Goodfind

What Goodfind does

Goodfind is a London-based, privately held advertising firm founded in 2019 that operates as a discovery platform enabling shoppers to find brands engaged in socially or environmentally positive practices. The company positions itself at the intersection of conscious consumerism and purpose-led brand marketing, functioning as an intermediary that surfaces "brands doing good things" to retail audiences.

The business operates at very small scale, with a headcount of 1-10 employees and no disclosed customers, revenue, pricing, or distribution channels in the source material. Goodfind's only disclosed capital event is a $53,830 raise from Boost Fund on 2022-09-26 — a small amount consistent with grant or pre-seed funding rather than institutional venture capital. There is no documented product or technology stack, no management team disclosure, no partnerships, and no awards or recognition. The website (goodfind.io) is the sole public-facing channel referenced.

The revenue model, customer segments, go-to-market motion, and core technology are not described in the available data. Consequently, business model mechanics, addressable market, and unit economics cannot be assessed from the input. The lack of post-2022 funding activity, headcount disclosure, or product launch signals limits any forward-looking assessment to the publicly stated founding premise.

Name

Goodfind

Legal name

KIATOTO

Website

https://goodfind.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodfind is a London-based advertising firm founded in 2019 that helps shoppers discover brands engaged in socially or environmentally positive practices. It operates with 1-10 employees as a small, purpose-driven discovery intermediary.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Core offering

Goodfind is an advertising firm that operates a discovery platform enabling shoppers to find brands that are doing good things. The company aggregates ethical and socially responsible brands in a single searchable directory, helping conscious consumers locate purpose-driven companies while providing those brands with promotional visibility.

Product overview

No information about a company named Goodfind was found in the provided source data. The source content describes KIATOTO, an online togel (lottery) platform for the Asian market, which is unrelated to Goodfind.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodfind Brand Discovery Platform An online advertising and discovery platform that aggregates ethical and socially responsible brands into a single searchable destination, allowing conscious shoppers to find purpose-driven brands while providing those brands with promotional visibility.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Emerging players

• Yuka: Consumer app that scans products and surfaces health and environmental impact ratings; adjacent ethical-discovery experience with a different scanning-led UX.
• Impactful Ninja: Publishes impact ratings and 'best of' lists for ethical and sustainable products; competes for the same purpose-driven shopper research intent.

Direct peers

• DoneGood: Browser extension and marketplace that helps shoppers find ethical and sustainable brands; competes for the same purpose-driven consumer and brand-side advertising budget.
• Good On You: Direct peer in ethical-brand discovery; rates fashion, beauty, and lifestyle brands on sustainability and labor, with a consumer-facing search/rating experience that overlaps Goodfind's value proposition.
• Ethical Consumer: UK-based research organization and magazine publishing product ratings and ethical-buying guides; overlaps Goodfind's UK ethical-shopping audience and editorial discovery angle.

Broad incumbents

• B Lab (B Corporation Directory): Operator of the B Corp certification and a global directory of certified ethical companies; a more established incumbent in the 'find ethical brands' use case.

Others

• Ecosia: Ethical search engine with a shopping tab surfacing sustainable brands; adjacent rather than direct, but overlaps in funneling consumer intent toward purpose-led brands.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/goodfind_io
• LinkedInlinkedin.com/company/goodfind-io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodfind