel mount designed for airplane tray tables. Features 10 N52 magnets, adjustable arm for multi-angle viewing, magnetic adapter ring for non-MagSafe devices, and carabiner clip. Supports Qi2 and all MagSafe-compatible smartphones and cases. Aimed at frequent travelers.
- ARKX Portable Air Pump Portable air pump that doubles as a power bank. Priced at $79.95. Marks iOttie's expansion into broader travel and outdoor lifestyle technology. Aimed at travelers and outdoor users.
Quantifiable outcome
- Qi2.2 wireless charging delivers up to 25W for Pixel and Qi2.2-enabled smartphones
- +2 more outcomes
Companies that use iOttie
Customer profileSegments4 records
Ideal customer profiles4 records
iOttie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
iOttie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- LINE FRIENDS (BT21)coreiOttie launched a playful tech collection featuring BT21 characters (LINE FRIENDS brand) including travel and charging accessories with playful designs. The collection includes magnetic travel mount, power bank, wall charger, and USB-C cable with BT21 character branding. Released December 15, 2025, in New York. This represents a licensing milestone and targets consumers seeking stylish and functional tech accessories.
- ShareASaleminoriOttie uses ShareASale platform for its affiliate program, enabling publishers, influencers, bloggers, and content creators to promote products and earn up to 10% commission on sales. The program offers 30-day cookie attribution for tracking referred sales.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
iOttie competitors and assessment
Company assessmentDirect peers
- ESR: ESR is a direct competitor in MagSafe-compatible wireless chargers, magnetic car mounts, and HaloLock accessories. Both target the same MagSafe/Qi2 ecosystem and overlap on Amazon and DTC channels.
- Belkin: Belkin is a direct competitor to iOttie in car phone mounts, MagSafe-compatible wireless chargers, and consumer charging accessories. Both compete at the premium end of the US car mount market and at retail like Best Buy, Target, and Amazon.
- Spigen: Spigen is a direct competitor in smartphone accessories including MagSafe-compatible mounts, charging products, and cases. Both compete in the MagFit / MagSafe ecosystem with similar price points.
- Anker: Anker is a direct competitor in wireless charging mounts, wall chargers, car chargers, and USB-C cables. Anker is a leading brand in the fragmented US car mount market with broader scale and a similar premium-accessories positioning.
- Mpow: Mpow competes in the smartphone accessories space including car phone mounts, wireless chargers, and Bluetooth products. Both compete in the mid-tier price band of the fragmented US mount market.
- Scosche: Scosche is a direct competitor in car phone mounts, vehicle-specific dash kits, and consumer charging accessories. Both target ride-share drivers and everyday commuters and compete on retail shelves alongside each other.
Emerging players
- Pitaka: Pitaka is an emerging premium player in MagSafe-compatible cases, wireless chargers, and modular mounting systems. It overlaps with iOttie on MagSafe/Qi2 accessories but focuses on premium materials and a different design aesthetic.
- Peak Design: Peak Design offers premium smartphone mounts, cases, and accessories including car and bike mounts with a magnetic mounting ecosystem. It overlaps with iOttie on car and bike mounts but competes at a higher price point with a different brand positioning.
Broad incumbents
- Apple (MagSafe Accessories): Apple defines the MagSafe standard and sells first-party charging accessories that compete with iOttie's magnetic mounts and chargers. As a broad incumbent, Apple's standards decisions and accessories shape iOttie's product roadmap and addressable market.
- Google (Pixel Accessories): Google offers first-party Pixel accessories including wireless chargers and cases. iOttie's iON Wireless Duo is Made for Google certified, positioning it as a third-party alternative to Google's own accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
iOttie social profiles
Digital presenceiOttie compliance and trust
Trust signalCompliance4 records
iOttie financial estimates
Financial estimateRevenue estimate
Valuation estimate
iOttie leadership team
Management profileNumber of profiles
Profiles1 record
iOttie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iOttie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iOttie
What does iOttie do?
iOttie designs, manufactures, and sells consumer electronics accessories focused on smartphone mounting solutions, wireless charging products, and travel/automobile accessories. The product portfolio centers on magnetic and cradle-style car phone mounts (iTap, Easy One Touch, Velox series), Qi/MagSafe-compatible wireless charging mounts, home wireless charging stands and pads (iON series), travel mounts (Treker), wall and car chargers (RapidVolt, Aivo), Tesla-specific USB hubs (Terus), portable air pumps (ARKX), screen protectors, and licensed character collections (BT21).
Is iOttie a public or private company?
iOttie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iOttie founded?
iOttie was founded in 2010. It employs 11 to 50 people.
Where is iOttie based?
iOttie is headquartered in New York, United States, in the North America region.
How does iOttie make money?
One revenue line is on record: hardware Product Sales.
Who are iOttie's main competitors?
Direct peers on record are ESR, Belkin, Spigen, Anker, Mpow and Scosche. Emerging players are Pitaka and Peak Design. Broad incumbents are Apple (MagSafe Accessories) and Google (Pixel Accessories).
Does iOttie have an API?
No public API is recorded for iOttie.
What industry is iOttie in?
iOttie's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACATAI, Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS). Its NAICS code is 335210 and its SIC code is 3670.